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Let's figure out whether it is profitable to open a beauty salon. How to open a beauty salon or hairdresser. Is a beauty salon business profitable?

For creative people, a good way to realize their abilities is to open their own business. A beauty salon is a profitable industry in which you can make good money. After all, beauty is, perhaps, the only thing that women are not used to saving on. But for a successful start, you will need to know exactly the features of this business and how to open a beauty salon from scratch.

Types of beauty salons

To open your own business, you need to have a real idea of ​​the format, status and list of services provided by the establishment. This Beauty Salon can be of three types:

  • economy class;
  • business class;
  • premium.

Depending on the format of the establishment, its location, breadth of service, features and amount of initial capital are determined. The business plan also depends on the type of beauty salon. Since the occupancy level and prices in economy and premium class salons differ significantly.

Business from scratch: economy class beauty salon

The main advantage of economy class establishments is accessibility for the majority of the population. This means that the workload level and demand for services will be significantly higher than in more prestigious studios. But it should be noted that the level of competition in this segment of the beauty salon business is much higher.

List of required services:

  • haircuts;
  • hairstyles;
  • hair coloring and highlighting;
  • Mani Pedi.

As can be seen from the list, semi-skilled craftsmen are suitable for working with such a list of services. Don't hire newbies right away. Even though you can save money on the salaries of young masters, poor quality of services will negatively affect the salon’s reputation.

Features of economy class cabins include:

  • modest appearance of the premises in which services are provided;
  • cheap consumables (paint, hair sprays, shampoos, etc.);
  • low advertising costs;
  • minimum amount of technology and necessary equipment.

With a limited budget, this type of salon is most suitable for starting a business from scratch. An economy class beauty salon can be organized with no more than 1 million rubles. It all depends on individual factors that influence the minimum costs: rental cost, average salary of craftsmen, cost and quantity of necessary equipment, etc. You can also buy a ready-made business. Beauty salons purchased from previous owners have an undeniable advantage - accumulated

Business class establishments

Business class establishments belong to the middle price category. If you have a decent amount of investment and minimal entrepreneurial experience, you can start doing more serious business. Opening a business class beauty salon requires a responsible approach and serious marketing work.

Business class establishments include additional items in the list of services provided. These include:

  • haircuts and hairstyles of any complexity;
  • fashionable coloring (ombre, shatush, balayage, etc.);
  • manicure;
  • solarium;
  • make-up;
  • hair care (lamination, keratin straightening, various masks and procedures for hair restoration);
  • massage;
  • simple cosmetic procedures.

It is better to rent premises in large shopping or business centers. Beauty salons in the mid-price category should be aesthetically pleasing and well-designed. To create a stylish interior, they most often resort to the services of designers.

Peculiarities:

  • expensive professional equipment;
  • highly qualified craftsmen;
  • modern room design;
  • expensive branded consumables;
  • high advertising costs.

Particular attention should be paid to business promotion. Business-class beauty salons have a great need for advertising, since their profitability is affected not only by the quality of the services provided, but also by the prestige of the establishments. Starting capital varies from 1 to 3 million rubles.

Premium beauty salon

This category is only suitable for opening a business in large cities. The cost of premium services is quite high, so the cabin occupancy level usually does not exceed 30%. The main feature of exclusive studios is the professional creation of a holistic image for clients.

The list of services consists of all business class list items and additional procedures, such as:

  • aromatherapy;
  • dermatology;
  • hardware cosmetology;
  • modern professional cosmetology procedures.

If we talk about how to open a beauty salon from scratch, a business in this price segment will be profitable only if it is represented by a famous stylist or hairdresser.

Premium studios and salons must offer a high level of service. This applies not only to the politeness of the staff, but also to additional amenities, such as private parking. The establishment should be located only in prestigious areas of the city. Therefore, the starting capital can reach 10 million rubles.

Selecting a room

You should choose a room to rent based on the format of the future salon. In addition, you need to carefully study the average prices so as not to overpay and save budget funds. The choice of premises for a beauty salon is influenced by:

  • population and average trafficability of the selected area;
  • accessibility of the premises (transport and pedestrian);
  • number of competitors located nearby.

The average room area is 50 m2. A ready-made example of a business plan for a beauty salon should contain not only information about the area of ​​the premises, but also the cost of its maintenance (rent, costs of electricity, light and water).

To independently calculate the required interior area, you should take into account that one workplace must have at least 5 m2. Also, do not forget about the dressing room, rest area for the craftsmen and waiting room for visitors.

Supervisory authorities

The document that all regulatory authorities will require first of all is the registration certificate of the premises. This paper can be taken from the BTI. It requires registration with several regulatory authorities:

  • sanitary-epidemiological station;
  • Fire Department;
  • district administration;
  • water utility;
  • energy control

The presence of permits from all these services does not relieve the owner of a beauty salon from further contact with inspection authorities. All of them will monitor compliance with established standards throughout the entire operation of the establishment. Therefore, the cleanliness and sterility of instruments and premises must be constantly maintained.

List of documents for the sanitation station

Before contacting the health station, you need to collect documents, without which the inspection body does not have the right to issue permission to open a beauty salon:

  • medical certificates of employees;
  • accounting logs of general cleaning, sterilization of tools (scissors and manicure accessories), operation of bactericidal lamps, accounting of disinfectants;
  • agreement on the removal of garbage and other waste;
  • acceptance certificate and passport for the ventilation system of the premises;
  • an agreement with a medical institution on scheduled examinations.

Documents for the fire service

If you have a ready-made business plan for a beauty salon, this does not mean that it is ready to open. Preparatory work and collection of all necessary documentation may take about a year. For example, the Pozhtekhnadzor needs to collect the following documents:

  • evacuation plan;
  • staff briefing log with signatures of all employees;
  • order appointing an employee responsible for fire safety of the organization;
  • fire alarm documents;
  • action plan for salon employees in the event of a fire in the premises;
  • fire department report.

Other documentation

If all permits have been received and the salon has official permission to operate, you need to take care of other documentation. When an entrepreneur buys a ready-made business, the beauty salon will have all the necessary paperwork. But nevertheless, it is important for the owner to know the complete list and submit the necessary document on time at the request of the inspection authorities.

Required documents include:

  • book of comments and suggestions;
  • trading rules;
  • photocopies of the conclusions of Pozhtekhnadzor and SES;
  • a photocopy of the consumer protection law;
  • license (if the salon provides medical services).

Sample business plan for a beauty salon

Drawing up a business plan always begins with the design of the title page. It indicates the type of proposed activity of the organization, its name, address and contact details. Any ready-made example of a business plan for a beauty salon is developed according to the same scheme:

  1. Analysis of the market and competitive environment.
  2. Real assessment of possibilities.
  3. Description of the entire list of services that the salon plans to provide.
  4. Drawing up a marketing plan.
  5. Drawing up a production plan.
  6. Drawing up an organizational plan.
  7. Drawing up a financial plan, calculating payback.
  8. Assessment of possible risks.

For each step there is a corresponding section of the business plan. All documents on the basis of which calculations will be made must be included in the “Appendices” section. To really imagine what this document looks like, you need to consider an example of a business plan for a beauty salon.

When drawing up a business plan, one should not forget about seasonality. It has been noticed that in the spring-summer period the flow of clients in beauty salons increases, and in the autumn-winter period, on the contrary, it decreases. In addition, all numbers must be real, since the correct calculation of potential profit depends on them. If, after futile attempts to make correct calculations, the result remains in doubt, you can use the services of specialists and order a ready-made business plan for a beauty salon.

Is it profitable to open a beauty salon: reviews

With proper organization of the work process and marketing activities, even an economy class beauty salon can bring in enormous profits. According to reviews, beauty studios pay for themselves in 1-2 years. It all depends on the status of the establishment, region, prices for services and average traffic.

Throughout your work, it is very important to monitor the expenses and income of the organization. Expense analysis can reveal ways for additional savings that were not accounted for in the business plan. And an assessment of income will help to control that the cost of the service does not go beyond the minimum acceptable norm - 30% of the cost.

Based on reviews from experienced beauty salon owners, we can conclude that it is important to monitor the honesty of employees. It often happens that the salon’s profit falls due to the work of the craftsmen “for themselves” and theft/overconsumption of consumables. The profitability of a beauty salon is based only on the effective organizational work of the enterprise.

The beauty services industry is one of the fastest growing market segments. For our users who are interested in how to open a beauty salon and where to start to succeed in this area, we wrote a book in which we described in detail how to organize a salon from scratch.

For ease of study, we have divided it into the following sections:

  • market situation and competitor analysis;
  • premises requirements;
  • equipment, tools, consumables (everything that should be in a beauty salon);
  • attracting new and retaining regular customers;
  • formation of the cost of salon services and their profitability;
  • example of cost calculation to open an economy class beauty salon;
  • tax burden of a beauty studio in different modes;
  • work automation programs.

Beginning businessmen who want to receive full-scale support when opening their own salon are advised to familiarize themselves with the offers of franchisors in this area. From the video you will learn about what it takes to open a franchise beauty salon using the example of the May salon chain.


Types of beauty salons

Before you open a beauty salon, decide on its class. There are no state standards for the arrangement of salons of different classes, but you can easily understand what price category this or that beauty enterprise is applying for.

In practice, there are three classes of salons:

  1. Economy class. Specialization in simple services: simple haircuts, hair coloring and curling, manicure and pedicure. They are often located in residential areas or former residential buildings, have a modest interior, low advertising costs, and use inexpensive cosmetics. The main trump card of such establishments is the price, for example, the cost of an ordinary women's haircut does not exceed 500 rubles. The workload of this class is the highest - about 60-65% of working time.
  2. Business Class. The range of services is much wider: in addition to haircuts and regular manicure/pedicure, they offer hair care treatments, nail services, makeup, massage, solarium, and cosmetology treatments. Such beauty salons are opened in shopping centers, prestigious areas of the city, and business centers. Designers are involved in arranging the premises, professional equipment and expensive consumables are purchased. The cost of a haircut is from 1000 to 2500 rubles. There are fewer clients in business class cabins, the workload does not exceed 50%.
  3. Premium class. Such beauty salons do not open in every city, because there are not so many clients willing to pay for exclusive services. Most often, premium salons are authored or opened under the guidance of famous masters who have won international competitions and championships. Clients are offered the creation of a complete image with consultation from a makeup artist and hairdresser-stylist, hardware cosmetology procedures, various types of massages, figure correction, and aromatherapy. The highest service, closed guarded areas with private parking, and areas for VIP clients are required. If we talk about a haircut, its cost starts from 3,000 rubles, and the average bill will be at least 10,000 rubles. The occupancy of a cabin of this class does not exceed 30%.

Renting premises for a beauty salon

To open a beauty salon with the best profitability, it is important to choose the right future location. In the service industry, location selection can be a critical factor in business profitability. Pay attention to:

  • building density in residential areas;
  • traffic in shopping and business centers;
  • number of employees in the business part of the city (at least 1,000 people);
  • convenience of transport or walking accessibility;
  • absence of direct competitors.

Until January 27, 2014, Appendix No. 1 to sanitary requirements for premises areas SanPiN 2.1.2.2631-10 dated May 18, 2010 No. 59 was in force

Now Appendix No. 1 has been excluded from SanPiN 2.1.2.2631‑10 No. 59, but a number of requirements remain:

  • a separate room or place for disinfection, pre-sterilization cleaning and sterilization of instruments, equipped with a sink with hot and cold water supply;
  • cabinets (cosmetic, pedicure, massage, solarium, piercing, tattoo) should be located in different rooms;
  • it is allowed to combine manicure and pedicure services in one office if one workplace for a manicure-pedicure specialist is organized;
  • hairdressing salons must have utility, auxiliary and household premises;
  • It is allowed to combine a lobby with a cloakroom for visitors and a waiting room, as well as a meal room with a dressing room for staff, if there are less than 10 workers per shift.

Therefore, to accommodate an economy class cabin, you need a room of at least 50 m2, for premium establishments - at least 100 m2.

If you find a suitable premises, do not rush to sign a lease right away! First, you need to obtain permission to start work, that is, coordinate your activities with the local administration, SES and Fire Inspectorate, otherwise your expenses for renting premises that are “not suitable” will be in vain. The local administration issues permission or refusal to locate a service enterprise based on an application and documents confirming the right to use the premises. You will have to contact the SES and Rospozhnadzor several times. Initially, obtain a sanitary and epidemiological conclusion on the design documentation. Another tip: don’t agree to short-term rentals, it’s a huge risk. If the owner of the premises finds a more profitable tenant, you will have to move out, which implies expenses that a young business is unlikely to be able to bear. In addition, for a salon to generate real profit, it must be in one place for at least three years.

What do you need to open a beauty salon?

Unfortunately, all your expected income will remain figures on paper if you cannot obtain a package of documents for opening a beauty salon. Considering that manipulation of clients’ hair and nails can cause skin damage and the transmission of various diseases (fungal and even dangerous ones such as hepatitis, HIV, syphilis), the provision of services in beauty studios is subject to special regulatory documents.

Documents for opening a beauty salon

What documents are needed for a beauty salon? At first glance, the list looks short:

  • conclusion of the SES on compliance with sanitary and epidemiological requirements. This document is the most difficult to obtain, because... the premises must comply with the strict requirements of SanPiN 2.1.2.2631‑10.
  • conclusion of the Ministry of Emergency Situations on compliance with fire safety rules;
  • permission to open from the local administration.

However, in the process of obtaining these permits, you will be faced with the need to prepare project documentation and several dozen more documents that are needed to start work and in future activities. You can find a complete list of documents that must be in the salon in our book.

Medical license for a beauty salon and requirements for obtaining it

A license is not needed if the range of services consists only of haircuts, hair coloring and curling, manicure/pedicure. If the services are medical - cosmetology, all massages, procedures that damage the skin (piercing, tattooing, peeling) - then a license is required. Regarding a solarium, the situation is this: if the equipment passport indicates that it is a “medical equipment product,” then a license is also needed.

The license is issued on the basis of two documents: Government Decree No. 291 dated April 16, 2012 and Order No. 121n of the Ministry of Health and Social Development dated March 11, 2013. Among the requirements:

  • the equipment is registered with Roszdravnadzor and has certificates of conformity;
  • employees providing services have medical education and specialist certificates;
  • the premises meet certain requirements;
  • a contract for equipment maintenance has been concluded with a licensed organization;
  • a regulation on internal control of the safety and quality of medical activities has been developed.

An important condition: if a beauty salon is opened by an individual entrepreneur, then to obtain a license he must personally have a medical education and work experience (at least 5 years if he has a higher education and at least 3 years if he has a secondary education), even if he himself will not provide these services . When registering a salon as a legal entity, the same requirement is imposed on the head of the organization, while the founders of the LLC are not required to be professional doctors.

Consumer corner in a beauty salon

In addition to permitting documents, a consumer corner must be equipped in a visible place in the salon. The list of documents 2019 for a beauty salon will be similar to the list that you can familiarize yourself with. In the same article you can download a notification form that must be submitted to Rospotrebnadzor before the start of real activities.

How much does it cost to open a beauty salon from scratch?

How much money does it take to open a beauty salon? Costs depend on the class of establishment, locality and conditions for the provision of premises. If you rent in a small city, you can get by with the following expenses:

  • economy class salons - about 1 million rubles;
  • business class salons - from 1 to 3 million rubles;
  • premium class salons - from 3 to 10 million rubles and above.

If you are not yet ready to incur large expenses to maintain the image and prestige of your establishment, we advise you not to immediately think about how to open a premium-level beauty salon. In our book, we provide a ready-made example with calculations for an economy class establishment as a business plan for a beauty salon. The cost calculation for the purchase of equipment for 7 workplaces was based on the catalog of a specialized website offering the selection of furniture and equipment using 3D modeling. The income part is presented in the form of an example of calculations of the profitability of various services, using the algorithm of which you can preliminary estimate the payback in your specific case.

The profit of a beauty salon will be 20-30% higher if you organize the sale of professional cosmetics and related products. We also talked about how to do this in the book.

We are starting a series of articles on the topic of how to open a beauty salon, what is needed for this - from the design of the premises, to the choice of music for the salon and the purchase of equipment

So, the first question we will try to consider- Is it generally profitable to open a beauty salon (hairdresser) and what should you pay attention to?

The economic situation of the last few years leaves much to be desired. Just recently, an economic crisis was raging outside the window, which has not completely passed. People lost their jobs and reduced spending on goods and services. Is it worth opening a beauty salon in such conditions? Will there be a demand for beauty salon services in such difficult and unstable times? Take some tips on how to start your own business.

Is it profitable to open a beauty salon now?

In our opinion, the demand for beauty salon services, especially for such basic ones as haircuts and hair care, remains constant at any time. This is due to the fact that most beauty salon services are difficult to replicate at home. This means that a person will be forced to go to a salon or hairdresser to get the services he needs, which he cannot perform on his own. Beauty salon services are cheaper than unlimited Internet or a new cell phone, which means they will be the last to be abandoned.

In modern society A person's appearance matters a lot. Active and success-oriented young entrepreneurs of the 90s begin to grow up and grow old every year, but try to stay in business and professional environments for as long as possible. Age requirements for hiring in a professional environment are shifting upward. But requirements such as energy, enthusiasm, and willingness to give your best remain unchanged.

For professional growth and achieving success in personal or public life, it is very important to have a youthful, well-groomed appearance, which speaks of a person’s success, his energy and position in society. It is no coincidence that in recent years in Russia demand for services such as anti-aging and wellness procedures and plastic surgery is growing.

The influence of television and mass glossy culture on society should not be discounted. Not only women, but also men pay attention to their own and other people’s appearance, trying to look in accordance with modern ideas about beauty and external decency. For many modern urban women Spending on procedures in a beauty salon has become the same planned and basic spending of the family budget, such as spending on food, utility bills, and transportation.

Another factor in the growth of the beauty services industry can be called quite low market saturation with beauty salons in Russian cities. If in Europe there are on average up to 10,000 beauty salons in large cities, then in Moscow, the largest city in Russia, there are much fewer such salons, so the market for beauty services will continue to grow until it is completely saturated.

Whether it was worth opening a beauty salon or not is up to you to decide, of course. The average owner of a beauty salon is unlikely to become a dollar millionaire, but the fact that this business is profitable and liquid is a fact. And most importantly, it guarantees a stable income at any time of the year. This business has quite attractive conditions for starting a business.. On average, an economy class beauty salon requires from 3 to 6 million rubles of initial investment and pays for itself in a year if the premises are rented, and in three years if the premises are purchased.

In which segment is it profitable to open a car salon? Competition in the beauty salon market is very high. It is easiest to compete in the luxury segment, but such beauty salons require very large investments in premises, beauty salon design, equipment, supplies, personnel and advertising.

In the economy class segment, competition is present not only from other similar salons, but also from craftsmen who work on the “black market,” that is, on individual orders, without registering as enterprises and without paying taxes. However, it is an economy class beauty salon that generates greater turnover and pays off investments faster, so opening it is the most profitable.

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Women will always use the services of hairdressers, manicurists and pedicurists. This means that beauty salons will not run out of clients. We will study what is needed to open a beauty salon: from a package of documents to promotion.

The first thing you should do is decide whether you will open a beauty salon from scratch, buy a ready-made business or a franchise.

How to open a beauty salon from scratch

When opening a beauty salon from scratch, you have more freedom: you have complete control over the process and create the right work environment, hire the people you need, and spend a lot of effort and money. At the same time, you need to be prepared to answer for your mistakes yourself. And no one guarantees your success.

At first define a class future salon - economy, business or premium. They differ in the range of services provided, prices and qualifications of the craftsmen. Interior, service and location are also of great importance.

Then register as a legal entity - an individual entrepreneur (IP) or a limited liability company (LLC). The key differences between these individuals are:

  • IP- it’s convenient to work with cash, but you cannot get a medical license; if problems arise, you will have to answer with your personal property
  • OOO- all cash must be handed over to the bank, you need a bank account, tax registration, registration of all transactions only through law firms; if there are problems, you will have to answer with the authorized capital and property registered in the name of the organization.

After that find appropriate room- it can become a decisive factor in the profitability of a beauty salon. For example, it is more logical to open an economy class beauty salon in a residential area or shopping center. It is more logical to place business and premium classes in the city center, hotel complex or business center.

Sign contracts with utility providers: Vodokanal, Electric Network and others.

Get necessary for work licenses in Roszdravnadzor.

Renovate the premises(for redevelopment it is necessary to obtain permission from the Bureau of Technical Inventory - BTI).

Install fire and security alarm.

Get permissions from supervisory authorities - Rospotrebnadzor, Gospozhnadzor, as well as from local authorities.

Buy cash registers, equipment and consumables.

Print printed products- booklets, price lists, business cards.

Hire staff.

Buying a beauty salon franchise

With a franchise, everything is different: you buy the right to open a beauty salon under the patronage of a famous brand, gaining access to its technologies and business processes and working according to its rules. Your success is in the franchise seller's best interest, so you will be provided with training and comprehensive support.

Advantages of opening a beauty salon as a franchise:

  • Speed. Thanks to the help of the franchisor, you learn tens of times faster what it would take years to master on your own.
  • Staff. It is easier to assess an employee’s qualifications with the help of a franchisor.
  • Clients. A well-known brand immediately inspires trust - there is no need for large-scale promotion of the business.
  • Equipment and raw materials. The franchise seller provides you with everything you need.
  • Ongoing support. After the purchase, the franchisor continues to provide
    • professional services on daily business and marketing issues, helps with problem solving.

Beauty salon as a ready-made business

A ready-made beauty salon is an established system of providing services. You don’t invest in its arrangement, but immediately use the result of someone else’s work. If the transaction is completed correctly, you can agree with the previous owner about help and support at first.

By purchasing a ready-made business, you immediately receive:

  • room
  • equipment
  • licenses and permits
  • client base
  • supplier contacts
  • staff

As a result you save time and money.


List of OKVED codes for opening a beauty salon from scratch

  • 96.02.1 Provision of hairdressing services
  • 96.02.2 Provision of cosmetic services by hairdressers and beauty salons
  • 96.09 Provision of other personal services not elsewhere classified
  • 47.75 Retail trade of cosmetics and personal hygiene products in specialized stores
  • 47.74 Retail trade of products used for medical purposes, orthopedic products in specialized stores
  • 47.71 Retail trade in clothing in specialized stores
  • 96.04 Sports and recreational activities, the group includes the use of bathhouses, saunas, solariums
  • 46.45 Wholesale trade of perfumes and cosmetics
  • 46.45.1 Wholesale trade of perfumes and cosmetics, except soap

Requirements for premises for a beauty salon

The standards are established by San PiN 2.1.2631-10. The most important ones include:

  • beauty saloon can't be opened in the basement, But possible in former residential apartments after transferring them to non-residential stock
  • the area of ​​the main hall cannot be less than 14 m2, and other rooms - less than 7 m2
  • the premises should have a hall, shower, toilet, locker room, warehouse, disposal room, reception
  • Sewerage and water supply is required
  • The use of paper wallpaper is prohibited for finishing walls indoors
  • separate entrance
  • Illumination of workplaces must be at least 40 lux
  • ventilation should not be combined with ventilation of residential apartments and public premises

List of documents for opening a beauty salon from scratch

If your salon does not provide medical services, then the basic package of documents will include:

  • registration as an individual entrepreneur
  • agreement for the purchase or lease of premises
  • certificate of registration with the tax authority (TIN)
  • charter
  • registering a cash register with the tax office
  • permission from Rospotrebnadzor
  • permission from the State Fire Supervision Authority
  • agreements with utility providers - Vodokanal, Electric Network, Homeowners Association
  • permission from local authorities
  • book of complaints and suggestions
  • consumer corner

If you decide to provide medical services, then the list of documents should also include:

  • registration as an LLC
  • application for a medical license
  • the manager has a higher education and work experience in licensed activities for at least 5 years
  • warranty certificates and documents for medical equipment and equipment
  • an agreement for the maintenance of medical equipment with a company that has a license for this
  • documents confirming the professional qualifications of personnel; medical records of employees;
  • production control program
  • orders for sanitary measures
  • sanitary permitting documentation (permit for the type of activity from Rospotrebnadzor, contract for the provision of services for the removal of solid waste, journal schedule for general cleaning, order to hold a sanitary day, etc.)


It is also worth taking care of the seal: many suppliers refuse to cooperate without it. You also need to obtain an opinion from a BTI expert on the possibility of remodeling the premises if you are preparing for such manipulations. When planning a parking space, you need to agree with the traffic police, and in order for clients to be able to pay for services with a bank card, they will have to open a current account.

Requirements for equipment and materials of a beauty salon

The standards are prescribed in the same San PiN 2.1.2631-10. Main:

  • tools, devices and consumables must have passports, IDs and certificates
  • technical equipment must be under warranty service
  • It is allowed to use only devices approved by the Ministry of Health of the Russian Federation
  • linen, including towels, must be in three sets

How much money do you need to open your own beauty salon?

To open a good beauty salon, you will need at least 1,500,000 rubles, entrepreneurs assure. This amount will include costs for:

  • rental of premises
  • public utilities
  • repair
  • equipment
  • Consumables
  • cash machine
  • furniture
  • registration of a medical license - if necessary
  • payment of state duty for registration of a legal entity
  • advertising campaign
  • signboard
  • creation of a website and group on a social network

The most expensive on our list is rental and renovation of premises. So, if you focus on a beauty salon with an area of ​​100 m2, then the rental rate will be on average 110,000 rubles, and utilities - 10,000 rubles. Typically, landlords immediately demand payment for the first and last month of rent, that is, 220,000 rubles. Developing an interior design and performing repairs costs about another 400,000 rubles. Total - 630’000 rubles.

In second place - purchase of equipment, furniture and consumables. For the equipment of 4 hairdressing stations and 2 washes, as well as the purchase of a dryer, you will need at least 100,000 rubles. Purchasing a manicure table, a manicure lamp and a pedicure chair costs about another 30,000 rubles. Buying a solarium - 400,000 rubles. Phototherapy, lifting and scrub for a cosmetology salon - about 40,000 rubles. Professional photoepilation device - 40,000 rubles, wax epilation kit - 3,000 rubles. Consumables for a month - 100,000 rubles.

In addition, you will need cash register equipment. For example, a fiscal recorder that connects to a computer costs about 25,000 rubles.

The salon also needs: a reception desk - at least 7,000 rubles, a sofa for the waiting area - 8,000 rubles.

In total, we will receive 753,000 rubles - at least this much money will have to be spent on furniture, equipment and consumables when opening a beauty salon from scratch.


How to name your beauty salon

The next step in organizing a business is choosing a name. This is a very important moment, because a sonorous name is part of the success of your salon. There are three things to remember:

  • brevity is the soul of wit
  • unpronounceability and vulgarity are your enemies
  • simplicity and clarity are the best solution


Agree, it’s difficult to remember the beauty salon “Svetlana” or “Charm”, or even some Saschere-Belvedere, but “SPA de Luxe” smells like a basement on the outskirts. Even worse is a Russian word written in Latin, and vice versa: the names Malina or “Barbershop” sound very provincial and inappropriate. The name should give an understanding of what services the establishment provides, and also be simple, memorable and easy to pronounce. Here are examples of successful names for beauty salons (list):

  • "Beauty salon on Mendeleev Street"
  • "Beauty Studio of Alena Medovikova"
  • "Marafet"
  • "Beautiful people"
  • "Grand Room"
  • "Beauty Academy", "Beauty Gallery"
  • "Your style"
  • "Visage"
  • "Before and after"
  • "Mirror"
  • "Golden Scissors"
  • "Beauty and Style Workshop"
  • "Transfiguration"
  • "Bureau of Beautiful Services"
  • "Economy class beauty salon."

Agree, “Artem Balbesenko’s Image Studio” sounds more solid than the next “Sweet Life”, “Chocolate” or “Elite Beauty”, and will definitely not get lost among its competitors.

How to promote a beauty salon

The formalities are completed, the salon is created and ready for work. The only thing that needs to be done is to attract customers. How to run an effective advertising campaign?

At first you should be noticed. Install a bright sign and banner on a passable street - this way people living nearby will know about the opening of a beauty salon.

Then type leaflets(a quantity of at least 3,000 pieces is considered effective) and hire promoters to distribute them at busy intersections and large shopping centers.

Start a group on a social network and tell users about yourself. Upload high-quality photos of your salon, tell us about your specialists and the services they provide. Agree with the leaders of popular urban communities about cooperation - let them help you with PR for the group for money or barter.

When the group has a certain number of users, organize a promotion. Offer participants a discount or other prize for taking action. The easiest option is to ask for a repost and draw a gift using random sampling. You can also arrange a quiz and reward the subscriber who is the first to answer the question correctly.

Make your business quality website, who will become the face of your project. Publish on it a full list of your services with prices, scans of documents confirming the qualifications of the craftsmen, work schedule and telephone numbers for contact, photographs of the interior. Subsequently, the site can become the main way to attract new customers if it is properly optimized and contextual advertising is set up.


With the arrival of the first visitors don't stop the advertising campaign and constantly remind yourself. Organize new promotions(bring a friend - get a discount, only today facial cleansing at a shock price, the first 10 clients get an acid mask as a gift - you can offer anything), develop a loyalty program and give gifts to your loyal clients, congratulate them on the holidays, offer special conditions. Build connections with colleagues. Organize in your salon specialized events- competitions, conferences, seminars, master classes. Strive to be better, more professional, more noticeable. Then the word of mouth effect will work, and clients will come on their own.

How to open a successful beauty salon

When opening a beauty salon, you need to clearly understand what you want: build a new business from scratch, start immediately managing a ready-made company, or become part of a franchise. To implement each of the listed options, different efforts and funds will be required.

If your goal is create a unique product, be prepared to spend a lot of money, effort and time. Obtaining all the necessary permits can take months, and purchasing equipment will require significant capital. Investments will pay off only with a large-scale advertising campaign and competent management.

Want to get everything at once- place your bet on buying a ready-made business. A functioning beauty salon has everything necessary for work. After the purchase, you will begin management. The payback period will depend entirely on your work.

For stable income with a minimum of effort franchise is suitable. You buy from the franchisor the rights to use his trademark, developments and technologies, and he does everything to make you successful.

Many girls dream of having their own beauty salon, because this has only advantages - full access to services, and even a constant income. But is everything really so simple and rosy?! The owner of a small beauty studio shared her experience with our readers - she told how difficult a woman’s path in business can be, especially when starting from scratch.

Word, as always, to the author

My name is Ekaterina. Now I'm 33 years old. Received a legal education. She completed an internship at one of the leading companies in the city in automated accounting of “salaries and personnel.” Currently I am studying in my final year of study in the specialty “Financial Management of an Organization” at the Faculty of Finance and Economics. I worked in a bank for about a year, however, due to my character and unwillingness to obey, I quit.

I spent most of my working life working development of own business projects in areas such as retail sales of groceries and alcoholic beverages, freight transportation, and beauty.

The real story of my business - “Beauty Studios”

The idea to start providing beauty services arose completely spontaneously, since I did not have any skills or ability to provide these services. I am one of those women who love visiting beauty salons. The cost of services for procedures is not cheap. And, probably, every woman would like to have her own salon, which she can visit at any time and get any desired service, for example, a manicure, pedicure, hairstyle, and so on.

I started draw up a business project. To do this, I needed to answer the following questions:

  • What premises will my business be located in? Does the premises have a large area, including several offices, or a small area with a single office (studios)?
  • How much money do I need to start and how much am I willing to invest?
  • Where and how to look for clients?
  • Where to look for masters?
  • What kind of income do I want and can make from this business?

Analyzing the profitability of beauty salons owned by my friends and the profitability of private offices providing one service, I came to the following conclusions. Beauty salons provide several rooms and provide several services.

Rent for a beauty studio

However, renting 100 square meters in a room equipped for a beauty salon costs 100,000 rubles per month. Payment for utilities is about 10,000 rubles per month.

In addition, premises already equipped to accommodate a Beauty Salon are not rented out, but are sold as a ready-made business, even if their profit is 0, or they are operating at a minus.

The right to lease such premises is sold for quite large sums. The selling price of the leasehold right varies in my city from 300,000 to 500,000 rubles, depending on the territorial location. In this case, the costs required to start a business are too high. It must be remembered that for several months, and maybe always, the salon will work at 0 or minus. Renting such premises and renting out offices is not profitable. An office more expensive than 10,000 per month cannot be rented out.

All my friends who were involved in this business, renting large areas, failed. Some gave up earlier, some later. Some people managed to work at least at 0. For others, at minus.

They siphoned money from another business or, using credit funds, paid for the rent of the salon until they realized that nothing would change further or until sources of financing ran out. You can easily check this information by going to ad sites. If such a business were profitable, there would not be such a massive offer for sale and rental. And, if you call and ask a question why you are selling, the answers will be from the series, I want to invest in another business, I urgently need money for an operation, etc. They will assure you that the income here will be huge, at the meeting they will even provide a notebook for registering visitors, perhaps fictitious. Yes, there are salons that really bring good profits, mainly those who opened them back in the 90s.

My investments

Naturally, potential clients believe that if a salon has been around for a long time, then everything is in order there, and there is no need to fear disappointment in the service provided. And so, I answered my first question. I don’t want to get involved in a dubious adventure, to invest huge amounts of money on my whim. Since a beauty salon is not the goal of my whole life. I just wanted it, that's all...

I decided that I was ready to invest no more than 20,000 rubles in my new hobby. I would be ready to lose this amount without regret in case of failure in this project.

I decided to rent a room of about 20 square meters with a rent of no more than 10,000 per month. Where this premises will be located and how I will look for clients, I combined it into one question. Due to the lack of a client base, it is more advisable to rent premises where there is good foot traffic.

I started looking for advertisements with offers to rent small spaces. The most luxurious option turned out to be an advertisement for renting an office in an existing hairdressing salon for only 5 thousand rubles per month. I knew very well this hairdressing salon, which had existed since my childhood, located in a very public place. The flow of clients there was such that 3 specialists did not have time to serve clients, creating a queue. In order to get to the hairdresser, it was necessary to pass by my office, which I called “Beauty Studio XXX”. I rented this premises.

I bought almost new furniture on ad sites, spending 7 thousand rubles on it. And so the office was ready for work. And so, I spent 12,000 rubles on rent and furniture. There were 8,000 rubles left in reserve.

I ordered a huge advertising poster for my studio. I spent 7,000 rubles on its development, printing and installation on the wall of the building in which the hairdressing salon and my studio were located. I hung a mini poster on the door of my studio that cost 200 rubles.

Both posters contained information about the services provided, namely:

  • Manicure
  • Pedicure
  • Eyelash extensions
  • Nail extensions
  • Nail coating with gel polish
  • Wedding and evening hairstyles
  • Makeup

Thus, I kept within the amount that I planned to spend on the start.

Searching for employees for the studio

The next task was to find craftsmen. I posted an advertisement offering to work in my studio on a flexible schedule. There were a lot of calls. I spent about 3 days selecting suitable employees. For each service there were 5 masters who were ready to come to the studio and provide services by agreement.

Why 5? Because at least 1 master had to be free at the time the client needed. All these people worked either in other salons or in their own offices and needed additional income.

Therefore, I was calm that we would be able to provide services at the time desired by the client. My task was to attract clients and plan office opening hours. We agreed with the craftsmen to work 50/50. I had to provide the place of work and the client, and they would work on their own material. We set the prices as average for the city.

There was one last question left. How much profit did I want to make? In order for this business to be financially interesting to me, I had to earn at least 50 thousand rubles.

The first working day has begun

There was a stream of people going to the hairdresser. The door to my studio was open and people couldn't help but look inside. There was a manicure table, a couch for eyelash extensions, a mirror and a chair for hairstyles. And now the first potential client crossed the threshold of my studio. She was interested in manicure. I performed the functions of an administrator. She clarified when it would be convenient for her, what type of manicure she would like. She also asked questions regarding the duration of the procedure, the experience of the master, etc. Since I myself was a frequent visitor to salons and offices providing similar services, I easily answered all her questions. The client named the time that suited her to receive the service. We agreed on a price and she left. I immediately called the manicurist. She must be at her main job at the designated time. I called another master. The time was right for her, and we agreed on her visit to the studio. And so the first service was provided, the money was received and divided. The client left satisfied. The studio began to work on this principle.

Still have questions?

Perhaps the reader has a question. How to be sure that the master will do his job efficiently. I could be wrong, but I think that from one 15-minute conversation it will be clear what this master is like and what he can do. Not a single one of them let me down, and there was not a single dissatisfied client. First of all, I analyzed the professionalism of the master. The second requirement was a neat appearance. Third, the master had to be easy to communicate with.

On average, I earned 500 rubles from each service. The average monthly salary was 60,000 rubles. Of this, I paid 5,000 rubles for renting the studio.

This went on for about 3 years, until the long-awaited pregnancy has arrived. I sold the furniture overnight and terminated the lease. The business was successful and reasonable in terms of investment. There weren't huge profits, but there weren't huge business risks either. The amount earned monthly was very significant for my city.

In this article I do not give any advice, since there cannot be a single identical city, its economic conditions, fashion, nor can there be identical entrepreneurs. The purpose of this article is only to narrate my own experience. Perhaps he can be useful in at least some way.

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