Home baking business. An example of a business plan for organizing the production of cookies How to sell homemade baked goods

The most popular confectionery product that Russians buy for tea is cookies.

Most consumers in our country buy it regularly, both spontaneously, grabbing it on the way to the checkout, and planning the purchase in advance, before going to the supermarket.

The production of various types of cookies in our country totals more than 900 tons per year, and market demand not only remains at a high level, but is also growing steadily - by 8-10% annually. Of course, there is a lot of competition here, because the business is profitable.

Moreover, both large confectionery factories and small manufacturers coexist at the same time, which in this specific segment can successfully compete for the tastes and loyalty of consumers. Today, the confectionery niche is almost completely filled, but there is still room in it for new players, whose products, with a competent approach and high quality, can take their place on the grocery store shelf, and then a place on the table of the end consumer. We will try to tell you in this article how to organize your own production of cookies, which can win a share of the confectionery counter.

Basic steps for organizing a mini-workshop for making cookies

Unlike a number of other products, where it is not easy for small companies to compete with market giants, in the confectionery business, in particular in the production of cookies, success can quickly come to small-scale production. The most important thing here is quality, taste, assortment and the presence of that very zest that will attract the consumer’s attention to the product.

Therefore, feel free to count on the fact that your own mini-workshop for the production of cookies can easily turn into a successful, profitable and profitable business. However, despite such bright prospects, you will have to work hard to be able to express yourself from the best side. To do this, you first need to draw up a business plan, which will reflect and carefully consider the following points:

• type and range of products;
• cookie production technology, stages;
• equipment (what, in what quantity);
• room for organizing a workshop;
• sales of production products (channels);
• calculation of costs and expected profits.

All these issues are significant, and it is their correct solution that affects the final result - the quality of the finished cookies, the presence of demand and, as a result, profit.

We determine the assortment of our workshop

There are many types of cookies. Depending on the technology, as well as the composition (sugar and fat content), dough of different properties can be obtained. Butter cookies are especially popular, from which a variety of cookies are produced: shortbread cookies, which are sweeter and fattier, and shortbread cookies, which are less fatty and plastic.

As a result, you will have a very wide assortment (sugar, puff pastry, crackers and biscuits, etc.), which can be further diversified in shape, size, finishing, various fillings and additives. You can determine what type of product to offer to consumers by surveying the buyers themselves and analyzing the market and competitors in your region.

See what others are doing and do something new. Or old, but in a new interpretation - with unexpected fillings, combinations, other forms and original presentation. If the consumer notices and appreciates your cookies, then you hold the trump card.

Technology and production stages

Regardless of what type of cookies you make and what their recipe is, all the basic steps are almost the same. How is the production of cookies carried out? The stages of this process can be divided into the following:

• preparation of raw materials;
• kneading and forming dough;
• baking and cooling;
• package.

As a rule, the following ingredients are used to prepare the dough: premium flour, sugar, fats, egg powder, melange, baking powder, flavorings and various additives. Depending on the type of product, nuts, dried fruits, poppy seeds and sesame seeds, jams, condensed milk, etc. can be used. You will determine the need for certain components together with the technologist, developing an assortment and choosing a recipe for each type of cookie.

Cookie making stages

The cooking process looks something like this:

• all ingredients are weighed and put into the kneading machine in a certain sequence (kneading is carried out within 15 minutes);
• then add egg powder/melange, as well as water and, if necessary, condensed milk (mixing continues for about 10 minutes);
• at the very end, add syrup, sifted flour, starch (knead for another 5 minutes);
• the resulting dough is divided into parts, which are rolled out into layers - individual portions are cut out of them using special molds or rotary molding machines;
• cookies are baked in ovens and cooled;
• if necessary, glaze and layering are applied, various designs and other decorations are made;
• cookies are packaged (in portions or in batches, in cardboard boxes, bags, etc.).

In general, this is how cookie production works - the whole process from start to finish. There is nothing complicated about it, and you can master the technology within a few days if you have a good technologist. The specifics of each stage may vary depending on whether it is carried out manually or using special equipment. We will talk about it further.

Equipment necessary for organizing a mini-workshop

As mentioned above, some stages of cookie making (for example, molding) can be done by hand. This largely determines which equipment for the production of cookies must be purchased, and which you can do without. For a mini-workshop, it is acceptable to include “manual stages” in the process, because the volumes here are not as large as in large factories. However, each workshop should have the following positions:

• flour sifter;
• dough mixer/mixer;
• dough machine;
• Rotary/convection oven;
• refrigeration equipment;
• packaging machines.

In addition, a glazing line and other additional equipment may be needed. If possible, it is better to use European, rather than Russian, equipment for cookies. For example, Italian molding machines are of higher quality and wider functionality, which will expand the range of products and improve their appearance. Choosing the right stove is also of great importance.

Finding premises for a mini-workshop

It is also important where your cookie production will be located. Choosing a suitable premises should be given no less attention than purchasing equipment. Since cookies are a food product, various nuances of their production (how, on what, where, under what conditions) are regulated by Rospotrebnadzor. There are a number of mandatory requirements for the production workshop:

• the area must be sufficient to accommodate the entire set of equipment, as well as the organization of storage and utility premises (rooms for staff, offices of the director and accountant, shower and bathroom);
• repairs must comply with the requirements of sanitary regulations (details about them can be found in the sanitary and epidemiological inspection);
• fire safety standards must be observed in the premises;
• All communications (sewage, water supply, electricity) must be installed on the territory of the confectionery shop.

For a workshop starting its activities, you can rent production space on the territory of a catering enterprise, if there is free space. In addition, the landlord may have some of the equipment you need. This will help reduce costs at the very beginning, and if things develop favorably, move to independent premises.

Channels for selling mini-workshop products

As already mentioned, the demand in this segment of the confectionery market is quite high, despite the large number of small and large manufacturers. Therefore, you can safely claim a share in it. It is better to sell the products of your workshop through several channels, which include:

• wholesale companies selling products to retail companies;
• grocery chains - regional and federal;
• HoReCa sphere (supply to cafes and restaurants).

For each of these channels there can be either a separate range of products or the same one (but in different volumes and packaging).

Financial plan for opening a mini-workshop for making cookies

Initial investments in organizing your own mini-workshop are associated mainly with the purchase of equipment. Good equipment, especially foreign-made, is not cheap. However, having once invested a significant amount in a high-quality molding machine, oven and other devices, you will be able to use their power for a long time and reap the results of their work. On average, equipment for a mini-workshop will cost from 500-600 thousand rubles. In addition, the main expense items include:

• rent (depending on the area) - up to 150 thousand rubles;
• remuneration of personnel (7-10 people) - up to 150-200 thousand rubles;
• transport, utility and other expenses - up to 100 thousand rubles;
• purchase of raw materials - depending on production volumes.

Naturally, the larger the production, the more significant the costs, but also the greater the revenue. In this case, we are talking about a small workshop that can produce on average up to 15 tons of cookies per month. The wholesale price of one ton of products is about 40 thousand rubles, which means that monthly revenue will reach approximately 600 thousand rubles. And the net profit will be about 150 thousand minus all expenses.

When will it pay off?

The profitability of cookie production with a favorable outcome is approximately 20-25%. And the initial investment will pay off in less than a year (7-10 months). If the investment is higher, the payback period may increase to two years, since the cost of equipment for large-scale production reaches several million rubles, which will be transferred to the finished product much longer.

Summarizing

Thus, a mini-workshop for a beginning cookie manufacturer with minimal experience is the most preferable. Small production is more flexible, cost-effective and much easier to control over maintaining high product quality.

The business of selling cookies is promising due to the demand for this confectionery product, which leads to a quick payback with a relatively small investment. Its consumption volume is ahead of even cakes and pastries, and at the same time shows an increase every year.

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Services

A cookie business can provide the following services:

• production of various types of products: puff pastry, biscuit, curd, shortbread and others;
• baked goods to order.

Relevance

Biscuit production volumes increase annually by an average of 2.5-5%. Thanks to the constant rise in prices for this product and the high cost of competitors' products, a novice entrepreneur will be able to quickly recoup his production.

The relevance of the business is due to the fact that:

1. Cookies are a mass product, and finding a buyer will not be difficult.
2. Demand for goods does not depend on seasonality and does not disappear even during economic crises.
3. Cookies are purchased not only for home tea drinking. Some original products are bought as gifts.
4. The profitability of the business is quite high - from 25%.

Market description and analysis

On average, Russian residents consume 650-700 tons of cookies per year. Greater interest in the product is shown in megacities.

Market Features:

1. The most popular types of cookies in all Russian cities are traditionally sugar and oatmeal.
2. There are opportunities for new entrepreneurs to enter the biscuit market despite its subdued growth.
3. The short shelf life of the product does not allow transporting confectionery products over long distances. This gives an advantage to local producers, since cookies are practically not imported from other cities. The exception is products sold in supermarkets. For transportation over long distances and the possibility of sale over a long period of time, they are placed in special packaging.

The target audience

Cookies generally have no age restrictions or contraindications for use. The target audience of the business is people of all ages, regardless of financial status.

Conventionally, buyers can be divided into groups:

• pensioners and middle-aged people buying cookies for home tea parties;
• students replacing their lunch with a sweet product;
• office workers purchasing goods for work coffee breaks.

Competitive advantages

Selling cookies is a highly competitive business. It is necessary to focus the attention of buyers on any distinctive feature that will make the production unique and help the business stand out from its competitors.

These benefits could be:

• regular updating of the assortment and baking of new types of products according to our own recipe;
• production of unusual cookies - enriched with vitamins, low-calorie or made without dyes using exclusively natural ingredients;
• baking any, even the most non-standard, cookies to order in accordance with the buyer’s idea;
• Periodically holding free product tastings.

Advertising campaign

The best advertising campaign will be recommendations from people. However, at the initial stage of production, you should additionally disseminate information on social networks and on your own one-page website. Advertisements must contain beautiful and high-quality photos of the cookies made.

Step-by-step opening instructions

In order to organize the production of cookies, it is necessary to analyze every step towards building a business. For example, think about which sites are best to place recruitment advertisements and decide on the range of baked goods.

Step-by-step instructions for starting a cookie business:

1. Analyze the work of competitors and draw up a business plan with all the calculations.
2. Prepare documents for registering and running your own business.
3. Buy or rent premises to house a workshop and make repairs to it.
4. Provide the production area with the necessary equipment.
5. Conclude contracts with qualified personnel.
6. Launch an effective advertising campaign.

The video provides step-by-step instructions for starting a cookie business. Filmed by the Business Arena channel.

Documentation

The best organizational and legal form for a cookie production business would be an individual entrepreneur or LLC. It is easier for the owner of an officially registered business to obtain loans from investors and credit institutions.

The financial turnover of a beginning entrepreneur is usually less than 79.74 million rubles established by law. Therefore, a businessman can use a simplified taxation system.

Documents required for individual entrepreneur registration:

• completed application;
• a copy of an identity document;
• receipt of payment of state duty (800 rubles).

Documents required for LLC registration:

• completed application;
• decision to create;
• constituent documents;
• receipt of payment of state duty (4 thousand rubles).

A complete list of documents required for business registration is contained in Federal Law No. 129-FZ dated 08.08.2001.

For the activities of the workshop, you will also need other papers:

• sanitary and epidemiological conclusion;
• permission from Rospotrebnadzor;
• production control program;
• fire safety certificate;
• a concluded contract for the provision of solid waste removal services;
• contracts for deratization and disinfestation of premises;
• medical records of employees;
• quality certificates for the biscuits produced.

Room and design

To locate a production workshop, it is necessary to rent premises. It must comply with the requirements of SanPiN 2.3.4.551-96.

Additional terms:

• total area of ​​at least 50 sq. m.;
• ceiling height 3.5 meters or more;
• zoning for the production line, living rooms for workers and warehouses;
• supplied water supply and sewerage;
• connection to electrical networks with a capacity of 31 kW;
• availability of a convenient place for transport access.

You can open a cafe next to the workshop, which will also serve as a store. In the establishment, visitors will be able to try the produced cookies over a cup of coffee or purchase goods to take away.

The design of a cafe-shop can be as simple as possible - for example, made in pastel colors. You can decorate the room with photo wallpapers depicting cookies or drawings of confectionery products.

Equipment and inventory

A ready-made model of a mini-workshop with an area of ​​18 m2 is suitable for beginning entrepreneurs. According to the seller, the self-sufficiency of such production is only 4 months.

A businessman can choose the configuration of the workshop. However, the price only includes equipment. You must purchase pastry equipment and utensils yourself.

Table “Description of the mini-workshop”.

The estimated productivity of the cookie production line is up to 50 kg/hour of the finished product. Delivery of the mini-workshop across Russia occurs with the help of transport companies or through the use of container transportation.

Equipment for a confectionery shop:

1. Jigging machine MB-120. Forms cookies from different types of dough: from shortbread to biscuit. One machine allows you to produce several types of products. Reconfiguring the equipment can be done in 10 minutes. The minimum volume of deposited cookies is from 10 kg. The operator can set the operating speed independently.
2. Rack oven KhPE-750/3S. Equipped with three autonomous baking chambers that operate independently of each other. The top and bottom of the oven are heated separately. Glass doors allow you to monitor the baking process. The power consumption of the machine is quite low and helps to save energy.
3. Flour sifter MP-500. Allows you to remove particles of grains and metal impurities and saturate the flour with oxygen for the oxidation process. It is also used for sorting burnt batches or expired cookies. Spoiled raw materials are crushed, the smallest pieces are added to the dough, and large pieces go through the procedure again.
4. Cream whipping machine B-20. Any dough can be kneaded on it - from custard to oatmeal. The device mixes it completely, leaving no lumps of flour.
5. Mixer V-10. Needed for mixing the filling and creating decorative elements. The equipment connects to a regular outlet and can be installed anywhere.
6. Hammer crusher Molot-200. Allows you to make powdered sugar and crush production defects.
7. Foot dispenser DF-50. Needed for making filled cookies. It works on the principle of a piston. The amount of filling is adjusted using the pedal stroke.
8. Cutting knife BSF-501 and heat chamber BS-4525. Equipment needed for packaging cookies.

Rack oven KHPE-750/3S Price: 74,000 rubles Foot dispenser DF-50 Price: 36,000 rubles Hammer crusher Molot-200 Price: 36,000 rubles Mixer V-10 Price: 23,000 rubles Cream whipping machine B-20 Price: 37,000 rubles Flour sifter MP-500 Price: 29,900 rubles Cutting knife BSF-501 Price: 73,500 rubles Jigging machine MB-120 Price: 173,000 rubles

To produce cookies you will also need the following equipment:

Staff

The number of employees depends on the scale of production. Only 4 people can operate the mini-workshop. Work can be organized in one shift.

When hiring personnel, it is necessary to pay attention to the applicants' knowledge of production processes. In addition, future employees must be disciplined and have experience in such work. One of the main requirements is that all workers, including the loader, have a medical card.

Financial plan

The financial plan shows how much money you need to spend to open your own biscuit business and how long it will take to pay off the costs. This section of the business plan consists of several parts.

The financial plan is divided into:

• calculating the funds needed to organize production;
• head of regular expenses;
• income division.

How much does it cost to start a cookie business?

The amount of start-up investment depends on the scale of production. The minimum involves baking cookies by hand at home. The most cost-effective business is the organization of an automatic production line.

Calculation of starting investments for the operation of a mini-workshop:

Regular expenses

Monthly expenses of a mini-workshop may include:

Income

The maximum output of the mini-workshop per month (22 shifts) is 35.7 tons of cookies. The wholesale price for 1 ton of product is set at 42 thousand rubles. Based on these indicators, you can calculate the monthly profit of automatic production. On average it will be 1,500,000 rubles.

Calendar plan

Planning the actions necessary to start a business depends on the chosen format of your own business. Preparations for opening can take from one to three months.

Home production does not involve finding premises and hiring staff. Creating your own website and purchasing raw materials will take less than one month.

Schedule for opening a mini-workshop:

Risks and payback

Financial calculations show that selling cookies is a profitable business. It is possible to recoup production in two to four months in the conditions of a mini-workshop. However, before starting your own business, it is necessary to analyze the specific types of threats inherent in such a business.

Risks are divided into:

1. Technological related to breakdowns and incorrect operation of equipment. In order not to encounter them for the longest possible time, you should purchase new equipment and periodically inspect its condition.
2. Subjective - for example, hiring unqualified personnel. To avoid such risks, you need to seek help from a recruitment agency at the stage of searching for employees. It is necessary to constantly conduct various briefings and trainings for personnel, which will improve the quality of their work and the performance of the workshop as a whole.

Entrepreneurs working from home are subject to the least threats, while the greatest threats are to owners of factories and workshops. In general, a business selling cookies can be classified as an enterprise with minimal risk of losing money.

Alesya Alexandrovna Fedorova asks:

Hello. I live in Ufa, am not married and do not work. I love cooking, especially baking. Therefore, the idea of ​​a home business in the narrow confectionery field arose. I can't find answers to my questions on the Internet. Maybe you can help? I plan to implement it through word of mouth, an online store and distribution of leaflets. There are no funds to rent premises yet, so the business is at home. The actual questions are:

1. Do I need any permits to make baked goods at home? And if necessary, then which ones?
2. Will a baker (that is, me) need a health certificate?

Help me please.

Gordeeva Elena Aleksandrovna answers:

Hello, Alesya Alexandrovna! Any commercial activity in Russia requires state registration. You will need to register with the territorial tax office, choose a taxation regime, and submit reports regularly. We have described the procedure for acquiring the status of an entrepreneur more than once, and therefore we will pay attention only to the identified issues.

Is it possible to open a pastry shop at home?

The preparation of bakery products is classified by the legislation of the Russian Federation as food production. In OK29-2007 there are two codes at once:

• 81 – when releasing short-term storage products;
• 82 – when making baked goods with a long shelf life.

The inclusion of these codes in the registry implies a certain responsibility. You declare yourself to be the direct manufacturer and are responsible for the quality of the products.

According to Article 7 of Law 2300-1 as amended in 2015, the manufacturer is obliged to guarantee complete safety to consumers. This should be taken into account not only when organizing a bakery and confectionery, but also when choosing raw materials, equipment, and packaging.

The law does not directly prohibit the use of residential premises in the implementation of a commercial project. The problem may arise when claims are made by owners, neighbors or housing and communal services.

Current sanitary standards are established not only for products, but also for the conditions of their release. In particular, you will need (clause 3.3 of SanPin 2.3.2.1324-03):

• ensure separate storage of raw materials and final goods;
• purchase refrigeration and other equipment;
• exclude mixing of food products intended for personal consumption and commercial baking;
• create conditions under which family members and pets are guaranteed to be deprived of access to the place where products are manufactured.

It is necessary to allocate a separate area for packaging finished baked goods (GN 2.3.3.972-00). In a residential environment, it is almost impossible to meet these requirements. Often businessmen take the path of isolating one of the rooms of the apartment. In this case, a separate exit is equipped. Even in this case, the risk of conducting an audit remains.

Thus, you can create a bakery or pastry shop at home. However, such placement will be a temporary measure, because during the first inspection numerous questions will arise from representatives of the SES. If the violations result in the poisoning of people, more serious problems will arise - administrative or criminal prosecution, civil claims for compensation for harm, disqualification.

Do not forget about the rules for using residential premises. The organization of even small production within the walls of apartments does not correspond to their intended purpose. For example, users under a social rental agreement risk receiving an eviction notice.

When choosing a location, you will also need to be guided by fire safety regulations. This requirement is dictated by the presence of heat treatment technology.

What documents are needed? Permits and regulations

You will carry out commercial activities on the basis of a state registration certificate. The standard package for an entrepreneur also includes an extract from the Unified State Register of Individual Entrepreneurs, a letter about the assignment of statistical codes, notifications about registration with extra-budgetary funds and a notice about the transition to one of the tax regimes.

Opening a bakery will require collecting:

• texts of standards and sanitary and hygienic requirements for manufactured products (provided for by Decree of the Government of Russia No. 554);
• technological maps for the production of each type of baked goods with justification of the shelf life;
• production control programs (clause 2.5 of section II of SanPin 2.3.2.1078-1);
• notification of the opening of a bakery (form in Russian Government Decree 584).

ATTENTION!
The development of internal documents does not relieve the bakery owner from the need to actually analyze the finished product. During the inspection, SES representatives request sample evaluation protocols. You will need to independently examine the organoleptic properties, composition and other characteristics, or periodically seek help from specialized laboratories. All large stores and catering establishments require safety certificates.

A sanitary and epidemiological report will help reduce the risk and also gain the trust of clients. They receive it voluntarily, on the basis of an application and attachments:

• copies of registration certificates;
• information from the Unified State Register of Individual Entrepreneurs;
• documents for the premises;
• technological maps, standards, control programs;
• agreements with specialized companies on sanitization of the production area;
• contract for waste disposal and removal;
• a copy of the medical record;
• room processing logs.

Since you intend to organize a bakery at home, there is a high probability of issuing a negative conclusion from the SES. This is the main problem of your business. However, the lack of a document is not an obstacle to the sale of baked goods.

IMPORTANT!
According to Decree of the Government of the Russian Federation 987 of December 21, 2000, representatives of the sanitary and epidemiological service have the right to inspect the bakery.

The form of government control is different:

• inspection of the premises (i.e. your house/apartment);
• product composition research;
• assessment of the completeness of documentation and compliance of its content with current standards.

Control is either planned or unscheduled. In the second case, the basis is consumer complaints, a prosecutor’s presentation, or facts of mass poisoning.

Will you need a health certificate?

It is impossible to avoid undergoing a medical examination and taking a full range of tests when organizing food production. The condition for a bakery employee to have a special medical certificate is provided for in Article 23 of Law 29-FZ of January 2, 2001. The regulatory legal act obliges manufacturers of bakery products:

• issue sanitary certificates for all workers who come into contact with products, tools and equipment;
• provide hygiene training to employees.

You will have to undergo inspection regularly. The costs of the procedure can be included as eligible expenses when calculating tax.

We hope we have answered all your questions. Good luck.

Many housewives had a simple business idea: since my cooking is praised, maybe I can cook for sale? But few people dared to try - where to get clients, you ask? It's actually quite easy to try. The costs of such a business are minimal - only products. If they don’t buy it, the family will eat it with pleasure!

Magazine Reconomica is looking for real success stories from real people for you. If you still don't believe that you can build such a business, read this story of a housewife who found a way to earn extra money for her family by monetizing her hobby - baking.

Good afternoon, first I’ll tell you a little about myself. My name is Katerina, I am a young mother of a little princess. When the time came to go on maternity leave, I was the happiest in the world. Six months later, joyful moments gave way to ordinary and well-known issues: little time, lack of strength, interruptions in sleep. I was turning into a robot doing housework.

The biggest problem was the shortage of money - the total income was 4,500 hryvnia (about 10 thousand rubles). The husband’s salary was barely enough to make ends meet - heating alone cost 1,500 a month. We live in a small town, so there weren't many part-time jobs.

How to create a mini-bakery based on your home kitchen

Before maternity leave, she worked as an engineer at a machine-building plant. Cooking, like many women, was one of the responsibilities around the house.

It all started with the purchase of a new oven, and then baking appeared in our family. This helped to distract from problems and please loved ones. While the baby was sleeping, I experimented in the kitchen. Everything turned out well: cupcakes, pies, marshmallows, cakes, eclairs. Cash investments were only for groceries; I found recipes on the Internet.

Word of mouth gives a start to business

Once, at a relative’s birthday, she presented a large cake as a gift - the guests were delighted. I couldn’t even imagine that I would make such a splash at the holiday. This was the starting point. People told each other about my goodies. Calls with orders appeared and work began.

Since the plans were not to earn a lot, I just wanted to bring joy to people, I set the price only for the products, depending on the filling from 120 to 200 grams. for the cake. I was pleased and delighted that everything was so fast and easy, fluttering in the clouds. This was the main mistake: she stopped advertising products and talking about herself. Unfortunately, the happiness did not last long. The calls became fewer and fewer, which meant there was no money. It was urgent to start advertising.

How to find clients for your baked goods. Trial and error method

After reading forums and articles, I decided to make announcements on social networks. Photos on the Internet were not successful because there were not enough reviews. Orders still did not arrive.

I gave up, I even wanted to give up this idea, but my husband’s support helped a lot. Then I decided that first people should try my sweets - it’s better to see and eat once than to hear a hundred times. And I was not mistaken.

But I couldn’t bake cupcakes and hand them out on the street. The idea arose by itself. By that time it was the turn to take the child to kindergarten. For the holiday dedicated to the first day of school, I baked a lot of pies. This was my chance to express myself and my hobby. She treated everyone, and did not forget to add that I could perfectly cook cakes and muffins.

Children and their mothers are the best clients

By that time, I didn’t have business cards, so I left my phone number with the teachers. People started talking about my goodies again. At this time, I began to add the price for my work to the cost of food, adding another 50% of the cost of the ingredients, which means that profit began to appear.

What does the little client want?

We ordered mostly baked goods for children's birthdays. And then the design idea was born, which became my calling card. I collected a large number of cupcakes into one multi-tiered cake, and packed small packs of juice in the middle. The second trump card was the option of decorating cupcakes with cartoon and fairy tale characters. It took a lot of work, but it was worth it. Children and their parents were delighted with the beauty and taste. Word of mouth did its job: orders began to arrive from other kindergartens, and then friends of friends were interested in my sweets. 65% of the cost began to be added to the price of products.

Work on product quality

To retain clients, you always have to improve your skills. Come up with different fillings, try other recipes, experiment with serving. It doesn't always work out the first time, but I don't stop. Baking should not only be tasty, but also pleasing to the eye. I am constantly learning decorating techniques, fortunately there is enough educational material on the Internet.

Craftswomen often post master classes where you can get ideas and acquire new knowledge. The peculiarity of organizing a home bakery is that I already had most of the kitchen utensils; I only needed money to purchase boxes, all kinds of consumables, business cards and missing tools. The total costs were about 2000 UAH - this is not a big investment at all, which means it pays off very quickly.

Sometimes people advised me to expand my range, and I listened to them. I made homemade marshmallows, puff pastries, and buns. Desserts with meringue, delicate cream and fruit were very popular. Over time, it became clear that this was a bad idea for a home mini-bakery. There were days when I slept only 2 hours a day, not paying attention to my family. My advice from personal experience is not to take more orders than you can handle. You won’t earn all the money, but you are guaranteed to have discord in the family and poor health.

At the moment I am very happy that I am passionate about what I love. My husband and daughter also do not stand aside, because they are my main critics. Together we come up with the design and combination of tastes. My daughter loves to play with dough and smear herself in flour. My job brought our family together, often turning baking into a fun game. Of course, this idea cannot be developed into a big business on our own - no amount of strength is enough, but the most important thing is that I bring a good income to the family, thanks to which we can travel with the whole family and relax at sea every summer. I managed to turn a small hobby into income, I hope my experience will help someone. Don't stop after the first failures - experiment and everything will work out.

The business idea of ​​making money by preparing and selling homemade baked goods has no pitfalls. It is very simple in its implementation.

To organize a business selling homemade baked goods, you will need a product certificate (production permit) and equipment. Your responsibilities will include cleaning the surrounding area.

The most successful places to locate retail outlets with baked goods are considered to be the lower floors of shopping centers, stalls located in parks, squares, embankments, and the metro.

In a word - in places with large crowds of people.

The profitability of your business will be affected by several factors that are beyond your control. For example - the weather. Of course, in rainy, cloudy and windy weather, it makes no sense to sell pies in the open air, and even under a summer umbrella. Another important point is the competent compilation of the product range. You should not take with you more than 300-500 cupcakes (or buns) per day, because the sales period for such goods does not exceed 1 day.

The best option for selling baked goods is a mobile sales point. Also locate your point in crowded places, do not forget about city holidays in squares, there you will definitely not end up with customers.

Initial investment in business - no more than 4 thousand dollars

The business plan will include expenses for products (from which homemade baked goods are prepared), equipment, and wages for assistants (salesperson and baker). With such investments and the right approach to business, you can count on a net profit from each point of about $500 in the first month. And if you take into account that you will do part of the work yourself (deliver goods, unload boxes (they are not heavy), perform the duties of a manager), then the profit will be much higher.

Additionally, you can organize the sale of drinks. To do this, you will need a portable refrigerator in the summer and a large thermos in the winter. It would be a good idea to organize sales in your own equipped car, then you will be saved from unnecessary waste of money on a driver and the purchase of a tent.

To register, you need to contact the trade department in your area, where they can offer you a place to locate a retail outlet.

The demand for a particular product depends directly on the time of day. So, in the morning, according to the results of recent surveys, people prefer sweet pastries, at lunch - meat pies, sausages in dough, and in the evening they go for pies with cabbage, potatoes and mushrooms.
It is advisable to prepare baked goods at home in the morning so that customers can take it out while it’s hot.

If you prepare the goods yourself, then you must obtain permission from the local SES to carry out this type of activity.

If your level of culinary skills is still low, don’t skimp and start attending chef courses in the city (such courses are organized almost everywhere). And then we will give an example of several popular baking recipes that will “lure” buyers.

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The most popular baked goods are made from yeast dough

Let's look at a recipe for regular pies. To prepare them you will need the following ingredients:

• 0.5 l of water;
• 1-1.2 kg of flour;
• 0.5 cups vegetable oil;
• 0.5 packs of yeast;
• 1 cup of sugar;
• a pinch of salt;
• vanilla;
• any fruit for filling.

Yeast dough is quite simple to prepare, so it is the best base for baking at home.

Add yeast, vegetable oil, salt, sugar and vanillin to warm water. Gradually add most of the flour (about 700 g). Without much diligence, knead the dough, sprinkle with a little flour, put in a warm place (let it rise). While the dough is rising, don’t waste time, make the filling by mixing the fruit with sugar or cinnamon. Now our dough has risen, add the remaining flour and mix it thoroughly again. If you have time, you can leave the dough to rise again, if not, don’t. Roll the dough into balls and leave for 15-20 minutes. distance.

After the time has passed, roll out the balls with a rolling pin, place a teaspoon of sugar in the center of the resulting cakes, and 1 tbsp on top. spoon of fruit (berry) filling. Fold the flatbread in half and pinch the edges, as when making dumplings.

Turn on the oven and let it heat up to 180 degrees. While the oven is heating, line a baking sheet with baking paper or thoroughly grease it with vegetable oil. Place the pies, dipping them a little in oil. Be sure to leave a small distance between the pies. Leave the pies “alone” for 10 minutes, just by this time the oven will heat up.

Bake the pies until done, the time depends on the characteristics and condition of the oven. After about 10 min. your baked goods will be ready. Carefully remove the pies from the baking sheet with a spatula and leave to cool slightly, turning them sideways so that they do not stick to the plate.

This is a simple recipe that any novice baker can make.

If you need pies with meat or vegetable filling, then use the same recipe, simply removing the sugar from it, leaving 1 tbsp. l. for taste. Repeat all the steps as in the first case, replacing the filling with a more satisfying one. And the pies are ready for lunch and dinner! There will definitely be no end to buyers; your business selling baked goods will go uphill.