Examples of how to name a company so that it is successful. Examples of beautiful company names in various fields. Original company names

A step-by-step algorithm on how to come up with a name for a company. Basic mistakes and practical advice based on examples of successful company names.

Some may think that devoting to the issue how to come up with a company name, a lot of time is stupid.

This is probably how grocery stores called “Products” and the like appear.

Experienced entrepreneurs are well aware that the name sets the tone for the entire business.

And a lot can depend on how carefully you approach this.

How to come up with a name for a company: 5 main mistakes

If you analyze the most common variants of company names, you can identify several basic errors.

Before choosing the ideal one, entrepreneurs should study this section carefully so as not to step on someone else’s rake.

Associative series

The name is the first factor that will create your image in the user's mind. Therefore, it is important to ensure that this impression corresponds to reality.

For example, the beauty salon “Aida”.

It would seem that it sounds quite complicated.

However, the educated part of your visitors will definitely pay attention to the consonance with “Hades”. The God of the Kingdom of the Dead is not the best person for a business built on female beauty. This is worth thinking about.

But the legal news portal Pravo.ru is a positive example. The “name” is strict and clear.

Indicates the theme of the portal.

Obviously, a casual visitor is unlikely to come here looking for jokes or other entertaining content.

Non-compliance with the stated

Interesting fact:
The word Yahoo was coined by Jonathan Swift in his book Gulliver's Travels. That was the name of a repulsive, disgusting person. The founders of Yahoo! Jeri Young and David Philo chose this name because they called themselves Yahoos. However, now the name stands for Yet Another Hierarchical Officious Oracle (something like “Here is another helpful search engine built on a hierarchical principle”).

Ambition is good, but only within reasonable limits.

The name should reflect the real level of the company and the real positioning of the brand.

You can often observe a situation where a small semi-basement furniture store is called the “Furniture Kingdom” or karaoke in a “VIP” residential area.

Entrepreneurs should be more rational and select neutral names without claiming a level at which the company is not located.

An opposite example is jewelry stores called “Zolotishko” or “Bryuliki”.

Such names can evoke a variety of associations, but not with serious and reliable brands.

The more respectable and prestigious a niche you try to name, the less room there is for diminutive suffixes, jokes and fairy tales.

Too difficult

Abbreviations and abbreviations are an easy way to come up with an organization name.

However, even without statistical data, we can say with confidence that buyers do not like long and complex names.

Let's take a product niche.

Typically a person remembers 5-15 brand names.

If the chosen name is also difficult to remember, you can’t even dream about recognition.

Registration question

If you do not plan to open a fly-by-night store or abandon any development, you should definitely ask the question of registration.

Otherwise, when your company becomes large and successful, you will face the same big problems.

In addition to nerves and time, solving this problem will cost you serious money.

Almost original

You've probably come across items that use well-known brands, but with minor changes.

For example, Starducks coffee shop, Pima clothing store and the like.

Such a move will undoubtedly attract attention.

However, rather negative.

It is impossible to develop full-fledged companies under such a “heading”.

Step-by-step algorithm: how to choose a name for a company?

As has already been stated, decide on the position of the company.

How do you want to be in the eyes of buyers: fast, positive, serious?

Try to keep the message as short as possible.

After all, you can’t fit a lot into one or three words, no matter how you look at it.

Study your competitors to differentiate yourself.

A good example is nasal rinse.

Usually in the name of this drug there is a reference to the marine theme: “aqua”, “aqua”.

The creators of the drug “Dolphin” followed the maritime “direction”, but at the same time stood out from the crowd.

Decide on the age and gender of your main target audience.

Make a choice between emotion and information.
If we are talking about a serious brand, the name should convey information about what you do.
Without unnecessary jokes, distortions and flights of fancy.
But if you are planning to open a cafe or event agency, you can focus on the impressions that will arise from your name.
And not on its meaningfulness and relevance to the lesson.
Select the language in which the main title will be.
Almost 90% of all new companies have an English-language “name”.
Which in turn began to cause a negative response among the population.
Like “our language also has many wonderful options for names.”
Of course, you may think that “Compote” does not sound as worthy as “Juice”.
But research shows that it is to the first option that audience loyalty becomes higher every year.
But it’s also worth considering the option for foreign partners if you have far-reaching plans.
Check if the selected name is available.
Often at this stage all the work done is in vain.
But don’t despair – look through your options further.
Despite the variety of original names, there are still thousands of unrealized ideas in the world.
One of which could be yours.
Conduct a survey among colleagues, acquaintances, and relatives.
Perhaps only you liked the option you chose.
And it does not at all create in those around you the emotions and associations that you endowed it with.
Besides, two heads are better than one, and two dozen - even more so.

How to come up with a name for a company: 3 ways

What should you not use when choosing a business name?

The above errors should be taken solely as useful recommendations.

Perhaps what didn’t work for hundreds of entrepreneurs will be a successful step for you.

But the points below are definitely worth following when you decide how to choose a name for your company.

Nothing in the name should hint to consumers that you are a government organization, if this is not the case. That is, the words “parliamentary”, “Russian”, “state” will definitely become a red light when registering a name for a company.
For companies that work with foreign partners or plan to work in the future, you cannot use dissonant and abusive names. Do you think this is obvious?
The owners of the Nova automobile brand also thought so before entering the Spanish market, where they failed miserably.
The reason is simple - “no-va” is translated from Spanish as “does not walk.”
But using a geographic location is not a strict rule, but useful advice. You should not include a reference to a specific region in the title if you plan to expand in the future.
“Ryazan Art Shop” and simply “Art Shop” - which store will be more successful in Moscow, do you think?
You cannot use words indicating banking or financial activities (“bank”, “pawnshop”, “insurance”).

A few more nuances to consider when choosing a company name:

voiced in the video:

How to choose a name for companies of various types of activities?

Construction company

Obviously, the name should be associated with reliability, quality, and durability.

By naming your business “Shabashka”, you will receive the appropriate attitude from your clients.

Tour operator

Clients also expect reliability and commitment from a travel agency.

But above all, this is a business that trades in emotions.

Likewise, the name should bring pleasant impressions and evoke associations with future vacations.

Interesting name options for a travel company: “TUI”, “Mont Blanc”, “Oasis”.

Choosing the perfect name for a company is a great success and a rarity.

It’s not for nothing that many people pay money to naming specialists.

Although some people think that paying any money for one or two words is stupid, you should not be so mistaken.

The success of the business largely depends on how well the name is chosen.

The main mistakes when choosing a name are due to the fact that entrepreneurs have a poor idea of who they are and what strategy they are promoting.

If you understand who your target audience is and why they need the products you offer, the question how to come up with a name for a company will no longer seem complicated.

And if a business has potential, it will fill any chosen name with meaning (as happened with Apple).

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It is impossible to register a company without a name. You will also not be able to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions among clients and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of a company after a name change. The LLC name should be a strong marketing tool. Experienced specialists have long developed the principles and rules for composing the optimal business name.

But don’t rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of words in a person’s life. Many will remember the words of Captain Vrungel: “As you name the ship, so it will sail.” The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the scope of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is capable of creating a holistic image of the product in people’s minds. It has a unique name and symbolism. A brand can be any product or service: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can survey future clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense in creating and promoting brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the success and prosperity of the company in a highly competitive market. A beautiful name should be a commercial proposition, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A successful LLC name will help save time when significantly expanding your business.

Basic principles for choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the company's value, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if efforts are made to unify it. For example, Marlboro reflects the area, Coca-Cola reflects the composition. The name should be related to the specifics of the product and focused on further development, regardless of the product situation.

You should not give a direct description of the product - the name should highlight, not describe. To reveal the characteristics of a product, advertising and marketing are used; repeating information in the name will be unnecessary. A descriptive name will limit marketing opportunities when competitors have copies of the product. In the future, the trade name may become an unbranded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
A successful name may not reflect the characteristics of the product at all. This makes it unique for a long time (Apple).
The name must take into account the time factor and remain unique for a long period. Poor examples include Radiola, which means “heat” in Latin, but is actually a non-heating household appliance. Sport 2000 is a reference to the year, which in the future may give the impression of being old-fashioned. EuropAssitance - binding to the region, which prevents expansion to other continents. Silhouette (silhouette) began to promote yoghurts for the health of the body, and not for weight loss. This principle is especially important for medium-sized businesses.
The name must provide promising development in the international market. For example, the American brand CGE is often confused with its rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

syllables or letters from the names (surnames) of the founders;
surname + prefix К°, off;
displaying the subject of the product in part of the name without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Ideas for names can be found on specialized websites that generate lists of suitable names for free. You can also use the paid services of naming agencies, who will select a creative name that will bring good luck.

What name will bring good luck to an LLC?

When choosing a name for a company, the reactions and emotions of potential consumers of the product are taken into account. It must be understandable to the target audience. To make sure the name is successful, you can conduct a survey among future clients.

Naming experts have come up with several important rules:

The names on the list should be simple, pleasant and not misleading to consumers (the Vityaz florist shop, the Elena the Beautiful restaurant are inappropriate).
The name does not need to reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the South American auto market, as it literally translated “doesn’t drive.”

Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
Use words that are complex or have a negative meaning.
Use templates and hackneyed phrases.
The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, and contrary to the principles of morality and humanity.

The use of the words “Russian Federation”, “Russia” and derivative words requires special permission and an additional state fee (10-50 thousand rubles) is paid.

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - “Breeze”). A sense of proportion is important. Names that are difficult to remember or pronounce will not bring success in business: Moskavtotransservice, Stroypromkonsalt. But a draft beer store can safely be called with a definition of the characteristics of the product.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively impact profits and may lead to lawsuits for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name should be easily readable in common languages of the world. The words must at least remotely indicate the activities of the LLC - the consumer must understand what is being offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Plant).

Owners initials

The first option for the name is always the initials of the owners. The option is good if the person is respected and famous among others.

Popular companies are named by the names of the owners or their initials: TM “Mersedes”, “Honda”, “Tinokov”. You can recall the famous company “Siemens”, founded by Werner van Siemens and “Phillips” - the name of the founders of the business.

Play on words

A good option might be a merger of two words or an acronym made from the first sounds. The world company Lego comes from the Danish phrase leg godt - “play well.” Additionally, the name is translated from Latin as “collecting.” The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the company's owner, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often names are boring and unappealing to clients. A creative name popularizes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A notable example is "Canon" - a modified name for the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of the Greek goddess of victory.

There are also companies on the Russian market named after famous characters - “Napoleon”, “Lincoln”. Many brands have proven to be tools of popularity for their developers. Successful brands have made their owners legends.

Associations and environment

History has known successful variants of a name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company’s product. “Hyundai” translates as “modernity”, and “Samsung” means “3 stars”.

The name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning, can be roughly included in this category. There is a limit on the number of letters - no more than 5. The last one must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - “sound”, and in English it sounds like sunny - “sunny”. However, in Japanese, sonny is a loss. This was the main reason for the abandonment of one letter n in the middle of a word.

Examples of names of transport companies

A successful transport company must have a beautiful name that makes it stand out from its competitors. You can use English words:

artway - art + road;
arrive - to arrive;

It is allowed to combine the initials of co-owners or parts of their surnames. The company name should sound easy: Azimu, AutoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique LLC name, you can work in the following directions:

connect the prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
associations with speed, transportation, road (Trajectory, Fast transportation);
resort to metaphors or play on words (Avis - bird);
use derivative words from “express”, “trans”, “speed”;
apply abbreviations (BNK - Fast, Reliable, Qualitative);
neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations when pronunciated, and evoke pleasant visualizations.

Construction company name

The name of the construction company should create a feeling of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing companies and their abbreviations should be avoided as much as possible.

The name of the LLC in this area can reflect the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to play on the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold&Co).

A large number of new construction companies on the Internet does not negate the importance of the name and the principles of its composition.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The title should not be long, which interferes with quick memorization (“Right”).

The owner often combines their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

use no more than 3 words;
the search should begin with Russian words, then Latin;
neologisms must be deciphered in the company slogan to indicate the scope of activity;
an abbreviation of a name consisting of several words should be euphonious;
avoid legal terms - banal and hackneyed;
do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism and personal values of its employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture manufacturing company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, use the following methods:

use georeference: Eden;
play with foreign words: glass (glass) - Sunglass;
furniture base: Mebelink, MebelStyle;
highlighting the scope of activity: Soft lines, Interior;
emphasis on positive associations: Formula of Comfort, Residence;
add prefixes or symbols: Prima-M, Glebov and Co;
play with the words: Furniture, Mebelius;
foreign base: MebelStyle;
use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, evoke trust and positive emotions. It is strictly forbidden to play on humorous names (BukhAccountingConsultingAudit - BUKA). The name should make clear the type of activity and seriousness of the organization: ExpertPlus, Glafbukh, guarantor, Balance, Accountant, Your accountant. It is allowed to play with foreign words: TaxOff, Account.

Modern names often contain abbreviations (Accounting Reporting Tax Returns - BOND), parts of the names of the owners in a euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly visible in the table.

To determine the energy of the name, the numerical names of the letters are combined to obtain a common number. For a clear example, let’s look at the name “Elite”:

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the calculation, you can proceed to deciphering the name:

UNIT - the beginning of the beginning. It brings good luck to companies introducing new and unusual products to the market. The names are suitable for innovative developments and new technologies. The new brand will be easy to promote and will gain the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
TWO is suitable for organizations whose purpose is to care for people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscape design, gardening), hairdressing salons, manicures, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
TROIKA improves the welfare of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food products: cafes, pizzerias. Troika will ensure the success of acting studios, advertising agencies, and design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the name will convey balance and perfection.
FOUR is the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have names that are consonant with the four. It is ideal for design bureaus and construction companies. The protector will be Uranus, stable and manageable.
FIVE has favorable energy for companies in the field of recreation and sports: fishing and sports stores, fitness clubs, SPA, baths and saunas, sanatoriums. Will promote the active development of tourism organizations and guides. Will bring profit to the dealership of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique store, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor stores) will be included in their number. Success is guaranteed for beauty salons, clothing salons, cosmetologists, and medical centers. Venus will help in development. Six reflects the ideal of human perfection.

SEVEN is the elite. It is favorable for expensive stores and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
EIGHT is the patron of large financial companies with large cash flow. Brings good luck to banks, accounting and auditing companies. Saturn will help, combining extreme materialism and infinity.
NINE will help charitable organizations and private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful names

To see the importance of the energy component, you can consider several examples of successful companies:

Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
Russian Sea - 3;
Euroset - 1;
Megafon - 6;
Tape - 1;
Gazprom - 8;
Yandex - 9;
Pharma - 2;
Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is guaranteed; they should not be neglected. Use the recommendations above and consider your chosen name options.

Any successful business cannot function fully without a beautiful name. Determining it is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of the LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An associative word would be an excellent option.

If you can’t find a beautiful name on your own, you can contact agencies that specialize in naming. For their services, specialists can demand up to 30 thousand rubles. A free source of ideas will be sites with name generators that will provide a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

Method #2 - Name

Method No. 3 - Last name

McDonald's restaurant chain

Method #4 - Nature

Internet hypermarket "Platypus"

Method #5 - History

Method #6 - Mythology

Mikhail Goncharov,:

Method #7 – Compound Word

Method #8 – Acronym

Method #9 – Quote

For hobbyists, the product brand does not matter much. They are often indifferent to which company produces cardboard blanks. The main thing is that the product is of high quality and satisfies the need for creativity. This gives the Leonardo company scope to create its own brands, bypassing the difficult path of dealership of international brands. Read more naming, which is part of branding and dedicated to the development of commercially effective names for brands, has at least 30 main methods. It is worth noting that the brand name should not only please its owner, but also evoke the associations necessary for positioning among the target audience and be based on iconic symbols and established concepts. All this is achieved through appropriate research. In addition, the brand name must be protectable. Before investing money in promoting a brand, it is important to clearly understand that the latter has exclusive rights in relation to the relevant goods and services.”

Today, businessmen are more willing to pay good money for professional naming - the development of a commercially effective name for a trademark. But before you pay money to naming specialists, you can try to come up with a name yourself. Often, the result of such an amateurish approach, after an examination carried out by reputable branding specialists, is considered very successful. Vadim Gorzhankin, General Director of PR & Brand of the Krasnoye Slovo agency, an expert in the field of marketing communications, talks about the 10 simplest methods for developing a name for a brand that can be adopted by every businessman.

Method No. 1 - Toponym (geographical name)

Pay attention to where your business is located or where your product or key ingredient comes from. According to this principle, such brands as the Rublevsky meat processing plant, Essentuki mineral water, Klinskoye beer, Vologodskoye butter, Finlandia vodka, Ochakovsky kvass, Shatura furniture, Winston cigarettes, liqueur were created Malibu, telecommunications company Nokia.

Method #2 - Name

One of the easiest ways to name a company or product is by the person's name. Based on this principle, such brands as chocolate “Alenka”, beer “Afanasy”, frozen semi-finished products “Daria”, men’s magazine “Maxim”, women’s magazine “Liza”, car “Mersedes”, chain of dry cleaners and laundries “Diana”, fast food products were created. preparations of "Alexandra and Sophia".

We initially planned that the brand would be a first-price product in its price segment. This is where the name came from, which seems to say “put me on the end”. And our main task is to participate in promotions, this is the peculiarity of promotion.

Method No. 3 - Last name

Along with the name, the surname can be the basis of the brand. As a rule, the brand name becomes not just a surname, but the surname of the company founder. For example, the Ford automobile concern, A. Korkunov chocolate products, Bochkarev beer, Smirnoff vodka, McDonald's restaurant chain, Levi's jeans, Brooke Bond tea, Jacuzzi hydromassage equipment ", Martini vermouth, Boeing airplanes, Parker pens, sportswear manufacturer Adidas.

Method #4 - Nature

Nature can be a source of inspiration not only for artists and musicians, but also for naming specialists. It is worth noting that often an animal, plant or natural phenomenon is associated with the properties of a product: the Grad multiple launch rocket system, the Sapsan high-speed train, the Utkonos online hypermarket, the Kangaroo chain of salons for children and expectant mothers, cars Jaguar, Puma sportswear, Alligator car alarms.

Method #5 - History

Often, a significant historical event or character becomes the name of a brand. It is worth noting that the exploitation of history is especially often used to form restaurant names. Examples include the Moscow restaurants Godunov, Pushkin, Graf-Orlov or Petrov-Vodkin. Many examples of “historical naming” are found in other areas of business: Napoleon cognac, Stepan Razin beer, Belomorkanal cigarettes, Lincoln cars, the Borodino trading and production group of companies.

Method #6 - Mythology

Naming specialists have not ignored mythology, which has become one of the most productive sources for brand names. For example, the Mazda automobile concern received its name in honor of the Zoroastrian god of life named Ahura Mazda, and the idea for the name of the drink “Sprite” was born in the 40s of the 20th century. At that time, baby Sprite, an elf with silver hair and a wide smile who wore a drink cap instead of a hat, was especially popular in advertising campaigns. A little later, his name became the name of a new carbonated drink - “Sprite”.

Mikhail Goncharov, On the network development strategy in the new market:

– How did you translate the name of the network?

– We did not translate the name of the network in any way; the spelling will be in Latin transcription – Teremok. It doesn’t bother anyone that the phones are called Apple. There is a pharmacy chain called Duanereade in the USA, you can’t even read it. In America, strange names do not bother anyone. And we can tell you that there is a fairy tale in Russia about a teremok.

Method #7 – Compound Word

Quite often, a brand name becomes a compound word formed by adding two words together. For example, commercial bank Alba Bank, Aeroflot airline, cellular operator BeeLine, Volkswagen automobile concern, Aquafresh toothpaste, Sunsilk hair care product line, MasterCard credit cards, TV channel Euronews, weekly socio-political magazine Newsweek.

Method #8 – Acronym

An acronym is an abbreviation formed from initial letters, parts of words or phrases, pronounced as a single word rather than letter by letter. Example: the abbreviation “GUM”, derived from “Main Department Store”, is pronounced as a single word gum, and not ge-u-um. i.e. not by letter. Well-known acronyms include the name of the musical group “ABBA”, formed from the first letters of the names of its members: Agnetha, Björn, Benny, Anni-Frid, or the name of the automobile brand “VAZ” (Volzhsky Automobile Plant).

Method #9 – Quote

A well-remembered brand name, due to its consolidation in the minds of consumers, can be a name or expression from a work of mass artistic culture: cinema, animation, music, literature, etc. Examples include brands such as Prostokvashino dairy products, the White Sun restaurant Deserts", a chain of leather and fur stores "Snow Queen", a chain of stores of building materials "Old Man Hottabych".

We held a master class at the Leonardo hobby hypermarket. Is it always necessary to create your own brand?

retail, brand, business https://www.site https://www. 2019-05-23 2019-05-24 https://www.

“Whatever you call the boat, that’s how it will float.” This simple rule also applies to business laws. When organizing your own business, it is worth remembering that choosing the right business name is the first step to success.

The importance of choosing the right business name

There are different approaches to choosing a company name. This includes promoting the brand, which consists of derivatives of one’s own surname and first name. Some argue that the secret to success is in the use of industry specifics and the abstractness of the name. Some even argue that the name may not have any meaning.
After all, there are examples of companies that approached the choice of their name in exactly this way, but still managed to win the love and devotion of consumers, as well as a stable position in the market. But even taking into account such contradictions, there are uniform rules and recommendations when choosing a name that will make it possible to turn it into a brand and ensure the company’s competitiveness in the market for the provision of goods and services.

1. Conducting marketing research. This is required in order to determine the target audience for which the company will continue to act. The name needs to be targeted specifically at the group of consumers who will be interested in the activities of the future company. But if external marketing research involves finding out the preferences and needs of consumers, then internal marketing research involves studying the pricing policy, assortment and niche in the market that the company plans to occupy. For example, you should not use the words “Economy” and “low prices” if you plan to open a boutique or store for very wealthy clients who value the prestige of things and their quality. And it would not be entirely correct to make a sign about the availability of things for every taste, if the store only has women's or men's items, or only a certain wardrobe item (only dresses, for example).

2. Do not use names in the title. Call the company by your name, the name of your beloved woman, daughter, etc. – this is impractical. Rather, this option will be perceived as the director’s narcissism or a banal lack of imagination. Consumers want to be communicated in their language. Moreover, companies with such personal names are much more difficult to sell. And don’t forget about the psychological component. For some people, names may be associated with some unpleasant or bad events in their lives, which means this may discourage them from visiting your company.

3. The name must be remembered. It is necessary to select a phrase or word as a name that will be simply perceived by a person and easy to remember. This name will create the reputation of the enterprise. If you choose the name poorly, then consumers themselves will call your company a more convenient option, and this is already a risk.

4. Comfort. The name of your company should evoke positive associations in the consumer. A potential buyer should want to come to you on a subconscious level, at least out of interest. And in this case, the rule works: a random visit becomes permanent.

5. Occupation. Don't forget what your company is going to do. The market is very merciless towards those enterprises whose name does not correspond to their occupation. The title should not contain unnecessary descriptive information. A person may get lost in the descriptions and go to competitors with a simpler and more understandable name.

: nuances and examples.

Business without leaving home: native walls?

LLC company names

In accordance with the law, when registering, both the full name of the LLC and its abbreviated version are indicated. The full name is used for official documentation, and the abbreviated name is used for business correspondence and internal documents. Example of a full name: Limited Liability Company “Magic Lamp”, abbreviated as “Magic Lamp” LLC.

Mandatory legal requirement: the full name must be in Russian. But the additional abbreviation can be in a foreign language. This method is most often used by those companies that operate in the international market. All names must be indicated in official documents, otherwise they become invalid.

What cannot be used in the name of an LLC?

The word “Russia” is prohibited, including its derivatives (for example, the word “ros”). To use them, you will need permission from the Government of the Russian Federation, obtained in the prescribed manner, and pay a state fee.
The ban also applies to the words “Moscow” (and derivatives), “federal”, “Russian Federation”.
You cannot use the names of cities, subjects, regions of the Russian Federation.

When choosing a name for an LLC, you should start with the type of activity performed. If we are talking about a hairdresser or beauty salon, then you can choose the name of a famous beauty or a beautiful goddess: Venus, Aphrodite, Marilyn. A good option would be to use the word “beauty.” For example, “secrets of beauty.”

If you have not yet decided on the range of activities, then it is better to choose something neutral: Triumph, Premier, etc.

Name for a construction company

One way to quickly come up with a company name is to survey future employees. It is quite possible that one of them will be able to offer a completely suitable option. Such a survey will allow you to collect a decent database of options with which you can work. Using this brainstorming method, you can make a list of the most preferable options, among which you can choose the best one. The name for a construction company must contain sufficient meaning. For example, the name “Dubovik” does not meet this requirement.

But the name “StroyNadezhServis” is quite suitable. It emphasizes reliable service and the competitiveness of the enterprise, coupled with the precise execution of a given task.

The following examples would be quite successful:

"Slate" - building materials;
"ReMake" - reconstruction services;
“Trowel” - tools;
"ZhilStroy" - construction of houses.

Name for a law firm

When choosing a name, you should remember that the law firm should be associated by clients with reliability and professionalism. Therefore, in the name you should use words that indicate such qualities. The name should convey the message that the company employs real professionals who you can rely on. You should use simple words that are easy to hear. You can use legal terms to emphasize the type of activity, but only common names will do. The name “Legal Standard” will be successful, but “Verdict” and “Veto” will fail due to their banality and hackneyed nature.

Suitable names:

"Justina";
"Consult";
"PravoGrad";
"Yuvesta".

Name for furniture companies

It’s worth starting by identifying future consumers. You need to accurately represent the needs of your target audience. It is important to understand who will buy from your company, at what price and what. It is possible that media consumers will prompt you to the name of the company. The furniture market is in constant development. Therefore, in order to successfully name a company, you need to avoid repetition. A thorough study of competitors will help with this. It’s worth making a list of already taken titles and trying to beat the ones you like.

To choose a name, you can use furniture themes (words and phrases related to furniture). It will also be successful to focus on the area of application of the furniture (why it is purchased and where it will be used). In the second case, the use of verbs is allowed.

You should check the sound of the chosen name and how it will be pronounced when conjugated. This is important both for sellers and managers, who will pronounce it many times during the working day, and for buyers. The title should be clear and precise and easy to understand.

Examples:

“Residence” is a large furniture center;
“Verona” is an Italian furniture store (the name is based on the place of production of the products);
"Count's Kitchen" - a custom kitchen store;
"Comfort" - furniture for the home.

Name for a travel company

It should be suitable for the activity being carried out (recreation, tourism, travel). The name should be associated with this area, but not be formulaic (the names “Tourism”, “Travel”, “Equator” would be unsuccessful). Banal names are not only uninteresting, but have long been taken. The name should indicate that the company is competent and ready to work with every client.

Examples:

"Mont Blanc";
"Oasis";
"Rose of Wind";
"Lagoon".

Using these simple rules and showing a little ingenuity, you can find a very original name for your future company. The brighter and fresher it is, the stronger your company’s position in the market will be, and the faster consumers will be able to remember you.

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A competent choice of name for a business project is one of the criteria for success. When choosing a name for a company, it is necessary to take into account the main purpose for which the enterprise is created. When creating a brand, it is necessary to take into account many different factors, putting a certain meaning into the name. In this article we propose to talk about how to come up with a name for a construction company.

When thinking about a name for a construction company, keep in mind that it can become the face of the company to new clients.

Are there rules for naming construction companies?

Every businessman uses different methods for choosing a name for his project. This can be an abbreviation consisting of the first and last name of the business owner or a phrase associated with the activities of the company. Some entrepreneurs say that the name they choose has no meaning. However, historical examples clearly demonstrate the importance of the chosen phrase as a name.

More and more naming agencies are appearing in European countries every year. These companies specialize in coming up with creative names for various products or services. In addition, such agencies are often ordered to develop a name for a company. When executing such orders, various advertising and marketing rules are taken into account.

A well-chosen name is much easier to “promote”; in some cases, a euphonious name is one of the company’s competitive advantages.

As a rule, the choice of a specific word for a company name is based on the results of marketing analysis. This analysis allows you to create a portrait of a potential client who will use the company’s services or products. Defining the target audience allows you to identify the interests and preferences of potential buyers. In addition, the level of solvency of possible clients is determined. If the company being created plans to cooperate with clients with high solvency, words such as “Elite”, “Luxurious” and “Unique” are used in the name itself. It is important to note that this choice of these words significantly reduces the size of the target audience.

Many naming experts do not recommend using names in the form of names. When choosing a name for a construction company, many entrepreneurs use their own name or the names of their children. This approach to naming can be seen as a lack of creativity or excessive narcissism. According to experts, the choice of name should be made taking into account consumer psychology. Each person can name one or more names that have a personal negative connotation. Such people will not use the services of a company whose name evokes negative associations.

One of the important rules for choosing a name for a project is its memorability. The chosen phrase should be “fixed” in the minds of ordinary people. This name allows you to easily develop a prestigious image. The phrase chosen should make the consumer aware of the nature of the company's offer. This result can only be achieved by competently influencing the subconscious. To do this, words are selected that evoke a number of positive associations. This name makes a person passing by an advertising sign pay attention to it.

Experts also recommend taking into account the field of activity of the enterprise when choosing a name. A name that does not correspond to the main activity may cause a lack of clients. A person faced with an incomprehensible name may simply refuse to cooperate and turn to competitors.

An effective name should inspire confidence and speak about the professionalism of the company

Features of competent naming

Naming is an art that is based on the competent choice of a name for a brand. This lesson is based on the rules of marketing, advertising and basic psychology techniques. Specialists working in this field know how to correctly name a company so that it is successful. Competent naming implies a mandatory indication of the company’s main activities. For example, a company specializing in the production of plastic doors and suspended ceilings can take the name “DiP”. This name meets all the basic naming rules.

Many entrepreneurs who want to attract public attention to their business make various mistakes when choosing a name. There are several hundred companies with strange names operating in Russia. This list includes the following organizations:

"Go away"- tourist agency.
LLC "Y"- children's store.
OOO "OOO"- a company specializing in the supply of crushed stone and sand.
LLC "Green-Eyed Taxi"- regional taxi fleet.
LLC "Everything will be cool"» is an engineering company engaged in the installation of industrial equipment.

Today, choosing a name using the Feng Shui method is quite popular among entrepreneurs. This technique involves choosing a name starting with a vowel. In such a name it is necessary to include the vector of future development. It should be understood that this approach to naming may be inappropriate when working in some areas. These areas include the legal profession, medicine and law.

How to choose an attractive name

A collective study of the problem associated with choosing a name for a business project allows us to obtain several original and promising name options. An entrepreneur faced with such a difficulty is recommended to conduct a series of surveys among his friends. Creating a unique base allows you to choose a name for your project. The names of construction companies must have a meaningful meaning. A name like “Maple” does not have the necessary load. In the case of construction, it is more appropriate to use the name “NadezhStroyService”. Such a name emphasizes both the main activity and the competitive advantages of the organization.

When organizing your own business, it is worth remembering that choosing the right business name is the first step to success

By owner name

Putting your own name in a project title has both positive and negative consequences. As noted above, such a name can demonstrate to others the narcissism of the business owner. On the other hand, using one’s own last name or first name indicates that the person bears full responsibility for the quality of the services provided.

This method cannot be used when several people are involved in creating a business. The only way out of this situation is to choose double names or surnames. An example of such an option is the name LLC Ivanov and Sidorov. As practice shows, this method is more often used by businessmen from European countries. Domestic entrepreneurs prefer to choose other options.

Introduction of foreign words

This method is recommended for those enterprises that plan to work with foreign counterparties or develop foreign markets. The selected phrase from a foreign language should reflect the reliability of the company. In this case, it is necessary to involve specialists from the field of marketing in choosing a name.

Many experts do not recommend using abbreviations for companies that plan to operate on a large scale. This recommendation is explained by the fact that abbreviations have no meaning. The name "ZSB" does not reflect the main activities of the company. Most potential clients and large customers will not try to decipher this abbreviation and will use the services of competitors.

Using abbreviations for better memorization

The use of abbreviations in the name of the organization is officially permitted. Most companies involved in the construction industry prefer to use the prefix “Stroy”. Examples of names of construction companies with the prefix “Stroy”:

"StroyBusiness";
"StroySila";
"TechnoStroy";
"StoyArt".

Using this technique allows you to create a name that will be remembered by many people. However, names created by this method rarely reveal the concept of the business itself. It is important to note that there is only one solution to this problem. An entrepreneur can register both an abbreviated and full name, which will be the transcript of the abbreviation.

There are different approaches to choosing a company name

Name by main business activity

Many entrepreneurs, who are faced with the difficulty of choosing a name for the first time, often ask the question about the reasons for the need to indicate the scope of activity. The need to comply with this rule is explained by the large number of different advertisements. In such abundance, brands with a gray name can easily get lost. Indicating the concept is a kind of anchor with the help of which the consumer’s attention is attracted. The prefix “build” allows clients to understand what services a particular company provides.

Examples of successful names

When considering the question of how to name a construction company, it is necessary to pay special attention to the rules for choosing a good name. The name for a construction company should evoke associations with such feelings as coziness and comfort. Some entrepreneurs manage to emphasize their advantages using their name. Examples of such brands are the companies StroyMaster and Nadezhny Dom. When choosing a specific phrase, it is very important to find out whether it is being used by competitors. You can create a unique name by combining several words. An example of such names is “GarantElite” and “StroyExpert”.

A competent approach to choosing a name for a project allows you to create an effective brand that does not need additional advertising. It is quite difficult to complete this task, since it is necessary to take into account many factors of a different nature. The chosen name should have a euphonious sound and evoke a positive association.

Are there any prohibited names for a construction company?

The current laws of the Russian Federation provide a number of restrictions on the choice of name for legal entities. These rules prohibit the use of obscene and rude language. In addition, phrases and language that discriminate against gender or national groups should be avoided. Current regulations prohibit the use of the words “Moscow”, “Russia”, “federal”, as well as their abbreviations or derivatives. This right is granted exclusively to government agencies.

In order to be able to use the name of a region or settlement, an entrepreneur must obtain permission from the regional authorities. However, many businessmen get around this ban by using a digital designation of the region. Using such a name allows you to reduce the cost of purchasing a license. It should also be noted that the established rules prohibit the use of phrases and combinations of words that sound similar to the name of well-known brands.

One way to quickly come up with a company name is to survey future employees.

Regulatory acts

Choosing a name for a company is a creative process that requires a creative approach. However, in addition to naming rules, it is necessary to take into account the rules of the law. Each company should adhere to the requirements set by the registration authority. Otherwise, the tax service has the right to refuse to register the business. Current rules prohibit the use of the Latin alphabet in the name of an organization. In addition, the name of the company must contain a reference to the organizational legal form.

In addition to letters and numbers, entrepreneurs are allowed to use basic punctuation symbols. The use of symbols such as "@" or "#" is strictly prohibited. Each entrepreneur is given the right to use a full and short name for his company. The only requirement of the control authorities is to indicate the selected names in the statutory documents.