Attachments: from 450,000 rubles

Payback: from 5 months

Every person has pleasant memories associated with outdoor recreation. Many people regularly organize wonderful leisure time for themselves and their loved ones in beautiful places. However, there are many who do not have the equipment and appropriate skills necessary for a complete and comfortable vacation. Camping will help them discover this wonderful form of leisure.

Business concept

Camping is usually called any pre-prepared tourist camp that has the necessary set of amenities. Choosing a place for a camp and, accordingly, a target audience opens up wide scope for flights of imagination.

There are several main directions. This could be a camp aimed, for example, at hunters and/or fishermen, and then it should be located as far as possible from civilization, in the most inaccessible places with almost virgin nature. Of course, organizing a camp in such a place is a difficult and expensive undertaking, but the high price for the services (for example, the transfer often includes a helicopter transfer of a small group, and its price ranges from 50,000 rubles per person) more than compensates for all costs.

Hunters and fishermen are usually unpretentious people; centralized food and the necessary minimum of household amenities will fully satisfy their needs. In this case, experienced rangers can be included in the package of additional services.

Another option is to organize summer camps in tourist-attractive places, for example on the Black Sea coast. More serious infrastructure is required here. It is necessary to supply electricity and water (a well is being drilled), it is advisable to organize a small retail outlet with the most necessary goods on the territory.

We must be prepared for the fact that arriving tourists will not only have their own tents and sleeping bags, but even basic things like iron utensils and flashlights; all of this must be provided for them if necessary.

In addition to living conditions, you will also need to organize leisure activities, for example, negotiate with local entrepreneurs to organize excursions.

Finally, the third option is to organize camping near large populated areas for people who want to spend a weekend in nature, but do not have their own suburban housing. Considering that organizing camping is a seasonal business, you can combine options by preparing areas for camp in advance and promptly transporting equipment. You should also carefully monitor the calendar of sporting events; for example, the World Cup, which will be held in Russia in 2018, guarantees a huge influx of wealthy foreign tourists.

What will be required for implementation?

If camping is planned on non-owned land, permission from the local authorities will be required. Once it is received, you can begin preparing the camp. The territory must be cleared of debris, landscaped and landscaped. A field kitchen, showers and toilets are installed, awnings are stretched, and places for tents are marked. The next stage is the purchase of equipment. Here is a sample list of what will definitely be useful:

• tents (from small double to four-person tents with a vestibule between the living compartments), sleeping bags and sleeping mats;
• folding tables and chairs, sun loungers;
• necessary kitchen utensils, gas cylinders;
• dishes;
• the required minimum of medications;
• sports equipment for leisure activities.

Reliable suppliers of products for the field kitchen will be required. The number of staff will depend on the size of the camp, for example, for a mini-camp for 20 people, a cook and an administrator will be enough. If the list of services provided includes a transfer, you can try to organize group discounts on transportation. The most effective advertising would be to place ads on thematic websites and forums; if the campsite is located near major highways, it is worth placing signs on roadside advertising structures. To organize a camping site, it is enough to register an individual entrepreneur; you do not need a license.

Step-by-step launch instructions

1. Register an enterprise, choosing the form of ownership as individual entrepreneur. We select activity code 55.3 “Activities for providing places for temporary accommodation in campsites, caravans and tourist trailers.”
2. Obtain permission from local authorities.
3. Arrange the territory.
4. Purchase equipment.
5. Conclude agreements for the supply of products.
6. Select staff.
7. Arrange for transfers and excursions (optional).
8. Conduct promotional events.

Financial calculations

Financial calculations highly depend on the chosen format and size of the campsite; the figures below are relevant for a summer camp for approximately 20 people.

Start-up capital

Monthly expenses

How much can you earn?

Payment for food and equipment provided will be 600 rubles. per day per person. Provided that at least 12 people are in the campsite at the same time, the monthly income will be 215,000 rubles, respectively, the net profit will be equal to 135,000 rubles. Additional sources of income can be interest from excursions organized with the help of local entrepreneurs and rental of equipment to tourist groups at times when the campsite is not in operation.

Payback period

Even taking into account the average duration of the season is about 5 months, the campsite will fully recoup its costs in the first season of its existence.

Risks

Organizing a campsite, like any type of business activity, is not without certain risks. The most dangerous thing, which also cannot be influenced in any way, is dependence on the weather. A cold and rainy summer, for example, will reduce the number of clients to a minimum, which will not even allow you to recoup the operating costs. There is also a high risk of encountering an incorrect assessment by the entrepreneur of the potential of a camping site. Stabilization of the economic situation and an increase in the level of income of the population can also reduce the flow of people wishing to live in campsites.

Bottom line

Organizing a camping trip is a great opportunity to take your first steps in business. Investments are minimal, payback is extremely fast. If the chosen place for the camp does not live up to expectations, there is always the opportunity to try to change it next season, because most of the equipment can be easily transported. At worst, most of the inventory can be sold or rented out, at least partially offsetting the costs. But if you hit the bull’s eye, there are good prospects for business development. You can increase the number of places in the campsite, over time replace some of the tents with houses, build a bathhouse and organize a retail outlet, and all this is just a small part of the possible ways to develop a business.

* The calculations use average data for Russia

One of the favorite types of recreation for Russians is outdoor recreation. This could be your own summer cottage, forest, pond. The latter are most popular in the summer: what Russian doesn’t like to take a dip in cool water after an active holiday, delicious barbecue and hot and cold drinks? Rivers, lakes and ponds are simply occupied by vacationers in the summer. Despite the fact that part of the swimming season is traditionally spent at sea - at domestic or foreign resorts - this does not come at the expense of relaxation on local bodies of water.

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And here, for those who want to relax, there are two options: choose a “wild” undeveloped beach, or give preference to a paid beach. Considering the realities of the modern world around us, in the first case, we will most likely be faced with a free section of the coast, generously fertilized with organic and inorganic traces of all the tourists who have visited this place over the past decade. At the same time, no one guarantees the convenience of the site for the location of such amenities as a tent, table, barbecue, etc. Just as no one guarantees the quality of the bottom of a reservoir, its suitability for swimming. Not to mention such simple human amenities as a shower, toilet, store, etc.

The second option has only a certain disadvantage, set by the owner, for the cost of a guest’s stay on his territory. Apart from this, a paid beach has a whole range of advantages. This includes compliance with SES (Rospotrebnadzor) standards, cleanliness on the beach, prepared bottom, equipped descents into the water, and the availability of infrastructure. Infrastructure means: changing cabins, toilets and showers, sun loungers, tables, gazebos, barbecues, etc. As well as the availability of additional services for preparing food, selling drinks, renting catamarans, boats or scooters. As a matter of fact, the range of services is limited only by the imagination of the beach owner.

Let's try to calculate how profitable the business of organizing a paid beach is. The most important factor on which perhaps 80% of the success of an enterprise depends is the location of the territory. To a certain extent, the location may be determined by the positioning of the enterprise - and vice versa if the budget is relatively small. Let me explain. The beach can be developed on an area in the immediate vicinity of the city - accessible on foot or by public transport. For such a beach, although expanded infrastructure is desirable, it is not necessary due to the fact that its attractiveness will be ensured by transport accessibility. Accordingly, less investment will be required in its organization than in organizing a remote beach. Remote beaches are usually created near certain natural attractions, in protected or simply cozy corners. However, in order to attract visitors, one well-kept beach is not enough. A much wider infrastructure will be required - cafes, shops, possibly houses for overnight stays, a bathhouse, etc.

Beach areas belong to the state and are not for sale (at least according to Russian law). The beach can be rented for a long term, for which you should contact the Property Fund of the region or region. As a rule, open bidding is held for the right to lease a plot; The one who offers the highest amount wins. The initial bidding amount depends on many factors: the geographical location of the object, its area and shape, the availability of communications, demand, the presence of infrastructure or buildings on the territory, etc. Thus, it is extremely difficult to determine the cost of renting a plot. According to the Property Fund of the Rostov Region, the cost of renting land plots, depending on their location and purpose, can range from 50 to 5,000 rubles per hundred square meters. By interpolation, you can come to a result for a site suitable for organizing a beach in the immediate vicinity of the city - 2000-3000 rubles per hundred square meters.

The optimal size of the beach is from 150-200 meters in length along the coastline and at least 20-30 meters in depth; The wider the proposed range of services, the greater the depth for placing the infrastructure will be required.

Like any public place, the beach is subject to a number of requirements from various authorities, primarily from Rospotrebnadzor. The list and qualitative composition of the requirements depends on the class assigned to the beach. According to Order No. 1215 of July 11, 2014 of the Ministry of Culture of the Russian Federation, the classification of beaches is carried out on a voluntary basis. The classification is carried out by organizations accredited by the Ministry of Sports, Tourism and Youth Policy; a certificate of assignment to a certain category is issued for a period of three years, after which a repeated certification procedure is required.

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According to Order No. 1215, the classification of beaches includes an assessment for compliance with “requirements for safety, information support, the provision of additional services on the beaches and the assignment of categories to beaches provided for by this Classification Procedure.” Below are excerpts from the Order regarding the purposes and procedure of certification.

“Beaches can be independent, or united by one territory into a complex with certain boundaries, which covers a number of tourist infrastructure facilities (accommodation, food, health, entertainment, etc.).”

“Beaches must meet safety requirements confirmed by the conclusion of specialized organizations in terms of life safety, health, environmental protection, as well as the information support requirements specified in the classification of beaches (Appendix 28 to the Classification Procedure) of this Classification Procedure.”

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“In accordance with this Classification Procedure, beaches are classified into the following categories: I, II and III. The highest category of the beach is I, the lowest is III. Information about the appropriate beach category is communicated to consumers by hanging a flag. Flag colors: blue flag - for category I beach; green flag - for a beach of category II; yellow flag - for a beach of category III.”

As mentioned above, depending on the assigned category, supervisory services impose certain requirements on the beach. In fact, there are not so many global differences between the highest and lowest categories. These include, for example, the mandatory presence of medical care on the beach of category I, the presence of children's areas, walkways and other amenities for the disabled, umbrellas and sun loungers, as well as food and entertainment facilities made of lightweight structures (for beaches of category III, non-stationary trade is allowed, peddlers).

General requirements for all categories are: the presence of a rescue service, toilets, changing cabins and showers; before the start of the swimming season - cleaning the bottom from glass fragments, sharp stones and other dangerous objects, as well as conducting a study of water quality to determine whether microbiological parameters meet the requirements; equipment for children's and adult bathing areas.

Also, beaches must meet the requirements of the Fire Inspectorate. To obtain an opinion from this body, it is necessary to provide: certificates of the technical condition of fire protection, reports of measuring the insulation resistance of the electrical network and lightning protection, a contract for the maintenance of fire protection equipment or a service license, as well as a number of other acts and constituent documents.

Well, of course, registration of a business entity with the tax service and statistics service is mandatory. All the bureaucracy described above can take six months or more, so if we plan to open the beach by the beginning of the next season, we need to start preparing from the end of the current one.

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By the way, about seasonality. The beach in the generally accepted understanding is, of course, associated exclusively with summer holidays - its operating season for each region is limited by the number of months warm enough for relaxation by the water. However, with a certain infrastructure and program of events, visitors can be attracted outside the season. For example, a heated swimming pool or sauna can help with this; Many recreation centers and beaches organize mass celebrations with swimming in the ice hole on Epiphany. The list of activities is limited - again - only by the imagination of the beach owner. In general and on average, the high season here includes three summer months; during May and September you should expect average attendance, and in the remaining months - its complete absence. When calculating business profitability, we will take weekend attendance in July as 100%; weekdays in summer will be 50%; weekends in May and September – 70%; weekdays of the same months – 20%. It is not difficult to translate these data into the number of days a year with 100% attendance - we get 77 days. Let's subtract from here 10% that falls on rainy days, round it up - a total of 70 days of beach operation per year.

Daily revenue will depend on the established prices and range of services, as well as on the absolute number of visitors, which will largely depend on the area of ​​the beach. According to sanitary and epidemiological standards, for freshwater beaches, there should be at least 8 sq.m. per person. useful area of ​​the beach, i.e. area unoccupied by various structures. Thus, based on the size of the beach 200x20 m, of which 30% is allocated for infrastructure, we obtain the maximum allowable number of vacationers - 350 people.

To determine the average check amount, you need to understand what you will be charged for and how much. In practice today, such vacation spots use such monetization objects as:

Entry of a car into the parking lot – 400-500 rubles;

Entrance for a holidaymaker to the territory is 200 rubles per person;

Renting a covered gazebo costs an average of 1,500 rubles per gazebo.

Optionally, you can add rental of sun loungers, sports equipment, boats and catamarans, revenue from food outlets, etc.

Let's calculate the annual revenue at a minimum, based on the fact that 20% of visitors are children, from whom no fee is charged, there are 5 gazebos on the territory, and the number of cars in the parking lot is 10% of the number of vacationers. Such a small percentage is due to the fact that the beach is within reach of public transport, and up to 5 guests can arrive on each car. Thus we get:

To service the beach we will need: lifeguards, cleaners, security guards, a master for maintenance and repair of utility networks, a beach administrator - this is the bare minimum of personnel, which does not provide a wide variety of services. This composition can be expanded by those responsible for equipment rental, food outlet sellers, cooks, animators, etc. The beach work schedule is at least 12 hours a day, seven days a week, which requires at least two shifts of workers. Since we are talking about a seasonal business, the wage fund should be calculated only for the season. Here, however, we are not talking about a conditional season of 70 days, but about its real duration, which will be approximately 150 days. At the current level of wages, labor costs with social contributions will amount to approximately 1,500,000 rubles.

Expenses for utility bills, equipment repairs and territory maintenance will be taken at the level of 100,000 rubles per month during the season.

The annual cost of renting the territory is equal to:

Gross profit for the year will be:

A very good indicator, provided that the calculation took into account a minimum set of services and a relatively small beach area. With more optimistic calculations, profits can reach 5 million rubles or more per year.

Investment costs also cannot be unambiguously determined, because the need for preparatory work, such as uprooting trees, cleaning the area, planning it, filling it with sand, installing fences, cleaning the bottom of the reservoir within the length of the beach - all this is calculated based on the characteristics of a particular site. Nevertheless, in order to navigate the numbers, let’s take data from open sources as a basis - about 2,000,000 rubles for excavation work and the supply of sand, 500,000 for equipping the territory with gazebos, changing cabins, umbrellas and other things. At least 500,000 rubles should be allocated for other engineering work, in particular for the installation of communications. Well, keeping in mind where and at what time we live, we should be prepared for the fact that when bidding for the right to lease a plot there will be a corruption component, because municipal property, and especially land, are the object of special financial interest both from entrepreneurs and from officials. Thus, the initial costs will be from 3 million rubles. If the work is done correctly, these investments will pay off by the middle of the second year of operation of the beach.

Until recently, there were no norms and requirements in the legislation of the Russian Federation regarding the organization and operation of campsites and tent camps. All existing information related primarily to summer seasonal recreation for children and was limited mainly by the requirements of sanitary and epidemiological stations. Therefore, campsite organizers, in matters where it was possible and appropriate, had to rely only on these outdated provisions.

Due to the great popularity of camping holidays in European countries and the rapid development of this type of tourism business, some legislative acts have been adopted in our country to regulate the process of creating and operating tent and yurt camps, tourist shelters, recreation centers and parking lots. These standards have finally pushed into the background outdated recommendations, GOSTs and letters from ministries, which were no longer able to provide high-quality regulation of this business.

It is worth noting that there are still many blank spots in the issue of organizing tourist centers. But still, many points are covered, and modern regulations can and should be used as practical guidance when organizing a business.

Regulatory documents regulating the activities of specialized accommodation places for tourists

Specialized places of accommodation for tourists for temporary residence are called: holiday homes, as well as shelters for fishermen and hunters, labor and recreation camps, sports centers, tourist shelters and parking lots, floating hotels, boats, aquatels, flotels, rotels, cruise ships, estates.

Today, the main legal document regulating the activities of the above-mentioned places of residence for tourists is GOST R 55319-2012 “General requirements for specialized accommodation facilities” dated November 29, 2012, which came into force on January 1, 2014. This document contains links to related regulations, which describe in detail the requirements for the surrounding territory of tourist complexes, residential buildings, their equipment and the technical equipment of the base. GOST also sets out the requirements for the personnel of recreation centers, provides the characteristics of possible services, and defines the necessary safety and environmental protection measures.


This GOST sets out as fully as possible the requirements for organizing country holidays for tourists. And other standards are indicated, which will be useful for every responsible businessman to study before opening his own base:

• GOST R 53423-2009 dated July 1, 2011, which defines a unified terminological array of tourism industry concepts in Russian, defines types of accommodation facilities, types of tariffs, types of rooms and possible services;
• GOST R 51185-2008 dated July 1, 2009, which sets out general provisions regarding the safety of vacationers;
• GOST R 50644-2009 dated July 1, 2010, which sets out the requirements for ensuring the safety of tourists;
• GOST R 54603-2011 dated January 1, 2013, which sets out the requirements for the staff of specialized tourist accommodation facilities;
• GOST R 52887-2007 dated January 1, 2009, which describes services for children's tourist establishments;
• GOST R 53998-2010 dated July 1, 2011, which describes services for vacationers with disabilities;
• GOST R 54599-2011 dated July 1, 2012, which sets out the requirements for services provided by sanatoriums, boarding houses and recreation centers.

In addition to these standards, there are a number of departmental regulatory documents, including Law No. 123 Federal Law, adopted by the State Duma on July 4, 2008, “Technical Regulations on Fire Safety Requirements,” as well as Government Resolution No. 860 of October 29, 2009, which deals with road service facilities.

SANPIN requirements for campsites are set out in SANPIN 2.4.4. 3048-13, and fire safety requirements in PPB 01-03 dated June 18, 2003. It would also be a good idea to familiarize yourself with the Forest Code of the Russian Federation.

As you know, ignorance of the laws does not relieve you of responsibility, therefore, before entering the tourism business, you should read the above-mentioned provisions in order to know your rights and obligations, work in accordance with the stated requirements and not be afraid of any checks.

Procedure for leasing land for camping and registering a business

To find out which land plots can be leased, you should contact the Ministry of Property Management and Land Relations:

• if the selected plot is the property of the subject of the federation in which it is located, the issue of leasing is resolved on the spot in the manner prescribed by the appendix to letter NLA No. 1;
• if the owner of the plot is the Russian Federation, only the Territorial Administration of the Federal Property Management Agency has the right to dispose of it; by contacting there, you can obtain information about the terms of the lease;
• if ownership is not demarcated or the site is in municipal ownership, the issue of rent must be resolved with the local government.

Naturally, in different cases the package of documents that must be prepared to conclude a lease agreement will differ. You can find out exactly what is required to carry out the procedure on the websites of the authorized bodies or by directly visiting their territorial offices.


The camping business is not subject to licensing and does not require special permits. It is enough to register an individual enterprise (IP) or a legal entity (most often an LLC is chosen) with the tax service and pay the state fee in order to have legal grounds for starting an activity. As a rule, recreation centers have a simplified tax system, which requires payment of 6% of the gross income received or 15% of the profit received. For more information on business tax issues, please contact your local tax office.

This is suitable for those who love nature, outdoor recreation, tourism. Almost all people love nature and want to relax in nature. But not everyone has the necessary equipment, skills, or knowledge for this. You can help them for some reward.

How to make money?

For the organization of tent camps. You need to choose a popular tourist spot. For example, Lake Baikal, Altai, the Black Sea coast. The place should be very famous, then it will be easier to sell. Or rather, then there will be no need to sell it at all, it sells itself. It is enough just to inform the person who wants to relax that you can organize this.

In the field of tourism and recreation, of course, the most popular are all-inclusive packages with accommodation in hotels and recreation centers. But there is a small layer of people who want to be closer to nature, and they enjoy living in tents. Among them there are people who are able to organize such a vacation for themselves. They are useless to us. But that small part of people who are interested in such semi-extreme recreation, but who cannot take care of themselves - these are our camping clients.

Once, while working as a campground caretaker, I was very surprised - among the visitors there were people who were not able to make a fire on their own! What if they hadn't found me? What if the campground closed (they just came up on the last 2 days of it being open)? Would they have remained hungry and cold? And it was on Lake Baikal in September, it was already cold there at that time.

In general, the point is that there are people who want more gritty romance, but are not able to fully provide for their livelihoods.

How to organize your business

Choose a region for your camping, find a beautiful place there where you can set up 10-20 tents. Purchase all the necessary equipment (a sample list is given below), find a cook and administrator among the locals. Start selling tickets to your camp in another city. Definitely something else. And the further it goes, the better. It won’t be of much interest to the locals; they won’t pay for it. By the way, you can also make money by transferring people to the camp location. Both airlines and Russian Railways provide group discounts that you can safely put in your pocket and give customers tickets at the regular price. Or, better yet, turn this into another benefit of your services - “we book tickets at low prices.”

What services to provide?

Firstly, rental of personal equipment: tents, sleeping bags, camping mats, dishes. Secondly, the general arrangement of the camp: you need to organize a field kitchen, shower, bathhouse, washbasin, toilet. Thirdly, meals and transfer in both directions. Additionally: various entertainments, rental of bicycles, boats, catamarans, various excursions - here, for the first time, it is best to attract partners who already work in those places. They will certainly be happy to provide their *business* services to your vacationers.

It should be borne in mind that accommodation in your camp should be cheaper than at economy class recreation centers. Last year, accommodation in an economy class room for one person was approximately 500 rubles and meals were approximately 700 rubles. Then for a tent camp an acceptable price would be 300 and 500 rubles, respectively.

What equipment will you need for your business?

An approximate list of what you will need to organize a camp:

• awning (stretch over the table, make a covered dining room)
• large camping tent (for field kitchen)
• tents for two and three people
• sleeping bags
• travel mats (foam)
• gas burners or stoves
• gas cylinder
• camp shower
• camp washbasin
• camp sauna
• tables and benches (it’s better to buy timber and build them on site)
• tableware: cauldrons, plates, mugs, spoons, cutting boards, etc.

All this for 20 people, if purchased in bulk, will cost 60,000 - 100,000 rubles. With an accommodation price of 300 rubles per person (rental of personal equipment and use of shared equipment), it pays for itself in 10-20 days. And the tourist season is on average 60-90 days. Thus, in one season, such a business can bring 240 - 480 tr. This is only from equipment. Calculate the profit from feeding vacationers minus the cost of food and the chef’s salary. And don’t forget about the partners who provide excursions and other entertainment, they usually give 10%.

Start your own business without start-up capital

The most correct thing would be to first find those willing and take an advance payment from them. Then the question of starting capital disappears. It seems to me that it is unlikely that you will be able to advertise yourself using only free methods: advertisements on the Internet, newspapers, social networks, etc. There is one way out - direct sales. You need to focus on groups. Who might be interested in this? Sports sections, fitness clubs doing yoga and meditation. Their trainers have a problem - in the summer, clients go on vacation, because of this, some even stop conducting their classes, the groups do not pay off, there are too few people. What if you offer them to combine their activity program with a summer vacation? You will take care of everything regarding the organization of the transfer and camp, they will disseminate information among their regular clients.

Thus, it is better to start the implementation of a business idea from the end. Go to sports sections, fitness clubs, talk to their trainers about how things are going with their clients in the summer, and find out if they would be interested in going on vacation with their students. And only then, seeing interest, offer your services. It’s winter now, so you can still find clients, have time to raise money, purchase everything you need, find suitable airlines, or complete all the documents to receive group discounts from Russian Railways. In a word, do everything described above.