Names of cargo transportation companies. How to come up with a successful business name? Choosing a name for a trading organization

After deciding to open your own business, choosing a name for it can be called the most crucial moment.

Your success largely depends on how appropriate, vivid and memorable it is, and how accurately it reflects the essence of your activity.

Types of organization names

Professionally develops names and logos of companies and naming organizations. The namer’s task is not to “come up with” a name, but to create it by analyzing the market in which the company intends to operate.

The relationship between name and market is reflected in the following classification:

Subject indicative names
Subject functional
Associative rational
Associative emotional

Subject indicative names- these are names based on the name of the founder, location or other precise characteristics (Bank of Moscow, Ford).

TO subject functional include, for example, Sberbank, Xerox. This group of names is determined by their function.

The third group is Yandex, Lexus, Master Bank. It is important to note here that the name does not speak about itself directly, but through associations. Nevertheless, " states rationally» about its advantages.

And the last group - names, practically nothing not carrying information about the brand, nevertheless bright and recognizable. Apple, Pobeda, Avangard, Infinity.

A few “no!”

Use long titles consisting of three or more words.

Polysyllabic names are difficult to remember and pronounce and are less attractive to customers. Translating such names into a foreign language is also difficult.

Ignore the original meaning of words

It happens that the name seems sonorous and beautiful, and no one knows the meaning of the word. This is how offices like “Styx” (River of the Dead in Greek mythology) and the airline “Icarus” (again, Greek mythology, a man who flew on wings and burned them in the sun) appear.

Until recently, the law restricted non-unique names, but today this ban has been lifted

Legal requirements for choosing company names

According to the legislation of the Russian Federation

The company name must be in Russian(usually in the form of “IP Ivanov”, “Association LLC”).
Brand name is acceptable write in any language.
State names are not allowed when choosing a name for your enterprise (“Kitai-Stroy” will not be registered).
Use of names of any government agencies and organizations is prohibited.
Registration of names is prohibited of an immoral nature.
If you decide to change your business name, this can be done, according to the procedure defined by law, at any time.
Before registering, you must check the name according to FIPS, this is a database of registered trademarks.
Registration with the Rospatent Chamber is highly desirable. In this case, you can be sure that no one will be able to challenge your name in court.

When choosing a name, consider the following points:

How short is your title?, succinctly describes the scope of your activity.
If the title is non-functional, then whether it evokes associations with your activities.
Is your name easy to remember?
What target audience is your work intended for?, if it is connected with foreign contacts, will it be easy to pronounce it in the partners' language.
Is the name original?
Brevity is the soul of wit. Don't overload your title with information.

Choosing a name for a construction company - 5 steps to success

Determine whether you want to reflect your field of activity in the name(options: Storey Market, CityStroy, ZhilStroy, StroyServis, Remake, Trowel, etc.).
Assess the wealth level of your target audience, try to attract exactly those clients you are targeting (Elite Stroy, Babylon, Noble Estate, Economy Stroy, Svoy Dom, Stroy Leader).
Do not use your last name in the title, unless it is consistent with the type of activity (Masters, Installers).
If you work with foreign colleagues, it makes sense to call the company simply a beautiful and euphonious word, because they will not appreciate the semantic load of your name (Akira, Aurora).

How to name a transport company

First of all, proceed from the organization’s profile- taxi (Three Sevens, Perevozkin), cargo transportation (Avtotransservice) or passenger transportation (Favorite).
For a taxi service, the main thing is a memorable name. You can approach it with humor (Donkey, Eh, I'll give you a ride) or designate the contingent of passengers (Elite).
For the name of the company engaged in cargo delivery, it is important to emphasize reliability, guarantee of cargo delivery safe and sound. In addition, the name with the prefix “Trans” (Trans Aero, Auto Trans Service) becomes obvious.
If the company is engaged in delivering passengers over long distances, then it makes sense to indicate belonging to the region (Zabaikalsky Forsazh, Krasnodar Auto).

Choosing a name for a trading organization

When choosing a name, think about, how and where the company will operate(retail, wholesale, what products will be sold). Possible options are Potrebtorg, KomplektOpt, Snabkomplektatsiya, Kom-Trading.
It is in this area that it is important not to overdo it with originality. so that service providers and consumers know what to expect from your firm and whether they should contact you. Sweet-sounding, beautiful, and meaningless names are usually not popular in the trade.
Most often found in the names of trading companies“Torg”, “Wholesale”, “Trading”, “Commerce”, “Market”, “Sales”.

Travel companies - how to choose an original name

It is especially difficult to stand out in the tourism services market. In this industry, it is very important to choose a name that is euphonious, attractive and speaks to the profile of your company.

Most often, polysyllabic names of travel companies use Travel, Tourist, Tour, etc.

First of all, start from the profile– excursions, relaxing on the beach, extreme trips to exotic countries, luxury holidays (Traveller, Sunny Beach, Extreme Tourist, Elite Tour)
Be sure to consider making the name easy to pronounce in foreign languages, because this is especially important in the tourism sector (Aurora Travel, Cruise Tour, Nomad)
Try to ensure that the priority travel destination is associated with the name of the company(Columbus Tourist, French Tour)

An example of a successful name, and where to get inspiration?

Taxi “90” operates successfully in one of the cities of Russia. Their slogan is that our number is easy to remember - 90-90-90. It’s difficult for competitors; in fact, this number and the name are very well remembered.

In the regions, names that reflect the national flavor and appeal to the primordial culture of the area have recently become very popular.

If you are going to open a cafe or restaurant, you might consider ensuring that the cuisine and culinary traditions are reflected in its name (for Russian national cuisine, for example, Zhili-Byli).

How to find your own, interesting and memorable version of the name, where do the necessary ideas come from?

It turns out that there is such a direction in marketing - benchmarkmarketing, comparison of products, services, names of experience of those companies that are successful in your chosen field of work.

After analyzing several dozen names, you can identify what helps them succeed, what attracts customers.

The name of the transport company is a short story about your business. Therefore, its choice must be approached responsibly, because the name can be decisive when choosing a business strategy.

First of all, proceed from the specialization of your company. Are you engaged in transporting people, cargo transportation or providing taxi services? For example, for a taxi service, a mandatory criterion is an easy-to-remember name. And a company engaged in cargo transportation needs to focus on such advantages as reliability and fast, high-quality delivery.

In any case, the name should be easy to pronounce, differentiate from competitors, and not be interpreted in an ambiguous or negative way.

Not sure you can handle it? Look at the names of your competitors' businesses. Maybe this way you can find fresh, creative ideas and make the right decision faster.

Examples of names and logos of transport companies

Keywords in the niche:

transport, cargo transportation, transportation, trip, flight, transfer, countries, cities, delivery, quality.

How to create a good logo for a transport company?

If you already have a few ideas for a name, start working on the logo and other necessary elements of your corporate identity. Click “Create” and choose the result worthy of your business!

You can approach it with humor (Donkey, Eh, I'll give you a ride) or designate the contingent of passengers (Elite).

For the name of a company engaged in cargo delivery, it is important to emphasize reliability and a guarantee of cargo delivery safe and sound. In addition, the name with the prefix “Trans” (Trans Aero, Auto Trans Service) becomes obvious.
If a company is engaged in delivering passengers over long distances, then it makes sense to indicate its affiliation with the region (Zabaikalsky Forsazh, Krasnodar Auto).

Choosing a name for a trading organization

When choosing a name, think about how and where the company will operate (retail, wholesale, what products will be sold).

Examples of company names

Business in Russia from scratch! Materials Examples of company names Contents:

A good name is the key to success v
Types of organization names v
A few “no!” v
Legislative rules for choosing company names v
Interesting ideas and recommendations for choosing a name v
Choosing a name for a construction company - 5 steps to success v
How to name the transport company v
Choosing a name for the trade organization v
Travel companies - how to choose an original name v
An example of a successful name, and where to get inspiration? v
Ask a lawyer a question free consultation v

A good name is the key to success After deciding to open your own business, choosing a name for it can be called the most crucial moment.

Names of transport companies: original examples, tips

Your success largely depends on how appropriate, vivid and memorable it is, and how accurately it reflects the essence of your activity. Types of names of organizations Professionally develops names and logos of companies and naming organizations. The namer’s task is not to “come up with” a name, but to create it by analyzing the market in which the company intends to operate.

Attention

The relationship between name and market is reflected in the following classification:

Subject indicative names
Subject functional
Associative rational
Associative emotional

Subject index names are names based on the name of the founder, location or other precise characteristics (Bank of Moscow, Ford). Subject functional ones include, for example, Sberbank, Xerox. This group of names is determined by their function. The third group is Yandex, Lexus, Master Bank.

Companies, short list (names only)

Important

Possible options are Potrebtorg, KomplektOpt, Snabkomplektatsiya, Kom-Trading.

This is where it is important not to overdo it with originality, so that service providers and consumers know what to expect from your company and whether they should contact you. Sweet-sounding, beautiful, and meaningless names are usually not popular in the trade.
More often than others, the names of trading companies include “Torg”, “Wholesale”, “Trading”, “Commerz”, “Market”, “Sales”.

Travel companies - how to choose an original name It is especially difficult to stand out in the tourism services market. In this industry, it is very important to choose a name that is euphonious, attractive and speaks to the profile of your company.

Most often, polysyllabic names of travel companies use Travel, Tourist, Tour, etc.

How to come up with a successful business name?

To you. Check to what extent they are repeated in your industry, whether they are consonant with any “unpleasant” words: - A1 (neolog.) - first-class - Ability - dexterity, ability, solvency, competence (legal) - Abreast - nearby, side- side by side - Absolut - complete, unconditional, unlimited - Accuracy, accurate - accuracy, punctuality, exact, correct - Active - active, living, acting - Adjasent, adjacency - neighboring, neighborhood, nearby countries, places (looks cumbersome, but transcription easy) - Assist, assistance - to help, facilitate, assistance, assistance - Auriga - constellation Auriga (you need to check whether the same meaning is intended, or the constellation is the same, but the meanings are different) - Avail - to help, to be useful, benefit, benefit Of course, words it is not necessary to use it “as is”, you can change the endings, make an abbreviation out of 2 words (like FedEx), etc.

Transport company name. logistics. forwarding

First of all, proceed from the profile - excursions, relaxation on the beach, extreme trips to exotic countries, elite vacations (Traveller, Sunny Beach, Extreme Tourist, Elite Tour)

Be sure to think about making the name easy to pronounce in foreign languages, since this is especially important in the tourism sector (Aurora Travel, Cruise Tour, Nomad)
Try to ensure that the priority travel destination is associated with the name of the company (Columbus Tourist, French Tour)

An example of a successful name, and where to get inspiration? Taxi “90” operates successfully in one of the cities of Russia. Their slogan is that our number is easy to remember - 90-90-90. It’s difficult for competitors; in fact, this number and the name are very well remembered. In the regions, names that reflect the national flavor and appeal to the primordial culture of the area have recently become very popular.

Examples of beautiful, creative and successful LLC company names in alphabetical list

It is important to note here that the name does not speak about itself directly, but through associations. However, it “rationally states” its advantages. And the last group is names that carry practically no information about the brand, but are nevertheless bright and recognizable.

Info

Apple, Pobeda, Avangard, Infinity. A few “no!”

Use long titles consisting of three or more words.

Polysyllabic names are difficult to remember and pronounce and are less attractive to customers. Translating such names into a foreign language is also difficult.

Ignore the original meaning of words

Examples of names of transport companies

Instruction 1 It’s even hard to imagine how many companies have unoriginal, unpronounceable and difficult to remember names. Cafe “Alina”, furniture sales company “Omega-S”... A client of cafe “Alina”, unless he is amazed by some exotic cuisine there, in a week will not remember that he went to cafe “Alina”, but not "Maria" or "Elvira".

The name of the company "Omega-S" is meaningless and is not associated with the sale of furniture or any other goods. It is important that the name of your company is easy to remember, easy to pronounce and has no analogues. 2 What will evoke positive associations among mature clients will seem boring to young people. Therefore, a cafe-bar designed for young people should have a different name than a cafe-bar for older and respectable people.
A good way is to come up with several titles and show them to members of the target audience.

Examples of names of transport companies

Legislative norms for choosing company names According to the legislation of the Russian Federation

The name of the company must be in Russian (usually in the form of “IP Ivanov”, “LLC Association”).
The brand name can be written in any language.
It is not allowed to use the names of states when choosing a name for your enterprise (“Kitai-Stroy” will not be registered).
The use of the names of any government agencies and organizations is prohibited.
Registration of names of an immoral nature is prohibited.
If you decide to change the name of the company, this can be done, according to the procedure defined by law, at any time.
Before registration, you need to check the name according to FIPS, this is a database of registered trademarks.
Registration with the Rospatent Chamber is highly desirable.

Then the audience will make the choice themselves. Or even come up with an alternative name. 3 You should not name the company by your name or the name of a friend, girlfriend, relative, etc. What if something doesn't work out and you want to sell your business? Selling the Tsvetkova company is more difficult than selling the 100 Roses company. In addition, the names are usually not original. 4 If you want to give your company a name in a foreign language, be sure to find out what the name means.
There are often cases when business owners simply chose a “beautiful” foreign word, but in reality it meant something completely unrelated to their business or even unpleasant and absurd. 5 A good title is an original title. Only individuality will help differentiate a company in a competitive environment.
Story Market, CityStroy, ZhilStroy, StroyServis, Remake, Trowel, etc.).

Assess the level of wealth of the target audience, try to attract exactly those clients you are targeting (Elite Stroy, Babylon, Noble Estate, Economy Stroy, Svoy Dom, Stroy Leader).
Do not use your last name in the title, unless it is consistent with the type of activity (Masters, Installers).
If you work with foreign colleagues, it makes sense to name the company simply with a beautiful and euphonious word, because they will not appreciate the semantic meaning of your name (Akira, Aurora).

How to name a transport company

First of all, proceed from the profile of the organization - taxi (Three Sevens, Perevozkin), cargo transportation (Avtotransservice) or passenger transportation (Favorite).
For a taxi service, the main thing is a memorable name.

A name similar to the name of a competing company. For example, if there is a company called “EuroTrans” on the market, then under no circumstances should you call yours “EuroTransport”. In this case, your companies will certainly be confused and even accused of plagiarism. Be more original: “Full steam ahead”, “Here and there” or “Flight of the Bumblebee”.

You cannot use words in the name of a company whose meanings distort its real activities. Also prohibited are obscene language or language that implies that the organization provides any indecent or scandalous services.

It is quite possible to use foreign words in company names. But in this case, you must remember that in different languages it can have completely different meanings. For example, if you decide to name the transport after the car of the same name “Nova”, know that in translation from Spanish, No-Va “does not go”. This means that the name will definitely not suit you.

If there are many competitors in your area, consider starting your company name with an A, B, or C, no further than the first five letters of the alphabet. Why? It has been noticed that most often, a person, looking through a telephone directory in order to find the company he needs, calls the first few numbers. And if your company is “Bystrokhodov”, “Lucky” or “Lucky” there is a high probability that they will call you.

Names and jokes are also acceptable. Name your company, say, “Good riddance”, “Ant”, “Caravan” or “Donkey” and give customers not only the quality of your services, but also a good mood.

Video on the topic

Instructions

When opening a computer store, you need to take into account a lot of subtleties and features: establish work with suppliers, select and prepare premises, issue all permits, recruit and train staff, and much more. The purpose of all this is to establish stable sales and growing turnover of the company. This means that first of all you need to interest customers and form a positive opinion about the new store. This cannot be done without competent marketing measures, including correct naming.

Before you take on the name of a computer store, you need to decide on the target audience. Try to understand and imagine your future clients. Will these be young, advanced people who are keenly interested in all the emerging new products? Or are they more likely to be ordinary users who need machines for working at home with documents and surfing the Internet?
A lot depends on the portrait of a potential client - after all, it is he who will evaluate the name of the computer store, and his interest and trust will depend on how attractive it is for him.

It is not so difficult to name a computer store correctly. The main difficulty is to avoid repetitions and variations of the names of existing companies.
Therefore, first, make a list of the names of your competitors (based on the results of search queries, as an option). After this, you can start generating ideas. To do this, you can follow several scenarios:
-play on computer topics (remember as many words as possible related to computers - models, names of spare parts, common slang expressions) and select from them the most vivid, succinct and understandable to a wide range of people;
-play on the service sector itself - buying equipment, helping people, training, transferring new knowledge, etc. Thematic verbs and verbal adjectives work well for these options.
Having decided on the name, do not forget to check how it sounds when pronounced out loud (after all, managers will have to introduce themselves over the phone) and decline.

Video on the topic

note

By using the names of existing stores, you are violating copyright.

Helpful advice

Try to find an original name - a thematic word that everyone hears.

They say: “Whatever you name the ship, that’s how it will sail.” When choosing a name for an accounting firm, you need to carefully weigh and analyze everything, as success does not have small details. And the name of the company is a serious marketing tool.

Instructions

When choosing a name, you need to type as many words as possible that characterize the chosen field of activity: accounting, audit, debit, credit, report, etc. Preferably above 60. Then combine different names, abbreviations, etc.

In the process of developing a name, it would not hurt to have the intended name of the company through, since now almost every company has its own website on the Internet. This will allow you to avoid matches and choose a domain name. After developing several name options, hold a “focus group”: ask interested parties which name they prefer.

Teach that the name should sound good, be easy to remember, not be too long, be different from existing brands (they can even be sued for this) and not have a negative connotation. It became common practice to name companies after the names of the founders. But this is only advisable when the name of its owner already has weight: in this case, the person’s authority extends to the company he named. Phrases are also very popular, especially since they are remembered better than individual words.

When there is a lot of competition in the market, it is convenient to name a company with the letter “A”. This way it will immediately catch your eye when you open a business directory or catalogue. You can also take some sonorous foreign word. But there are not so many such common words, especially those related to the chosen activity. In addition, internationalism in names is appropriate when you plan to enter international markets, and in accounting for this you need to know the intricacies of the tax legislation of other countries.

It can be tied to the area where it is located, but this limits the space for its activities. In addition, the name should not imply that it is part of the government. Since names using the words “parliamentary”, “legislative”, “state” are likely to be rejected during registration.

Sources:

names of accounting firms

When opening a new company, including a computer company, you need to come up with a sonorous, memorable organization. This is one of the stages of business registration. The company name should carry a certain meaning, while at the same time combining originality and ease of pronunciation.

The name of a company is an important component of its success and image. The need to choose it appears along with the formation of a new business. Anyone who wants to create their own business faces the question: ? But even after solving it, many important tasks remain. One of them is choosing a beautiful LLC name that will bring it success and prosperity. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a successful name for a company (construction, legal, furniture or any other), the owner will create an intangible asset, which over time will begin to work for its creator and generate income for him.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service mark that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass consciousness. This term can denote a name, sign, design, product, service to identify them from competitors' offerings. It has a unique name and its own symbol.

Enormous amounts of money are spent on creating, improving and distributing brands, and the rights to use them become a source of large financial income, because almost every business creator is confident that a catchy logo and a successful name are one of the most reliable guarantees against failure in competition. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to take into account that it is formed as a commercial offer based on a clearly positive image of the product, offering unique opportunities to satisfy consumer needs.

By coming up with a successful LLC name, it will be possible to save time at the stage of transforming a small business into a large one. But if it is planned, for example, without prospects for development throughout the country, then the requirements for the name can be slightly reduced and be guided by general rules. It will be useful to organize a survey among potential clients and hear their opinion about the names in the owner's list of proposals.

Advice: A brand is not a product. The name should not describe its essence or characteristics, but only reveal and show its differences from similar offerings from competitors.

The company needs to be named in a way that represents its value and creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as constant efforts are made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name must have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the product situation at the time of creation. What are the principles for choosing the right brand? Let's look at them in more detail:

It is necessary that it does not directly describe a product or service, because such a name should distinguish, and not describe them (the latter function can be successfully performed by advertising and marketing; there is no need to duplicate this information in the name). In addition, a descriptive name limits the possibilities of its promotion, especially if competitors begin to copy the product. Over time, this will lead to the transformation of the true trade name into an unbranded product (as was the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for treating, for example, ulcers are already produced under different brands protected by a patent: Zantac, Tagamet.
A successful company name may not be related to the characteristics of the product (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
When choosing a name, it is important to consider the time factor. The name should remain relevant over time. List of examples of unsuccessful names: Radiola (from Latin the root of the word translates as “heat”, and the product sold is associated with household appliances that do not rely on heating), EuropAssitance (indicates a close connection with a certain region and interferes with distribution throughout the world), Sport 2000 (linked to the year creates the impression of an old-fashioned product), Silhouette (translated as “silhouette”, the idea of drinking yogurt for health benefits, rather than weight loss, is now being promoted). This rule is especially relevant when choosing a name for LLCs selling equipment related products.
The name should not interfere with development in an international format. For example, Nike cannot be registered in some Arab countries; consumers sometimes confuse the products of the American company CGE with the offerings of its competitor, GE (General Electric).

Nowadays, individual approaches to creating a brand name are especially popular: syllables from surnames, names of founders, combining the creator’s surname with the prefix K°, off, displaying the subject of the product in the name without direct mention - let’s compare drops for nasal rinsing based on sea water Dolphin and many others names that emphasized the aqua root, the theme of the sea and merged together - Aquamaris, Aqualor, Morenasal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free “generators” of proposals, which provide a whole list of proposals. Another way out is to contact special agencies (they deal with naming, that is, they select good names), which will help name the company correctly and beautifully, and offer creative ideas.

How to choose a name for a company that brings good luck?

When choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction and emotions. It’s worth coming up with ones that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a short consumer survey.

When choosing a successful name for an LLC, first of all you need to focus on the general principles of choice:

The company names in the proposed list should not evoke unpleasant, ambiguous, confusing associations (Vityaz flower shop, Elena the Beautiful cafe).
It does not necessarily contain information about the type of service or product. But it is imperative that the name be easy to pronounce and evoke positive emotions in the consumer.
It is better to name the company so that it does not feel tied to a geographical point. This will allow you to expand development prospects at any time without renaming.
If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (the Chevy Nova was not sold in the South American market due to the translation “does not go”; subsequently the name of the model sold in this region was renamed).

What not to do:

call the enterprise (construction, furniture, legal) by name, surname. Problems with a possible sale may arise, personal negative associations of clients may form;
come up with a name that is complex or contains a negative meaning;
The name of the LLC should not be formulaic, based on hackneyed phrases;
in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of a company cannot contain even abbreviated names of states, official names of Russian federal government bodies, local governments, public associations, or contradict public interests, principles of morality, and humanity.

Unlike the brand name, the name of a company that does not pretend to develop on a very large scale can reflect the type of activity (for example, “Breeze” is a company engaged in the production and repair of air conditioners). But here it is important to feel the line. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservice). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: the name of the organization can include the words Russian Federation, Russia and derivatives from them, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

The name of a successful transport company must comply with the general principles of choosing a beautiful name and differ from the names of competing companies. You can play on an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create an original LLC name, you can focus on the following list of directions:

connecting parts of names and prefixes auto, trans - RusAl, AlRosa;
play with associations with the road, speed – Traektoria, Smart transportation;
use a metaphor (use in a figurative sense based on comparison, similarity) or play on a word, for example, Avis, that is, bird;
come up with derivatives of “transport, express, speed”;
use an abbreviation, for example, MTL (Management Transportation Logistics);
come up with a new word (neologism).

In any case, you need to name a company (construction, legal, furniture, etc.) in such a way that the name is easy to pronounce, euphonious, not interpreted ambiguously, and also does not have floating stress and negative associations in sound and sense, and evokes pleasant visual comparisons.

Construction company name - examples

The name of a successful construction company should form associations in the consumer’s mind with reliability, comfort, and be easy to understand. Examples: Cozy House, ReMake, Domostroy, StroyServis. It is necessary to avoid names that are similar to the names of competing companies and abbreviations. But the name of the LLC can display the profile of the work or service. Sample list: RegionStroy, StroyMaster, Reliable House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMigom, Stroy-ka, PoStroy), add a prefix (Derwold&Co). Recently, more and more company creators are opening their own businesses online, but the importance of a correct and beautiful name does not change. building materials are available through advertisements, including online, on special websites.

Law firm name - examples

The name of a law firm must instill trust, confidence in competence, and a sense of reliability. It is advisable that it is not long and is well remembered, for example, “Right”. Often owners decide to combine parts of surnames or names, including foreign ones. Here is a list for example: SayenkoKharenko, White&Case, Yukov, Khrenov and Partners, Spencer and Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

the name of the LLC should be sonorous, easy to understand and pronounce;
It is advisable that the name of the law firm does not contain more than 3 words;
for work in your homeland, it is best to come up with a name in Russian, or in Latin, and only after that should you consider options in English;
when using neologisms (new words), it is advisable to include a decoding, for example, in the company’s slogan, in order to form positive associations and outline the scope of the company’s activities;
if the name consists of several words, their abbreviation must be harmonious;
It’s better not to use legal terms, they sound banal and almost all hackneyed;
If you use a common name, there may be problems with trademark registration.

The name of a law firm should be a mirror reflection of the professionalism and personal values of its owner and employees. It is also worth paying attention to the graphic design of the logo and color scheme.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on certain aspects: style, luxury, leadership, comfort, all of them should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can play with the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStyle or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Formula of Comfort, Triumph, Residence, Soft Line, Formula of Furniture. Another way out: add the prefix K°, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play on the word a little: MebelYa, MyagkiyZnak, Mebelius, Mebelion or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or name (Furniture from Petrov).

Accounting firm names - examples

The name of such a company must be perceived positively, inspire confidence and indicate the reputability of the company. You cannot play on humorous names (for example, BUKA - BukhAccountingConsultingAudit). The company must be named so that the name indicates the type of activity and creates a positive image (ExpertPlus, Garant, AuditService, Your Accountant, Azhur, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can play with English words and prefixes, for example, Account, TaxOff.

Recently, abbreviations are often used - BOND (Accounting Reports and Tax Returns), connecting parts of the surname or names of the owners, of course, if the name turns out to be euphonious. By creating your own business, you can do it without any problems. You need to register on the state portal, fill out the form using step-by-step instructions. Then you will receive a letter in the mail with the date when you can pick up the certificate from the tax office.

FAQ

Let's look at the most common questions from users.

Is it possible to name a store after a cartoon (for example, Barboskins)?

A good name is the basis for building a successful business. Its creation can be entrusted to a specialized company, but you can actually do it yourself, of course, having studied the theory and some practical aspects. The choice of name must be approached responsibly, because if you make a mistake, it will negatively affect the image of the organization and the volume of profits.

Many retail outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether it is subject to copyright (according to Article 1259 of the Civil Code of the Russian Federation). It is worth considering that such objects also include adaptations of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, copyright does not extend to ideas, concepts and implementation principles.

Important: if an entrepreneur decides to name a store after a cartoon or a character, it will be illegal, even if the copyright is not registered. But if the owner uses the cartoon plot and creates his own character based on it, there should be no complaints against him. But you cannot use the name of a character or cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of a store.

Where can I read about copyrights? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information and practical advice are posted on legal forums and websites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the business name. The procedure and practical nuances are described in Art. 1474 Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name; in documents he is listed as an “individual entrepreneur”. But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to an already registered one, confusingly similar to it, if entrepreneurs work in the same field.

To avoid unpleasant situations and losses, it is worth checking at the initial stage whether the name is available in the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, and agree on the granting of rights to use the name of the cartoon character with its author. If this is not done and you rush to start activities without preliminary agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in the name, but also compensation and compensation for losses incurred.

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It won’t even be able to fully function without a beautiful name. Choosing one is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be euphonious, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special websites that will show an approximate list of proposals.

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