San Francisco, California
American businessman, programmer and entrepreneur.

Computer designer and corporate director, Steve Jobs is the founder of Apple-compatible computers. With your own vision.

He launched one of the largest industries in decades, affordable personal computing, while still in his early twenties. He remains one of the most inventive and energetic minds in American technology. .

Steven Jobs was born on February 24, 1955, in San Francisco, California, and was adopted by Paul and Clarai Jobs. He grew up with one sister, Patti. Paul Jobs was a mechanic who fixed cars as a hobby. Jobs remembers his father as a jack of all trades and a skilled tradesman. When he and his father went to buy parts for cars, he negotiated skillfully, because he knew the price.
In 1961, the family moved to Mountain View, California. This area, south of Palo Alto, California, became a center for electronics development. Electronics have shaped the basic elements of devices such as radios, televisions, stereo systems, and computers. At that time, people started calling the area “Silicon Valley.” This was because a substance called silicon is used in the manufacture of electronic parts.

As a child, Jobs preferred to do everything himself. He was competitive, but was not interested in team sports or other group activities. He showed an early interest in electronics and engineering. Steve spent a lot of time working in the garage workshop of a neighbor who worked for Hewlett-Packard, an electronics manufacturer.

Jobs joined the Hewlett-Packard Research Club. There he saw engineers demonstrating new products and saw his first computer at the age of twelve. Steve was very impressed and immediately knew he wanted to work with computers.

At school he attended lectures by William Hewlett, who worked at the Hewlett-Packard company at the plant. One time he boldly answered William Hewlett (1931-2001) which part needed the necessary parts to complete the project. Hewlett was so impressed that he gave him the assignment and offered him a summer internship at Hewlett-Packard. Apple 2017 presentation, all announcements

College and travel

After graduating from high school in 1972, Jobs attended Reed College in Portland, Oregon, for three years. I had no idea what I wanted to do in life. I spent all the money my parents earned throughout their lives. Steve dropped out of college, but then went to lectures on calligraphy for another 18 months, this was the only thing he liked. He devoted a lot of time to the study of Eastern mysticism and periodically went on very strange diets, either fasting or eating only fruits; this was the hippie period of his life. At the age of 19, he and a friend even went to India to seek Enlightenment. In 1975, Jobs joined a group known as the DIY Computer Club.

One of the members, tech genius Steve Wozniak (1950–), was trying to build a small computer. He was fascinated by the marketing potential of such a computer. In 1976, Jobs and Wozniak created their own company in a garage. They named their computer after Apple, in memory of the fun summer workdays spent picking apples. They raised $1,300 in startup money by selling minivan jobs and Wozniak's calculator. They first sold motherboards (the boards that hold the internal components of a computer), while at the same time they were working on a prototype (sample) of a new computer. .

Apple and the era of personal computers

Jobs realized that there was a huge gap in the computer market. At that time, almost all computers were mainframes. They were so large that one could fill a room, and so expensive that people could not afford to buy them. New advances in electronics mean that computer components are becoming smaller and computer power is increasing.

Jobs and Wozniak redesigned their computer with the idea of ​​selling it to individual users. The Apple II went on sale in 1977, with impressive first year sales of $2.7 million. The company's sales grew within three years to $200 million. It was one of the most phenomenal cases of corporate growth in US history. Jobs and Wozniak opened up a completely new market: personal computers. Personal computers have become a completely new way of processing information.

By 1980, the era of personal computers was developing successfully. Apple was constantly forced to improve its products to stay ahead as more competitors entered the market. Apple introduced the Apple III, but the new model suffered technical and marketing failures. It was taken off the market and later redesigned.

In early 1983, the company introduced Lisa. (He named the computer that way because of his daughter's birth.) It is intended for people with minimal computer knowledge. However, it did not sell well because it was more expensive than personal computers sold by competitors. Apple's biggest competitor was International Business Machines (IBM). By 1983, it was estimated that Apple had lost half of its market share (the other half of the industry's sales was to a specific company) to IBM. which we want to see

Mac

In 1984, Apple introduced a new revolutionary model, the Macintosh. There were small icons on the display screen called icons. To use a computer, the user pointed at an icon and pressed a button using a new device called a mouse. This process made the Macintosh very easy to use. But the Macintosh didn't sell well. It lacked a feature that matched the high quality of the printer. At this time, Microsoft had already stolen Apple's work and began creating Windows. Steve was very angry with Bill Gates for stealing the idea. The failure of the Macintosh marked the beginning of Jobs' downfall at Apple. In 1985, Jobs was kicked out of the company he created. And Apple began a ten-year stagnation. of the year: review, prices and comparison of old Macs with new ones.

NeXT

Some Apple employees left with Steve Jobs to start a new computer company called Next. At the end of 1988, the next computer was presented at a large holiday event in San Francisco, aimed at the educational market. The first responses were generally good. The product was very user friendly and had fast processing speed, great graphics, displays and outstanding sound. Despite the warm welcome, the next car did not catch on. It was too expensive, had a black and white screen, and could not communicate with other computers or run shared programs.

History of toys

In 1986, Jobs bought a small company called Pixar from director George Lucas (1944–). Pixar, which specializes in computer animation. Nine years later, Pixar released the animated film Toy Story, which was a big box office success. Later, Pixar released “Toy Story 2”, and “The Adventures of Flick”, and “Monsters, Inc.” All of these films were very successful. Monsters, Inc. had the biggest weekend ticket sales of any animated film in history.

NeXT and Apple

In December 1996, Apple acquired Next software for $400 million. Jobs returned to Apple, part-time as a consultant to the chief executive officer (CEO). The following year, in a surprising development, Apple entered into a partnership with rival Microsoft. The two companies, according to the New York Times, “have agreed to collaborate on several sales on technology fronts.” Over the next six years, Apple introduced several new products and marketing strategies. (Steve Jobs Biography)

In November 1997, Jobs announced to Apple that it would sell computers directly to users over the Internet and by telephone. The Apple store was a resounding success. Within a week, it became the third largest e-commerce site on the Internet. In September 1997, Steve was appointed interim CEO of Apple.

In 1998, Jobs announced the release of the new iMac, which featured powerful computing capabilities at an affordable price. The new device was introduced in July 1999. It is a clam-shaped laptop that is available in vibrant colors. It included Apple's AirPort, a computer version of a wireless phone that would allow the user to view photos, videos, and the Internet. In January 2000, Jobs introduced Apple's new Internet strategy. It included a group of Macintosh-only Internet applications. Jobs also announced that he has become the permanent CEO of Apple.

In a February 1996 Time magazine article, Jobs said, “The thing that drives me and my colleagues... is that you see something very compelling to you, and you don't know how to get it, but you know, sometimes intuitively , it's within your reach. And it’s worth putting into your life to make it exist.” Jobs worked to translate his ideas into interesting and innovative products for businesses and consumers. He was instrumental in the launch of the personal computer. Steve Jobs is truly the computer industry's visionary. Augmented reality by Peter Jackson is here.

Pancreas cancer

In 2003, Jobs discovered that he had neuroendocrine tumor, a rare but active form of pancreatic cancer. Instead of immediately operating on the cancer, Jobs decided to heal the cancer spiritually. But after nine months, Jobs agreed to the operation. Executives feared that shareholders would sell their shares if they learned that their CEO was ill. But in the end, Jobs' privacy trumped shareholder disclosure. In 2004, he performed successful surgery to remove a pancreatic tumor. But due to postural treatment, the disease was reflected in the future. Review.

Innovation

Apple introduced such revolutionary products as the MacBook Air, iPod and iPhone, which determined the development of modern technology. Almost immediately after Apple releases a new product, competitors try to create similar technologies. Apple's quarterly earnings improved significantly in 2007: shares traded at $199.99—a record at the time—and the company boasted a staggering $1.58 billion in profits.

In 2008, iTunes became the second largest music retailer in America—first only at Walmart, fueled by iTunes and iPod sales. Apple is also ranked No. 1 on Fortune magazine's list of “America's Most Admired Companies,” as well as No. 1 among Fortune 500 companies for return to shareholders. Apple new, New features of iOS 11, Dock Station.

Personal life

In early 2009, Steve's reported departure from work to his hospital bed led some to predict that his health problems would return, including a liver transplant. Jobs responded to these concerns by stating that he was dealing with a hormonal imbalance. After almost a year in the spotlight, Steve Jobs gave a speech at Apple's super event on September 9, 2009.

Regarding his personal life, Steve Jobs remained a private man who rarely disclosed information about his family. Jobs famously fathered a daughter with girlfriend Crisann Brennan when he was 23. He denied paternity of his daughter Lisa, and even filed court papers claiming he was infertile. Krizanne had financial difficulties for most of her life; Steve was unable to form a relationship with his daughter until she was 7, but when the daughter became a teenager, she came to live with her father.

In the early 1990s, Jobs met Laurene Powell at Stanford Business School, where Powell was an MBA student. They married on March 18, 1991, and lived together in Palo Alto, California, with their three children. What awaits us in iPhone 8.

Death

October 5, 2011, Apple Company. announced that its founder had died. After a long battle with pancreatic cancer for almost ten years, Steve Jobs Biography, died in Palo Alto. He was 56 years old.

For Additional Information:

Brashares, Ann. Steve Jobs Biography: Think Different. Brookfield, CT: Twenty-First Century Books, 2001. Walter Isaacson's biography of “Steve Jobs”

Butcher, Lee. Random Millionaires: the rise and fall of Steven Jobs on the Apple computer. New York: Search Tour, 1987.

Wilson, Susan. Steve Jobs Biography: Master of the Apple computer company. Berkeley Heights, NJ: Enslow, 2001.

Young, Jeffrey S. Steve Jobs Biography: The journey is the reward. Glenview, IL: Scott, Foresman, 1988. (Steve Jobs Biography)

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Material from the Encyclopedia of the Hayazg Foundation

Add information about the person

Jobs Steve
Steven Paul Jobs
Other names:	Stephen Paul Jobs
In English:	Steven Paul Jobs
Date of Birth:	24.02.1955
Place of Birth:	USA
Date of death:	05.10.2011
A place of death:	USA
Brief information: American entrepreneur, designer and inventor, pioneer of the personal computing revolution. One of the founders, chairman of the board of directors and CEO of Apple Corporation. One of the founders and CEO of the Pixar film studio

Biography

His parents were unmarried students: Syrian native Abdulfatta (John) Jandali and Joan Schible from a Catholic family of German emigrants.

The boy was adopted by Paul Jobs and an Armenian-American woman, Clara Jobs, née Agopyan. The Jobs could not have their own children. They named their adopted son Stephen Paul. Jobs always considered Paul and Clara father and mother, he was very irritated if someone called them adoptive parents: “They are my real parents 100%.”

In the late 1970s, Jobs' friend Steve Wozniak developed one of the first personal computers, which had great commercial potential. The Apple II computer became the first mass product of Apple, created on the initiative of Steve Jobs. Jobs later saw the commercial potential of a mouse-driven graphical interface, leading to the Apple Lisa and, a year later, the Macintosh (Mac) computer.

After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a company that developed a computer platform for universities and businesses. In 1986, he acquired Lucasfilm's computer graphics division, turning it into Pixar Studios. He remained Pixar's CEO and major shareholder until the studio was acquired by The Walt Disney Company in 2006, making Jobs the largest individual shareholder and member of Disney's board of directors.

Difficulties developing a new operating system for the Mac led to Apple purchasing NeXT in 1996 to use NeXTSTEP as the basis for Mac OS X. As part of the deal, Jobs was given the position of advisor to Apple. The deal was planned by Jobs. By 1997, Jobs regained control of Apple, leading the corporation. Under his leadership, the company was saved from bankruptcy and began to make a profit within a year.

Over the next decade, Jobs led the development of the iMac, iTunes, iPod, iPhone, and iPad, as well as the development of the Apple Store, iTunes Store, App Store, and iBookstore. The success of these products and services, which provided several years of stable financial profits, allowed Apple to become the most valuable publicly traded company in the world in 2011. Many commentators call Apple's resurgence one of the greatest accomplishments in business history. At the same time, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors, and the desire for total control over products even after they were sold to the buyer.

Jobs has received public recognition and a number of awards for his impact on the technology and music industries. He is often called a "visionary" and even the "father of the digital revolution." Jobs was a brilliant speaker and took innovative product presentations to the next level, turning them into exciting shows. His easily recognizable figure in a black turtleneck, faded jeans and sneakers is surrounded by a kind of cult.

After eight years of battling the disease, Steve Jobs died of pancreatic cancer in 2011.

Steve Jobs: "1.5 million Armenians were subjected to genocide. Tell us how it happened?"

The book Steve Jobs: A Biography by Walter Isaacson states that Steve's adoptive mother, Clara Jobs (nee Agopian), is a descendant of Armenians who escaped genocide in the early twentieth century. Her father Louis Hakobyan was born in Malatya in 1894, and her mother Victoria Artinyan was born in Izmir in 1894.

The story of Steve Jobs' visit to Turkey, which took place in 2006, is interesting. Jobs's Turkish guide, Asil Tunçer, spoke about this difficult visit. According to him, the last visit of the late Steve Jobs to Turkey caused great outrage in the country. Tuncher claims Jobs viewed the Turks as enemies and even refused to shake the tour guide's hand before leaving the ship.

“We have begun our journey. Jobs most wanted to see Hagia Sophia. Approaching her, he asked a question about minarets. In turn, I replied that after the capture, the former church was turned into a mosque, and a minaret was added in the southeastern part. After that, a flurry of questions rained down on me,” writes Tuncher.

“What happened to so many Christians? You, millions of Muslims in a non-Muslim environment, what have you done?” - Jobs lamented. Before the guide even opened his mouth, he heard another question: “1.5 million Armenians were subjected to genocide. Tell us how this happened?

After these questions, the Turkish guide began to prove to Jobs that there was no trace of genocide. The tour guide's denials and his stories about the civil war and the betrayal of the Armenians during the First World War angered Steve Jobs even more.

After everything, Steve and his wife Marina met with the owner of the travel agency and expressed their dissatisfaction with the cruise. They expressed a desire to leave the ship earlier than planned. As a result, without saying a word to the Turkish guide, and leaving his hand hanging in the air, Jobs left the ship. The guide also did not receive the promised iPhone.

Achievements

• National Medal of Technology (1985, President Ronald Reagan awarded Jobs and Steve Wozniak, among the first to receive the award)
• Jefferson Award (1987, for public service in the category "best public service by a person 35 years of age or younger")
• In 1988, the magazine “Inventor and Innovator” recognized Steve Jobs and Steve Wozniak as laureates of the “Technology Chariot of Progress” competition.
• In December 2007, California Governor Arnold Schwarzenegger and his wife Maria Shriver inducted Jobs into the California Hall of Fame.
• In 1989, Inc. magazine Named Jobs Entrepreneur of the Decade
• In November 2007, Fortune magazine named Jobs the most powerful person in business.
• In August 2009, Jobs was named the most admired entrepreneur among teens in a Junior Achievement poll.
• In November 2009, Fortune named Jobs "CEO of the Decade"
• In March 2012, Fortune called Steve Jobs "the greatest entrepreneur of our time"
• In November 2010, Jobs was ranked 17th on Forbes magazine's list of the world's most powerful people.
• In December 2010, the Financial Times named Jobs Person of the Year.
• In December 2011, Graphisoft unveiled the world's first bronze statue of Steve Jobs in Budapest, calling him one of the greatest figures of our time.
• In February 2012, Jobs was posthumously awarded the Grammy Trustees Award (recognizing those who have influenced the music industry in areas other than performance).

Memory

Books

• "Little Kingdom" (1984) by Michael Moritz about the founding of Apple Computer
• The Second Coming of Steve Jobs (2001) by Alan Deutchman
• “Icona. Steve Jobs" (2005) by Jeffrey Young and William Simon
• iWoz (2006) by Steve Wozniak, co-founder of Apple. This is Wozniak's autobiography, but it covers most of Jobs' life and work at Apple
• “iPresentation. Lessons in Persuasion from Apple Leader Steve Jobs" (2010) Carmina Gallo
• "Steve Jobs" (2011), authorized biography written by Walter Isaacson
• "Steve Jobs. Leadership Lessons" (2011), Jay Elliott, William Simon. A book about Steve Jobs' unique management style
• "Jobs Rules" (2011) Carmina Gallo
• "Inside Apple" (2012) by Adam Lashinsky. Reveals the secret systems, tactics and leadership strategies that made Steve Jobs and his company work
• "Steve Jobs. The Man Who Thought Different" (2012) Karen Blumenthal. Detailed biography of Steve Jobs

Documentaries

• "The Machine That Changed the World" (1992) - The third episode of this five-part series, "Paperback Computer," focuses on Jobs and his role in the early days of Apple.
• Triumph of the Nerds (1996) - three-part PBS documentary about the rise of the personal computer
• "Nerds 2.0.1" (1998) - a three-part documentary for PBS (sequel to "The Triumph of the Nerds") about the development of the Internet
• iGenius: How Steve Jobs Changed the World (2011) - documentary on Discovery with Adam Savage and Jamie Hyneman
• "Steve Jobs: And One More Thing" (2011) - PBS documentary produced by Pioneer Productions
• “Unknown Jobs” (2012) - a documentary film by AppleInsider.ru about the founder of Apple, highlighting unknown aspects of the life of Steve Jobs

Art films

• Steve Jobs is a planned Sony Pictures adaptation of Walter Isaacson's biography of Jobs, written and directed by Aaron Sorkin.
• Jobs is a planned independent film by Joshua Michael Stern. Jobs will be portrayed by Ashton Kutcher
• Pirates of Silicon Valley (1999) - TNT film that chronicles the growth of Apple and Microsoft from the early 1970s to 1997. Jobs was played by Noah Wylie

Theater

• “The Agony and Ecstasy of Steve Jobs” (2012) - production at the New York Public Theater with Mike Daisey

Miscellaneous

• The Disney film John Carter and the Pixar cartoon Brave were dedicated to Jobs.
• On the first anniversary of Jobs’ death, the sculpture “Thank you, Steve!” was unveiled in Odessa. The 330-kilogram composition represents an almost two-meter-tall palm (of Steve Jobs), made from scrap metal

Bibliography

Books about Steve Jobs in Russian

• Steve Jobs Steve Jobs on business: 250 sayings from the man who changed the world = The Business Wisdom of Steve Jobs. - M.: “Alpina Publisher”, 2012. - 256 p. - ISBN 978-5-9614-1808-8
• Isaacson W. Steve Jobs = Steve Jobs: A Biography. - M.: Astrel, 2012. - 688 p. - ISBN 978-5-271-39378-5
• Young J. S., Simon V. L. iKona. Steve Jobs = iCon. Steve Jobs. - M.: Eksmo, 2007. - 448 p. - ISBN 978-5-699-21035-0
• Kenny L. What is Steve thinking? - M.: AST, 2012. - 284 p. - ISBN 978-5-017-06251-3
• Gallo K. Jobs' Rules. Universal principles of success from the founder of Apple. - M.: Mann, Ivanov and Ferber, 2011. - 240 p. - ISBN 978-5-91657-301-5
• Wozniak C., Smith D. Steve Jobs and Me. The True Story of Apple = iWoz. - M.: Eksmo, 2011. - 288 p. - ISBN 978-5-699-53452-4
• Bim J. Steve Jobs: from the first person. - M.: Olimp-Business, 2012. - 176 p. - ISBN 978-5-9693-0208-2
• Eliot D., Simon W. Steve Jobs: leadership lessons. - M.: Eksmo, 2012. - 336 p. - ISBN 978-5-699-50848-8

Name: Steve Jobs

Age: 56 years old

Place of Birth: San Francisco, USA

A place of death: Palo Alto, USA

Activity: entrepreneur, founder of Apple

Family status: was married

Steve Jobs - biography

It’s easy to talk about a person gifted since childhood; such is the entrepreneur and founder of the era of continuous computerization, Steve Jobs.

Childhood, family of the inventor

A native American from San Francisco, he was born into a scientific family. His father is a university teaching assistant, and his mother received her education at the same institution. There was no official marriage in the couple, since the girl’s parents were categorically against their acquaintance and life together. Little Steve was born almost secretly, and then he was raised by adoptive parents.

The Jobs couple were happy to pay attention to the baby, since they could not have their own children. The real mother wanted her son to receive a good higher education. From the very beginning, it seemed that the biography of an unwanted child could not be happy.

Steven Jobs - businessman

Soon the couple adopted the girl so that the boy would have a sister. The whole family chose Mountain View as their permanent residence and left San Francisco. The adoptive father was a car mechanic; he found a well-paid job to pay for his children’s education. Steve was not interested in mechanics; he preferred electronics. Although the town was small, it was believed that all the high technologies were located there. The boy's biography was predetermined. Stephen was not stupid, but his studies did not interest him.

One day a miracle happened: one of the teachers managed to instill diligence, and the boy completed two classes as an external student at once. The student was familiar with radio electronics, he himself managed to assemble a frequency meter using electronics, and worked in one of the famous companies. Like many teenagers, at the age of 16, a passion for hippie culture and the Beatles began. He started trying drugs and became acquainted with a guy much older than himself. Stephen Wozniak became Jobs's friend for many years.

The guys were brought together by their passion for computers and electronic equipment. They knew how to invent, and the first device they came up with was a tool for hacking a telephone network. The guys learned how to select tone signals. Then the device began to be in demand, and friends earned a lot of money. Steve Jobs had no trouble getting into a liberal arts college. But after 6 months he quits his studies, because at that time he was interested in the practices of the East and vegetarian food.

"Apple"

Steve gets a job at a computer game company. And an old friend creates boards and improves them. The two Stephens started their own company. In this duo, it was necessary to take leadership, and Jobs did it perfectly. This is how the biography of the first computers began.

The first specimens were primitive, but the partners continued to work on perfecting their creations. As a result, the improved Apple II has a plastic body and a beautiful appearance. Financially, the company prospered, but due to Jobs’s difficult character, scandals often arose between friends. Jobs quit, but immediately founded a new company.

Jobs retrained

Stephen bought out George Lucas's animation studio to create commercials, but his cartoons receive prestigious awards. Jobs creates animation, and after some time he manages to profitably sell his studio to the famous company Disney. He returns again to his beloved company, of which he was the founder. Managed to find a new market and always strived to act in the spirit of the times. He owns the production of a media player, a touchscreen mobile phone iPhone, and a tablet with Internet iPad.

Steve Jobs - biography of personal life

Steve had many beloved and loving women. The first was Chris Ann Brennan. Relations with her were always complex and confusing. When their daughter Lisa was born, father Steve recognized her only after taking a DNA test. Then advertising agent Barbara Jasinski, singer Joan Baez, and Tina Redse, who works with computers, appeared in the young man’s life. None of these women became Steve's official wife. Lauren Powell became the official wife; she worked in a bank.

A year after the marriage proposal, they got married. The couple had a son, Reed, and daughters, Erin and Eve. The father understood that electronic technology was harmful to the health of young children, and computers and phones were banned for a long time for Jobs’ children. Later, Steve decided to find his real mother and sister and began to communicate with them, something he had been deprived of since childhood.

Steve Jobs - Illness and Death

The entrepreneur was diagnosed with pancreatic cancer; all the treatment undertaken by his family did not produce results. The businessman died, the whole family was with him. Cause of death apple genius was struck by cancer. A film was made about Steve Jobs, books and memoirs were written. His biography is of interest to many screenwriters and directors. But we should not forget that this man had a talent not for entrepreneurship itself, but for invention and the latest computer developments.

Steve Jobs - documentary

Today I would like to talk about a person whose life story seems incredible. Steve Jobs is the founder of Apple. The success story of Steve Jobs is very well revealed in the book iKona, authors: Jeffrey S. Young, William L. Simon. In this article you will find a brief history of the success of Steve Jobs.

Steven Paul Jobs is one of the most famous entrepreneurs in the world. Founder of Apple. Jobs' activities had a huge impact on electronics design and the computer market in general. At the moment, Apple computers and communicators are objectively the best on the market.

The success story of Steve Jobs is interesting because he had many resounding successes and serious falls, each time after which he got up from his knees. No blows of fate, including his expulsion from his own company, could stop him. And now, several years after the death of Steve Jobs, Apple is the most valuable company in the world.

Success story and biography of Steve Jobs

Steve Jobs was born on February 24, 1955. in the city of San Francisco. Steve's parents abandoned him and gave him to other people to raise. Thus, Steve Jobs was brought up in a foster family.

Steve's birth parents: Joan Carol Schible (American), Abdulfattah John Jandali (Syrian).

Steve Jobs' adoptive parents: Paul Jobs and Clara Jobs from Mountain View, California. The adoptive mother was associated with accounting, the adoptive father was a mechanic who worked in a company that dealt with lasers. It is possible that being a foster father played a role in Steve's future.

According to the press, due to bad behavior, little Jobs was expelled from school after the third grade. Things got better at the new school, where Steve's teacher found a unique approach to motivating the future genius. She paid him a small amount of money for each task completed. I think this played a role in shaping Steve Jobs' entrepreneurial character. His performance improved so much that it even allowed him to skip fifth grade.

Crucial moment

At the age of 12, Steve Jobs called William Hewlett (president of HP) and asked for some parts for a school project - an indicator of the frequency of electric current. In addition to the fact that Steve eventually received the necessary parts, he was also offered to work a little over the summer at HP. It was at that same summer practice that Steve met the second Steve, Steve Wozniak. Steve Wozniak later became a partner with Steve Jobs. And this acquaintance became predetermining, because... Wozniak has been fascinated by electronics since childhood and, at the age of 13, assembled his own electronic calculator. At the moment they met, Steve Wozniak was already thinking about creating a personal computer.

Their first joint projects were not entirely legal. In particular, they created a device that allows you to call around the world for free. Of course, the criminal business quickly aroused the interest of the police and attracted criminal clients. Therefore, the project soon had to be closed. By the way, the project was called “Blue Box”, its cost was 40 dollars, and they were sold for 150 dollars apiece.

Steve Jobs entered college in 1972, but dropped out after the first semester. Reed College was located in Portland, Oregon. He was very expensive for Steve's adoptive parents - all their money went to pay for education. Steve says he didn't see any point in continuing his studies. Looking back, Steve says dropping out of college was one of the best decisions he ever made.

Subsequently, he remained a free listener (free student) and attended only those classes that were interesting to him. But at the same time, he lost his hostel, which meant he had to sleep on the floor of friends, and he had to earn money for food by selling Coca-Cola bottles ($0.05 per piece). And once a week, in order to eat normally, he walked seven kilometers across the city to the Hare Krishna temple. In a word, it was not an easy time. Thus, he spent another year and a half on the university campus after expulsion, after which he returned to California, where he again met with Steve Wozniak. On Wozniak's advice, Jobs got a job as a technician at Atari (a well-known video game manufacturer). This is a remarkable fact, because this is already the second IT company that Steve has worked for.

1974. At that time, Steve Jobs just wanted to earn a little money for a trip to India. He didn’t have any grandiose plans at that time. Moreover, Steve became addicted to soft drugs (LSD, marijuana).

Subsequently, Atari paid for Steve's trip to India on the condition that he would also resolve problems at production in Germany.

In India with his friend Dan Kottke, Steve planned to make a pilgrimage. He exchanged his clothes for the clothes of a beggar. The idea was to walk around India with the help of simple strangers. This trip was a big gamble - the guys almost died due to the peculiarities of the Indian climate. It was not possible to find any enlightenment there. But Jobs saw what real poverty was.

Returning home, Steve continued to work at Atari. He entrusted the work that he could not do himself to his friend and colleague Steve Wozniak, inviting him to share the bonus with the best people. True, he took most of the bonus for himself. In particular, for 50 saved chips, Atari paid Jobs 5 thousand US dollars, and Jobs told Wozniak that he was paid only 700. As a result, dividing the prize "hit and miss", Wozniak received only 350 dollars out of 5000. Entrepreneurial talent this time bordered on the verge of deception .

Launch of Apple

1975. Steve Wozniak presented a prototype of a personal computer to Hewlett Packard management. But HP management did not show sufficient interest in this idea. Let us remember that at that time computers looked less like personal computers and more like huge cabinets that were used by scientists or the military. Nobody thought that computers could become a product of the mass market.

And then Steve Jobs persuaded Steve Wozniak and another friend of his from Atari (Ronald Wayne) to open their own company. Since it took a long time to come up with a name for the company, Steve Jobs suggested calling the company Yabloko (that’s how it translates into Russian - Apple).

Production was launched in the garage of Steve Jobs' adoptive father, and the starting capital was only $1,300, which the guys managed to get by selling some of their property.

The first large order came from a local electronics store - for the first 50 Apple I computers. In essence, it was just a system unit to which the buyer also had to connect a screen and keyboard. Since the company had no money, it was necessary to persuade suppliers to provide components on credit. Soon the third partner (Wayne) left the company, selling his entire share for only $800. According to him, at that time he was too disappointed in life and he gave up to act at the rhythm of the company. On the contrary, he characterized Steve Jobs as a hurricane of energy and determination.

The improved Apple II computer was soon released. It was this product that became the mass personal computer. And this was the start of a new era. The product was revolutionary. Color graphics and floppy drive. Also, the new computer had a new logo - an apple painted with stripes of different colors. This emphasized the fact that the computer worked with color graphics.

Investments were found from venture capitalists and banks, which allowed the office to get out of the garage and operate at a completely new level. The success of the Apple II was not long in coming. The car was snapped up like hot cakes. And this despite the fact that the personal computer market was in fact still in its infancy.

By 1980, Apple had already established a reputation as a manufacturer of personal computers. The brand began to be purchased not only in the United States. Computers were exported to other countries. The IPO brought even more money into the company.

XEROX Research Center

December 1979. Steve Jobs and several of his colleagues visited the research center XEROX, where he saw many interesting developments. As far as I remember, then they saw how the graphical interface and the cursor and mouse we are used to today work. At that time these were revolutionary developments. As a result, Apple borrowed these ideas and implemented them into their developments.

Steve Jobs tried to implement new ideas in the project Lisa(this is the name of Steve's daughter and the name of one of the new Apple computers). Steve Jobs was subsequently removed from the Lisa project. Apparently because the new development turned out to be too expensive and the new computer no longer fit into the planned retail price of 2 thousand dollars.

Then Steve Jobs began working on the new Macintosh computer. Here Steve wanted to introduce his ideas that could not be brought to fruition in the Lisa project. In particular, Steve insisted on using the same processor as the Lisa, it was supposed to use a computer mouse, and it was planned to implement a graphical interface. Computer software was prepared using Microsoft.

Project deadlines Macintosh were burning. Software developers did everything literally in the last days before the launch of a new computer. And yet, the release of the computer was destined to take place. A personal computer with a graphical interface (a revolutionary product of its time), as well as Jobs's marketing flair and oratory skills at the presentation, did their job. The first hundred days after the start of sales turned out to be extremely successful. But then problems followed. In particular, third-party developers could not figure out how to write GUI applications. And the standard office application package from Microsoft no longer suited clients. Plus, the Mac had a closed architecture - it was impossible to upgrade (for example, buy more memory, etc.).

At the same time, the previous Apple II computer still brought profit to the company.

A difficult psychological situation has developed within the company. The team led by Steve Jobs that worked on the Macintosh extolled their product and began to oppose themselves to the rest of Apple. There was a conflict between Steve and the new CEO of Apple, John Sculley. As a result, Steve Jobs was fired from his own company (!).

After leaving Apple

When Steve Jobs was fired from the company he personally founded, it was undoubtedly a serious blow. But Steve was energetic and, having sold Apple shares, invested money in new projects. In particular, a new computer, Next, was being developed, which was supposed to become a computer used in education. The project was ultimately not destined to be successful.

Another project in which Steve invested money was the company Pixar(Monsters, Inc. and many other cool films are the work of Pixar employees), which worked on three-dimensional graphics and gave the world a huge number of masterpiece cartoons. Pixar was purchased from George Lucas in 1985.

At the time of 1989, Steve had two companies - Pixar,Next. Things weren't going well for both of them. As you can imagine, Pixar turned out to be more viable. But the press predicted epic failure for both companies. As a result, Pixar focused only on computer animation and graphics (all areas related to Hardware were sold out).

Ultimately, Disney began collaborating with Pixar. What resulted in a success story. As for Next, the Next computer was not destined to become popular. But software and hardware developments began to be used in Apple computers when Steve returned to Apple many years later.

In 1991, Steve Jobs got married and signed a contract with Disney that would bring him a lot of money.

In 1992, Canon was brought in to invest in the Next project.

In 1993, it was decided to concentrate efforts not on hardware, but on software. In particular, the new operating system NextStep will become the core of the currently popular operating system MacOS.

By the mid-nineties, things were not going well for Apple. John Sculley, who once fired Steve Jobs, was fired. Then Apple executives began to replace each other one after another.

As a result, Steve Jobs managed to return to Apple with his new operating system. By 1998, Apple had become a profitable company. The iMac computer (monitor and computer in one case) entered the market. And here is the project PDA was closed because at that time, it was significantly ahead of its time and brought only losses to the company.

Next, the player entered the market iPod. And then we all know what happened. Entered the market iPhone, which modern students prefer to take out on credit while eating alone doshiraki throughout the year, numerous desktop Macs and MacBooks (Apple laptops). All these decisions today make Apple a super profitable company. And Apple products themselves today stand apart thanks to their unique technologies in the field of design, hardware and software.

Notable Facts about Steve and His Business Ideas

• While in college, Steve studied calligraphy. This knowledge was later useful in creating poppies.
• Steve Jobs believed innovation was the basis of success and leadership.
• According to Jobs, it is important to be exemplary in terms of product quality. At the same time, it is important to come up with options that none of the competitors have.
• Details matter.
• — is to love this job. An important sign that you are doing what you love is how you feel in the morning. Do you run to work in order to get down to business as quickly as possible, or do you have apathy towards this matter?
• The opinion of the average person is an opinion that allows you to see things as they are.
• Consumption is overrated. Create something of your own. After all, everything we use was created by other people.
• You shouldn't watch TV and spend time passively - it's dulling.
• . Many are famous and have gained valuable experience from them.
• Time is limited. Don't waste it living someone else's life. Stand up for your own view of life. You are the master of your life.

Steve Jobs died of cancer on October 5, 2011. He battled the disease for many years. There were remissions and return of the disease. But despite the fact that Steve is no longer with us, the company he created continues to operate and bring great benefits to people all over the world.

Several films have been made about Steve Jobs and many books have been written. They say he had a quarrelsome character and did not always get his way through ethical methods. Steve became famous for being able to achieve seemingly impossible results from his employees. Another remarkable fact is that Steve liked very simple clothes. Jeans, turtleneck, sneakers. No pretentious costumes.

Generally, biography and success story of Steve Jobs almost impossible to fit into one article. We have only described some aspects of the life of Steve Jobs. For example, when Steve saw his future wife, he canceled (put the bolt on) a business meeting and invited this girl to a restaurant. They subsequently got married. Steve lost millions and, like a Phoenix bird, was reborn when the public did not expect it. Undoubtedly, a talented person and an entire era.

Celebrity biographies

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24.02.16 10:02

During his lifetime, his name became a household name, and after the untimely death of Steve Jobs, the biography of this genius became a tasty morsel for screenwriters: two full-length films have already been made about him. Moreover, the title role in Danny Boyle’s biopic “Steve Jobs” brought Michael Fassbender an Oscar nomination. However, we are not talking about cinema at all! It is very difficult to present a detailed biography of Steve Jobs and talk about his personal history in one article, so we will highlight the main milestones in the life of this iconic person.

Biography of Steve Jobs

Unwanted child

From the very first days of his life, Steve was “not like everyone else.” It was the fruit of the passion of a graduate student at the University of Wisconsin with German roots, Joanna Schieble, and a Syrian, Abdulfattah Jandali, who worked at the department. Catholic Joan was unable to have an abortion, just as she was unable to keep the child: her parents were categorically against it. Much later (31 years later), Steve, who suffered from the fact that his mother abandoned him, found his biological family and maintained contact with his relatives.

In the meantime, the baby, born on February 24, 1955, was adopted by the childless Jobs family. Californians Paul and his wife (Armenian by nationality) Clara named the boy Stephen Paul. They were quite simple people - a mechanic and an accountant, but Steve grew up as a young inventor. He didn’t get along very well with his peers, but he was on friendly terms with technology.

Fateful acquaintance

One day, while carrying out an assignment for a research group organized by the Hewlett-Packard company, Jobs realized that there were not enough parts for his frequency counter. Without thinking for a long time, he called the head of the company, William Hewlett - not at work, but at home. He was imbued with the perseverance and intelligence of a 13-year-old teenager, shared the necessary details and invited him to work at Hewlett-Packard during the holidays. A fateful meeting took place there - with an older guy, Stephen Wozniak, Jobs' future companion.

Steve didn’t have a good time studying in college - after the first semester, he left Reed College (it was too expensive for his parents to pay for him, and Jobs decided not to strain them). But during this semester, Steve managed to make friends with some students, switched to a vegetarian diet and became interested in Eastern philosophy. He lived with his friends in Portland for almost a whole year, doing odd jobs.

The biography of Steve Jobs continued in the Atari company: by that time he had returned to his native California, it was necessary to decide on a profession. The work of a technician did not really appeal to him, so he took a break for the sake of a pilgrimage to India. It was a time of experimentation - Jobs took stimulants (including LSD), did therapeutic fasting, and became a hippie. After a seven-month journey, he found himself back at Atari.

During this period there is a funny story that surfaced after Jobs gained worldwide fame. He involved his friend Wozniak in one of the Atari projects: it was necessary to minimize the number of chips on the board for a video game, and a bonus was awarded for savings. Wozniak met 44 chips and received half the payment - $350. Years later, it turned out that Steve had deceived his partner - in fact, he was paid not $700, but $5,000 (each part cost $100).

Own business: ambitious partners without a penny

Jobs soon said goodbye to his previous job - Wozniak persuaded his friend to start creating homemade computers for sale (Stephen had already made one for himself). They started with printed circuit boards and then moved into PC assembly. In 1976, the two Steves, taking engineer Ronald Wayne as their third partner, registered the company Apple Computer Co. The starting capital was $1,300 (Jobs donated a minibus, and Wozniak donated a programmable calculator). However, Wayne soon left the company.

The name (both for the company and for the computers) “Apple” was suggested by Steve, probably due to the fact that he had recently lived in a hippie commune, worked there as an apple picker and was on an apple diet. The friends' first customer was a small electronics store. For the trial batch (50 computers at $666.66 per unit), they took out components on credit. Soon the order was ready. Also in 1976, a computer for mass production was born.

Young millionaire

When Wozniak designed the “Apple II” model, a logo was developed and an advertising campaign for the new product was agreed upon, which the partners sold in an unprecedented “circulation”: 5 million. Thus, 25-year-old Jobs became rich (his fortune exceeded a million dollars).

The next stage of the corporation was the invention of a computer with an interface in which commands were given by a cursor. A model was in development, named after Jobs' daughter "Lisa". But friction arose in the company, and as a result, Steve became the head of another project - Macintosh, which later became a very popular PC in the electronics market. At the same time, Jobs managed to lure talented marketer John Sculley from Pepsi-Cola Corporation. He eventually headed Apple, but they never worked out with Steve. This was the reason Jobs left the company. Following him, in 1985, Wozniak left Apple.

Head of an animation studio

Jobs, of course, found something to his liking: first he organized the NeXT corporation (it produced hardware), and then, in 1986, he headed the Pixar studio, a pioneer of computer animation (its founder in the late 1970s was George Lucas). The studio cost Jobs $5 million: Lucas was in a difficult situation (he was divorcing his wife) and needed money. It was at this studio that the cult Toy Story franchise, the animated masterpieces Monsters, Inc., Finding Nemo and others were born. The box office receipts for these films were simply insane.

Latest successful projects

Ten years later, Steve sold Pixar to the Walt Disney Company, but retained his seat on the board of directors. At that time, he already held the post of executive director of Apple: the “prodigal son” (no, rather the founding father) was back!

He was always a genius of presentation - an excellent speaker who could win over any, even the most distrustful, audience to his side. So in 2001, Steve himself held a presentation of the IPOD player, the mass production of which brought sky-high profits. In 2007, a similar revolution was made by the iPhone mobile phone.

Personal life of Steve Jobs

Stormy romances: from hippies to respectable businessman

Steve's first strong passion was a free-spirited girl, Chris Ann Brennan, with whom he ran away from his parents before graduating from school and spent some time hipping in the mountains. He was only 17 years old then. The affair lasted several years, and in 1978, Brennan gave birth to a child from Jobs, Lisa.

For a long time he did not want to admit paternity - they say that Chris dated other guys. And only years later, after a DNA test, he began to communicate with his daughter.

When Apple Computer Co.'s business took off, Steve Jobs's personal life also changed. He had to live up to the image of a businessman, so the hippie period was over. He became close to the beautiful advertising woman Barbara Jasinski. An organized life, an elegant mansion - all this lasted until 1982.

A brief affair with Joan Baez flattered Steve. The ex-lover of Bob Dylan, a famous country singer herself, she was 14 years older than Jobs and raised a son.

The relationship between Steve and another IT worker, Tina Redse, lasted almost four years. He considered the girl the most beautiful on earth and called her his first true love. True, the obstinate Tina refused the marriage proposal that followed in 1989, and Steve backed down.

20 year marriage and three children

Steve was married only once. He met bank employee Lauren Powell in the fall of 1989 - she healed the wounds inflicted by Tina. At the beginning of the next year, an engagement took place, but then Steve became too carried away with new projects, and Lauren, unable to bear it, left. The disagreement was short-lived - a month later the groom gave the bride a ring, then they spent a vacation in Hawaii. And on March 18, 1991, a wedding ceremony was held in Yosemite Park, conducted by a Soto Zen monk.

Lauren radically changed the personal life of Steve Jobs, became his “guiding star” and gave birth to three children in marriage: the eldest Reed (in the fall of 1991) and daughters Erin (in 1995) and Eve (in 1998). Jobs had no time for his offspring - he remained full of ideas until the end and brought them to life. Although he loved to talk with his son, and he considered Yves a worthy successor.

He struggled with pancreatic cancer for a very long time; the cancer was discovered in the fall of 2003. Steve delayed the operation and resorted to unconventional treatment. If not for this, the untimely end probably could have been avoided. But cancer still won - the IT genius, who adored worn jeans and black turtlenecks, passed away on October 5, 2011.