Last year, the world went crazy with spinners: spinning toys filled online stores in different countries. We’ll find out in today’s review which products and categories will be the most popular in 2018 and how you can attract customers.
Criteria for the product being sold
Low price. Yes, there are premium products that find their target audience, but they will never become mainstream. If you want to reach the largest target audience, sell cheap goods.
Versatility. Everyone needs smartphones, clothes and household appliances: accordingly, the target audience for such products is also wide. They are needed by schoolchildren, pensioners, and people of the ordinary middle class.
Ease of ordering, payment and delivery. We hope you are doing great with this!
What do people buy in online stores?
Large and small household appliances
Why overpay if TVs, irons and washing machines are cheaper in online stores? More and more buyers think so and go shopping online. The only disadvantage of selling equipment online: inability to touch and see live, check the equipment and parts. However, this can be done after receiving the order, and if something goes wrong, issue a return.
Smartphones, laptops, tablets
Both Chinese and original electronic gadgets and their components are one of the leaders in the online commerce market. Online stores offer both cheap no-name models and products from well-known companies. In addition to smartphones, tablets, laptops, memory drives, fitness trackers and other gadgets are being bought with a bang.
Accessories sometimes cost no less than a smartphone: a keychain for the phone, a case for the keychain, a socket for the case - this a whole additional industry. And also protective films and glasses, headphones, portable speakers, players - thousands of them.
Most pet products are produced in China and sold in Russia at a premium. Nevertheless, people have always bought and will continue to buy animal food, dishes - bowls and sippy cups, toys, rugs, collars and harnesses, flea medicine and other popular goods. You can’t put a very large markup on such goods - they’ll still take it apart. More expensive goods charge less, however, they still have their customers. These are clothes for pets, houses and other furniture, unusual designer toys and collars. The markup on such goods should be higher.
Not only teenage girls love notebooks, pencils and pens, stickers, and colored stickers. Adults often go crazy with all kinds of stationery, which is abundant in online stores. The leader in this market, of course, is Aliexpress: There is truly a stationery paradise there, and the goods cost mere pennies. Keep up with the prolific Chinese: sell office supplies cheaper than in stores, and you will be happy. And yes, the range should be very wide: lovers of notebooks and diaries are usually very picky and can spend hours choosing just the right thing.
Craft goods
The fashionable word “craft” has penetrated into e-commerce: here and there they offer craft bags, notebooks, products... In fact, this word means handmade, so not every product that bears this name is actually such. Conversely, any handmade item - be it an embroidered painting or fresh beer - is essentially craft. We advise you to pay tribute to fashion: people are turning to naturalness, and now more than ever the opportunity to make money from it is real.
Try going to a branded sports store, and then to the category "Sports and Recreation" any famous online store. The difference, we think, will be obvious: it’s cheaper to buy online. Pay special attention to the seasonal assortment: in the summer - tents, folding chairs and tables, barbecues and grills, backpacks, pots, etc. As winter approaches, actively sell skis, skates, and thermal underwear. Nordic walking poles are still popular.
LED bulbs
Many Russians are gradually switching to energy-saving lamps. Therefore, pay attention to such categories of products as LED chandeliers, table lamps, LED strips, which you can use to decorate furniture yourself. In winter, this list is replenished with New Year's garlands.
Lamps and chandeliers are inexpensive, it’s better to buy them in China - it’s cheaper. Pay attention to the quality of the goods - diodes and light bulbs must not be defective.
Household goods, children's goods
Nowadays only lazy people don’t sell household goods. These are kitchen utensils, furniture for rooms, curtains and bed linen, cunning devices that make the life of housewives easier. We will also include tool sets for men and products for children of different ages. To interest the buyer, you need to stand out from the crowd stores with an unusual assortment or offer really low prices.
Clothes, shoes, cosmetics
Without this category the list would be incomplete. We don’t think it’s worth explaining how big this market is. People will dress and decorate themselves even in times of crisis. Therefore, feel free to sell, your buyer will definitely be found.
We will pay special attention to replicas of famous brands. You can find fake ones on the Internet. Converse, Adidas, Timberland, Lacoste, and even in replicas UGG Australia Probably every third girl went. Enterprising Chinese have learned to sew very similar things at a low price, and online store owners resell them at their own markup. And everyone is happy!
E-tickets
Noticed that have we almost stopped buying real paper tickets? Whether we're traveling by train or flying by plane, we book tickets on the website and look for where it's cheaper; whether we're going to a movie or a concert, we also book in advance and show it on the smartphone screen. E-tickets are selling well but in order for people to trust your online store, you need to work hard to create a positive image and reputation
Bestsellers 2018
What specific products will be selling like hotcakes in the coming year? We studied the latest e-commerce trends and compiled our list of hits.
Xiaomi phones have won the love of Russians. These are really cool: light, comfortable, with a good camera. This means that we can say with almost one hundred percent guarantee that A decline in sales of these phones is not expected in 2018. Along with the phones, they sell accessories and components: tempered glass, resistant to scratches and damage, various cases, silicone bumpers, car holders.
Price: moderate.
TA: very different.
3D printers are a fashionable gadget that can be used to print not only documents, photos and drawings, but also any object, be it your favorite tea mug, your own hand or a phone. 3D printing appeared not so long ago and is already being widely used in science, construction, and industry. Now everyone can appreciate its advantages: A 3D printer generates three-dimensional objects with real parameters.
Price: quite high, but tends to decrease.
TA: is getting wider. Popular among young people.
A super popular thing that suits absolutely everyone - even children have smartphones. And they are always discharged very inopportunely - thanks to the Internet and mobile applications that eat up energy. And if the phone is not new, the battery can run out at any inopportune moment. Energy storage devices are devices with a capacity of up to 10,000 mAh, with which you can quickly charge your gadget up to one hundred percent.
Price: average.
TA: very different.
4. Liquid phone cases
A fashionable accessory that any teenager would sell their school for. This is a regular case, the back of which is a pattern and filled with gel or liquid. When you tilt or rotate the phone, the gel begins to move, forming a design. It looks very impressive In addition, such a case will protect your phone from damage and scratches.
Price: low.
TA: very different.
5. Smart watch
Smartwatches can have a variety of functions: measure pulse, serve as a navigator, monitor sleep phases, play music, receive calls and send SMS. Some models have a parental control function. This gadget is suitable for those who play sports, follow a healthy lifestyle, go on a trip, or just want to stay in touch, even without a phone at hand.
Price: moderate
TA: mostly young people.
6. Gel nail polishes
Let’s dilute the hit parade of gadgets with such a seemingly frivolous product. If you take a closer look at the beauty industry, you will notice that A huge number of manicurists have appeared, whose services are in great demand. Therefore, gel polishes, as well as all kinds of glitter, rubs, and stickers are in unprecedented demand in online stores. As well as all kinds of accessories and consumables: ultraviolet lamps, files and scissors, cuticle softening oil and so on.
Price: relatively low.
TA: women who do their own manicures, beauty experts.
7. Drones
Let's get back to technology again. Drones are aircraft that take video from above, are now in great demand. They are used at city and family events and celebrations, used in photography and video recording, and even track crimes. Many people have started using drones for commercial purposes: They shoot videos to order. There are more and more drone owners, and there is every chance that this trend will only intensify in 2018.
Price: quite high.
TA: varied.
8. Karaoke microphone for smartphone
Yes, not just a simple one, but one that connects to a smartphone! The wireless microphone connects to a smartphone via Bluetooth, which means you can take it with you anywhere: to nature, to a cafe, to visit friends. The gadget is small in size, and the built-in battery will allow you to work for several hours continuously.
Another plus: the microphone connects to the speaker, so the gadget can be used as a player and play music from a smartphone - again via Bluetooth. Some models have a sound effects function.
The sales pendulum sometimes swings in the completely opposite direction. From ultra-modern trends - to naturalness and naturalness, from fashionable digital gadgets to objects made from simple materials. This is how watches with wooden cases and sunglasses with wooden frames appeared on the market. Such things are now at the peak of fashion: They are inexpensive, look cool and make the owner stand out from the crowd.
Price: low or medium.
TA: people who follow fashion, young people.
10. Fire lamps
Lamps with living flame effect- a new product that is gaining momentum. It looks very unusual and beautiful, many will like it, but finding such a miracle in online stores is not so easy. Be one of the first - sell Flame lamps home products in your store.
Price: not tall.
TA: family people, new settlers.
11. Portable LED projectors
Another gadget that is receiving more and more user requests in search engines. LED projector is an alternative to a computer monitor or TV screen, it displays the image as if on a huge 300-inch diagonal screen. Since the projector is LED, it will help you save money.
You can create a separate landing page for such a product.- we already wrote, Or simply sell it as a home theater in the digital equipment section.
Price: quite expensive.
TA: families, entrepreneurs, scientists
If you doubt whether the selected product will be popular, run it through the service It shows how many people per month searched for a specific product. This data will also be useful when promoting an online store: look how many more requests there are with the words “led projector” than “ice projector”. This means that the first phrase must be inserted into the product description.
It not only shows the number of requests, but also their dynamics and even popularity in different countries.
Try, experiment, find new unusual products and sell them to your customers. Who knows, maybe the products from our selection will be a spinner's success! We'll see at the end of the year!
What is profitable to sell - 5 options for high-demand products + 5 fashionable products + 5 products that are suitable for trading online + useful tips.
If you want to open a business related to trade, you are probably interested in: what is profitable to sell.
This is a completely natural question that arises at the beginning of the entrepreneurial journey, because no one wants to work at a loss.
Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.
It is for this reason that sales will always be in demand and profitable.
But you still need to find your niche, analyze demand and set adequate prices, otherwise you may be left with nothing, waiting for generous buyers.
How to determine the demand for goods that are profitable to sell?
Opening any business begins with market analysis, namely, determining demand.
Why is this so important?
Imagine finding suppliers from whom you purchase goods and opening a brick-and-mortar or virtual store.
You spend days, and then weeks, waiting for the first buyers, but the goods still lie there.
Where are the promised benefits and profits?
Therefore, to prevent such a situation from arising, it is necessary to conduct a demand analysis.
Instructions for demand analysis:
Refer to the Internet.
This will be especially true if you want.
To do this, you need to study query statistics using Yandex Wordstat and Google Trends.
For example, you want to sell educational toys for children.
To do this, enter keywords and check the number of requests.
If the figure is modest, it means that no one is interested in such a product.
In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche may be occupied by many competitors who will create interference.
Conduct marketing analysis.
To do this, check the supply and demand ratio in the selected niche in your region.
Pay attention to what people are buying and which stores are empty without customers.
Also analyze the prices.
Perhaps they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.
Decide on your target audience.
Here, analyze the gender, age, purchasing power and location of your future buyers.
For example, people from a small town are unlikely to appreciate your desire for luxury dishes, where one plate will cost 5,000 rubles.
The same applies to the sale of agricultural machinery in the center of some metropolis.
But if in your city there are many young families with small children, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you will be able to sell them profitably.
Conduct a survey of potential buyers.
Compose a short questionnaire with questions, print out the required number of copies and distribute them to residents of your city.
Questions should be short and succinct so that a person can answer them in just a few minutes.
If you don’t want to bother with leaflets, then just conduct a survey on social networks.
To do this, find groups in your city and talk to their administrators.
Try a trial placement of contextual advertising on the Internet.
Let's return to the online store.
Thanks to this method, even before you start selling, you will be able to understand what is profitable to sell online.
To do this, create a landing page on the Internet (the user goes to it when they click on the ad), on which you will place information about the product.
Of course, users will not be able to place a real order, since they will be notified that the product is out of stock or there is a problem with the server.
But by the number of clicks from the order page, you can analyze how interesting your product is to the population.
What is profitable to sell: 5 categories of goods “high demand”
Anyone who is at least a little familiar with the laws of economics knows that demand creates supply.This truly catchphrase accurately demonstrates trade relations.
When a population has certain needs, someone must satisfy them.
And those seeking an answer to the question: “What is profitable to sell?” come to the rescue.
And what the population wants will be profitable.
Products in high demand include:
- opening a store on a busy street or in a new area of your city (this is especially true in big cities);
- opening stores with a certain category of goods, where you can offer customers a wide range of tea/coffee, dairy products, baked goods, organic vegetables and fruits.
Cosmetics, personal care products and household chemicals.
After food, this category of goods is in second place, along with clothing.Such products are used up quickly, so people must constantly renew them.
If you want to sell them profitably, then take a closer look at new brands, as well as those that can only be found on the Internet.
Clothes and shoes.
During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.
It tends to be updated more frequently among the population, so you may end up with repeat customers.
If you are ready for a larger-scale business, but do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.
It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.
Particularly in demand are diapers, hygiene products, baby formula, bottles and other products necessary for children.
Household products.
This includes everything from small kitchen utensils to furniture and household appliances.
Food.
But it’s important not to make a mistake here; if there is one grocery store for every three residential buildings, then this is definitely not an option.
To sell food products profitably, you can choose one of the following options:
What is profitable to sell now?
Now let's move on to what is profitable to sell today.
Small sports equipment and sportswear.
If you take advantage of the fact that fitness is fashionable now, you can create a profitable business.
Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.
Coffee scrubs and Black Mask.
These products gained their popularity thanks to.
And despite their great variety, you can break through if you offer the girls new manufacturers or a better price.
Original accessories.
With the right presentation, you can profitably sell cases for phones and tablets, backpacks, bags, wallets, hand-knitted hats and scarves, newfangled chokers, jewelry, pillows, cups, photo frames, candles and home decorations.
You will be required to create a specific concept for the chosen direction, and try to offer customers something that is not yet on the market.
For example, you should not sell bags and wallets that can be bought in a regular store; offer handmade accessories or in a specific style.
Anti-stress coloring pages (coloring books for adults).
This is a bestseller this year and last year.
You can really get hooked on these coloring books, and having painted one copy, you want to start a new one.
Plus it's a great gift.
Therefore, look for a variety of options so that the buyer can choose what he likes.
Beard care products.
Again, it was fashion that left its mark here.
Increasingly, you can see young people and men growing beards on the streets.
Therefore, various means for their care are extremely relevant.
Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.
The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.
What is profitable to sell online?
We gradually approached the topic of what is profitable to sell online.
The volume of online purchases is increasing every year, because buyers benefit from them:
- no need to go anywhere and look for something,
- you can buy everything that you can’t get in your city,
- there is an opportunity to think things over and find a product at a better price.
Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.
But in this section I would like to talk about those categories that we have not yet touched upon.
5 profitable products to sell online:
Electronic equipment and accessories for it.
This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, protective glasses and films.
A markup of 200-400% allows you to sell goods profitably and quickly recoup your investment.
Despite the crisis, people periodically change their electronic equipment, especially since now it can be found to suit every taste and budget.
Spare parts, cosmetics and accessories for cars.
The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.
And during a crisis, sales of them increase to huge volumes.
This is due to the fact that the population cannot always afford to buy a new car, so they prefer to update spare parts for it.
In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.
And you can find everything you need on the Internet.
Drones and quadcopters.
Nowadays there is a boom in products of this kind, as people love entertainment.
By attaching a camera to them, you can view the earth from a bird's eye view, which certainly attracts people.
The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.
In addition, the network has a large selection of aircraft in different price categories.
Hobby goods.
This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, etc.
Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of enthusiastic people in one locality.
LED lightening.
In an era of colossal energy consumption, many are switching to more economical consumption of light.
LED lighting is 5-6 times more economical than incandescent lamps.
This is why it is so profitable to sell new generation lighting.
By providing a wide range of lamps of different wattages and price categories, you can satisfy customer demand.
To trade goods from China online,
Pay attention to some of the nuances that are outlined in the video:
Remember, only after a thorough demand analysis can you know what is profitable to sell now in modern world.
Take your time and look at a few ideas.
Explore each of them in more detail and choose what you like.
Only in this case will you be able to establish an interesting and profitable business.
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During a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. We will try to figure out what is profitable to sell during the 2018 crisis in this article.
Food
When a person lacks financial resources, he buys only what he cannot do without. First of all, these are food products. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can wear old things, but you can’t live without food. Therefore, if you are wondering what is profitable to sell during the 2018 crisis, try selling products.
A person cannot live a single day without food, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular during a crisis. Therefore, if you decide to sell food, offer customers inexpensive cereals, social varieties of bread or vegetables. The demand for such products begins to grow during a crisis, so you will make a good profit.
Construction Materials
Following a sharp rise in the dollar, sales of building materials increased by 20–25% in 2015. According to experts, in 2018 the demand for them will begin to gradually decline, but despite this, such products will be very popular.
The real crisis in the construction industry will come at the end of 2018, when construction of the projects that have begun will be completed. Since there is a downturn in the real estate market during the crisis, construction is temporarily suspended, so the demand for building materials will begin to decline significantly at the end of 2018. Therefore, owners of building materials stores will have to think about what they can sell during a crisis in order to survive difficult times.
Chinese products
Many people know that in China consumer goods are much cheaper than in our country. This is due to low production costs.
Chinese manufacturers offer any products at low prices:
- Clothes and shoes;
- Kids toys;
- Electronics;
- Production equipment and more.
Now let’s figure out how to sell goods from China during a crisis. The simplest and most affordable option is dropshipping. To start such a business, you need to open your own online store and resell products from Chinese suppliers through it.
Medications
Medicines are a product for which people pay their last money. Don’t know what’s best to sell during the 2018 crisis? Open your own pharmacy. Modern people try not to save on their health, so sales of medicines in difficult economic conditions do not decrease, and in some cases even begin to increase.
In this matter, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap domestically produced analogues. During a crisis, people save money, so they give preference to inexpensive, high-quality medicines made in our country.
Cloth
Anything, even the best quality, will sooner or later wear out, so you have to buy new clothes and shoes. If you can't decide what products to sell during a crisis, open an inexpensive clothing store. Unlike groceries, clothing sales may decline during a crisis as many people repair and rewear old items. But despite this, such products are always in demand.
The best-selling items during a crisis are used or cheap items. Wholesale or retail trade in second-hand goods brings good income. Such a business begins to flourish precisely in difficult economic conditions.
Hygiene items
Personal hygiene items occupy an important place among essential goods. Their sales level may drop slightly during the crisis, but this only applies to expensive imported products. Just like medicines, consumers replace it with inexpensive domestic analogues.
Among personal care products, the best-selling products during the crisis are:
- Toothpaste and brushes;
- Soap;
- Shampoos;
- Washing powders;
- Detergents and cleaning products;
- Inexpensive perfumes and deodorants.
Companies that sell hygiene products during the crisis are refocusing on domestic manufacturers producing inexpensive, high-quality products.
Auto parts
During a crisis, people refuse to buy new cars, so the trade in spare parts rises to the highest level in difficult economic conditions. To expand the range, you can trade various technical fluids, oils and other consumables.
An auto parts store is a great option for those looking for... In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car washes. At the same time, the most investment-intensive ideas should be excluded.
It should be noted that trading in auto parts is a profitable and reliable investment. Nowadays, cars have become a part of people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, which is quite a high figure for retail trade.
Ritual goods
People are born, die and get married, no matter what the state of the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.
Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way. Before you start work, you should decide on the direction of your activity. This could be a small funeral home or a wedding salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer high quality and excellent service to your customers, your business will prosper.
Childen's goods
The demand for quality children's products is constantly growing, as modern parents want to give their children the best. Some mothers and fathers, who are constantly busy at work, try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is what raises the level of sales in children's goods stores. If you are thinking about what is best to sell during a crisis, pay attention to children's toys and essential goods - diapers, bottles, diapers, wipes, etc.
If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as gifts, so they are in no hurry to go to the store for new things. You shouldn’t completely exclude children’s clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in a children’s store. If you can determine what is profitable to sell during a crisis, your business will prosper.
Alcohol
Alcohol products are very popular at any time. During a crisis, the demand for alcohol begins to grow, as many people try to relieve stress and relax a little with the help of alcoholic drinks. Despite the fact that the state introduces various restrictions to protect citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.
Trading alcohol products is considered a very profitable and profitable business, but before you engage in such a business, you need to obtain permits and officially register your enterprise. If you manage to organize your business correctly, it will generate decent income even during a crisis.
Video on the topic
Used items
Many entrepreneurs ask the question: how to sell expensive goods during a crisis, if people even start saving on food? Of course, too high prices scare consumers away, so in times of crisis they begin to pay more attention to second-hand items.
We have already mentioned second-hand stores above. You can also sell used video and photographic equipment, used phones and construction tools.
Training courses
During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge are goods that are always in great demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.
It turns out that not all entrepreneurs and manufacturers suffered during the crisis. Some were able not only to survive, but also to increase their capital. And all thanks to the fact that they connected their business with the production and sale of popular goods.
The most popular goods at present are bread, cigarettes and vodka. But knowing this does not mean that you can have any advantages by trading it. Or have a stable income from its sales.
For example, cigarettes. This is probably the most popular among all the most popular and popular goods in Russia. But at the same time, he does not make a profit. The system of setting maximum prices that exists in the country turns trade in this product, if not unprofitable, then unprofitable.
Therefore, you need to look not at the mass of sales, but at profitability. And also on the prospects for sales in the future, for example, at the time of the next crisis. This is what trade in our country should be based on
– a reliable selection of a variety of goods for trade in unfavorable, crisis economic conditions. If you follow this principle, you can make money under any circumstances.
There is no doubt that it is better to earn a little less, but consistently, from the sale of “reliable” goods, than more, but from goods at risk. You should not succumb to fashion trends that are temporary and impermanent. It’s not for nothing that a popular proverb advises: “The slower you go, the further you will go.”
Reliable and popular goods in Russia include:
- small household appliances (irons, mixers, electric kettles, etc.);
- electrical (wiring, light bulbs, switches, sockets, adapters);
- plumbing (gaskets, valves, taps, adapters);
- simple tools (axes, saws, nails, screws, hammers);
- household chemicals (cleaning and detergents, soap, washing powders);
- basic, most necessary food products.
- shoes and clothes.
- as well as other necessary everyday goods that you can’t live without every day.
What is also interesting is that among the popular goods that are now in high demand, we can especially highlight the production of semi-finished products. Why is it that when the economy gets tough, consumers tend to turn to less-than-healthy fast food?
Sales analysis shows that the buyers of such products are women. Probably because they are trying to combine successful work and home, so they are happy to use such “helpers” that save time. Semi-finished and canned foods have become the main type of food for Russian residents, i.e. the most popular product. They often buy semi-finished meat products and seafood. From the sales analysis, we can conclude that semi-finished products will be relevant, since the modern woman does not have enough time for proper cooking.
Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you first need to carefully consider what you will sell in it. The best-selling products on the Internet in 2018, collected in this article, will help you choose the right assortment that will attract the attention of buyers.
What to sell?
As a rule, beginners who open their own business online choose 2-3 categories from the top best-selling products on the Internet. In the future, they gradually expand their range. For example, if you sell shoes and clothing, over time, when free funds become available, you can offer watches and jewelry to consumers. Thanks to this, you can significantly increase your profits.
Since the Internet is visited by a huge number of people every day, any product can be sold here. But, if you want to earn a good income, you first need to carefully study the ranking of the best-selling products on the Internet. After this, you can begin to form an assortment.
Internet commerce in crisis
Let's try to figure it out, shall we? If you believe the statistics of the best-selling products on the Internet, in difficult economic conditions the demand for expensive luxury products is beginning to grow. It is bought by wealthy people who have worried about their financial well-being in advance. In addition, during a crisis, many citizens try to invest their savings in jewelry made of precious metals and antiques in order to protect money from inflation. Therefore, such goods are sold in relatively large volumes.During periods of economic instability, demand for products in the mid-price segment drops significantly. This is due to the fact that people with average incomes are seeing their wages go down, so in order to save money, they are forced to give up many of their usual purchases. Therefore, if you decide to start e-commerce in 2018, you should not rely on a mid-priced product.
During a crisis, the best-selling products through an online store are cheap products. The bulk of the population of our country saves money, so they prefer to buy inexpensive goods of low and average quality. Demand for budget clothing, furniture and food is beginning to grow rapidly as buyers from the former middle class move into this segment.
If you cannot determine what the best-selling product in Russia is online, choose one of two strategies:
- Sell expensive goods to wealthy people;
- Engage in mass supplies of cheap goods, for example from China.
We form an assortment
Let's try to make a list of the 10 best-selling products on the Internet.
Quadcopters and accessories
You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you're looking, try trading drones. The demand for such a product is constantly growing, so you can make good money on it.
Gadgets and mobile phones
Marketers have found that such products are the top sellers on the Internet. This category includes any product costing no more than $600. The attractive prices offered by many online stores attract consumers. About 10% of our country's citizens can afford to regularly update various gadgets and mobile phones. Moreover, most often, they make such purchases online. Consumers compare prices online and in physical stores, and see that there is a significant difference. After this, they have no problem parting with their money, because they realize that they have saved a decent amount.
Appliances
These products are among the top 10 best-selling products on the Internet. But many people today are afraid to make expensive purchases online. Despite the fact that prices in online stores are much lower, most buyers still go to supermarkets.The fact is that such expensive things are rarely purchased, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced sending goods by mail. They believe that it is much more convenient and profitable to order delivery within the city. Therefore, if you have not yet decided, start with another, more popular product.
Green tea
Trading different varieties of green tea is an excellent business. Modern people care about their health, so green tea, which has healing properties, is very popular. Another popular product is green coffee. But the demand for it is beginning to gradually decline, so if you want to earn good money, focus on trading green tea with different extracts.
Products for cleansing the body
Healthy, nutritious foods, known as detox foods, are rapidly gaining popularity. At the moment, various herbal teas and decoctions are in greatest demand. They filled all social networks. Surely each of you has at least once come across such a product in your feed. Some products are truly healthy, but there are also those whose composition resembles regular tea with different fillings. And, nevertheless, it is quite profitable, since detoxes are sold online in huge volumes.
LED lightening
This segment opens up broad prospects for budding entrepreneurs. Experts say that in just 10 years, all lighting fixtures in the world will be replaced with LED ones, since they can significantly save energy. In addition, LED lamps last much longer than conventional incandescent lamps.
Such an idea for your own business with minimal investment in 2016 with a competent approach will make you a wealthy person, since LED lighting is becoming indispensable in the everyday life of modern people.
Books
Despite the fact that recently many people have begun to use electronic reading devices, regular paper books continue to be a popular product. Literary publications on specialized online sites are much cheaper than in real bookstores. In addition, many online stores offer customers good discounts and lucrative bonus programs. The buyer can find any publication he needs online. Each book is accompanied by an annotation with which you can familiarize yourself with its contents.Shoes and clothing
This is a product that is in demand on the market in any economic conditions. So that consumers can choose the right things for themselves, online stores provide detailed information about each product:
- Color;
- Textile;
- Size;
- Basic operational characteristics.
In addition, they post photographs in which you can see what this or that thing looks like. As a rule, clothes are shown by models, so the buyer can visually assess how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in regular stores, this product is among the top ten best-selling products online. By the way, reselling clothes is a great option for people who are interested in...
Children's toys and gifts
Many modern consumers prefer to order gifts and children's toys online. There are many websites on the Internet that offer their services for choosing gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can personalize it, that is, order some original inscription or engraving.
Cosmetics
Experts believe that cosmetics and perfumes are the best-selling products online. Many online stores that sell products from well-known brands offer consumers video tutorials and master classes from experienced specialists. Thanks to this, consumers receive quality products at affordable prices and learn how to properly use purchased cosmetics. If we talk about perfumes, usually only proven popular fragrances are bought online.
10 criteria for a profitable niche: What to sell online?
During the crisis, many entrepreneurs who trade on the Internet go bankrupt or lose most of their profits. This happens because they don't want to change the way they work. If you choose the best-selling products on the Internet and fill the site with them, online trading will bring huge profits, regardless of economic conditions.
Before choosing a profitable one, first thoroughly research the market and study consumer demand. Each city has its own product categories that are most in demand in your region. Trading such products will allow you to earn a good, stable income.