The name of a beauty salon that makes a profit is real. How to name a group in “contact” and properly promote it How to name a beauty salon to attract success without mythology

Among the various methods of healing and relaxation, one of the best is massage. The massage procedure has been an integral part of human life for thousands of years.

People have long understood that mechanical action on various parts of the body produces a healing effect. Massage affects the skin and muscles, and its main purpose is to relieve tension.

Today there are many massage techniques, and each has its own characteristics. LifSPA lists the 23 most popular massage methods around the world.

Russian massage

It is used to strengthen muscles, restore the nervous and respiratory systems, and combat sleep disorders.

Swedish massage

It is carried out strongly and deeply. Swedish massage is also called sports massage, as it is very useful for severe physical stress on the muscles and joints.

When performing this type of massage, the therapist tries to penetrate deep into the tissue in order to rub the seals and stretch the neurovascular bundles and muscles.

Relaxing massage

Its peculiarity is gentle, superficial touching, kneading and stroking that does not disturb the muscles. A relaxation massage should be very gentle and relaxing.

Hydromassage

At the moment of water jets, a feeling of weightlessness and relaxation arises. The healing power of underwater massage and the influence of the aquatic environment will help you detach yourself from the burden of earthly hardships and troubles.

Hot stone massage

The massage is performed with volcanic rocks that were formed on the slopes of active volcanoes and slowly cooled.

Esalen massage

The Esalen massage technique combines Swedish, reflexive and therapeutic massage techniques, Eastern methods, modern principles of deep breathing and physiology, Feldenkrais practice (gentle fitness) and Gestalt therapy, head massage.

Esalen massage combines tapping and stroking, rocking, kneading and stretching techniques.

Endermologie massage

Otherwise called LPG massage. The LPG massage technique is painless and very pleasant to the senses.

The LPG procedure involves treating the muscle layer and subcutaneous fat using vacuum, through deep and intense kneading with special roller handles in various modes.

Lymphatic drainage massage

Lymphatic drainage massage cleanses lymphatic vessels and ducts of toxins, speeds up the process of their removal from the body.

Reflexogenic massage

Although reflexologists sometimes call this treatment a foot massage, it is more than a simple foot massage.
Reflexology involves influencing certain points on the foot, corresponding to the projections of various organs. Reflexology massage is very relaxing and is especially beneficial for people who spend a lot of time standing.

Ayurvedic massage

This unique type of massage is based on deep work with soft tissues - skin, subcutaneous tissue, muscles and internal organs. The result is the disappearance of muscle tension, improved blood circulation and lymphatic drainage, and increased energy flow.

Thai massage

A truly miraculous method that heals many ailments, imbued with the ancient spiritual traditions of Thailand. Massage balances the energy of the body, using gentle pressure on certain points.
Thai massage also includes compression and stretching. This procedure reduces stress and increases flexibility and range of motion.

Qigong massage

This oriental type of massage is aimed at restoring energy balance, and after this, a person’s physical health.

It is a physiological massage that is carried out from the center to the periphery, including the practice of acupressure.

Lomi-lomi

This is a sacred Hawaiian massage using special oils. Combines deep muscle kneading and impact on subcutaneous fat tissue, lymphatic drainage.
The massage is done over the entire body; during the massage, the master uses the palms, forearms, pads and phalanges of the fingers, and elbows.

Reiki

Using a special technique of applying hands to the body and pressing certain acupuncture points, the master removes energy blocks and restores the flow of energy.

Aromatherapy massage

A massage therapist can choose oils that relax, activate, relieve stress, and restore the body’s energy balance. This type of massage is especially suitable for people whose lifestyle is inextricably linked with stressful situations and emotional overload.

Honey massage

Honey of various varieties and aging times is used. Mechanical effects are added to the healing properties of honey and a unique method of restoring the body after intense physical activity, after injuries and illnesses is obtained.
It is also used for lung diseases, and more recently in anti-cellulite programs.

Spanish massage

The main difference between this massage is the plasticity of movements. Techniques are performed with all surfaces of the hands. This is a very deep massage, after which complete muscle relaxation is achieved.

Shiatsu

This is an acupressure massage, during which rhythmic pressure is applied with fingers, palms or elbows to areas of the skin in the projection of biologically active points or around them.
This impact not only physically strengthens the body, but also contributes to the proper redistribution of energy.

Thai massage with herbal bags

Unique bags are filled with a mixture of dried Thai plants, such as mountain ginger, turmeric, kaffir lime, cryptolepsis, aromatic turmeric, patchouli, camphor. The massage involves the gentle impact of warm bags of grass on the body tissues. When exposed to acupressure points, endorphins are released, which block pain. The result is not only the disappearance of pain, but also an increase in blood flow to the desired area of ​​the body.

Turkish soapy massage

This procedure is a wonderful combination of surprisingly pleasant and at the same time beneficial rejuvenating treatments, including a traditional Turkish bath - hammam, natural peeling and soap massage.

Anticellulite massage

One of the “current” types of body massage, aimed primarily at deep treatment of subcutaneous fat, ligaments and muscles. This massage feels more painful than a regular one. Its main function is to prevent the proliferation of connective tissue, which occurs in the death of fat cells.

Chinese massage

Traditional Chinese massage is performed in special clothes, like pajamas, and involves stretching and kneading the limbs. Elements of Wushu gymnastics are used.

Shirodara

Traditional Indian massage with four hands. It is also called “third eye massage” because it uses heated oil, which is poured in a thin stream into a point on the patient’s forehead - the so-called third eye area.

Text: AlinaMkrtchyan

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Low costs and high profits are the dream of every beginning businessman. At first glance, there is nothing complicated in the work of a massage therapist: work with your hands, earn money. However, newcomers to this field of activity face a lot of difficulties. True, there are many positive aspects.

Pros and cons of the massage business

Why are people experienced in this business skeptical about the prospects of those who are just thinking about it? Firstly, the art of massage should be learned. Or you need to find someone who knows it well, which means paying a lot of money. Secondly, it is also important to be able to sell this service. Thirdly, the problem of positioning a massage room or salon will be relevant: what it will be like, what to include in the services and what equipment to stock up on.

Important: Naturally, there are prospects for good earnings only in medium-sized and large cities. And one more thing: you should be wary of the services of therapeutic massage, manual therapy, etc.

Of course, these are solvable problems. If you are a cool specialist, have a good premises, and a team of assistants, you can try. Among the advantages of the idea of ​​opening a massage parlor are the following:

• relatively low current costs of maintaining the business;
• constant demand;
• high profitability;
• demand and, as a rule, low competition in the niche.

How to open a massage parlor from scratch?

Before we discuss how to open a massage parlor from scratch, let's note the following. Although theoretically without honey. education, you can sell such services, you must understand that people with high incomes are not ready to trust their backs to just anyone. But they will be your main target audience. It is also acceptable to rely on people with average incomes, although they also need to be convinced of your professionalism.

Advice: If you are planning to provide a massage service yourself, but do not have experience, first invest in obtaining qualifications. Do massages at home and expand your client base. If you want to use hired specialists, think in advance what requirements you will place on their skills, experience and education. Sometimes you can simply hire a person you know, after sending him to the appropriate courses.

And further. The very first thing you need to do is formulate an idea for yourself. This means answering the following questions for yourself:

• What type of massage will be offered?
• Who is expected to be the consumer of the services?
• Which legal form to choose?

If the answers are ready, we proceed to registration.

Business registration

For this business you must be registered as an individual entrepreneur. Opening an entire LLC is hardly advisable. Among all the possible taxation systems, in our case it is best to choose the “simplified” one. This implies a simplified taxation system, in which you can pay either up to 6% on income, or up to 15% on the item “income minus expenses”. Why does it say “until” and not 6 and 15 respectively? In certain cases in the regions, the rate may be reduced to 1 and 5 percent. Experience shows that it is more profitable to choose a rate of 6% on income.

Search for premises

At the initial stage, many decide to do without an office at all. Such massage masters simply offer sessions at your home or office. This helps build a customer base. But still, at some point, the need to create an office arises. And then it is useful to know that it is best to open it in already existing sports clubs, bath complexes, medical centers or beauty salons.

The owners already have a sanitary and fire certificate. If we are talking about medical (therapeutic or recreational) institutions, then they obviously have a license. All you have to do is draw up the lease agreement correctly. It is also important that people already know the place well. They will notice something new, and some visitors will become interested in the new service.

In any case, location is very important. Sometimes, for the sake of high traffic, it is worth finding a room near residential areas. Do not forget also about the requirements of the sanitary and epidemiological station:

• Location on the 1st floor.
• There should be a separate room for patients waiting for a session.
• The total area cannot be less than 12 square meters. m (previously the figure was 20 sq. m). And it is important to calculate it depending on the number of working personnel: so that for one massage therapist there is at least 8 square meters. m.

Some more rules will be touched upon below.

Equipment purchase

What should be the equipment for a massage room? It is directly related to its positioning and the direction you came up with first. But there are also universal items:

• a massage table;
• an additional folding table in case you need to go to the client’s home;
• locker for things;
• screen for visitors;
• racks;
• several chairs;
• sofa;
• equipment for the room where visitors will be received;
• washing machine and bathroom.

These are the largest pieces of equipment. However, little things are also important:

• oils, creams and lotions,
• disposable slippers,
• towels,
• robes.

Specialized massage techniques will require additional equipment.

Recruitment

The minimum number of working personnel is 3-4 people. We need at least 2 massage therapists. An administrator and an accountant are also required. If you work as an administrator yourself at first, you will save money. As for massage therapists, you can immediately set criteria for professionalism for yourself, and then adhere to them when selecting personnel.

Important: If a person suits you and agrees to the proposed conditions, further stimulate and appreciate him. To avoid getting a raise through your own fault, try to show your employees the benefits of working for you.

If you prefer people with medical education, then partly you will immediately solve the issue of image. In addition, such people usually know how to quickly serve people, which will allow them to gain time and earn more. You can do it another way: place advertisements for masseurs on a competitive basis. Compose a questionnaire that contains questions about the qualifications of candidates that are important to you. Choose ones that are easy to check the answers to. To do this you need to master the art, but this is a topic for another discussion.

Massage salon business plan

Requirements for a massage room according to SanPiN

To understand the requirements of SanPiN, you need to get into the shoes of your clients. For quality service, you will need to put the following areas in order:

1. Square. We discussed the norms of this paragraph above in the section “Choosing a room.” They are assessed before concluding a lease or purchasing a premises, and the remaining points can be influenced.
2. Ventilation and heating. Supply and exhaust ventilation is needed to ensure ventilation of the workplace. During the cold season, the temperature should be maintained at 20 degrees Celsius.
3. Bathroom with washbasin: in addition to cold water in the tap, hot water must be available. Shower cabin - if possible.
4. Lighting. The point is to keep the office light, natural light taken into account. During hours when it is dark, artificial light should be directed at the person being massaged at an angle.
5. The walls of the massage salon can be covered with tiles or washable wallpaper. It is recommended to use linoleum for the floor. This will make regular wet cleaning easier.
6. Availability of a first aid kit in case of need for first aid. It is advisable to put a thermometer and tonometer, bandages, gauze, cotton wool, valerian drops, an alcohol solution of iodine, hydrogen peroxide and a 3 percent aqueous solution of ammonia in it.
7. Specialized furniture. It was discussed above in the “Purchase of Equipment” section. SanPiN allows a certain freedom, but regulates the minimum amount of special equipment that will provide your clients with comfort and safety.

Massage advertisement - text (example)

• The title attracts attention.
• The first words stir up interest.
• A person receives in a compressed form all the information that interests him at first.
• The result encourages action.

Specific tips will be related to the characteristics of your target audience. If these are people with average and high incomes who want to maintain a high standard of living, they need a place where all the conditions are created to relax:

• It is important to evoke pleasant and relaxing associations.
• The design of a sign or leaflet should be related to the focus of the salon.
• You can and even need to use humor.
• Stick to a sophisticated, almost aristocratic style.

Here is an example of quite effective text on a billboard or pillar:

Ideally, the design of a leaflet would look something like this:

Massage room - interior photo

As for the interior and possible design features, there are many options, and look at the photos for successful examples.

FAQ

Let's consider a few more important issues for starting a business.

What is the name of the massage parlor?

It is important that the name is not too hackneyed, original, and ideally unique. Even the approach to choosing a name matters. For example, if even the name of the owner is suitable for a store, then for a massage parlor, as a rule, you need something more impressive.

The key point will not be the ability to “encrypt” the direction of activity or the name of the co-owners, but the ability to evoke the necessary associations:

• You can directly use the words “massage” or “body”. Such a name will not be catchy, but it will directly indicate the type of activity.
• Alternatively, include words in Russian or English that mean beauty, health or relaxation.
• If there are special services, hint at them. So, if a Thai massage is intended, then it is usually impossible to avoid the direct use of the word “Thai” or part of it.
• If you use names, at least choose something beautiful and sophisticated. It may be possible to use a well-known name of a person who has helped others maintain or improve their health.
• You can use other original, but beautiful words, including well-known ones, but slightly modified.

Examples of names that are already taken:“ProstoMassazh”, “Beautycle”, “Doctor Body”, “Asia relax”, “Wai Thai”, “Avicenna”, “Laguna”, “Eden”, “Exodus”.

How to find clients for massage?

To find clients, it is useful to work on your own before opening your office. You can look for them among your friends, former colleagues, and so on. It is better to immediately offer discounts to them, as well as to any new clients. This will help you effectively overcome the first stage - familiarization with the service performed by certain specialists. In the future, such people, if they like it, will want to pay the regular price.

Advice: come up with an affiliate program for colleagues from related fields. For example, invite a hairdresser or doctor you know to recommend you in exchange for you recommending him.

Do you need a license to open a massage parlor?

General restorative and cosmetic massage does not require a license. But if you plan to perform manual therapy or provide other therapeutic services, as well as therapeutic massage, you need to take care of receiving it.

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This type of business is good for massage specialists or those who know how to efficiently promote wellness services. It’s better if you manage to occupy a new niche in your city or come up with a significant competitive advantage. The initial investment will not be so large, but you cannot save on equipment and employee salaries. If you win the recognition of your target audience, then in the future you will have to keep the same level and make a profit.

In contact with

The VKontakte website has become not just the most popular place for communication between people from all over the planet, but also a good platform for promoting yourself or your business. Here they buy, sell, exchange experiences and learn. The creation of communities and their promotion should not be underestimated when it comes to promoting your brand. The only problem is that in connection with the question of how to promote a group on Contact, not only legal methods of promotion have appeared, but also “black ones”. This article will help you competently develop your business without resorting to obviously unsuccessful methods.

Promotion of groups in “Kontakte”

We immediately declare that any proposals to instantly fill the group with people and promises that it will become wildly popular refer to fraud, which the VKontakte website pursues, punishing for this. If you are promised that the community will be replenished by 1000 people in a day for a modest fee, then know that, most likely, it will be filled through a special program with “bots” - accounts of non-existent individuals.

How to name a group in Contact

In fact, successful promotion of a community begins with its name and type of activity. There are 2 categories of communities based on the type of activity:

1. Community redirecting to the company website.
2. Community within the network.

More details

The first option is suitable when the group is filled with a large number of people who follow links to pages with the company’s products or services. The second option for communities brings together people with common interests close to the topic that you intend to promote. Here there is a discussion and exchange of information on issues related to the “product”. Accordingly, the name of the community should reflect the topic and be ranked among popular keywords according to search engines.

Examples of how to name a group in Contact

Here you can use the Yandex.Direct “Word Selection” service, the search engine of the VKontakte site itself, or your imagination. There is such a simple algorithm for promoting communities on this site: write the presumed name of your group in the VKontakte community search engine and see what it returns according to your request. If there are no such groups, or there are very few people in them, then this means that the keyword that you chose for the name of your community is unpopular among users.

How to name a group on Contact: a tricky move

Continue testing group names in the VKontakte search engine and see how many users are in them. The most popular queries are “girls”, “cars”, “business”, “photography”, “cinema”. For initial promotion of the group, it is advised to attribute one of these popular words at the beginning of your name. You may get not “Massage in Ufa”, but “Only for girls! Massage in Ufa. Beauty salon “Martian”.

Secrets of promoting the community on VKontakte

After deciding what to name the group in Contact, start promoting it. You, of course, can fill the community with bot profiles through the program, but they will only create the appearance of popularity and will not be able to bring you profit. Fill the community with real people every day, invite new friends to your page, communicate personally with participants, create interesting topics for discussion so that the community is “alive.” This is what is valued by the search engines of the VKontakte website, and they themselves will begin to put you on the first line in the search for the “My Groups” section.

How to make a group popular

To gain popularity, you need help and patience, as well as copywriting skills (writing advertising texts) and knowledge of SEO techniques. However, if you have a good team of like-minded people, then after just a month of work you will feel an excellent result. The main thing is daily actions, increasing the level of knowledge and quality of service to your clients. Success comes to those who are persistent, remember this, friends!

On the one hand, today there is a huge demand for massage services. On the other hand, a large number of courses, flexible work hours, good pay and usefulness of the business create close competition among private craftsmen. There is a lot of demand and a lot of supply in this market. Competently writing sales texts for massage advertising is to build a springboard for a dizzying rise in sales of your office or studio.

A MILITARY SECRET!

Price issue. There are only 2 answer options, or “ Yes", or " No" To increase the likelihood of a correct answer, experienced copywriters write several packages of tariff plans.

• The first package of services is the cheapest. It has a number of disadvantages that a person is forced to put up with.
• Second– the most optimal, brings 80% of the profit and is singled out as a bestseller.
• Third– the most expensive, but comparable in value to the second. Its main task is to show the contrast that the optimal package is not so expensive.

An advertisement can be compared to a human seller. Who will you be more willing to buy massage services from: smiling charmers or gloomy bores?

Let's look at how to write beautiful texts for massage advertising with examples taken from real advertisements in newspapers and the Internet. For clarity, I’ll exaggerate a little. So,

• Write a short text for a massage master without water. Otherwise it loses its meaning.

Badly : Our qualified technicians will provide you with professional assistance. You will be pleased with the beneficial results.

Fine : We specialize in anti-cellulite massage. The skin acquires tone, elasticity and rejuvenation, and the fat layer becomes thinner.

• Don't talk about yourself, talk about the benefits. Nobody likes narcissism, but everyone likes the result. Here's a nice example:

Badly : Our craftsmen constantly improve their skills and win regional competitions.

Fine : Our therapeutic massage at home perfectly helps with diseases of the musculoskeletal system: osteochondrosis, arthritis, radiculitis, paralysis of the limbs and recovery from injuries. And also for diseases of the intestines, respiratory tract and circulatory problems.

• Empty words. Avoid cliches and bureaucracy without supporting facts: “ With us you will receive the necessary highly qualified and professional assistance», « we are pleased to offer you services», « We look forward to fruitful cooperation" The water is poured by stock market copywriters who write text for the sake of text for 30 rubles/kilosign. Be more natural. Here's a good example:

Badly : We provide inexpensive massages. The price for a professional massage performed by our specialists depends on various factors.

Fine : The cost of a general massage at home...rubles per hour session. The price of express massage is…rubles in 10 minutes.

• "Creative" design. I exaggerate for clarity.

Badly : UsL Oogie mA C SAZh IS Ta .

Fine : Massage services.

• Heading. This is a text showcase. I wrote in more detail on this topic in an article about an article about.

Badly: Massage is a real panacea for stress, tension and the best armor against an unfavorable environment.

Fine: Rejuvenating sculptural facial massage in a salon or at home in Moscow.

Texts for advertising massage pictures

Now let's move on to examples of texts for an invitation to a massage.

Example of a massage advertisement on the radio (Time duration: 1 minute 20 seconds)

(Relax music plays) The magical hands of Zebra massage therapists will help you relax after a hard day at work, get yourself in order for an important meeting, relieve stress after an intense workout, and recover from illness.

Gentle therapeutic and sports massages. Massage of almost any part of the body:

From back pain, heaviness in the legs, aching neck, buzzing in the head. Thermal wrapping, cupping massage, vacuum massage, lymphatic drainage massage, anti-edema, stiffness and hernia massage, hydromassage, anti-cellulite massage of the buttocks, hips, thighs, abdomen, sculptural facial massage. Against salt deposits, osteochondrosis, scoliosis with elements of manual techniques. With nourishing oils and creams. Massage of internal organs, with needles, stone massage, Chinese, traditional Thai massage...

It’s impossible to list everything! I will only say that there are deep hour-long massages, and express programs for a few minutes for the busiest. For details and a personal selection of massage types, feel free to go to the girls and guys at the reception. The hardest thing is to relax. We are located at: Moscow, —–. Phone: 000 000, again 000-000.

10 secrets on how to write the best texts for massage (based on the undying classics):

1. Get to the most important things first. The best advertisement for a massage salon or a private therapist at home should be short. The first 3 paragraphs of the text should be loaded with interesting (profitable) information as much as possible. And if you want to create a competent advertisement for massage services in Direct or AdWords, then you need to fit everything into 70 characters. Isn't this art?
2. Be specific. Kipling's six faithful servants will always work - What, Where, When, Who, How and Why. They are the ones who will help to close all the client’s objections and convince him of the need for a high-quality therapeutic therapy session. This is why advertising in the Question-Answer format is so popular. The more detailed you can describe the service, the more you will sell.
3. And God loves a trinity. Repeat the most important idea in the ad 3 times in different wording. So that it is certainly clear to everyone.
4. Write in the present tense. It's as if you're already having a session.
5. Specify the price! A buyer who does not know the price tends to exaggerate it.
6. Promotion“Order a back massage and get a neck massage as a gift” will work much better than “half-price back massage.” Since the largest attendance of health enthusiasts is on weekends and in the evening, it is best to hold promotions on weekdays during the day. Even the wealthiest client is happy to hear about a discount. Although she is like a rug for him as a gift when buying an apartment.
7. Gift certificates and promotional codes also increases the effectiveness of the ad, increasing the volume of word of mouth several times.
8. Write about yourself only towards the end of the story. When you have already interested the person enough.
9. It doesn't matter how long the ad ends up being.. The main thing is that it should be read simply, freely and clearly.
10. Call to action. This is the culmination of a selling text. Give your visitor a clear message by answering the question: “What’s next?”

Example: texts for advertising massage on the Internet and social networks

Sedentary work in one position? Are your muscles sore after intense workouts? Or does your back just hurt? Welcome to my table!

Therapeutic massage is the best remedy for a good mood, positive attitude and well-being. Improve muscle tone, disperse lymph or lactic acid, straighten a joint, relieve spasms, remove salts, toxins, waste and excess fluid, get rid of spasms, swelling, adhesions, scars and seals, improve the flexibility of ligaments, recover from injuries.

Without bruises, stretch marks and ruptures of blood vessels (blood mesh). Order a back massage and receive a hand massage as a gift. Make an appointment right now!

For reposts - from me personally, sincere gratitude and benefits to karma, and from my cat - affectionate murmurmur :)

The structure of a competent selling invitation is standard and has not changed for centuries: introduction (client’s pain), solution (offer, proposal), handling objections (proof), call to action. Only the names and interpretations of technologies change. Follow them - and you will be happy in sales.

Order texts for massage advertising from a copywriter

Beautiful words alone cannot do it. The main income comes from regular customers, not one-time passers-by. Exceed expectations a little - people feel when they are genuinely cared about. Hack work is a validated coupon, and taking it for a second time on the tram of successful sales is quite stupid. And ordering texts for advertising massage from a copywriter means talking about the service beautifully, briefly, honestly and clearly.

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The beauty salon plan is ready, what's missing? Titles. I want something creative and unforgettable. I want “Magnolia” and “Bagheera”. Wait!

This article is a guide. With its help, it’s easy to come up with a name for a beauty salon that makes a profit. Focus not on creativity and magnolias, but on efficiency. It is important to you that the business is profitable, and the name should contribute to this. What it will be like - the answers are in this material.

The name of the beauty salon is his name. The client must remember the “name” of your business in order to come back again, find it at home via the Internet, or recommend it to friends.

The name of a beauty salon that generates income should be short, easy to remember and understandable. It carries a strong emotion, assessment or characteristic of the business and its specifics. When developing a name, think about how easy it is to read, pronounce, and pronounce.

The name is a very short description of the entire salon. If it meets all the listed requirements, clients will easily remember it. Therefore, before coming up with a name, write down the business concept and familiarize yourself with it. How does it differ from others, what is its style and what audience is it intended for. What is its design associated with, what associations do you want to evoke.

Profit-generating salon name: less creativity

We hear dissatisfied murmurs. And we will explain. The time has come when the creativity in the name has crossed all boundaries. “Baba Yaga”, “Magdalene” and “Tsintskaro Style” (Tsintskaro is a Georgian village) appeared on the streets of cities.

Of course, these names stand out among others. They're even easy to remember. But such fame is unlikely to have a positive impact on the image of the beauty salon. Such creative names have a strong emotional connotation, they are figurative, and they are easy to pronounce. However, few people want to go to a beauty salon that promises service in a Georgian village. Even if the quality of services is high.

Why does excessive ingenuity only harm the image? Salons offer services and a level of service above average. That is, this business itself is positioned as elite. This also applies to salons designed for the middle class. The initially inherent respectability should be reflected in the name. Creative naming is more suitable for businesses in the middle and low price segment. Or for a young target audience. When going through options for naming a beauty salon to attract success, be extremely careful with your creative thought.

How to name a beauty salon without using names

Names are a big problem for beauty salons. You just have to come to terms with the fact that women don’t like establishments named after other women’s names. Whether it's Love or Marisabel. The many “Cleopatras” that appeared at once made this name forbidden. But that doesn’t mean that names like “Victor” or “Vincent” will double revenue.

In what case will someone's name act as a name for a beauty salon that generates income? Only if it is a profitable image move. For example, a studio named after Sergei Zverev will be successful, since the name is a brand. Guarantor of a certain level and quality of services. But “Beauty Studio Tatyana Kozlova” will not have such success. Moreover, it is not clear why to write completely Russian in completely Latin letters.

Often the names of world stars are used in the name, which should create a certain atmosphere and set the general tone of the beauty salon. For example, “Tiffany”, “Brando” or “MARLEN”. Although, the name “Strauss” still raises some questions.

How to name a beauty salon to attract success without mythology

Believe me, there are many ways to come up with a wonderful name for your salon. Just don't be guided by mythology.

Myths have become an encyclopedia of names for beauty salons. Artemis, Athens and, of course, Aphrodites were located in large numbers throughout the city. The number of goddesses has decreased recently, but the theme of myths still dominates the minds of entrepreneurs. Only them. Clients have long been confused in the Valkyrie, Helios and Aphrodite salons.

Beauty salon name: safe words

Among all the names that look either outdated or inappropriate, there are words whose use is strictly prohibited. They are the anti-answer to the question of what to name a beauty salon to attract success. We categorically prohibit them.

• Firstly, about the remnants. Many ideas smell like mothballs. Unfortunately, the mothball smell has not yet been eradicated and new names are appearing on old themes. Let's be honest: the play on words looks very sad; it was good in the 2000s, when it seemed new. All “Swifts” are sad and reek of the post-Soviet space.
• Secondly, about various kinds of prefixes that indicate the high quality of the establishment. For example, “Elite”, “Gloris-Lux”, “Di Lux”, “Fashion Avenue Vegas”, “Best”. These words reek of extreme budgeting.
• Thirdly, about obviousness. Entrepreneurs can go to great lengths to demonstrate the uniqueness and individuality of a business. This is how mysterious, intricate, unpronounceable names appear. They are meaningless. They are forgotten immediately after reading. No name - no salon. Consider your business non-existent if your brand is not memorable.

For you: “Solisun”, “Ottone”, “Lette”, “Etisel”. What associations, emotions and synonyms do these words evoke? No way.

Profitable name for a beauty salon: be careful, Latin!

English, Italian and French words sound mysterious and noble. However, often it is almost impossible to pronounce them, or only a few people know the translation. Euphony for the sake of euphony does not promote memorization. If you decide to name your beauty salon with a foreign word to attract clients, make sure it is easy to pronounce and the meaning or message is clear to the target audience. So, “De lame” is translated as “blade”, “APACHES” is just “Apaches”, and “Le Chantage” means “to blackmail”.

Another problem associated with the Latin alphabet: the creation of neologisms or the writing of domestic words in non-national letters. In theory, this gives the name significance, in practice it causes bewilderment in most cases: “Rai”, “COSMOS SPA”, “GMTClinic”, “SEREBRO”, “Sugar”.

Or the opposite effect. Writing foreign words in Russian letters: “Elephant”, “La Belle”, “EpilCity” or “Di Lux”.

Magic names of beauty salons in Moscow

In fact, here we will not talk about the secrets of magical naming, but about the literal use of words that have a controversial relationship to the sphere of beauty. Let us repeat that we are talking about beauty salons. The following salons do not provide any specific procedures that would justify the names: “Magic”, “Mystery”, “Yin-Yang”, “Mantre”, “Wild Magic”.

Why are we talking about them separately? Toward adequacy. The name should reflect the essence of the services and the concept of the salon. If there is no connection between the name of the salon and the services provided, it will cause confusion. The entire salon will also cause confusion.

Fashionable name for a beauty salon that generates profit

Among all the capital's trends, we will name three. However, we caution: using a trendy name is not always profitable. Why? Today - on the crest of a wave, tomorrow - irrelevant and outdated. Let us remember the widespread appearance of “Swifts” and “Aphrodite”.

• Mention the location in the title. Informative, no frills, easy to remember. At the same time, from an image point of view, not every location should be included in the name. An example of maximum information content: “Economy class beauty studio on Dekabristov Street.”
• Field of activity. For what? Feigning seriousness. Unfortunately, there are an overwhelming number of such names in Moscow. So, instead of standing out, it’s easy to get lost: “Lena Lenina Manicure Studio”, “Bonnita Beauty Studio”, “World of Beauty and Health”, “OSOBA lab”, “Nikolaeva Natalia Manicure and Pedicure Studio”.
• Food. In particular, all kinds of desserts have already become a tradition. Themes and associations, as well as room design options, can easily be linked to desserts and fruits. What we are about: “Chocolate”, “Choc Chocolate”, “Parfart”, “SPA Cocktail”, “Orange”, “Pomegranate”.

How to name a beauty salon to attract success and profit: results

We studied the Moscow business for a long time and from different angles to find beauty salon names that were profitable. We specifically focused on unsuccessful examples. This will allow you to avoid the mistakes of others.

For business buyers!

If you are planning to buy an existing beauty salon as a ready-made business, take the name of the chosen offer very seriously. Changing the name is not the best idea, since clients are conservative. Therefore, if you are going to change the concept of the acquired salon, it is better to immediately think about how the style will relate to the current name.

You can view the offers here:
- For Moscow
- For St. Petersburg
- For all of Russia

Let us remind you once again that the purpose of the name of a beauty salon is to attract customers. It should reflect the essence and concept, meet the needs of the audience, and be understandable. The right name is easy to pronounce, quick to remember, and carries key information.

The title is what will be written on your business card. And this is only part of the entire business advertising work. Want more knowledge about this? Get them using the article "