Сoca cola is a carbonated soft drink produced by The Coca-Cola Company since May 8, 1886. This is 2006-2010. ($73.752 billion). The history of the Coca Cola company originates in Atlanta (USA). It was created by a former officer of the American Confederate Army, pharmacist John Stith Pemberton. The name of the legendary drink was invented by his accountant Frank Robinson, who depicted the Coca-Cola inscription in calligraphy and the logo still has this appearance.
It was like this: three parts coca leaves to one part tropical cola nuts. It was patented as a cure for nervous disorders. For the first time, it could be purchased from a vending machine at Jacob's, the largest city pharmacy in Atlanta. In addition, the creator of Coca-Cola claimed that it could cure impotence.
At first, only 9 people bought the new product per day. And in the first year of sales, I managed to earn only $50. And it took $70 to produce this drink, which means the business was unprofitable. But over time, Coca-Cola's popularity and profits increased. In 1888, John Stith Pemberton sold the rights to produce his drink. And already in 1892, businessman Asa Griggs Candler, who bought them for $2,300, founded The Coca-Cola Company, which is still afloat.
History of the Coca Cola Company
How Coca Cola developed
In 1902, with a turnover of 120 thousand, Coca-Cola managed to become the most popular drink in America. But in the late 1890s, society spoke out against cocaine, and in 1903, the New York Tribune published a scandalous article that Coca-Cola, which the bandits had drunk on, was to blame for attacks by blacks from the slums on white people. That is why further in production it was necessary to replace fresh coca leaves with “squeezed” ones, which do not contain cocaine.
Facts about the Coca Cola company
Over the years, the demand for Coca-Cola has grown at an incredible rate. Already 50 years after its first debut, this drink managed to become almost a national symbol of the United States.
It is worth noting that since 1894 Coca-Cola has been sold in bottles, and since 1955 in cans.
- 1915 - Designer Earl R. Dean (Terre Haute, Indiana) creates a new 6.5 oz bottle design. He borrowed its shape from the cocoa fruit, and to make it stand better, an extension was made at the bottom. In subsequent years, about six billion of these bottles were produced.
- 1916 – initiation of 153 lawsuits against plagiarized brands (“Candy Cola”, “Fig Cola”, “Cold Cola”, “Koca Nola”, “Cay-Ola”).
- 1955 – 10, 12, and 26 ounce bottles went on sale.
- 1982 – Diet Coke appeared.
- 1988 – Coca-Cola entered the USSR market.
A little later, under pressure from competitors who produced their drinks without sugar and caffeine, the Coca-Cola company had to diversify its range.
Appeared on store shelves
How is Coca Cola made?
- "New Coke"
- "Classic Coke"
- "Cherry Coke"
- "Caffeine-Free New Coke"
- "Caffeine-Free Tab"
- "Tab"
- "Caffeine-Free Diet Coke."
By the way, Coca-Cola’s main competitor to this day is another successful company, Pepsi-Cola.
2007 - Coca-Cola introduces its new 0.33 liter glass bottle. It has become wider by 0.1 mm and shorter by 13 mm. Its weight was only 210 grams, which is 20% less than its predecessor. Such changes have significantly reduced the use of glass in production.
Coca-Cola recipe
The exact formula of Coca-Cola's natural spices is unknown to ordinary consumers, as it is a trade secret. The original copy of the formula is kept in the main vault of SunTrust Bank in Atlanta. There is a myth that the formula only affects two executives, each of whom has access to only half of the formula. But these are all just rumors; in fact, the recipe is known not only to higher management, but also to people who were directly involved in preparing the drink.
In 2009, Turkish authorities and the St. Nicholas Foundation organized a trial due to the fact that food additives contain carmine dye, an extract from female insects. This caused a scandal, since certain religions (Judaism, Islam) prohibit eating insects. But a little later, information appeared on the official Coca-Cola website that refuted the inclusion of carmine in the drink.
Health effects of Coca Cola
The negative effects of Coca-Cola on the body have not been officially established. It is only not recommended for use in diseases of the gastrointestinal tract, acute and chronic gastritis, stomach and duodenal ulcers, diseases of the pancreas, disorders of the biliary tract and other pathological processes. Diabetes patients should avoid Coca-Cola, which contains sugar. In addition, an excess of orthophosphoric acid in the body, which Coca-Cola contains, sometimes causes calcium deficiency and urolithiasis.
How much does coca cola cost?
Today in Russia the price for one bottle of 0.33 volume fluctuates around 20 rubles.
I bet you didn't know
- 1. Coca-Cola perfectly removes rust, removes scale in the kettle, and plaque in the toilet.
- 2. If you put a Mentos dragee into a bottle of low-calorie Coca-Cola, it will explode in a fountain.
- 3. Coca-Cola is the longest-running sponsor of the Olympic Games (since 1928).
- 4. In 1931, commissioned by the Coca-Cola company, Swedish artist Haddon Sundblom painted Santa Claus not as a cheerful old elf, but as a cheerful old man with a thick, gray beard and rosy cheeks. Since then, this Santa has become a popular and beloved symbol of the Christmas and New Year holidays.
- 5. Coca-Cola pH is 2.8.
- — In 1989, Coca-Cola became the first foreign company to advertise its brand in Moscow (on Pushkinskaya Square).
- — Above the World of Coca-Cola pavilion in Atlanta there is a huge sign, which consists of 1,407 regular and 1,906 “linear” neon bulbs. Its height is 9 m, width – 8 and weight – 12.5 tons.
- — Back in 1904, the first outdoor billboard for Coca-Cola was painted. It still occupies its location in Cartersville, Georgia.
Video: Monsters, Inc. - Coca-Cola
The phrase Coca-Cola is heard by every inhabitant of the planet. Even if soda bearing this name is not included in the daily diet, almost everyone has heard of it and tried it at least once in their life. For more than 100 years of existence of the Coca-Cola brand, the popularity of the soft drink is increasing every year. Even stories and speculations that Cola is “corroding us from the inside” contain a narcotic substance - cocaine does not stop citizens from drinking the invigorating liquid, or the company from systematically moving forward. But at the very beginning of development, the manufacturer suffered losses; this circumstance did not stop far-sighted businessmen. Now the Coca-Cola Corporation has a truly expensive global brand, and the company's value exceeds $75 billion. What is the secret of the brand’s stunning success? To understand, you need to plunge into the history of the business.
How it all began
The drink originated in 1886 at the suggestion of pharmaceutical chemist John Stith Pemberton, who brewed it in the form of a syrup “for nerves.” The first taster was an accountant and part-time friend of the inventor Frank Robinson. The drink greatly impressed him, which prompted him to advise John to patent the recipe and enter into a sales contract with the largest pharmacy at that time, Jacobs’ Pharmacy. The composition was priced at only 5 cents for a standard 200 g bottle. Buyers were offered to purchase a “panacea for all nervous disorders,” the inventor assured that the syrup with the Coca-Cola inscription could relieve morphine drug addiction and also help cope with impotence.
The drink owes its name, and later its logo, to the same accountant Frank Robinson. It was he who recommended christening the syrup by the name of its ingredients (the composition included coca leaves and cola tree nuts). He, being the owner of calligraphic handwriting, wrote a note with Coca-Cola curls. This is where it all started. The recipe for the drink has undergone significant changes over the course of a century; the name and logo remain the same for many years. For many years, the company has kept the exact composition and method of preparing the drink in the strictest confidence, and also in every possible way protects the logo and corporate identity of the Coca-Cola brand from “attacks.”
History of the Coca-Cola logo
Founding of the Coca-Cola Company
For some time after its creation, the Coca-Cola drink was sold exclusively in pharmacies as a medicine and did not attract much attention. This happened until laziness prompted pharmacist Willie Venable to mix syrup with soda and get a truly magical “pop.” The discovery prompted the idea of creating an enterprise to produce soda. The introduction of Prohibition at the same time was an undoubted advantage for the development of the soft drink business.
John Pemberton found it difficult to organize his own business. The result was poor health, and the financial situation left much to be desired. The decision to sell most of the business turned out to be the only right one. John won 2 thousand dollars, but this did not improve his situation. Willie Venable, who made the wonderful discovery of “fizzy drink,” became a partner and owner of 2/3 of the beverage production enterprise. Things were going badly at the initial stage, business development was difficult, and the activity brought only losses.
2 years after founding the company producing invigorating Cola, John Pemberton died without achieving success in his business. The enterprising Irish emigrant Asa Candler bought the recipe for the drink from his widowed wife. A few years later, he registered The Coca-Cola Company, a trademark of the brand familiar to many. The authorized capital of the newly created company was 100 thousand dollars, development proceeded at a rapid pace. At the end of the year, the company's shareholders already received small dividends. From this moment on, the brand’s gradual ascent to the heights of Olympus begins.
Steps to success
The new owner turned out to be an excellent leader. Together with Frank Robinson, who stood at the origins, Asa Kendler will improve the recipe for the drink and take the first steps in advertising and product promotion. Many marketing moves (tasting, distribution of souvenirs) turned out to be turning points in doing business. Innovations used in product promotion gave impetus to the development of the brand, and also formed the basis of the art of sales, which is still used today.
Important! By the beginning of the 20th century, the Coca-Cola brand was recognized as the most famous brand producing soft drinks, and its cash turnover exceeded 120 thousand dollars. In 1906, the company's position was so strong that a decision was made to open production in Cuba and Panama. This event served as the basis for the emergence of the global promotion of the drink.
In 1915, the introduction of the unique “waisted” bottle brought Cola to a new level of development. The original container attracted much more attention and allowed the brand to gain mass interest. Now the Coca-Cola brand is recognized against similar products not only by its original logo, but also by its special packaging.
A new round of development
In 1919, Asa Kendler decides to sell the company, which was already successful at that time, for $25 million. The main owner becomes the banker Ernest Woodruff, with whose arrival the Coca-Cola brand begins its promotion to the world market. After 4 years, Robert Woodruff is already at the head, whose name is associated with 60 years of improvement of the drink, brand, and level of production.
The young, energetic manager is happy to introduce innovations. Packaging is being improved - a cardboard box of 6 cells, a tin can, and a plastic bottle appear. Active promotion and strengthening of the brand status continues. Since 1928, the Coca-Cola company has always been present at all Olympic Games and other large-scale sporting events as a sponsor. New brand products are being developed - Fanta, Sprite. These circumstances allow the brand to reliably gain a foothold among the masses, and the drinks to be tried by a large number of citizens, including foreign ones.
Since 1979, Roberto Gizueta took over the post of head of the corporation for 16 years. The manager is rightfully recognized as the most successful global leader. During his leadership, the value of the Coca-Cola company increased by $15 billion. The legendary manager was a master of creating formulas for success, and not having achieved the desired results in the shortest possible time, easily changing course. That is why the history of his leadership is marked by the development of the product line. The most striking example is Diet Coke, which suffered a collapse in consumer demand. A special merit of Roberto Gizueta is recognized that the brand’s drinks began to be sold in almost every country in the world.
Competitive fight
Throughout its development, the Coca-Cola company paid special attention to the struggle for the brand. The individual right to bear a sonorous name and use a recognizable logo was carefully defended. Numerous lawsuits sometimes reached the point of absurdity - the company demanded that competitors be prohibited from using curls in the spelling of the name or a color scheme that repeated the style of the famous brand.
The situation was especially tense on the battlefields with the main enemy - the Pepsi-Cola brand. From the moment the competitor emerged to this day, the battles have not stopped.
The next clash with PepsiCo in 1939 becomes the largest trial in the entire history of Coca-Cola's fierce battles for the brand. The event marked the beginning of the Cold War between the giants. Even with the documented reconciliation, companies continue to maintain leadership struggles.
Despite competitive battles throughout history, Coca-Cola has always held the palm. Even experts cannot say for sure what the secret of success is. Perhaps this is a well-chosen niche. The Coca-Cola brand has always supported traditions and family values, which has won over the vast majority of consumers. Far-sighted managers and a clearly planned marketing policy of the company helped to reach the top of the championship and develop confidently.
Coca-Cola in Russia
Photo: Pixabay The year 1979 was marked by the appearance of an invigorating drink in the vastness of the USSR. This is due to the conclusion of a contract on the eve of the Olympic Games. According to the agreement, the production of Cola was established at Soviet factories, vending machines were brought from Germany, but the famous figured bottle did not reach Russian consumers at that time.
The next stage of the introduction of Coke into the Russian masses is associated with the general democratization of the perestroika period. The year 1989 was marked not only by the appearance of the drink on sale, but also by the placement of foreign advertising on Pushkinskaya Square in Moscow. A luminous sign with the name of the brand stood proudly in the very center of the capital.
Since 1991, a representative office of the corporation has appeared in Russia. Gradually, new territory is being developed, factories are being built, and familiar work patterns are being introduced. Only since 2001 has the Coca-Cola company completely switched to a proven operating system.
Since 2005, the company begins active work to “capture” the territory. The largest producers of juices, water, and kvass are acquired. Investments in the Russian economy are equivalent to $4 billion. In the near future it is planned to increase this figure by $1.4 billion.
Company development today
The company is growing and developing every year. The manufacturer's arsenal includes more than 200 items: carbonated drinks, juices, iced teas, energy mixtures. The brand's products are sold in more than 200 countries around the world and are the most popular. Daily sales exceed 1 billion units. The Coca-Cola brand is recognized as one of the most expensive in the world; the corporation's net profit exceeds $8 billion. The giant has wide prospects for further development, which he does not think of stopping at.
The company is growing, developing, and never ceases to amaze with its uniqueness, social orientation, and scale of activity. Drinks under the Coca Cola brand are familiar to 95% of the world's population and this is far from the limit.
Useful videos
The Unwritten History of Corporations.
Megafactories of the Coca-Cola company.
Coca-Cola is one of the most popular non-alcoholic drinks around the world. This brand has been recognized as the best and most expensive for many years, from 2005 to 2015.
The history of the creation and development of Coca-Cola dates back to 1886. The founder of the drink is considered to be American pharmacist John Pemberton. However, there is information that the original recipe for making Coca-Cola was invented by an ordinary farmer who sold it to John for $250. The name of the product was invented by Pemberton's accountant, who was fluent in calligraphy. The logo that we are used to seeing was written by the hands of that same accountant, becoming the calling card of Coca-Cola, and remains so to this day.
The drink received this name due to the ingredients that were part of it. The first Coca-Cola was made from coca leaves, as well as from the nuts of the tropical cola plant. An interesting fact is that the drink was initially positioned as a medicine for the treatment of nervous disorders.
At first, Coca-Cola did not gain much popularity among consumers, and the first year of its production brought more losses than profits. Two years later, the rights to produce the drink were sold to an American businessman, who became the founder of The Coca-Cola Company, known to many. In 1892, a large number of factories and enterprises began to appear, selling the drink through special machines. A couple of years later, Coca-Cola began to be sold in glass bottles, and by 1902 it received the status of the most popular drink in the United States. Today, Coca-Cola is produced in cans, as well as glass and plastic bottles. The volume of the drink can vary from 0.33 or 0.5 to one and two liters.
Many buyers are interested in the question: “What is Coca-Cola made from?” The exact composition of the ingredients is a trade secret, but the main ingredients used to make this delicious carbonated drink are known. These include:
- caffeine;
- sugar;
- water saturated with carbon dioxide;
- natural flavoring agents;
- natural dyes;
- orthophosphoric acid.
Coca-Cola producers have kept the secret of its preparation a secret for many years. At the same time, the company has filed lawsuits more than once for competitors’ attempts to repeat the unique recipe and release similar drinks.
Despite the fact that Coca-Cola is the most popular drink in European countries, its fame has reached Russia, where in 1980 the product became the official drink of the Moscow Olympic Games.
The cost of Coca-Cola these days is quite low. Everyone can afford to enjoy a delicious fizzy drink. There are also special machines where you can buy one glass of cola to quench your thirst.
Assortment and types
The Coca-Cola range is impressive in its diversity. There are many types and flavors of this drink, which many of you have not even heard of. Most of them are sold exclusively in the territory in which they are produced. The largest variety of Coca-Cola can be found in Japan and Korea, since the residents of these countries are the most crazy fans of the drink. The range of Asian cola includes a huge number of flavors, the most popular of which are the following:
- green tea;
- mint;
- orange;
- lime.
In France, Irish coffee-flavored cola is very popular, in Holland they prefer a banana-flavored drink, and in New Zealand they prefer berry-flavored cola. As for the USA and Russia, in these countries the range of Coca-Cola, although quite large, is the most popular are the following types:
- strawberry;
- vanilla;
- original (with original taste);
- zero (low-calorie);
- cherry;
- lemon.
At the same time, the color of the drink does not change depending on the taste. Every year the range of colas expands, new flavors appear, the design of the bottle or label changes, but the manufacturing technology of Coca-Cola remains the same.
It is also impossible not to mention that people liked the taste and aroma of Coca-Cola so much that this flavor is used to make candies, lip balms and lipsticks, e-cigarette liquid, as well as many other edible and inedible products.
Application of Coca-Cola
The use of Coca-Cola in everyday life and in the food industry is so diverse that some housewives purchase the drink not at all to quench their thirst, but for other purposes, which we will discuss in our article.
Surely you haven’t even thought that cola can be used not only as a tasty drink or a flavorful addition to cocktails. We offer you ten interesting ways to use this product that you never thought of!
- Thanks to its composition, which contains phosphoric acid, Coca-Cola successfully helps clean rusty and oxidized surfaces. The drink is also used to clean precious jewelry. To do this, it will be enough to put cola in a glass and put the decoration in there for a day. As for rusty surfaces, they need to be poured with the drink and allowed to brew for about two hours, then rubbed with a hard sponge.
- With Coca-Cola you can easily descale a kettle, and also clean the pot or frying pan from carbon deposits. To do this, pour the drink into a container and let it brew for several hours, then boil the cola and wash the dishes in the usual way.
- If you need clean the tap from plaque, you should moisten a clean rag with freshly opened cola and wrap it around the contaminated object. In the same way, you can get rid of plaque in the toilet by pouring cola into it and after a few hours, wiping off the dirt with a regular brush.
- This soda can also be used to cleanse dirty glass surfaces, including windows and mirrors. However, it should be remembered that surfaces may be sticky after cleaning with cola. For this reason, they will need to be rinsed with clean water and wiped dry.
- Coca-Cola will be useful for gardeners because it can help process the crop, which requires protection from slugs and the Colorado potato beetle. The main advantage of this method is that cola can be sprayed on plants that have already begun to bear fruit, which cannot be done when treated with chemicals.
- Among other things, Coca-Cola will help speed up the compost maturation process, if you pour it on organic waste. They will begin to decompose faster, and in addition, the product will attract earthworms, which will also speed up the decomposition process.
- Many people know that Coca-Cola was originally considered as medicine. Since then, the recipe for its preparation has undergone many changes. Now Coca-Cola contains a large number of unnatural products, however, according to reviews, the drink helps get rid of indigestion.
- When going on a hike in nature, do not forget to take a bottle of cola with you, as it will help get rid of itching after a mosquito bite, bees or other insects.
- if you chewing gum in my hair, do not rush to cut off a clump of hair. Simply soak the gum in Coca-Cola, let it sit for 10 minutes to soften, and then remove the gum from your hair.
- Coca-Cola can also benefit your hair if: the air conditioner has run out, but I don’t have vinegar and lemon on hand. After shampooing, rinse your hair with cola and then rinse with clean, warm water.
When it comes to cooking, Coca-Cola is most often used in this industry as a flavoring additive for cocktails, desserts and baked goods. It is also added to the filling of cakes or pastries. This method of using the drink is especially popular in the USA.
Benefits and harms
There are legends about the benefits and harms of Coca-Cola. The opinions of doctors and scientists regarding this drink are quite ambiguous, since its composition and ingredients have not been fully studied. Based on known facts, we can draw a conclusion about the benefits and harms of this product for humans. We suggest using a simple but informative table of the strengths and weaknesses of Coca-Cola.
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The benefits of this sweet carbonated water are rather doubtful, but they still exist. The beneficial qualities of Coca-Cola include the following:
This is where the benefits of Coca-Cola for the body end. Its beneficial properties include the fact that the drink is actively used in everyday life to clean heavily soiled surfaces. |
The harm of Coca-Cola is much more significant than the benefits brought by this drink. The negative qualities of the product include the following::
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After studying the information about the beneficial and harmful properties of Coca-Cola, you can decide for yourself whether it is worth drinking this drink. It is highly not recommended to give it to small children, as the load on the liver may be too great. In addition, when purchasing a drink, pay attention to the expiration date, after which you cannot drink cola. Also, do not forget that Coca-Cola is very high in calories, which is why it is not recommended to drink carbonated water for people who are on a diet.
Coca-Cola and Pepsi - what's the difference?
Coca-Cola and Pepsi are similar in appearance and taste, but there are differences between them. Firstly, the drinks appeared at different times, ten years apart. Secondly, the composition of the products also varied significantly. Coke contained coca leaves as well as kola nuts, and Pepsi contained a substance called pepsin, which is where the drink got its name.
Both products were initially marketed as medicines, but their composition has changed over time. Today, Coca-Cola and Pepsi are fundamental competitors in the sparkling water market.
Despite the large number of similarities, Coke and Pepsi can be distinguished even by taste. Pepsi has a sweeter and more subtle taste, while Coca-Cola has a spicier and less intense taste. As for color and aroma, the drinks have virtually no differences.
Answering the question of which is better: Coca-Cola or Pepsi, I would like to note that each person has his own taste. That is why only you can determine for yourself which drink you like best.
Everyone knows about this brand. He's pushed to the limit. Kids and many adults are crazy about this product. Coca-Cola became a kind of sip of happiness for them. This black water is sold in more than 200 countries around the world. Unfortunately, many people don’t even care what Coca-Cola is made from. But in vain. Although this drink is non-alcoholic, it is far from harmless. There is about harmful foods.
Back in 1886, a simple American pharmacist from Atlanta first prepared a drink from the leaves of the coca bush and the nuts of an evergreen tropical plant - cola. The pharmacist's name was John Pemberton. The name "Coca-Cola" was invented by his accountant.
The drink was diluted with water and offered to pharmacy visitors. But it was not particularly popular until a hangover guy came into the pharmacy and said that it would be nice to add gas to the drink. Since then it has become carbonated.
Some people believe this story, others don't. It was a long time ago and who knows how it really was. One thing is certain. People at the end of the 19th century clearly liked Coca-Cola. Otherwise she would not have received such popularity.
Today, the recipe for Coca-Cola is kept strictly secret. Of course! Competitors have been trying to get it for a long time. Only a select few know about it—the executives of The Coca-Cola Company.
And no one is going to divulge this secret recipe. But they do not hide what this drink is made from. After all, the consumer must know what he is drinking.
What is Coca-Cola made from today?
The composition of the black drink has a long list of ingredients, many of which have names that could break your tongue.
In 2011, an American radio show made a statement that a list of the ingredients included in the recipe for making Coca-Cola had been obtained. And this is what they managed to dig up.
Composition of Coca-Cola
- Leaves of the coca bush, or rather, their liquid extract. This bush is also called coca. Cocaine is made from it for medical purposes. Well, you and I know about another illegal use of this powder.
- Lemon acid. On an industrial scale, it is produced by the biosynthesis of sugar by isolated pure bacteria of a mold called Aspergillus niger.
- Caffeine is a well-known psychostimulant, which is white crystals with a bitter taste. It is added not only to Coca-Cola, but also to many other soft drinks.
- Purified water. What’s interesting is that there’s very little of it there. My friends and I once conducted an experiment by passing Coca-Cola through a water filter. The water there is like a cat crying. Honestly.
- Juice from lemon's relative, lime.
- Vanilla is a spice that is extracted from the fruits of some plants of the family Vanilla.
- Caramel is a confectionery product made by heating sugar or boiling a solution of sugar and molasses.
- Carbon dioxide (CO2).
- Orthophosphoric acid (E338).
- Cyclamic acid, as well as its sodium, potassium and calcium salts (E952). This is a sweetener chemical. Scientists have proven that this can cause bladder cancer in rats. For this reason, in 1969, cyclamates began to be banned in many countries. But 10 years later, WHO declared it harmless. So they just took it and admitted it...
- Sodium benzoate (E211) is a bactericidal and antifungal agent.
- Acesulfame potassium (E950) is a chemical sweetener.
- Aspartame (E951) is a chemical sweetener for diabetics.
- Carmine is a natural dye that is prepared from female cochineal insects. This ingredient was kept secret for a long time until The Coca-Cola Company was sued in Turkey. This was done by representatives of the St. Nicholas Foundation. Their dissatisfaction was expressed in the fact that the manufacturer did not indicate the exact composition on the label.
- Merchandise X7 is the company's super-secret ingredient, the composition of which has also been declassified. At least that’s what the “detectives” who declassified him say.
Composition of Merchandise X7
- Ethanol.
- Lemon oil is obtained from the fruit and peel of lemons.
- Nutmeg oil
- Orange oil obtained from the fruit and peel of the orange.
- Coriander is a spice that culinary specialists also call cilantro.
- Essential oil obtained from the flowers of the orange tree.
- Cinnamon oil is obtained from the evergreen tree, cinnamon.
This is what Coca-Cola is made of, guys. As you can see, it is prepared from both natural products and chemicals. I haven’t drunk Coca-Cola for a very long time and I probably never will.
There are brands that have captured the attention of the public for many decades, which are equally known to several generations and people from different social classes. So, mothers, fathers and children, millionaires and beggars, politicians and ordinary office workers know about the legendary drink Coca-Cola. The history of Coca-Cola stretches back over 130 years. This brand, according to marketers, is known to more than 94% of the world's population, and the symbol of the most popular soft drink has become a symbol of all of America. So where did it all start?
Making a drink
The history of the creation of the Coca-Cola company began back in 1886. John Stith Pemberton, an Atlanta resident, was a retired amateur chemist and owner of a small pharmaceutical company when he came up with a sweet syrup formulation to treat nervous disorders. Pemberton believed that in addition to its effect on the nervous system, his medicine could also relieve problems with potency and addiction to morphine (to which the inventor himself was somewhat addicted).
The resulting drink was very sweet and thick, and was based on coca leaves (the cocaine used in the drink then seemed like a wholesome ingredient that could not harm human health) and tropical cola tree nuts in a 3:1 ratio. The name of the drink - Coca-Cola - was invented by Pemberton's accountant and written by him in beautiful calligraphic letters, which have remained unchanged to this day.
John's friend advised him to take his invention to the largest local pharmacy, where the syrup began to be sold to customers in a special machine. One glass cost five cents, but the drink did not gain much popularity. At first, only 9 cups of syrup were sold per day, and this continued throughout the year. Pemberton's total revenue for this period was only 50 USD, while the production requested 70 USD.
However, over time, the drink began to gain the attention of consumers, and here the success story of Coca-Cola began. By the end of 1886, the drink became carbonated, and the history of Coca-Cola in its “carbonated” form is very interesting. Once a visitor to the pharmacy who came in with a hangover asked for a glass of Cola, but the pharmacist was too lazy to go to the other end of the room for water, and he suggested diluting the medicinal syrup with soda. The visitor really liked the taste of the resulting drink, and soon this recipe spread to all pharmacies in Atlanta.
The real shift occurred with the introduction of Prohibition. The inventor of the recipe was then forced to sell the formula and equipment, and most of his company was sold to the seller who first mixed Coca-Cola with soda. Pemberton himself received $2,000 for his invention. Probably, this money was not enough for a prosperous life, and the inventor of the world-famous drink later died in poverty. The tombstone on his grave appeared only seventy years later. 
Rapid revolutions
Further, the history of the Coca-Cola brand became closely interconnected with the name of the impoverished newcomer Az Candler, who settled in Atlanta and, based on a recipe purchased from Pemberton’s wife, launched the production of Coca-Cola. So, in 1893, a company with an officially registered trademark arose. In 1894, the first bottled Cola was sold, sold in a rectangular transparent container. The first factory for the production of drink bottles appeared in the last year of the 19th century.
The formula of the drink was constantly improved, and over time, cocaine, which was harmful to health, was removed from coca leaves. Also, the head of the company used many, at that time completely new, marketing moves. For example, Candler sent a certain amount of free Coca-Cola to pharmacies in exchange for the addresses of their regular customers, in order to then send them coupons for one free glass of Cola. In addition, in addition to the drink, souvenirs with the trademark were also sold, which increased brand recognition among the population.
This bore fruit, and the enterprise began to increase its scale. In 1916, the production of Cola was launched in original bottles, the format and design of which we can recognize among many others. The designer, Benjamin Thomas, wanted to create the most memorable shape and appearance so that Coca-Cola products could be recognized, according to Thomas, even in the dark. The idea of creating just such original bottles - with an extension towards the bottom - was borrowed from fashionistas of that time who wore skirts with an interception below the waist. This became another key to the universal recognition of the Coca-Cola brand, the success story of which developed at a rapid pace.
Coca-Cola advertising campaigns become especially successful when the brand becomes associated with Santa Class. In this regard, many even think that it was the company that came up with the favorite New Year's character, and they explain this by the fact that Santa is always dressed in red and white clothes and always has a treasured bottle of Cola with him.
History of Coca-Cola: interesting facts
Coca-Cola in modern times
The history of the Coca-Cola brand is a story of enormous success: today the corporation owns eleven large companies around the world and a couple of dozen individual bottlers. For example, in the Asian region, Coca-Cola Amatil Ltd. delights customers with its products, and in America, Coca-Cola Enterprises Inc.
Many people mistakenly think that the history of the Coca-Cola company is connected only with the release of Cola, but in fact, thousands of bottles with a variety of drinks pass through the conveyors of this business giant every day. More than 2/3 of global sales volume belongs to three “flagships”:
- Coca-Cola;
- Fanta;
- Sprite.
The Cola advertising campaign deserves special attention: an entire department of marketers works tirelessly to keep the attention of its multimillion-dollar audience. Just look at the recent marketing ploy with different names on Cola bottles, thanks to which every user wants to find their exact name on their favorite drink. Surely many of us have also seen colorful advertisements for the New Year holidays, which say that it is impossible to celebrate the New Year without Coca-Cola.
The legendary drink, which has become no less popular than in the last century, is today one of the most recognizable brands in the world. The red and white Cola trademark is difficult to confuse with anything else. A sponsor of many sporting competitions and an integral part of the Christmas holidays, the drink still delights us with its unforgettable taste and offers options even for those who care about their health and figure. The history of the Coca-Cola company is a history of absolute primacy in the field of soft drinks.
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