Copywriting - where to start free training for a beginner. Well, the last piece of advice: Where to start working as a copywriter without experience

Hello dear readers ilife.ru. Vasily Blinov is in touch and in this article I want to tell you where I started in copywriting and give some recommendations on how to become a copywriter from scratch. In the previous article, we looked at it and found out that this work is not as simple as it seems at first glance.

You can write the text yourself for free, but who will tell you what is right and what is wrong in it. Therefore, it is better to turn to professionals.

Find the first simple orders

The best place to start your search is with freelance exchanges for copywriters. Exchanges are a tool that brings together customers and performers. On them you can find tasks of any complexity, from writing simple articles for the site and reviews, to complex sales series of letters for sales funnels.

Here you can safely take these orders and not be afraid that you will be deceived. Of course, if everything is done according to the rules of these services.

I don’t advise you to grab expensive orders right away; start with simple and inexpensive ones. These could be articles for the website, comments, reviews, text rewriting, descriptions of products in an online store, posts for social media. networks.

Write articles to sell

When I took a copywriting course, we had the following slogan: “Not a day without a line,” and from that moment on I write almost every day. While you are looking for orders on exchanges, start writing articles for sale.

Some exchanges have so-called article stores, where you can post a finished article on any topic.

List of sites where you can sell articles:

• Etxt.ru
• Text.ru
• Textsale.ru
• Advego.ru
• Copylancer.ru
• Krasnoslov.ru
• Neotext.ru

These articles are also well bought by webmasters, but the prices for them are small.

Become a versatile copywriter

Try to take papers on different topics and learn to write about everything. Generalists are valued much higher than specialists in a narrow topic, especially in projects with large volumes of content.

Start collecting your portfolio

When completing your first orders, save the texts with which you will fill your portfolio. Ask clients where articles are posted and copy links to them in your portfolio.

When a dozen works have accumulated, you can clean it and leave only the best. You can also add not only completed work to your portfolio, but also customer reviews of cooperation with you. In the following articles, I think we will talk more about how best to create a portfolio for a copywriter.

Build a customer base and look for customers yourself

Exchanges are the starting point for a remote worker. Don’t plan to look for orders for them all your life; the most interesting and cool vacancies are looked for on your own. To do this, you just need to think about who needs your copywriting services and where you would like to work.

Perhaps you have already been lucky and have pulled out large regular customers from the exchanges. This happens often. Therefore, build relationships with absolutely every employer and collect a client base so that they contact you directly next time.

For beginners, I will give a few examples of where you can get a high-paying position in the future. If you also become a universal copywriter, capable of writing on different topics, then there will be no price for you.

• Copywriting agencies
• News portals
• Various online magazines, content projects
• Author's blogs (like mine)
• Training centers
• Communities on social networks

Almost any major portal or blog has an offer to become the author of a project or write an article. If you go down now, you will see the “Submit an article” button, followed by the conditions and an offer of cooperation with the authors. You can become an author on my blog and make good money.

Some sites may not have such an offer, but if you see that it is developing and some articles are published on it, then you can safely find contacts and write them your offer. As the creator of several content projects, I can confirm that there are really few good authors.

Improve your skills and knowledge

Working on a computer remotely requires special skills. For example, I know that for some it is very difficult to get ready for work at home; you need to develop the skill of focusing on a task and be able to concentrate.

It will also be very useful to master a skill such as touch typing; it will allow you to increase your typing speed and keep up with the speed of your thoughts. Sometimes when you type quietly, you forget what you wanted to say.

Increase the cost of your services

Well, the last step is to increase prices for your work. When your work begins to be in demand and clients come back again and again, start raising the price tag. Don't be shy about asking those you've worked with for a long time to increase their pay.

Focus on higher paying orders. When you already have experience, you yourself will understand how to act.

Conclusion

In conclusion, I want to say only one thing, in order to become a good copywriter from scratch, you need to write a lot and analyze your creations. Look at the reaction and feedback from readers. Take negative criticism as a lesson to be learned and not repeated.

If you have anything to add to this article, write in the comments. I will be very glad to see your opinion and experience. Good luck to everyone.

Want to learn how to literally print money? Then you have a direct path to copywriting. And in this article I will tell you where to start as a beginner in copywriting in order to quickly start making money.

Today I earn approximately 8 rubles for each printed word (I somehow calculated it out of curiosity). Considering that most copywriters receive only 25 - 35 kopecks per printed word, I believe that I have achieved a good result. Want to learn the same? Then read on carefully.

Important! Be sure to check out our free training (opens in a new tab).

And there is one step you can take right now towards a successful career as a copywriter. Let's do it right away.

What do you need to do right now?

You need to start by setting a clear goal. You must decide - who do you want to become? An ordinary copywriter who earns 10 - 15 thousand rubles a month? Or an elite copywriter whose earnings can reach up to 100 - 200 thousand rubles for one text?

Trick question, I understand. Who would choose to earn a miserable salary if you can earn 20 times more? But in practice, most people choose the first option. Because the second option will require more effort and more time from you.

Regular copywriting is writing texts for other people's websites to order. The path here is very simple - you come to the freelance exchange and join the general work. Write some texts for 40 - 70 rubles per 1000 characters. Then you get regular customers, and you raise your rates a little. Let's say up to the level of 90 - 100 rubles per thousand characters. But that's the ceiling.

Whatever the “monsters” of SEO copywriting tell you on the forums, no matter how loudly they shout that you need to respect your profession and not agree to rates below a certain level, your earnings will still be very low.

In order to earn the same 15,000 rubles per month, you will have to write about 300 thousand characters (without spaces). That is, it’s about 10 pages a day, seven days a week. By the end of the first month, your eyes will bleed. By the end of the second, you will never be able to straighten your back. By the end of the third month, you will grow into a chair in front of the computer.

Why You Can Never Make Money From Copywriting

Low earnings from SEO copywriting will always remain low for one simple reason - there are a lot of such copywriters. And if there are a lot of people, then prices on such a labor market are always minimal. Because this is unskilled, menial work. Almost anyone can do it.

Loaders can also talk as much as they want about the prestige of their profession and the fact that they have to pay well for it. But that will never happen.

Therefore, the very first and most important thing you need to do right now is to understand that you need to move towards expensive copywriting. And this is writing selling texts. If you learn to convince people of something with the help of your text, then your income will increase by 20 - 30 times. And you will have to work 20-30 times less.

You can start with SEO copywriting, there is nothing wrong with that. But always keep in mind that you need to gradually reach selling texts. And in this article we will look at the path from scratch to expensive orders.

Even at the very beginning of this path, there are pitfalls that can immediately put an end to your career.

Why 90% of newcomers leave the market without a single order

The reason why many new copywriters never get started is very simple. They read too many articles about copywriting. Such as the one you are reading right now, for example. In all these articles they want to show them that you can make a lot of money with copywriting. And they say correctly, but beginners often draw the wrong conclusions.

For some reason they decide that they can and should earn a lot right away. Here, the old-timers of the forums also join in and begin to spread rot on the unfortunate newcomers. They say they came in large numbers, agreed to work for food, and because of this the market fell. We must immediately demand high pay worthy of a true professional. Those who offer less than a thousand rubles for a thousand characters are immediately blacklisted, and so on.

If you listen to these eternally embittered old-timers, you will most likely never receive a single order. First you need to earn flight hours, for any money. Yes, this is very important - for any money. If they offer you 20 - 30 rubles per thousand characters - so be it. For starters it will do. You need to at least learn how to type quickly. So, it’s better that you get paid a little for this than that you train for free.

If you think that it’s easy for me to reason, because you yourself have probably never worked for that kind of money, then you are mistaken.

How I started making money from texts

However, I earned my “flight hours” not as a copywriter, but as a translator. But otherwise everything was very similar. The only work I could find at the beginning was translating hundreds of pages of technical literature. They paid me 70 rubles for 1800 characters. That is, it is approximately 40 rubles per thousand characters without spaces.

But it was a job as a translator, I studied at the institute for five years to become a professional and get a diploma. I learned two foreign languages ​​and a bunch of translation sciences. But you don’t need to study for five years to become a copywriter. Can you imagine how the same “old-timers” and translators who “respect themselves” treated me?

But he gradually grew, raised rates, reached out to direct customers, and as a result achieved the level of payment that he wanted. Then he even opened his own translation agency, because there were too many expensive and high-quality orders for one person. But those “self-respecting” people were never able to start working as translators. They went into other professions, into tutoring, but could not stay in translation.

The same thing will happen to you if you want to start earning a lot right away. The first step is to register on as many freelance exchanges as possible and start receiving orders for at least some money.

Yes, you will be very tired and earn very little, but building up the quantity is a necessary step. Therefore, I recommend not to listen to anyone, and not to dream of millions right away - just print and print. Then get some sleep and type again. It is not necessary to eat.

To grow quickly, you need to study a lot. And the best learning is practice. But besides practice, there are other options.

How to learn copywriting for free

As I said above, there is money only in writing selling texts. But this needs to be learned separately. While you are doing SEO copywriting to earn money to feed yourself, you should definitely set aside time to learn how to write persuasive texts.

You can learn this type of copywriting for a fee or for free. And let's look at the free methods first.

The most effective copywriting exercise

There is one surprisingly simple exercise that will help you quickly start writing good selling texts. This exercise is called “rewriting.” That is, you literally rewrite good selling texts. You don't come up with anything yourself, you just open the text and start rewriting it.

Just an important point - you need to rewrite it by hand (not type), and at least 10 times. While you write, you pass this text through yourself, and it is absorbed into your subconscious. And when you need to write something of your own, you will unconsciously model the most powerful techniques.

The only question is where to find such texts. I recommend that you take the best ones - texts that have earned hundreds of millions (and even billions) of dollars. Unfortunately, they are all in English. But I have translated several such texts for you so that you can practice even if you don’t know English.

You can, of course, read specialized literature. It is not necessary to buy books in a store. For example, you can download my book for free , where I give tips on copywriting in different formats - texts, emails, webinars, etc.

You can and should study for free. But I would still recommend that you take good paid training. Here are the criteria by which you should look for copywriting training.

How to learn copywriting for free

I am for a practical approach to learning, even for money. For example, there are two trainings, which one will you choose? The first training is a three-month course where you will be told the most secret tricks of writing persuasive texts, the most powerful techniques that work. And it will cost, say, five thousand rubles.

The second training lasts only one day, and they won’t tell you anything. They will force you to write, and then they will take your text, read it, and tell you where to write better, where to add and where to delete. And it will cost ten thousand rubles.

So, I will undoubtedly choose the second option. Because you grow only when there is a more experienced commercial writer who personally looks at your texts and points out mistakes. Even if it costs more and takes less time. You will get a hundred times more benefits than from the most secret “tricks” in the world.

Therefore, be sure to only look for courses where your work will be checked and improved. Don't settle for learning through listening. And yet, don’t look for the coolest and most famous specialists. They usually have too little time to check each student's work. There is already a queue of people waiting to find out something so secret that made this famous person so famous.

But he still won’t be able to reveal any secrets to you, because there are none. There is only practice. There is also practice under the supervision of an experienced mentor. There is nothing else. Therefore, I would recommend that you look not for the coolest, but simply for the strongest. And those who don’t feel sorry for their time and energy for you. In addition, training from such specialists will most likely cost less than from a guru.

This is the difficult path of a copywriter - long, difficult, with no guarantees of success. Do you want a formula on how to become an elite copywriter in six months, with a 100% guarantee of results? I have it.

How to Become an Elite Copywriter in Six Months

If you want to really grow quickly, then you don't need to rely on freelance marketplaces. There you will always be one of many. You need to take your career into your own hands.

Make your own website about copywriting. And make sure it brings you clients every day. It's that simple. You make a website and write articles on it every day to attract SEO traffic. In addition, you write selling texts (after all, you need to sell your services from this site).

This way, you learn and earn at the same time. Of course, this is hardcore mode. Because no one will pay you in the beginning. Only after six months will your site come out from under the search engine filters that they impose on all new sites (such as “sandbox”), and only then will the first serious traffic come to you.

Until then, you will need to write “into the void.” And it will take a lot of your time. But in six months you will have an excellent resource of your own, from where the best customers come to you every day.

Do you understand the difference? On the one hand, you are a face on an avatar among thousands of the same avatars on the freelancer exchange. On the other hand, you are a person whose articles Yandex and Google rank first in search results. You have your own website, which proves that you really know what you do. In the second case, you can immediately ask for as much as you want for your texts, and you will be paid.

Yes, even if it takes you not six months to promote your site, but a year or a year and a half, in my opinion, it’s still better than leading a half-starved existence on the stock exchanges all your life.

I hope you now have a more complete and objective understanding of what copywriting is, and where to start for a beginner who wants to make money by writing texts. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

See you later!

Yours Dmitry Novoselov

Every activity has a beginning. It is usually associated with a lot of questions, doubts, misunderstandings, dreams and torment. Copywriting is no exception in this regard. Many novice copywriters scour the Internet in search of practical advice and collect it bit by bit. Today’s article is dedicated to those who have embarked on the path of copywriting and intend to go through all the stages from beginner to professional, but do not know where to start. This article suggests tips for a beginner copywriter, which will help you make a successful start on the path of creating texts.

1. Initial preparation

Many copywriters believe that in order to get started, you need to immediately run and register on various exchanges, sending applications to potential customers with a minimum price. This is a possible, but not the most effective option.

Start- this is the base. The better a person is prepared, the more effective his work. Therefore, before you begin, it is worth preparing. To avoid getting into unpleasant situations, decide on all organizational questions, such as:

1. Are you interested in writing texts?
2. How much time are you willing to devote to copywriting?
3. Do you have other sources of income?
4. What topics do you feel most comfortable in?
5. Which areas of copywriting do you like best?

Also, make it a rule write everything down. Thoughts, ideas, comments, tasks - everything. For such purposes, it will not be superfluous to keep a notebook. This way you kill two birds with one stone:

1. If you come across a good idea, you will write it down and can use it for an article.
2. You will become more organized, which will save you a lot of time.

So, the beginning has been made, the preparatory stage is completed. It's time to get down to business.

2. Prevention of grammatical errors

It’s worth mentioning right away: grammatical errors– these are very undesirable companions for a novice copywriter. To avoid them, use a simple tip: type the material in a text editor that supports spelling rules, for example, MS Word.

If you still have doubts about the spelling of certain words or punctuation marks, there are help portals Russian language, for example, Gramota.ru, which allows you to check the correct spelling of words, and also gives Russian language rules for checking punctuation.

3. First active actions

A joint project– this is also an adventurous event, which may immediately require a lot of effort from you, and it is not a fact that it will immediately come back to haunt you in monetary terms. Like blogging, joint projects are appropriate when you have other sources of income in addition to copywriting.

Find customer can be done in different ways:

• Acquaintance
• Announcement
• Recommendations, etc.

Since most of the interaction between a copywriter and a customer occurs through correspondence, try to avoid the most common mistakes and produce good impression to the customer. You can read more about this in the articles “” and “”.

Finally, if you chose the option with copywriting exchange, then below are recommendations that will allow you to quickly “strengthen yourself” and find new customers. And customers can then develop into regular customers.

4. Copywriting exchanges

Now there are a lot of copywriting exchanges that act as a meeting place for customers and copywriters, and also perform the functions guarantors transactions.

There is a lot of competition on exchanges, but with due patience and the right approach, this ceases to be a problem.

On the copywriting exchanges you are faced with choice:

1. Or take on orders, working with the customer directly
2. Or write articles and put them up for sale
3. Or combine both options

The first option is notable for the fact that the customer with whom you will work and whom you will impress can cooperate with you on an ongoing basis.

The problem is that there are a lot of people willing to fulfill the order. One of gross mistakes for novice copywriters is that, in order to receive an order, they set a minimum price (up to tens of cents per 1000 characters). This only causes a negative reaction, both from other copywriters on the exchange (due to dumping) and from the customer himself (as a result of loss of respect).

To solve this problem, surpass competitors and look decent in the eyes of the employer, offer him to complete the order for free, but for positive feedback by writing him a personal letter. An example of such a letter, as well as other benefits of free copywriting, can be found in the article “”.

As for writing texts for sale, at the beginning of your creative journey it is better to write about what you understand. If the topic does not play a fundamental role, then it would not be superfluous to pay attention to a few features:

• Texts on topics in which people invest on the Internet are most readily purchased big money: auto, medicine, beauty, sex and others.
• The buyer will be more willing to give preference to your text if he has effective headline, which immediately attracts attention.
• People will be more likely to buy your work if it is optimized for a specific key query(you can read more about SEO copywriting in the article “SEO copywriting: key points when publishing texts on the Internet”)

5. Workflow

When you complete the order, it is possible that the customer will send you your text for revision with comments and notes. There is no need to be alarmed by this; this is a normal workflow. Of course, customers are different and criticism is also different.

By correcting your mistakes or shortcomings, you learn much more than if you were immediately accepted unconditionally for the job. Of course, the absence of criticism is always more pleasant than its presence, but you should not worry too much about this. This is a normal workflow.

6. Maneuvers in the labor market

Please note that the cost of a copywriter’s services depends not so much on his professional qualities, but on his fame name. You can be a tenth generation professional with seven spans in his forehead, but as long as no one knows about it, no customer will pay you as much for your work as they pay “promoted” specialists.

On the other side, lack of fame, especially if you are a beginner and inexperienced copywriter, can only be to your advantage: no one knows you, and you have a huge space for maneuver. You can decide on the topics and areas in which you are interested in writing.

For example, define What is closer to you: write large articles or small notes, conduct your own analysis or remake other people’s texts. When you have no reputation, you are not afraid to lose face, you are not afraid to disgrace yourself, you are free and can experiment with your professional course.

As a result of your experiments, you receive invaluable experience, become flexible and can soberly assess your strengths.

If you don't like some directions, you can experiment with specialization. For example, choose the directions of naming (coming up with names) and rewriting. If you succeed in these areas and adequately show your work in your portfolio, you will be contacted more often by customers who need fresh names for trademarks and by customers who need rewriting. In general, people like to work with professionals, and a highly specialized specialist always inspires more confidence.

Summary: Before you start working as a copywriter, determine your resources: the time you are willing to devote to copywriting, your preferences, interests, employment, etc. Always write everything down so you don't lose sight of little things. Get rid of grammatical errors right at the initial stages using a text editor and special Russian language services.

Determine your field of activity and source of potential income. When offering your services, do not reduce the cost of work to a minimum. Offer the customer a deal: quality work for positive feedback. Don't forget about ways to impress the customer.

When selling an article, use every opportunity to increase its competitiveness. Handle criticism skillfully. Remember that a name is not earned overnight. Experiment and chart your own course. These basic tips for a novice copywriter will allow you to start your career and positively establish yourself in the labor market.

Copywriters write articles that website owners need. News for portals, informational articles for online magazines, advertising texts for companies, product reviews for online stores, film releases for Varezniks, and much more are in demand.

A copywriter writes not just texts, but interesting, useful, exciting articles. After all, a good article should keep the reader on the site, and sometimes even encourage him to take some action (like, purchase, subscribe, register).

Many literary masterpieces are sometimes written over a cup of coffee in a relaxed atmosphere. But the income of a successful copywriter is comparable to the salary of a sought-after specialist at some company.

All a copywriter needs is a computer and Internet access. You can work from anywhere on the globe and at any convenient rhythm.

However, despite its apparent simplicity, not everyone can become a copywriter.

Copywriting is work and responsibility. You must organize yourself, complete all orders on time, overcoming fatigue. Have you finally decided that writing texts is not loading bricks, and are you ready to learn a new profession?

Then I will tell you that only a fairly competent and erudite person can become a good copywriter. You need to express your thoughts beautifully. It is necessary to highlight the main and secondary ideas in the text.

The rules of spelling and punctuation can be repeated as you go, but it will be more difficult to deal with incorrect phrase construction and word usage errors. But if you wish, you can develop a flair for a correctly constructed phrase.

Are you ready to learn, admit mistakes and explore new areas of life? Then you can become a successful copywriter. And this is a very interesting profession!

How to become a copywriter: where to start

You can start with some copywriting exchange with free access for beginners (, Textsale.ru,). Here you can gain experience and gain basic knowledge along the way.

Then you can go to conquer freelance exchanges (,) and knock on the doors of closed exchanges (,). Earnings there are much higher.

You can promote yourself and find several regular customers who are willing to pay good money for good texts. You can also become a full-time specialist in some company. On the other hand, it is not far from a copywriter to become an optimizer or owner of a network of sites. As you can see, there is a lot of room for development on the Internet for a professional copywriter.

How to become a good copywriter?

Commandments of a pro

Write on topics that are interesting and understandable to you

Write with pleasure. Only then will the article be read in one breath. A forced article will never spark interest in readers or make them want to buy a product.

How to inspire yourself to do great things? Motivate yourself before starting your workday. You don't have a boss who can reprimand you or deprive you of bonuses. But before your eyes there are examples of successful copywriters at the top of exchanges. Take an interest in their successes.

Think about the money you have. Think about the positive reviews from customers who, in fact, are not so easy to find an intelligent copywriter.

Try to fully cover the topic

Collect information from different sources, summarize, supplement the accumulated material with your own knowledge and experience.

Your articles must be unique not only in technical terms (roughly speaking, not copied from other sites), they must be unique in the information aspect.

Website owners want to receive an article that does not convey the meaning of other people’s articles in the top search results, but conveys something fundamentally new for readers. And the best way to write a great article is to collect as much useful information as possible and present it beautifully.

Double-check controversial facts

You are responsible for those you teach... Whether you write about curing a sore throat, making fondue, or the population of New York, remember that someone will follow your advice, someone will use published material, someone will simply will sincerely believe you.

The consequences of spreading false information, especially medical information, can be very serious. Therefore, you should always evaluate the reliability of sources and learn to distinguish genuine information from false information.

Write correctly

Learn the rules of the Russian language. Carefully check and proofread the written text. Test yourself using the services orfo.ru, orfogrammka.ru, Yandex.Speller.

Improve your vocabulary

Rich vocabulary will help you correctly express thoughts, retell information, and note the nuances of the topic under consideration. And there is only one piece of advice: read books, expand your horizons.

Understand the basic concepts and terms from the field of copywriting

When copywriters and optimizers communicate, they use their own vocabulary and even slang.

1. Copywriting- author's article.
2. Rewriting, rewriting– presentation of someone else’s article in your own words.
3. SEO copywriting– an article tailored to keywords.
4. TK– this is a technical task for the performer.
5. 1k (kilo)— 1000 characters of text without spaces.
6. Keywords– phrases, search queries that need to be mentioned in the text.
7. Keyword Density– frequency of mention of specified phrases.
8. Synonymize– automatic replacement of words with synonyms.
9. Water- an abundance of unnecessary phrases, abstract reasoning, introductory constructions for connecting words.
10. The target audience- a group of people united by common characteristics, to whom an article or a sales proposal is intended.

Become a professional in one area

The statement “strong in all areas” causes mistrust. But if you have one or two topics where you feel like a fish in water, your articles will be worth their weight in gold.

It should be a topic in which you are an expert or knowledgeable person. If you can write a series of articles on some topic based on personal experience and knowledge, without looking at additional sources, then you are a very valuable person.

Choose your ideal topic based on your interests, hobbies, knowledge and experience. And there may well be several such specialized topics.

Be concise

Try not to let your thoughts wander. Present information as briefly and clearly as necessary for understanding.

And one more nuance: your text must fit within the specified volume. The customer asks to present a topic in 2,000 characters? Do you think that to cover the topic you need at least 10 kilos? The customer is always right. Please present the information concisely, to the point and without fluff.

Come up with catchy headlines

If you put up for sale an article called “Tours to Spain,” what will webmasters think of you? They will only note your complete lack of imagination.

And if you didn’t have enough creativity for the headline, then what awaits readers in the article? And if you add “Your pass to a golden fairy tale” to the standard title in the “Travel to Bali” order, I think the customer will be satisfied.

Always write structured text

Formatted text is easier and more enjoyable to read. Highlight subheadings and lists. Divide large sentences into small ones.

Break your text into short paragraphs. A paragraph should express one complete thought. The first sentence of a paragraph is the beginning of a micro-topic, a generalizing or introductory thought. A paragraph can even consist of one sentence.

Remember that text dosed in small portions is easier to perceive on a computer screen.

Simplify the text

Ruthlessly cross out introductory constructions (“so to speak,” “due to the fact that”), get rid of tautology. Use as few participial phrases and complex sentences as possible. If possible, break complex sentences with a lot of punctuation into several simple ones.

Pay attention to the euphony of speech

Do not overload the text with hissing and whistling sounds. (They often accumulate in the text due to the abundance of participial phrases). Make sure that there are not too many consecutive consonants in the line (“do not overload the text with sibilants”).

Charge your readers with positivity

Avoid negativity wherever possible. Information about opening a summer cafe or grocery store can be presented in such a way that a newcomer will have a strong feeling of powerlessness in the face of business sharks. Or you can ignite in him a passionate desire to act and an unshakable confidence in success. Do you think that after reading which article, a visitor will want to scroll through the pages of the site?

Write visually and figuratively

Comparisons, epithets, metaphors, popular expressions will turn a boring text into a tasty article.

Be honest and sincere

Lies and exaggerations are always felt. Don't overdo it with praise. They only cause doubts, rejection and mistrust in the reader.

Think about your target audience

Without understanding who will read your article, you will not be able to reach the reader. And this is true not only for advertising texts, but also for informational articles. You cannot prepare a speech for everyone.

How to prepare an article that will be received with a bang by the target audience? Try to “fit” your entire audience into one person. Create a character, a collective portrait that will personify your readers. Determine his gender, age (based on the average age of the audience), hobbies, preferences, place of work/study.

How to become a better copywriter?

Valuable qualities of a copywriter

Responsibility

Complete tasks on time, follow all points of the technical specifications. Don't let people down. Do not resell or publish sold articles, even if the customer has not posted them online for six months. Your reputation is on the line. And them too. After all, the customer may be bound by deadlines and obligations to management.

Discipline

You will have to force yourself to work. As you remember, you don’t have a boss, so you don’t need to rush to the office. And if you dream of a stable income, you will have to write a lot every day.

Copywriting is a job, you should look elsewhere for freebies. Get ready to sit diligently at the computer, not be distracted by extraneous matters and websites, and patiently bring each article to perfection.

Creativity

Copywriting requires a creative approach to writing and designing texts. Dry information sheets will not make you a popular author.
Use quotes, rhetorical questions, humor, irony, catchphrases, comparisons and allegories in your work. Just agree in advance on the acceptable range of artistic media with the client.

How to become a successful copywriter?

What is the key to success?

Develop communication skills

Customers should receive satisfaction from communicating with you. Courtesy, politeness, a positive attitude and compliance will certainly bring success. Be prepared to put yourself in the customer's position and admit mistakes.

If the client is in a friendly mood, maintain a friendly atmosphere. If the customer wants to limit himself to professional communication, then do not get personal.

Act quickly

Don’t get stuck at the stage of studying courses and books on copywriting. Take your order right away. Practice is the best teacher.

Don't wait until you have a decent portfolio. Take action now. The customer will give the work to the one who shows the sample most similar to what he wants to see.

Have you noticed an interesting order at a decent price? Send the customer a short article on the same topic as an example. For security reasons, do not reveal the main idea of ​​the future article. Let it be something similar, but not exactly the same.

The client wants to receive an article about the 5 best places to walk in Paris, and you send him an article about the 3 best places to walk in London. If he likes your style, he will immediately appoint you as a performer.

By the way, why three? This is a portfolio - keep it short. Focus on quality, not quantity. The goal is to show that you can do the job.

And note, such a portfolio only took you 20-30 minutes and was addressed to a specific customer, taking into account all his requirements. And let the rest of the freelancers continue to aimlessly send employers examples that are not suitable for the majority of customers.

Be active

Don't limit yourself to one exchange. Look for your customer on forums and thematic communities. But don't send spam. Go where customers are purposefully looking for performers.

Have you still not found a customer dear to your heart and wallet? Create your blog.
On many exchanges you cannot send your own email to customers, but you can send a link to the site as an example.

So the stock exchange can be compared to a hostel, where you are forced to live according to someone else’s laws. And you don't like all the rules, right? But a personal website is your own home, where you are free to arrange everything as you please. You can publish your contact information, express any thoughts, write on any topic.

Master the genre of master classes

Master classes with step-by-step unique photographs, screenshots or videos are now more valuable than ever. Culinary recipes and hand-made items in this style are selling out with a bang.

For example, you prepare a salad or cover a pillow with ribbon flowers, photograph each step and describe in detail all your actions. Such material costs much more than an ordinary article, and the demand for them does not fall.

Communicate in thematic communities

Visit forums and communities for optimizers, webmasters, and copywriters. Answer any questions. Help people solve their problems. Write valuable comments (supplement the information provided) under the copywriters’ articles. If you manage to contribute your “2 cents”, you will be noticed. Be visible.

How to become an SEO copywriter?

Optimized articles are more expensive than informational ones. The task of an SEO copywriter is to attract visitors from search engines, so you should understand the principles of website ranking.

Here's a list of basic terms you need to understand:

• Search results, ranking, internal and external optimization, keywords, request frequency
• Title, meta tags, link anchors
• Keyword occurrences: precise, diluted, morphological
• Text nausea, overspam

It also doesn't hurt to understand the basics of HTML and master the HTML editor.

How to become an expensive copywriter?

Let's consider this situation: you write competent and interesting articles created in accordance with all the laws of SEO and advertising, but the payment for your work and talent, to put it mildly, leaves much to be desired. What to do?

There is only one answer: develop self-confidence and ambition. Only fear and low self-esteem make a good author write cheaply.

How to become a highly paid copywriter?

Recognize yourself as a BRAND

Everything, from the first letter in your nickname to the last line in your blog, should position you as a brand, as an exclusive, as a renowned Master. That's right: Masters with a capital M. Create the image of a PRO.

Appreciate your work

Remember that there is always someone who writes texts of the same quality as yours, but sells them at a higher price.

I'll tell you more. On closed exchanges with strict selection there are top authors whose texts could be well edited by some unknown and cheap but talented author.

The only question is that the top copywriter ardently wanted to find a profitable job, but the humble guy just couldn’t bring himself to change the situation.

Greetings! Since we, dear friends, have entered the deep jungle of Internet employment, it would be foolish to stop halfway and back down. That's why I suggest continuing discussion of the most accessible online professions and dedicate today’s review to how to become a copywriter from scratch. We talked a lot about the possibility of making money by creating text content, weighed the pros and cons of remote work, and finally found a suitable profession for a beginner. Today I want to talk with you in more detail about copywriters, tell you who they are and, as well as give answers to all the questions you have accumulated regarding where to start your writing career from home. I am sure that not all of you have fully grasped the essence of this profession, and therefore it makes sense to dig a little deeper.

Copywriter: who is this?

Without much prelude, we go to our invaluable assistant - the English-Russian dictionary. Let's break down a difficult word "copywriter" into simple components. "Copy"– text material and "writer"- writer. Adding both of these values ​​together, it turns out that copywriter- This is a person who writes texts. However, this is a literal translation, which, unfortunately, does not reveal all the versatility and completeness of this profession.

If you delve a little deeper, it turns out that copywriters are people who create competent, unique and original texts that clearly convey the essence of the material presented in the article, interest readers and answer questions asked by users. Simply put, a copywriter writes texts on a specific topic to order. The focus of his articles can differ significantly from one another - they can be selling texts, informational texts, or specific subtypes of these categories.

Job responsibilities

In addition to writing texts, the list of responsibilities of a copywriter includes the following tasks:

• rewriting articles;
• editing text;
• adjustment text (correction of grammatical and stylistic errors);
• search for thematic images;
• structuring text;
• writing headlines and composing slogans;
• SEO optimization of texts.

A good copywriter must be real universal fighter– avoid mistakes, know the basics of SEO optimization, be able to concisely and succinctly convey the idea of ​​the text to readers, write an article useful and interesting. Situations often happen when a person seems to write interestingly, his works are read literally avidly, but at the same time they do not carry any informational value, not to mention the sea of ​​errors in the text. In this case, it is also worth finding a proofreader who will proofread the copywriter’s work and edit it.

Registering an account on the Etxt exchange

Requirements for an employee

However, even despite the presence of an experienced proofreader on the customer’s staff, every self-respecting copywriter who wants to be in demand in the freelance market, must:

Write correctly

Nobody says that the author does not have the right to make small mistakes or write with blots. I myself collaborate with performers who from time to time make punctuation or grammatical errors. However, you should not abuse them, because if typos and terrible spelling errors literally fill every word in the text, then you should not count on high fees. Such grammatical weaknesses are forgiven only to those authors who write simply “bombshell” texts. If the author’s work is interesting to read, and it reveals the whole essence of the topic, they can turn a blind eye to mistakes.

Write a lot

This is the honest truth, which largely concerns started copywriting career. Even the most interesting, high-quality texts will initially sell for pennies. Only after you have earned your reputation talented and advanced author, who knows how to write articles on literally any topic, you can slow down a little - write less and earn more.

In my opinion, this is a controversial requirement. Some customers, of course, require interesting and useful work from performers, while others do not worry about this at all. I once had the opportunity to work with one author, the content of the articles was, to put it mildly, delusional. I am sure that if I had entrusted him with writing this review, you would have read an article that “in order to become a copywriter, you just need to want it and do everything possible to get your articles bought.” You would not find any specifics or useful information in this review, but you would be able to note the author’s writing talent and his ability to create works of art. Nevertheless, for the project I needed just such texts: they were inexpensive, and the performer was provided with work. In short, everyone was in the black.

Have enough free time

If any of you think that working as a copywriter on the Internet requires only a couple of hours a day, then he is deeply mistaken. To create good, high-quality text, you will need a full-time job. Don’t think that writing an interesting, informative, competent and marketable article is easy and quick. It is quite possible that at the beginning of your career you will quickly produce good work in the volume specified by the customer. However, over time this will become more and more difficult. Someone will definitely ask now: “ What about experience?" No, experience is, of course, great, but when you have to write 50 or 100 articles on the same topic, your imagination will dry up to the last drop, then it will dawn on you what a copywriter does on the Internet, and how much his work is difficult.

Have a rich imagination and developed imagination

In order for a copywriter’s salary to be enough to pay utility bills, buy groceries in a store, or go on vacation, you will have to write a lot. That is why You can’t do this without a good imagination. Imagine for a moment that in just one evening you need to write 10 articles about installing interior doors. The first two or three jobs will go like clockwork, but with each new sentence of the next article it will be more and more difficult to write, you will pull the words out of your head almost with claws. If you can’t come up with a new topic, just take a look at what other authors write about doors (or whatever you write about). There is nothing illegal about this, because you don't steal other people's texts, but simply looking for sources of inspiration and borrowing existing ideas.

Be able to adapt

In general, such talent will be useful in any job. If you have never adjusted to other people, you are unlikely to succeed in your career. In the case of copywriting, you will be forced to learn to adapt to the needs and requirements of your customers. After all, by and large, they are the ones who provide you with work. Well, if you don’t have customers, you won’t have any money. When the need arises to refine an article or redo a couple of paragraphs, do not refuse such work, and ideally, do it for free. Just 5-10 minutes of time that you spend on this and do not earn an extra 20 rubles will bring you much more. It is quite possible that you will find regular customer, which will offer you much larger volumes of work and completely different money.

Be patient and always go towards your goal

Understand that nothing falls from the sky, and success doesn't come overnight. To achieve decent results, you will have to be patient and push for work. Bet on your image and work hard to earn a reputation as a professional in your field. If you want to make a huge income as an online copywriter, but don't make any effort to achieve this goal, you can't count on big fees. Money comes only to those who want to work and do it day after day. Only the most patient and purposeful people achieve what they want. If you are one of those who quit any business halfway, without even having time to really start it, give up the idea of ​​freelancing.

Be an excellent strategist

Your writing is your weapon, and all other copywriters are your opponents on the battlefield. Exactly because of this reason Don't chase quick money, putting up cheap and low-grade texts for sale. This will not give you anything good, except for a couple of dozen negative reviews, which will significantly reduce your chances of receiving an expensive and interesting order. Most likely, such work will go to copywriters who, in any situation, write with high quality and care about their reputation.

Why will the profession of a copywriter always be in demand?

I am convinced that the profession of a copywriter is the most important and in demand in the online labor market. Lately, all I've been doing is stumbling upon advertisements with this vacancy on fairly large and popular websites and portals. I'll try to explain to you what the secret to the popularity of copywriting, and why employers are interested in copywriters. The thing is that the entire Internet is woven from letters and numbers. The websites we visit every day are made up of headlines, sentences and paragraphs. Every day more and more new posts, articles, news and much more appear on this web.

Since text today is the only easily perceived source of information for people and the only recognition algorithm for search engines, its relevance is obvious. By the way, it is algorithms that allow us to get answers to all the questions that interest us, which we constantly ask Yandex and Google. Here, for example, is the result of a search for the keywords “Yellow color shades”:

The Internet needs copywriters

If you look at the World Wide Web from a different angle, it turns out that approximately 99.9% of all visited sites are created precisely for the purpose of attracting a readership or viewing audience, which can later be convert into money, earned from advertising or selling goods and services. Obviously, to attract a huge audience to the site, we need to fill it out interesting and useful content. This is where the need to attract copywriting power to projects arises. By the way, some website owners, in order to save budget for promoting their brainchild, refuse the services of professional authors and write texts themselves.

Finding a truly worthwhile performer is a task not easy. Some authors are so fixated on money that they write outright nonsense and utter nonsense. That is why the demand for scarce, high-quality and efficient copywriters is growing day by day.

FAQ – the most frequently asked questions for beginners

Since remote work for beginners is a real minefield in which every wrong step is fatal, I decided to highlight the most exciting aspects of copywriting for you. So that this review is as interesting as possible, and there is a minimum amount of water in it, I suggest blitz survey. You have the questions, and I have the answers.

I want to master the profession of a copywriter. Where is the best place to start?

First of all, you need to register on several freelance exchanges and start working. In my article “The Best Copywriting Exchanges” you will find a list of portals where you can start building a career as a remote author from scratch. At first I will pay you very little, which is not surprising, since you don’t have any experience yet. However I don’t advise you to write texts for pennies. An adequate price for 1 kilogram for beginners is 20-30 rubles. Before you start writing original texts, I advise you to read my article “”, and first of all master this type of activity.

Do I need to have an education to become a copywriter?

No, no diploma is required from you. All you need is the desire to work and develop in your chosen profession. Even those who once wrote essays with only C grades can achieve unprecedented success in writing.

Will I be able to withstand the competition, since hundreds of thousands of other authors work on the exchanges?

If you are ready to become a professional - write a lot, interestingly, informatively and efficiently - no competitors are afraid of you. Every day more and more new companies are born in the world that create their own websites. Users create personal forums and blogs that require texts. In addition, the number of exchange users does not mean anything. Many authors either give up this activity or continue to write cheap texts for literally pennies.

Why are copywriters willing to work for pennies?

How much does a copywriter earn? Is there a salary cap?

Serious earnings in copywriting are not a myth. However, if you are bidding for large fees, you will have to work tirelessly, work on yourself and constantly improve your professional skills. All copywriters make money differently. It all depends on the volume of work, the number of orders, experience and, of course, author's skill. We'll talk about money in more detail a little further. As for the “ceiling”, it does not exist. As you develop, your fees will increase. There really is room for improvement in copywriting..

Can I become a famous author?

Despite the fact that in Russian-language copywriting there are authors who have become famous as aces in their field, no one has yet managed to become famous throughout the world. Who knows, maybe you will be the one to fix this situation?

Is it true that customers pay several thousand for regular texts? What's the point of this?

Yes, it's really true. However, I will say right away that such amounts are received only by the authors of selling and advertising texts. Their essence is to force the reader to buy a product or use the service discussed in the article. Believe my experience, a company that spent 10,000 rubles on an article can literally earn 100,000 rubles in one day from those who read this text and took this action. Now do you understand what the point is?

Registering an account on the Weblancer exchange

Is there an exact instruction that will allow you to become a sought-after professional?

Generally, there is no clear algorithm. But we can sketch out an indicative plan of action. To make it clear what follows, I propose to reproduce the following story.

Suppose there is a guy living somewhere in the world Semyon, who decided to quit his office job and become a freelance copywriter. He thought a little, found out, registered on a couple of copywriting exchanges and started fulfilling inexpensive orders. For the first few months, Semyon sold his works for 20-30 rubles per 1 kilo.

Over the course of these months, our hero worked on creating his own copywriter portfolio, read thematic forums, and communicated with more experienced authors. Literally a month later, Semyon decided that he could also work on freelance exchanges, because this would allow him to collect an even more impressive portfolio and improve your writing skill. It was in this month that the cost of his work increased 1.5 times and amounted to 40-45 rubles per 1000 characters.

Time passed, and Semyon decided to look for customers on freelance exchanges. Here he collected several projects, which he completed for 50 rubles per thousand characters. He wrote for a couple of months at this price and at the same time improved his portfolio. Literally 2 months later, his articles already cost 55-65 rubles per kilosign, and his contact list already had several regular customers. Then Semyon decided to read several books about copywriting and began creating his own blog.

Several months passed, and our hero was already writing for 70 rubles per 1 kilocharacter, the number of regular customers was growing steadily, the portfolio was becoming more and more impressive, and other users began to subscribe to the blog. Semyon did not stop developing and read, read, read.

He came across books on psychology and several textbooks on marketing. After reading them, Semyon began writing excellent advertising and selling texts. Semyon stopped working on a per-character basis. From now on, for one selling text he took not less than 1000 rubles. Our hero continued to develop and study his favorite business.

In just six months, the cost of texts has increased several times. Now for our selling text talented author demanded at least 5,000 rubles. His works were in great demand, but even here Semyon did not stop in his development. After another 5 years, Semyon became one of the most famous copywriters and decided to write his own book, which today helps all novice authors. He himself decided to reduce the amount of work, and therefore began to write only 1-2 texts per month. This is quite enough for him. But even now he does not stop improving and continues his professional development.

I think you get the gist of this story. I just want to add that without investments you will not reach career heights. Learn to invest in yourself if you want to become a sought-after specialist.

How much can you earn?

I am sure that you have already seen that writing articles is not an easy task. To achieve recognition in this field, to earn good money, you need to love this work. It's no secret that the fastest results are achieved by those who enjoy the process itself.

No work experience

I’ll be honest with you and say that beginners without experience in copywriting, who have never written custom texts before, can count on 10-12 thousand rubles a month, no more. The average cost of low-grade text is 30 rubles per kilogram. I suggest almost all beginners complete the test task at this price. I also have friends who pay that kind of money to fill sites from A to Z and, I admit, the authors write very well. Most likely, this is due to the fact that 15-20 thousand rubles is enough for some people; for them, the main thing is to provide themselves with a stable flow of orders and work in a home environment.

Try the Qcomment exchange with simple tasks

Average level

Behind the newcomers comes the middle class of authors, who write for 50-100 rubles per 1000 characters. By the way, one of my friends works in this price category. As far as I know, she values ​​her work at 60-70 rubles per kilo and writes content for a travel website. On average, the volume of one article for this portal is 4-5 thousand characters. She receives assignments in blocks of 5 articles in one bundle. For each such block it turns out to be from 1500 to 2000 rubles. A block is written in just 3 days, and therefore she earns 15-20 thousand rubles a month from travel texts alone.

At the same time, she writes posts for a wedding photographer’s Instagram account. The cost of one post is 15 rubles. 5 posts are published per day, and therefore the amount of 2250 rubles accumulates in a month. Let’s also add here that she has orders from an investment portal, which orders about 20 articles per month, with a volume of 15 kilograms per piece. Here her income is about 20,000 rubles.

Are we counting? It turns out that her monthly income is about 40,000 rubles. In general, the amount is quite decent, especially considering that the average salary in the regions is 30,000 rubles, and if we talk about Ukraine, even less.

Aerobatics

Low start: where to start a career?

I'm more than sure that many of you want to receive step by step instructions how to become a copywriter. I will try to help you, and therefore here is my working algorithm, following which you will definitely achieve your goal:

Register on several text copywriting exchanges and start writing articles

An ideal start would be banal rewriting of articles. Here you will not need any special skills or the ability to create your own original texts. All you need to do is make articles unique. In addition, in the case of interaction with exchanges, you automatically solve the problem of where a copywriter can get topics for writing articles.

After completing a couple of orders, a problem with payment will appear

On the Internet, fees are rarely transferred to bank cards, especially if the performers and customers are located in different countries. That is why you need to create an electronic wallet in one of the systems like WebMoney or Yandex Money.

When you feel ready to write more complex work, move on to mastering freelance exchanges

These sites host a huge variety of job offers for remote workers in various fields of activity. I suggest you study my list of the best exchanges for finding a job.

So, newbie copywriters can safely look for orders on the following sites:

• Turbotext is a relatively new employment platform that selects authors for work rather strictly. To start making money on this exchange, you will have to pass a literacy test and complete a short writing task.

Start making money on the Turbotext exchange

• Workzilla - the exchange on which . Here you can work as a rewriter, as an author of reviews, as a text proofreader, and in many similar positions.
• Advego is the most popular copywriting exchange where you can write articles on a given topic and sell those already in your arsenal.

Registering an account on Advego

• Weblancer – a wonderful platform for newbie copywriters who have already gotten their hands on simple and inexpensive texts and want to look for more interesting and expensive orders, interacting directly with employers.

Registering an account on Weblancer

Learn the basics of SEO optimization and work on increasing your professional knowledge

Register on forums and read blogs of other copywriters.

Don't be afraid to create your own projects

As you learn freelancing, you will be able to realize your ideas - create websites, landing pages, maintain a blog or page on a social network. Believe me, in copywriting you will get invaluable experience in order to get a decent income online.

Why should you choose the profession of a copywriter?

Unfortunately, many beginners do not fully understand why they need to learn to write texts, and what is the use of copywriting in life. Yes, it is clear that money is paid for fulfilling orders. However, how many people think that in the process of writing an article, drawing up its structure, we learning? Yes, yes, we learn to think, search, process and analyze information, express our own thoughts and understand our readers. In this case we are talking about information copyright.

If we are talking about selling texts, then everything is even more obvious here - we are learning to sell. Will you argue with me that the richest people are those who know how to sell something? I don't think you will. Creating such texts helps us penetrate into the psychology of buyers, look for the right words and catch them.

Besides the fact that copywriting is constant development, such a profession allows you to work almost anywhere on Earth. Today you can write your blog while sitting at a table in a Roman trattoria and eating a piece of Pepperoni, and tomorrow your workplace can be the sandy beach of the Dominican Republic.

We are engaged in training

Any profession requires advanced training of the employee, and copyright is no exception to this rule. If you really want to become a professional in this field, be prepared to spend money on various courses, seminars and books. I have compiled for you a list of 5 books that are recognized the best textbooks on copywriting:

• Dmitry Kot. " Copywriting: how not to eat a dog" In my opinion, this is the best domestic instruction for writing working selling articles. You can open this book on any page and immediately begin to put the author's advice into practice.
• Denis Kaplunov. " Copywriting of mass destruction" If you want to attract the attention of readers, then this book should become your reference guide for creating selling texts.
• Alexander Repev. " Wise advertiser" This is a book that contains several hundred examples of real projects that the author of the textbook gave life to. If I had to describe this work in one sentence, I would say: “ minimum lyrics and maximum benefit».
• Sasha Karepina. " We write convincingly. Your own copywriter" This book is for those who want to be able to convince readers they cannot see. If you are interested in selling whatever your heart desires in a matter of seconds, immediately go to the bookstore for this masterpiece.
• Sergei Bernadsky. " Selling texts. How to turn a reader into a buyer" It doesn’t matter at all whether you are new to the world of selling texts or already have considerable experience in this matter - you simply must read the textbook.

Conclusion

In general, that’s all I wanted to tell you about copywriters. I hope that after today’s review you are left with no questions or illusions regarding this profession. With this I say goodbye to you, see you soon, friends!

If you find an error in the text, please select a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!