Name of agricultural supply company examples. How to name a company: examples of names. Name for furniture companies

How many bad business names have you come across in your life? Even if you don’t take all kinds of long abbreviations that were popular before, such as “TransStroyKomBizTrendTech” and the like. Are you afraid that the name of your future company will become a real problem? After all, he always wants to stand out not only in quality and quantity, but also in his approach and details. So that whoever sees the sign will forever remember that there is such a cool company...

Especially for those who are wondering in advance about the name of the company, and for everyone else who just wants to educate themselves a little more on the issues of organizing a business, we analyze the features of company naming. And the main thing here will not be the creative component, but the rules that you must not forget about when you are brainstorming in search of the perfect name.

Note: if you don’t know the rules of names, you can run into a banal refusal to register a company. So let’s arm ourselves with knowledge and move forward.

Features of names and English version

First thing you need to know - when registering an LLC, you will need to indicate the full name on Russian, in which will naturally be included in “society with limited liability."
Second - English words can be used. But! They must be written in Russian letters. That Yes, if anything happens, please contact transcription rules and let's continue to create.
Third - cannot be crossed and stir in one name and Russians and English words. That there is either one or- second.
Fourth - it is prohibited to insert foreign characters, and also foreign words, which, according to are essentially terms with designation of any type of property.

Additionally: the Charter of your company will also reflect the abbreviated name (if it can exist at all). The rules are the same.

A primitive example: full name: Limited Liability Company "Land Trolley". Short name in the Charter: LLC "ZV".

After all, everyone knows that the “paper” clerical language of documents that you will encounter almost every day is very dry and does not strive for brevity. For example, in official documents you will write the full name of your “corporation”. No matter how much you want to cut it.

And internal correspondence can also be contained using a short name.

Note: if your Napoleonic plans for business development include going international, immediately make sure that both versions of the name are in a foreign language. And here you will need to use translation, which is used in practice much more often than transcription:

Limited liability company "earthen trolley"

Note: here we have given an example with a literal translation. But, for example, the translation of the form of ownership (“LLC”) can be designated in a different way.

What not to do during the company naming process

Enter symbols like “@”, “+” and so on.
It is forbidden to assign to the name is the word “VIP”, the abbreviation “Ltd”. By the way, Ltd- and is “LLC” in its own sense.
Cannot be inserted into name words such as “Russia”, “Moscow”, “Russian Federation” (and respectively "RF"). Note: There are some exceptions to this prohibition, but at a minimum, they will require approval from government administration and state duty only for use will not less than 10 thousand rubles.
Not that so it's forbidden, but extremely not welcome without approval the necessary department to insert the names of cities or other subjects of our country. If there is no consistency will be in You can expect a summons at any time court from the mayor's office.
Names that go against social norms. This and about ethics, and about the moral side, and about humanity...
Mat is prohibited. Just like slang and jargon.
Not it will be possible to use the names of international organizations and any public associations.
Naturally, if a brand or trademark is patented, then you have no chance of taking it Name. Otherwise - again a summons court.

Almost everything else is possible, so the field for creativity and creativity is in front of you. In fact, many companies are moving away from the stingy dullness in names and, without violating anything, very cheerfully use rights in naming.

Example: Big Good Anaconda LLC, which runs its own bar in Kazan (a bar under a different name). Or here’s another bar that has grown into a huge network (you can find the name yourself), which is managed by Otgnagai i Zhgi LLC. These are real examples. And, as you can see, if you are doing business, you don’t have to do it with a sour face.

How to come up with your own name. Small tips.

If you have no friendship with fantasy at all, then here are some tips for you on what areas of your life you can get ideas for a name from:

Names of loved ones. What's wrong with store "Tanya", which is called by an adult uncle entrepreneur in honor of your daughter. If you want to boost your self-esteem a little, you can call V honor yourself. Although, if you later decide to sell the company, then you'll have to find someone who won't care, but then no everyone can like this choice.
Direction of activity. Are you selling dried bear meat? So name the company - “Dry bear.” Do you want to do renovations? "Repair" - an excellent name for an LLC, you can also add something to highlight it. Type "Trolley Repair", "Life and Repair" ... But not overdo it. Still, working with imposes certain restrictions on people. It’s better to let the potential buyer immediately guess that he at may acquire you, than looks at him suspiciously Name.
If you can't cope with creative naming task, try asking those who surround you. Most likely, everyone will offer several interesting options. IN finally, start going through everything you see around you. Let it take no one hour, but you with live by this name and work.

The best name- something that simultaneously has the qualities of capacity, brevity and a little creative spirit. And, if it is assumed that direct clients will directly encounter this name, then it is better to add to it an indication of the activity and a pinch of unusualness so that the person can remember it immediately and forever, but does not shy away in confusion.

Therefore, first you need to understand who your target audience will be. If these are exclusively people of the old school, then there is no point in humoring them. The humor in the title can also play a very cruel joke. If the taxi company is called “Accident” or “Brakes”... well, it’s funny once, and then you won’t get many customers.

Examples of names by field of activity

You need to understand that each niche has its own client expectations, just like the audience itself.

So, for example, if we are talking about construction of houses, then people are used to seeing more seriousness and respectability that many people associate with reliability. AND if you call the company “SekundaStroy”, or somehow “Shalyai-Valiai”, then your competitors will only rejoice. Therefore, most often in In the construction industry there are more and more “megacities”, “stroybyty”, “uytstroy” and etc.
Tourism business involves attracting clients already dating stage. Therefore, names that promise him rest and pleasure, they will already be working on you. "Beach", "Sea Lagoon", "Palm Trees and The sun" - what not names? Sounds much more attractive than “Titanic” or “Berezhka on river."
If you if you plan to engage in transport or transportation, please indicate this in company name what will be said about advantages of the company - speed, convenience, reliability, access everywhere. So, for example, the hackneyed name “Fast and Furious” and That better than "Racing" carts", although The second one breaks records in terms of originality.
The furniture business sector is also rich in available naming options, but very many don't bother themselves a lot. Therefore on Every corner you can find a “World of something” (doors, sofas, windows, walls and etc.). Of course I want to show the vastness of choice in your company, but use roads less traveled. The context of creating a cozy atmosphere is perfect here, because we are talking about home.
Law firms are obliged by their name to convey confidence to the consumer. To them and this is how clients come with personal problems. Therefore, there will be no humor here anymore quite appropriate. "Legal assistance", "Good advice" - give the client hope that he will get the desired result if contact you.
That the same applies to private medical institutions. Not make flashy names, here it is important for a person to feel calm. Therefore, actually names such as “Family Health” are used. But Not be deceived. Clinic “Your Health!” will arouse suspicion, because the name is more reminiscent of toast drunk.

General advice - don't focus only on yourself when coming up with a name for a company that will sell a product or service to another person. It is important that the emotional response is from the audience, and not just from you.

Bottom line

We figured out what rules exist in the naming of companies, what cannot be used as part of names, and thought about what you can pay attention to if the task is to name a company in a specific field. The last piece of advice that can be given in this largely creative endeavor is that if you find it difficult to do it yourself, contact another person. Fortunately, there are now enough creative agencies and creative freelancers. But in general, such a procedure is not so complicated that you have to pay for it. It's another matter if you need to create a whole style or brand.

The name of a company is an important component of its success and image. The need to choose it appears along with the formation of a new business. Anyone who wants to create their own business faces the question: ? But even after solving it, many important tasks remain. One of them is choosing a beautiful LLC name that will bring it success and prosperity. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a successful name for a company (construction, legal, furniture or any other), the owner will create an intangible asset, which over time will begin to work for its creator and generate income for him.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service mark that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass consciousness. This term can denote a name, sign, design, product, service to identify them from competitors' offerings. It has a unique name and its own symbol.

Enormous amounts of money are spent on creating, improving and distributing brands, and the rights to use them become a source of large financial income, because almost every business creator is confident that a catchy logo and a successful name are one of the most reliable guarantees against failure in competition. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to take into account that it is formed as a commercial offer based on a clearly positive image of the product, offering unique opportunities to satisfy consumer needs.

By coming up with a successful LLC name, it will be possible to save time at the stage of transforming a small business into a large one. But if it is planned, for example, without prospects for development throughout the country, then the requirements for the name can be slightly reduced and be guided by general rules. It will be useful to organize a survey among potential clients and hear their opinion about the names in the owner's list of proposals.

Advice: A brand is not a product. The name should not describe its essence or characteristics, but only reveal and show its differences from similar offerings from competitors.

The company needs to be named in a way that represents its value and creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as constant efforts are made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name must have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the product situation at the time of creation. What are the principles for choosing the right brand? Let's look at them in more detail:

It is necessary that it does not directly describe a product or service, because such a name should distinguish, and not describe them (the latter function can be successfully performed by advertising and marketing; there is no need to duplicate this information in the name). In addition, a descriptive name limits the possibilities of its promotion, especially if competitors begin to copy the product. Over time, this will lead to the transformation of the true trade name into an unbranded product (as was the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for treating, for example, ulcers are already produced under different brands protected by a patent: Zantac, Tagamet.
A successful company name may not be related to the characteristics of the product (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
When choosing a name, it is important to consider the time factor. The name should remain relevant over time. List of examples of unsuccessful names: Radiola (from Latin the root of the word translates as “heat”, and the product sold is associated with household appliances that do not rely on heating), EuropAssitance (indicates a close connection with a certain region and interferes with distribution throughout the world), Sport 2000 (linked to the year creates the impression of an old-fashioned product), Silhouette (translated as “silhouette”, the idea of drinking yogurt for health benefits, rather than weight loss, is now being promoted). This rule is especially relevant when choosing a name for LLCs selling equipment related products.
The name should not interfere with development in an international format. For example, Nike cannot be registered in some Arab countries; consumers sometimes confuse the products of the American company CGE with the offerings of its competitor, GE (General Electric).

Nowadays, individual approaches to creating a brand name are especially popular: syllables from surnames, names of founders, combining the creator’s surname with the prefix K°, off, displaying the subject of the product in the name without direct mention - let’s compare drops for nasal rinsing based on sea water Dolphin and many others names that emphasized the aqua root, the theme of the sea and merged together - Aquamaris, Aqualor, Morenasal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free “generators” of proposals, which provide a whole list of proposals. Another way out is to contact special agencies (they deal with naming, that is, they select good names), which will help name the company correctly and beautifully, and offer creative ideas.

How to choose a name for a company that brings good luck?

When choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction and emotions. It’s worth coming up with ones that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a short consumer survey.

When choosing a successful name for an LLC, first of all you need to focus on the general principles of choice:

The company names in the proposed list should not evoke unpleasant, ambiguous, confusing associations (Vityaz flower shop, Elena the Beautiful cafe).
It does not necessarily contain information about the type of service or product. But it is imperative that the name be easy to pronounce and evoke positive emotions in the consumer.
It is better to name the company so that it does not feel tied to a geographical point. This will allow you to expand development prospects at any time without renaming.
If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (the Chevy Nova was not sold in the South American market due to the translation “does not go”; subsequently the name of the model sold in this region was renamed).

What not to do:

call the enterprise (construction, furniture, legal) by name, surname. Problems with a possible sale may arise, personal negative associations of clients may form;
come up with a name that is complex or contains a negative meaning;
The name of the LLC should not be formulaic, based on hackneyed phrases;
in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of a company cannot contain even abbreviated names of states, official names of Russian federal government bodies, local governments, public associations, or contradict public interests, principles of morality, and humanity.

Unlike the brand name, the name of a company that does not pretend to develop on a very large scale can reflect the type of activity (for example, “Breeze” is a company engaged in the production and repair of air conditioners). But here it is important to feel the line. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservice). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: the name of the organization can include the words Russian Federation, Russia and derivatives from them, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

The name of a successful transport company must comply with the general principles of choosing a beautiful name and differ from the names of competing companies. You can play on an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create an original LLC name, you can focus on the following list of directions:

connecting parts of names and prefixes auto, trans - RusAl, AlRosa;
play with associations with the road, speed – Traektoria, Smart transportation;
use a metaphor (use in a figurative sense based on comparison, similarity) or play on a word, for example, Avis, that is, bird;
come up with derivatives of “transport, express, speed”;
use an abbreviation, for example, MTL (Management Transportation Logistics);
come up with a new word (neologism).

In any case, you need to name a company (construction, legal, furniture, etc.) in such a way that the name is easy to pronounce, euphonious, not interpreted ambiguously, and also does not have floating stress and negative associations in sound and sense, and evokes pleasant visual comparisons.

Construction company name - examples

The name of a successful construction company should form associations in the consumer’s mind with reliability, comfort, and be easy to understand. Examples: Cozy House, ReMake, Domostroy, StroyServis. It is necessary to avoid names that are similar to the names of competing companies and abbreviations. But the name of the LLC can display the profile of the work or service. Sample list: RegionStroy, StroyMaster, Reliable House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMigom, Stroy-ka, PoStroy), add a prefix (Derwold&Co). Recently, more and more company creators are opening their own businesses online, but the importance of a correct and beautiful name does not change. building materials are available through advertisements, including online, on special websites.

Law firm name - examples

The name of a law firm must instill trust, confidence in competence, and a sense of reliability. It is advisable that it is not long and is well remembered, for example, “Right”. Often owners decide to combine parts of surnames or names, including foreign ones. Here is a list for example: SayenkoKharenko, White&Case, Yukov, Khrenov and Partners, Spencer and Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

the name of the LLC should be sonorous, easy to understand and pronounce;
It is advisable that the name of the law firm does not contain more than 3 words;
for work in your homeland, it is best to come up with a name in Russian, or in Latin, and only after that should you consider options in English;
when using neologisms (new words), it is advisable to include a decoding, for example, in the company’s slogan, in order to form positive associations and outline the scope of the company’s activities;
if the name consists of several words, their abbreviation must be harmonious;
It’s better not to use legal terms, they sound banal and almost all hackneyed;
If you use a common name, there may be problems with trademark registration.

The name of a law firm should be a mirror reflection of the professionalism and personal values of its owner and employees. It is also worth paying attention to the graphic design of the logo and color scheme.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on certain aspects: style, luxury, leadership, comfort, all of them should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can play with the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStyle or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Formula of Comfort, Triumph, Residence, Soft Line, Formula of Furniture. Another way out: add the prefix K°, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play on the word a little: MebelYa, MyagkiyZnak, Mebelius, Mebelion or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or name (Furniture from Petrov).

Accounting firm names - examples

The name of such a company must be perceived positively, inspire confidence and indicate the reputability of the company. You cannot play on humorous names (for example, BUKA - BukhAccountingConsultingAudit). The company must be named so that the name indicates the type of activity and creates a positive image (ExpertPlus, Garant, AuditService, Your Accountant, Azhur, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can play with English words and prefixes, for example, Account, TaxOff.

Recently, abbreviations are often used - BOND (Accounting Reports and Tax Returns), connecting parts of the surname or names of the owners, of course, if the name turns out to be euphonious. By creating your own business, you can do it without any problems. You need to register on the state portal, fill out the form using step-by-step instructions. Then you will receive a letter in the mail with the date when you can pick up the certificate from the tax office.

FAQ

Let's look at the most common questions from users.

Is it possible to name a store after a cartoon (for example, Barboskins)?

A good name is the basis for building a successful business. Its creation can be entrusted to a specialized company, but you can actually do it yourself, of course, having studied the theory and some practical aspects. The choice of name must be approached responsibly, because if you make a mistake, it will negatively affect the image of the organization and the volume of profits.

Many retail outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether it is subject to copyright (according to Article 1259 of the Civil Code of the Russian Federation). It is worth considering that such objects also include adaptations of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, copyright does not extend to ideas, concepts and implementation principles.

Important: if an entrepreneur decides to name a store after a cartoon or a character, it will be illegal, even if the copyright is not registered. But if the owner uses the cartoon plot and creates his own character based on it, there should be no complaints against him. But you cannot use the name of a character or cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of a store.

Where can I read about copyrights? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information and practical advice are posted on legal forums and websites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the business name. The procedure and practical nuances are described in Art. 1474 Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name; in documents he is listed as an “individual entrepreneur”. But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to an already registered one, confusingly similar to it, if entrepreneurs work in the same field.

To avoid unpleasant situations and losses, it is worth checking at the initial stage whether the name is available in the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, and agree on the granting of rights to use the name of the cartoon character with its author. If this is not done and you rush to start activities without preliminary agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in the name, but also compensation and compensation for losses incurred.

Save the article in 2 clicks:

It won’t even be able to fully function without a beautiful name. Choosing one is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be euphonious, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special websites that will show an approximate list of proposals.

In contact with

Just as any theater begins with a coat rack, so getting to know your company will begin with its name. How to come up with a company name to attract attention and stand out from the crowd. How to name a company so that it is successful. To belittle the importance of a company's name for its competitiveness and viability in today's harsh realities of life is at least imprudent. Therefore, one of the first steps that needs to be taken, keeping in mind the saying “what you call a boat, so it will float” is to come up with a name for your company, since without it no company can exist. An unnamed company will not be able to register, open a bank account, or enter into an agreement.

It is better to take care of this in advance, since the avalanche of registration efforts for registering a new business will not leave time to think about name options. There are often cases when entrepreneurs in such a situation wrote down the first phrase that came to mind, which they later regretted, but it was too late to change anything.

With this in mind, there are a number of important points to consider to help you make your choice. Tax authorities are ready to register any name that does not conflict with the law, but only you will be responsible for the success of the business.

What kind of good name is a company, such that clients willingly turn to its services again and again?

Undoubtedly, the name must correspond to the field of activity of the enterprise.
It is desirable that a request for this name in Internet search engines and reference books produce a minimum number of answers of the same name.
Any ambiguity should be avoided; it is important that the expression evokes a positive attitude.
Ideally, it is easy to pronounce, read and remember.

It is difficult to list and foresee other nuances in this matter, since they all depend on specific circumstances.

Choosing a company name is no joke

Imagine that you once really liked the services of a good company, and after some time you felt the need to go there again or introduce its service to your friends. But here's the problem - you can't remember its name. I only remember some kind of jumble of letters, similar to “Smetsbytdrovnet”. Having suffered in the search, you, although reluctantly, will go to their competitors.

Let's imagine something else: you decide to gather friends for a banquet and choose a suitable cafe for this. We found the most attractive one in all respects, but its “Tantalus” sign hopelessly spoils the impression. You probably don’t want your guests to associate your holiday with the suffering from hunger and thirst of an ancient Greek hero, and therefore continue to look for another establishment.

If you, as a potential depositor, come across an advertisement for Atlantis Bank, then, no matter how attractive the interest rates they lure you in, a seditious thought will definitely flash through your mind, born from the association with a beautiful name: “They will collect money from depositors and disappear.”

It is unlikely that you will contact the travel company “Tour-Dom”, although, at first glance, the name is quite harmless.

To avoid such incidents from occurring in the minds of your future clients, you should seriously and carefully consider the options for a corporate sign.

Why do you need to conduct marketing research?

Perhaps you are that rare lucky person whose head is suddenly joyfully illuminated by the idea of a catchy, memorable and interesting slogan, but, alas, not everyone is so lucky. Therefore, it is better not to wait for gifts from fate and take up the matter with full responsibility.

When deciding the question “How to come up with a company name,” it is recommended to start with marketing research, namely, to understand the composition of the bulk of the company’s future clients, what is it like?

If your activity is focused on the youth environment, then a little teenage slang or even banter will look natural in the name, but if you want to attract cautious pensioners, then the Lame Dog cafe will almost certainly fail.

It would not hurt to analyze the correspondence of the company name to the future assortment and prices.

The sign of the jewelry store “Cheap Jewels” will cause confusion, but the “Cheap Household Goods” store will certainly be of interest to a wide segment of the population.

We have selected a video for you: How to choose a company name?

The name should reflect the scope of interests of the company

If the name of your company has an abstract meaning that is not consistent with its activities, or, even worse, hints at other services that have nothing in common with those that the company provides, then there is a high risk of incurring numerous requests from “foreign” clients, who will have a negative impression of you after your refusals.

To be fair, it is worth noting that there are companies that thrive despite the name having nothing to do with their business. But there are many more counterexamples.

The most difficult thing for any company is to be able to win clientele at the initial stage and seriously declare itself. It is at the start of activity that the name of a company can manifest itself as a catalyst for success or as an obstacle to it. The world-famous Apple probably fought off various “fruit” offers at the beginning of its career, but not only survived, but also gained worldwide fame, and now no one would think of relating this name to the apple trade.

Originality is an important factor in the popularity of a company

The company's name should be easy to remember and sonorous. It is impossible to remember a company whose name is difficult to pronounce, and it is impossible to write down “by ear” or from memory. An uncluttered name guarantees that your company will be in the TOP of search engines, which will help a large number of people learn about its activities.

Conversely, a common name will lower your company to the bottom of search results. It is unlikely that any of the clients in this case will persistently search for your service.

A successful combination that is not repeated often will help the user quickly reach you. It is better to spend a few minutes in advance to test the option you like for matches on the Internet.

Based on the number of results that appear, you can understand whether your page will be “lost” or not. Often it is enough to successfully change just one letter to leave your competitors behind.

Legal requirements

It is not enough to come up with an interesting name for the company; it is also necessary that it does not contradict our legislation. There are several important points to consider:

The official name must be written only in Russian letters. A foreign alphabet may only be used in an abbreviated name.
The full name includes the form of ownership of the company: Limited Liability Company "Vostok". For internal documents and correspondence with partners, you can use the abbreviated name: Vostok LLC.
It is not allowed to include in the name of a company words denoting the participation of government agencies in their activities (federal, ministry, parliamentary).
The official names of states or international organizations or famous brands cannot be included in the title.
It is unacceptable to include obscene words, inhumane or immoral concepts that may offend anyone in the name.
Derivatives from the words “Russia” and “Moscow” are allowed to be included in the name only with the permission of the relevant commissions.

This choice needs to be approached differently depending on what she plans to do. It is advisable to determine what attracts customers to this business and use it in the name.

Construction

Customers of construction services will be attracted by names that advertise the quality and speed of service provision: “Reliable House”, “Skilled Masons”. When coming up with a name, it is advisable to take into account what type of activity the company will be engaged in. So, for a company planning to sell building materials, the names “Umelets” and “MasterOk” are suitable, for a store of finishing materials – “Rainbow-Stroy”. The companies for apartment renovation “Design and Comfort” or “Nest” look interesting, and the companies for the construction of residential buildings are “Domostroy” or “Reliable Walls”.

Production

If a company plans to produce any goods, then the name may reflect what exactly it will do. There are a lot of options in this case: making bed linen – “Sweet Dream”, shoes – “Slipper”, confectionery – “Bee”.

Trading

When choosing a name for a trading company, it is necessary to take into account the market segment in which it intends to operate. The “Cheap Fur Coats” store will cause distrust and a desire to pass by, but “Elite Furs” will attract buyers. For a fashion boutique, the name “Brandissimo” would be appropriate, and for a discount clothing store, “Tsenopad” or “Economy”.

Legal

The most important thing in a law firm is experienced professionals who fully use their knowledge to defend the interests of the client. The name of the company should carry an appropriate message, instill confidence and calm. Clients will certainly pay attention to the companies “Guardian of Justice” or “Legal Standard”. Probably, since the appearance of the first law firms, they have often been called by the name of the founder: “Kowalsky and Partners.” Therefore, if the name contains, for example, the name of a lawyer known for his won cases, then this will also attract attention.

Tourist

There is huge competition in the field of tourism services today, and therefore it is necessary to find a name that attracts attention and is remembered for a long time: “Wind of Wandering”, “The World in the Palm of Your Hand”. If you limit yourself to certain types of tourism, then you can choose names that will reflect them. For active recreation, the names “Everest” and “One Hundred Roads” are suitable. Fans of convenient hotels and a comfortable holiday will prefer the “Silk Road” or “Royal Holiday”. The names of companies that are invented with a good sense of humor are perfectly memorable, for example, “Russo Tourist”.

Transport

Passengers need to get to their destination quickly, reliably and safely, and the company's name can reassure them that these expectations will be met. Taxi agency - "Troika", "Stagecoach", cargo transportation - "One Hundred Elephants", "Teleport". Avoid names that indicate those facts that must be the norm: “No accidents”, “Sober movers”.

The Rickshaw taxi, on the one hand, reflects the specifics, but on the other hand, it evokes not very pleasant associations with a slow ride in a two-wheeled stroller. Therefore, when looking for a catchy name, be careful.

In addition to the tips listed above, pay attention to several more options for creating an original company name.

Use of geographical terms

The name can use geographical names from the area where the company is located. According to this principle, the following were created: Vologda oil, Ochakovsky kvass, Essentuki mineral water, Shatura furniture.

First name or last name

A simple and easy way is to use the person's first or last name. This is how brands such as the women’s magazine “Liza”, the men’s magazine “Maxim”, the chain of dry cleaners “Diana”, the automaker “Ford”, pens “Parker”, and the clothing manufacturer “Adidas” were formed.

Nature

Often a plant, animal or natural phenomenon evokes associations with the properties of a product or service that a company sells: Alligator car alarms, Jaguar cars, Puma sportswear.

Mythology

The mythology of different nations has become one of the most effective sources for finding company names. Many ancient gods patronize various aspects of life and areas of activity: Hermes is the god of trade, Aphrodite is the goddess of beauty, Neptune is the god of the seas. Many companies bear their names.

Compound word

Quite often, a compound word is used for a company name, formed by adding words or their parts: Aeroflot, BeeLine, Volkswagen.

Abbreviation

The name of the company can be an abbreviation formed from initial letters or parts of words, which is pronounced as a single word, for example: GUM or VAZ.

Quote

A superbly memorable name can be a name or phrase from a movie, animation or literature, for example: the Snow Queen chain of stores, Prostokvashino milk, the Old Man Hottabych chain of building materials stores.

Watch the video: How to come up with a name for a company?

If, despite all your efforts, you can’t come up with anything interesting, don’t despair. You can contact an advertising agency and order a special service for developing a unique company name - naming. Professionals will carry out all the necessary checks for compliance with the law, uniqueness and will offer you several options to choose from.

Every entrepreneur has a moment when it is necessary to choose the name of his own company. This business requires significant creativity and forethought. At the same time, there are quite a lot of different nuances that need to be taken into account. Otherwise, the entrepreneur may be denied registration.

Why is a good name important for an organization?

The name of the company being created must take into account certain standards established by this legislation. For example, the use of certain words and symbols is prohibited, and phrases that offend human dignity cannot be used. In addition, the invented name must be ethical and moral. And only after taking into account the factors described above should it be as memorable and telling as possible.

The LLC business registration form is one of the most common in the Russian Federation. This is largely due to the fact that an LLC can engage in almost any type of activity, while becoming its founder is quite simple. And in order for an enterprise to generate income, it only needs to gain a large number of clients. It is in this factor that the company name plays a significant role.

If it is original and memorable, it will attract more clients and supporters; otherwise, the company will incur losses.

Types of organization names

When registering a company, an entrepreneur must write down its full Russian name, first noting “limited liability company.” It is legally permitted to use foreign words, but they must not be mentioned in Russian transcription.

Therefore, it turns out that the name can be either Russian or in a foreign language. Only in this case it is necessary to carry out the correct transliteration in accordance with the rules of the Russian language. However, the registration rules state that you cannot use foreign words that are terms that denote a form of ownership.

After writing down the full name, when filling out the charter of the organization, you must indicate it only in a short form using the abbreviation “LLC”. It must also comply with all the norms and rules of the Russian language.

The full name of the organization will be required to fill out official documents, while a short name is necessary for business and internal correspondence. If the company cooperates with foreign partners, it needs to create similar names in a foreign language.

At the same time, they are also compiled taking into account all the norms and rules of that language. If there is a ready-made name in Russian, then in this case it is translated.

What is unacceptable or undesirable to use in a company name

An entrepreneur registering his company must take into account legal provisions prohibiting the use of the following cases:

The main directions for the flight of thought

There are companies that develop creative names for other companies. Many of their secrets are of course hidden, but general recommendations for an entrepreneur when creating a name have become known.

The first and simplest advice at the same time is to use the surname of both yourself and the surrounding inner circle of people. This is a fairly simple option to quickly find your company name. Especially if an entrepreneur has big plans for the development of the company, then using his last name in the name will further stimulate him. However, with this option the following difficulties arise: when the company is sold, the new owner is unlikely to be happy with it. In addition, if the surname goes against the activities of the company, then it is also worth abandoning this idea.

The second tip talks about using words in the name that reflect the future activities of the company itself. The trick to this method is to use words that imply your activity. As a result, it will be intuitive and simple for the client, and this is the most important requirement for him.

The third tip is to use an acronym. This method will help the entrepreneur make the company name as short and memorable as possible. But, in no case should you use a large number of words with a narrow focus. Because of this, the client will have problems deciphering the name, as well as with its pronunciation. This arrangement often scares away potential clients and is an unnecessary irritant. Therefore, it is worth noting once again about using the most concise name possible.

If the entrepreneur, when registering a company, has not yet decided on its further type of activity, then in this case a name consisting of one word is best suited. The best option would be for it to be of foreign origin. To do this, you and your circle of trusted people should take a foreign dictionary and together select the most remarkable word.

Customer preferences and healthy humor

An entrepreneur must understand that the company name serves primarily for customers. Therefore, he must understand and research his possible target audience.

Understand its age category, since for young people the attractive name will be completely different than for the older generation. In addition, it is necessary to take into account the social status of your target audience. For example, the rich stratum will like an elegant name, especially if it emphasizes luxury and status, while the middle class will most likely avoid a company with such a name, since it is unpleasant and incomprehensible to them.

In order to attract the attention of customers, you can dilute the name with humor. However, this should be done very carefully, as the entrepreneur may no longer be taken seriously. And this threatens the loss of possible clients. Therefore, a careful approach is required here.
Another good option is to use a catchy and unclear name. The bet will be on intriguing customers with an interesting phrase, as a result they will contact the company at least once, and their further retention will be in the hands of high service.

LLC name examples list

The most successful names from different business sectors:

In the construction industry, reliability, speed and stability are important factors. However, you should not focus on speed, as this is not an indicator of quality. Successful titles: “Your Home”, “We Build Turnkey”;
In the transport field, it is necessary to pay attention to the concepts of speed, in addition, you can use the automotive theme. This way, taxi customers will more often contact the Porsche or Mustang company than some ordinary and simple name;
In the tourism industry, names that speak about the final destination of the trip and make the client anticipate are best suited. The names “Côte d'Azur”, “Pearl of the Mediterranean”, “Marco Polo” are perfect here.

In contact with

The company name is an integral image element of any business. Many entrepreneurs, when registering a company, do not pay due attention to this issue: they have more important things to do, and coming up with a name is not a problem. As a result, almost every city has its own “Aphrodites” and “Window Worlds”, and sometimes several companies with overlapping “original” names. Meanwhile, the name is a face, part of the brand, which should be associated by customers with a specific manufacturer, service, or store. It is advisable, even at the stage of developing a business idea, to think about what to name the company so that it is successful.

How to choose a name for a company

Uniqueness is an important, but not the only criterion for a company name. Marketers have developed a whole set of rules for naming - the process of creating names for companies and their products:

“Brevity is the sister of talent” is also useful in the case of the company name: it should be concise for easy memorization and recognition by potential and current clients. A word of one or two syllables is preferable to a long compound name.
When choosing a name, think about your clients - whether they will be comfortable using the phrase you have imagined. It should be easy to pronounce, there should be no doubt about the emphasis, it should fit well on the ear, and have an unambiguous spelling. If you decide to use a non-existent word, don’t overdo it: test it for adequacy of perception.
Avoid ambiguous expressions and words that cause negative associations. An example of not the most successful use is the word “escort” in the name of a taxi service.
Look into tomorrow: if there is a possibility of business development to an international level, the name should be “user friendly” for foreign clients and partners. How to name a company so that it sounds good in different languages - take a word with an international root. Don't forget to check its significance in the countries of your future market. A good option is made-up words and abbreviations.
Try to distance your name from the names of competing companies, avoid resemblance to well-known brands.
It will be great if the name of the company has at least some relation to the profile of its activities or is neutral in nature.

How you can and cannot name a company

Before you start pouring out ideas on how to name an LLC, do not forget that in addition to the “creative” component in the name of commercial organizations there are legal nuances.

If you intentionally or unknowingly "borrow" someone else's properly registered name, you risk getting into big trouble. Large well-known companies have all brand elements patented as trademarks, and this on your part is a violation of copyright.
A name that is suspiciously similar to the name of a competing company can also land you in court. The concepts of identity and degree of confusion, which civil law operates in this case, do not have a clear interpretation. Therefore, the question of originality or borrowing of your “invention” is decided at the discretion of the judge.
“Mere mortals” are not allowed to name their companies using the word “Russia”, mentioning federal subjects and authorities, official names of foreign states, international and public organizations and derivatives from their names.
The name of the company should not be offensive, obscene, or violate legal and moral standards.
The name of the LLC should not be misleading regarding the scope of its activities.

Apart from the indicated “forbidden” techniques, the rest of the imagination in creating names is not limited to anything. In naming, there are many ways to create unique names, the most common of which are:

“Mercedes”, “Ford”, “Heinz” are the most famous examples of names that show how a company can be called using proper names. The names of company founders, their family members, and lovers are immortalized in the history of many famous brands. You can do the same, but remember about uniqueness: it will work out great if you have an unusual name or your surname can be used in an original way in the name.
Mention of the field of activity. Compose the name of the company from words that characterize the goods and services that you offer (“furniture”, “auto”, “construction”). Marketers recommend avoiding words in compound names with which naming is oversaturated: “super”, “ultra”, “plus”, “express” and others.
Acronyms, hybrids, abbreviations. You can take several words and make an abbreviation out of them, cut and “glue” parts of words, cut off the ending, etc.
Transcription from other languages. From foreign words written in Cyrillic and adapted to the Russian “ear”, bright and memorable names are obtained.
Pure creativity. Just make up your own word. A name that does not make sense and does not even remotely hint at the field of activity has a right to exist if it sounds good and attracts attention.

Naming: professional approach

It is important for an entrepreneur not so much to find a “beautiful” name as to figure out what to name the company so that it generates income. A well-chosen name is a full-fledged marketing tool: it helps positioning and recognition of the company in the market, promoting the goods and services offered.

In order for the name to be not just a “sign”, but to become a brand that works for you, you need to do a lot of work, which in marketing is called naming. The process of creating a trademark or company motto begins long before the actual search for suitable words.

Naming includes several stages:

Analysis of the company: field of activity, development concept, etc. It is necessary to understand what the features and advantages of the company in question are. What goods and services will it produce, what are their price categories, quality, and benefits for the buyer.
Target audience analysis. The problem of what to name a store, say, women's clothing, involves completely different implementation options, if it is a youth brand or a boutique for ladies of an “elegant” age - the difference is fundamental. Therefore, you need to find out who the company’s potential clients are: their age, gender, social status, income level. What are the characteristics of the purchasing behavior of this consumer segment? The image being formed must be purposefully designed for a specific audience, its values, colloquial vocabulary, etc.
Market research of similar companies. It is important to identify the main competitors, evaluate their names, and study consumer reactions to popular brands. Note the pros and cons of “brethren” in the niche, analyze advertising channels and promotion methods.
Formulating naming requirements. Based on the previous analysis, a list of wishes for the future name is compiled: what idea it should reflect, preferred and prohibited words, number of words/letters and other details.
Generation of ideas. This is the most creative part of naming – options that meet the stated requirements are presented “on the fly.” The greater the number of proposed names, the greater the choice, the main thing is that the riot of imagination does not go beyond the outlined parameters.
Selection of your favorite options. Each of them is analyzed for compliance with the main criteria of the “correct” name: brevity, readability, euphony, variability of spelling, meaning, etc. As a result, several options remain that are subject to further examination.
Testing the name on real people representing the target consumer group. Do they like the proposed option, is it easy to remember, what associations does it evoke, does it increase trust in the company - that is, the opinion of what is the best name for the company is sought directly from the company’s potential clients.
Legal examination of titles: whether they comply with current legislation and whether they violate copyright.

Where to order naming

Serious businesses are sensitive to their image, and large companies entrust the development of their corporate identity to professional naming agencies. The service is not cheap: ordinary entrepreneurs who do not have “space” budgets cannot afford it. Most people have to cope on their own. But it turns out that coming up with an original, “catchy” name for a company on your own is not so easy. There is a problem: where to get ideas for inspiration? Where can you “spot” interesting thoughts?

An excellent solution is to brainstorm and choose the most successful option from the mass of creative ideas. And if professional copywriters act as idea generators, don’t even doubt that the result will satisfy you 100%. Can't think of a suitable name for your company? Don’t know what to name your online store, choose a domain for your website, or write a slogan? You can order naming online on the TurboText copywriting exchange! For a nominal fee you will receive hundreds of original titles, “tailored” to your requirements. All you have to do is decide on the winner and get a unique brand at your disposal.

So, to order naming on TT, you first need to register on the site. Then you select the “Naming” tab and click “Create Order”.

Now you need to choose what exactly you need - a domain name, title or slogan.

Don't forget to check the boxes wherever necessary.

Ready! Now all that remains is to consider the proposed options to choose the best one.