Description of a business idea for a beauty salon. Ready-made business plan for a beauty salon

Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Long hair is most annoying to men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of the financial health of the global economy.

Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will learn which registration form you will need to choose for the salon, which services are worth providing and which are not. We will present the most common financial plan for the purchase of equipment, indicate the criteria for choosing a suitable premises, and consider the profitability of a beauty salon and payback.

Relevance of a beauty salon business idea

Now we can confidently say that the salon business has firmly established itself in the services market. Everywhere you look there are salons! Moreover, sometimes you can even see several beauty salons located side by side with each other. Are their owners really so confident in themselves that they are absolutely not afraid of competition?

It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If a salon has good advertising, experienced professionals and a full range of services, then it will always bring good profits (even at the initial stage).

But salon is different from salon. Nowadays even the most ordinary hairdressing salons call themselves “salons”, although, of course, the level is not the same. Therefore, you should not deceive customers with a proud sign.

If you are thinking about opening such an establishment, then first ask yourself a question. Who is the salon open for? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services are provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then there is no need for a salon. We call the business the old fashioned way “hair salon”, otherwise it will scare away your potential clients. You can also divide salons into other categories, for example, animal salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.

Salon registration

Once the direction of the salon has been chosen, it’s time to think about registration. The best thing . in this case it will be 93.02.

To register a salon, the following documents are required.

• Business plan.
• Lease contract.
• Conclusions from the fire and sanitary services.
• Permission to carry out activities.
• Agreement for the removal of waste materials (in this case, hair).
• Maintenance agreement with the Housing Office.
• Certificate of conformity.
• Medical records for all employees.

Depending on the region, the package of documents may be supplemented.

Please note that you need to remember that some areas of the beauty salon activity must be licensed. Get a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve violation of the skin.

How to open a beauty salon from scratch?

Premises for a beauty salon

First you need to think about where to carry out this activity. That is, what kind of room will be needed for this. It can be of any size, but most likely you will not own it. There are two ways: either rent the premises or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate nowadays costs a lot of money. Therefore, most will have to be content with renting space for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.

The main thing when choosing a room is to ensure that there are all the necessary conditions for work. The salon will definitely need a utility room, a bathroom, and sinks. If the plumbing is not installed, be sure to agree with the landlord about installing it.

Purchase of equipment and furniture

To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (sample list):

• mirrors,
• tables for hairdressers,
• manicure table,
• reception desk,
• barber chairs,
• cabinets and bedside tables.

Recruitment

For a salon that is opening, the selection of employees is very important, because the entire business may depend on it. All tests of the skill of "recruits" must be carried out only by a qualified specialist in this field. Under no circumstances should you draw any conclusions during an oral interview. Note that it is better to immediately combine an oral interview with practice. During interviews with foremen, it is necessary to evaluate not only their level and work experience, but also their behavior and sociability.

Calculating employee wages is also a simple matter. Usually the master receives percentage of work done. If an employee is just beginning to gain experience in this field (trainee), then he is given a fixed salary.

You can search for employees in different ways: through advertisements, employment exchanges, in educational institutions, through friends and the Internet.

Description of the activities of the beauty salon

A novice businessman should know that in a newly opened salon there is no need to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you immediately dump the entire arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

In addition, when choosing a set of services, you need to rely on the category of clients that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.

We offer a small list of beauty salon services:

• SPA treatments,
• mesotherapy,
• figure correction programs,
• cleansing the face and nose,
• manicure and pedicure,
• thalassotherapy,
• solarium,
• massage, etc.

If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, doing afro braiding, piercing, curling and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.

Financial plan: how much does it cost to open a beauty salon?

The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon opened from scratch, you will need about 400,000 rubles. This is a more realistic cost of such pleasure.

The sources of profit in this case are all employees. It is best if they receive their salary as a percentage of their work. Then they will not be included in the initial costs of opening a salon. After all, if there are no clients at the initial stage, then a fixed fee for labor may become an unplanned expense item.

It’s more difficult with sources of expenses, because there will be much more of them. These are expenses for renting premises, salaries, utilities, garbage removal, consumables, telephone communications, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when making calculations, because then you won’t have to expect unforeseen troubles.

Approximate calculations

• from 1 hairdresser - 40,000 rubles. per month (this is minus the master’s salary);
• from 1 manicurist - 30,000 rubles. per month;
• if we have two hairdressers and a manicurist, then the total profit for the month will be 110,000 rubles.

• rent - 20,000 rubles;
• utility bills - 5,000 rubles;
• garbage removal - 3,000 rubles;
• purchase of consumables - 10,000 rubles;
• alarm (security) - 15,000 rubles;
• telephone conversations - 3,000 rubles;
• advertising - 5,000 rubles.

Total: expenses amount to 61,000 rubles.

110,000 - 61,000 = 49,000 rubles. net profit from one salon per month.

Business selling dresses for brides and other wedding services:

Beauty salon payback

To decide whether it is profitable to open a beauty salon, you need to make average calculations of the salon’s profit. Of course, income may vary over different periods of time. For example, on holidays there is more profit, but during the holiday period it may be completely zero.

Experts recommend this formula for calculating profits. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee’s salary from this and get a profit from this category of craftsmen for the month. In order to obtain net income, it is necessary to subtract the costs of rent, materials, etc. from the resulting amount.

As a rule, the average salon pays off in one to two years; in rare cases, the payback period may be shorter.

If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay for itself in 10 months. Why 10 months and not 8 months? It's simple. We take into account how much more money we will have to spend on initial expenses in the form of renovation of the premises, and also subtract from the net income a certain amount that we will spend on ourselves every month.

Beauty salon advertising

Advertising of salons should be highlighted as a separate item, because this is usually where all novice salon owners stumble. Just a sign is not enough here. After all, modern salons are so diverse in their services that just by the sign “Beauty Salon” it is completely unclear whether they are offering a service that we have been looking for for a long time, or whether they are just doing a haircut here.

Outdoor advertising

These could be billboards. But a shield is an expensive proposition, especially for large cities. Therefore, in our advertising the main thing will not be its size, but information. Outdoor advertising must attract attention with its unusualness - it does not need to be done like everyone else.

Advertising in periodicals

Advertising in newspapers and magazines still bears fruit; one should not treat it with disdain. But you shouldn’t advertise there for business class. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.

TV and radio advertising

Internet advertising

A very popular method now. You can advertise your salon everywhere: on forums, in groups, on social media. networks. However, it will be most effective if you make your own website or start a blog.

Active advertising

Active advertising is now called advertising that specifically encourages visitors to visit you. This could be flyers that you hand out on the street, or even a person with a bullhorn shouting information about promotions. A very good way. But it is not recommended to hire a special person for this.

In addition, the salon owner himself should not be involved in active advertising. An owner running down the street with leaflets (even at the opening stage) will give his business a bad reputation. It is best to send masters one by one to advertise the salon, especially those who currently have no clients.

♦ Starting investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%

A presentable appearance is important to many people. They are ready to invest money in special procedures, cosmetics, and visits to specialists in order to maintain their beauty.

As you know, demand creates supply. Therefore, opening a company in the beauty industry has great potential and profitability.

As in any other serious undertaking, the first step to success is to make beauty salon business plan.

Why is it worth opening a beauty salon?

1. Such a business can be developed into a whole network of salons in the future.
   In this case, the name will start working for you, and new investors for the business may appear.
2. To get started, a minimum staff and a set of equipment will be enough.
3. It is not necessary to rent a large space for a beauty salon.
   If there is enough space for 2-3 craftsmen (7 sq.m. per workplace), this is quite enough to start the full functioning of the company.
4. Business demonstrates high rates of development.
   After all, even in times of crisis, people try to allocate money for personal care.
5. The initial investment is relatively small.
   At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.

Beauty salon business plan: planning

Project Summary

A beauty salon business plan begins with a summary of the future enterprise.

This is the shortest section of the plan, but no less important.

The introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

At this point, the entrepreneur describes in more detail the goals he has set for himself and by what methods he plans to achieve what he wants.

The first include:

• making a profit from organizing a beauty salon;
• development of a step-by-step development strategy;
• analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.

Business plan information about the company

This section of the business plan contains information about the name of the enterprise, its location, and work schedule.

The location of the salon is most advantageous on a street with heavy traffic of pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The company may be located inside a shopping center or office building. But in this case, special attention is paid to outdoor advertising, noticeable signage and clear signs for visitors.

Beauty salon marketing plan

In the “Marketing” section of the business plan, the project’s place in the service market is determined, strengths and the presence of competitors are assessed.

The finished document should include an analysis and description of the following factors:

1. Trends in the development of the beauty and services sector in the current conditions.
2. Analysis of how its location will affect the success of the salon.
3. Information about the client base: age, gender, income level, etc.
4. Analysis of the advertising campaign that will be undertaken when opening the salon and its promotion.
5. Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates a high level of profitability.

With a competent approach to locating a company, as well as its promotion, there is every opportunity to receive a constant, stable flow of clients.

Target audience of the project

The largest part of beauty salon clients in the current business plan is represented by women 25-34 years old. However, in recent years the segment represented by teenagers 14-18 years old has also been growing.

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.

The average income level of the target audience depends entirely on the type of salon. It is obvious that VIP-class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, visitors to economy class firms typically have an income of 20-30 thousand rubles. per person.

Advertising campaign for the salon

However, there are several options for an inexpensive but effective advertising campaign for your current business plan:

• Adding to maps.
  Many clients search for a salon based on the request “haircut of the Kitay-Gorod metro.”
  To get into the search results, you usually don’t even have to pay extra. So be sure to check out these geographic directories!
• Gift certificates.
  You can’t even imagine how often people give each other pre-paid beauty salon services.
  This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new clients to you.
• Advertising on forums.
  The female part of the Internet space spends quite a lot of time on forums. And he trusts the recommendations received there.
  If your services are recommended in one of the popular communities, expect a flow of new clients.
  The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only ensure a damaged reputation for yourself.
• Social media.
  In the modern world, the development of a company without a presence on social networks is almost impossible.
  To begin with, you should create accounts on VKontakte and Facebook. Other networks increase brand awareness, but rarely have a significant impact on sales.

Project services

To determine the list of necessary equipment, consumables and employees, you need to establish in your business plan a list of services that will be provided in the beauty salon.

1. Hair care: men's and women's haircuts, hair styling, creating wedding and evening hairstyles, hair care using special products and procedures.
2. Nail care: a whole range of activities dedicated to pedicure and manicure.
3. Cosmetologist services.
4. Skin care: procedures using special cosmetics, massage. If you expand the list of services, you can include a solarium here.

Salon staff

Organizing a beauty salon requires the following employees:

• Administrator.
  Responsibilities include: accepting orders, purchasing inventory, managing finances, coordinating the work of other team members.
• Hairdresser.
  Since women’s haircuts are statistically more popular, it is necessary to hire two generalists for the women’s room and one for the men’s.
• Masseur.
• Nail care specialist.
  At the initial stage, one person is enough.
  Subsequently, the staff may expand.
• A cosmetologist who also performs the duties of a makeup artist.

The staff at the opening of the salon will be seven people, with the exception of the manager.
Job responsibilities under the Labor Code, shift schedule, salary - all this data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman

Project implementation schedule

With the help of a plan for implementing the project, scheduled by month, business initiators can control the process of opening a salon on time.

For each stage, a responsible person is assigned and a description of the necessary actions is given.

1. The future owner of the salon registers as an entrepreneur, formalizes a state of emergency, and orders a seal.
   The necessary work permits are also issued.
   The last point may take several months. For example, to obtain fire safety papers, the salon premises must already be renovated and brought into compliance with standards.
2. We are looking for premises for a beauty salon.
   This process can also take a long time, because the lion's share of success depends on the future location.
   Therefore, there is no need to rush.

1. Equipment for the work of the craftsmen, a recreation area (TV, coffee machine) and an administrator's station (computer, printer, telephone, modem) are ordered.
   It is necessary to indicate who will deliver the products and in what time frame.
2. The found premises are being repaired by an invited team of specialists.
   You can decorate the interior yourself if the budget is limited and it is not yet possible to invite a designer.
3. The search for employees for the beauty salon begins.
4. An advertising campaign is launched that will continue as long as the salon exists, and a budget will be allocated for this.
   Until the break-even level is reached, financing should be especially active.

1. The purchased equipment is installed and connected.
   The finishing touches are being made to the interior design.
2. If necessary, personnel are instructed (fire safety, first aid) and trained in additional skills.
3. The beauty salon is ready to open.

Costs of opening a beauty salon

To calculate indicators for such an important section as “ Beauty salon business plan: Finance” uses indicators of similar organizations and data on the cost of the most common services.

№	Name	Price, rub.)
1.	Documentation	10 000
2.	Decoration of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	TV	-
	Hanger	-
3.	Hairdressers' hall: women's and men's	365 000
4.	Manicurist place	100 000
5.	Place for a massage therapist	125 000
6.	Place for a cosmetologist	425 000

In total, opening costs will be at least 1,225,000 rubles.

P.S. This does not include expenses for the premises, which are included in the “Monthly expenses: rent” section. If you buy a premises, the costs will be much higher.

Beauty salon business plan: financial section

Monthly expenses

Every month the owner will spend at least 218,000 rubles to maintain the operation of the salon and its development.

Based on the amounts given in the business plan, you can calculate the expected profit and payback rate of the project.

What to consider when opening a beauty salon -

watch in this video!

Revenue and payback of a beauty salon

To enter into business plan for beauty salons In the section describing the payback of the project, it is important to indicate the estimated monthly income.

This business is seasonal in nature.

The peak of clients occurs at the end of spring, when clients want to renew themselves, meet the warm weather beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and lower incomes. The next peak occurs in the pre-New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.

With an average service cost of 300 rubles and the presence of three hairdressers on staff, the income from haircuts and styling for a month will be:

3*10*600 = 18,000 rubles per day, 18,000*30 = 540,000 rubles.

Using the same scheme, income from the work of a nail care specialist, cosmetologist and massage therapist is calculated.

A manicure and pedicure specialist brings in about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.

The total income for the month according to the business plan will be: 798,000 rubles.

Monthly expenses are deducted from this amount. Taking these figures into account, you can calculate the payback period of the project. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step from which an entrepreneur’s path to success begins is. This document does not just allow you to get an investment or a bank loan. First of all, it helps the project initiator to outline a plan for the development of the enterprise.

A business plan should not just be drawn up and put on a distant shelf. You need to constantly return to it to control: is your beauty salon developing in the right direction?

If you invest time and effort into the process, success will not be long in coming!

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In this material:

Opening a beauty salon is one of the most popular ideas that come to the minds of aspiring businesswomen. And this is not surprising. What could be more attractive for a woman than working in the beauty industry!

But is it so easy to develop your business in this area? After all, the main thing for business is stability and obtaining economic benefits.

Business Description

Goals

The activities of any beauty studio are aimed at providing cosmetic and hairdressing services. At the same time, the level of beauty centers varies - from economy to premium class. Therefore, it is very important to determine the format of your own enterprise when drawing up a ready-made business plan.

All salons are divided into three categories:

1. Basic level offering standard inexpensive hairdressing services, eyebrow shaping, and classic manicure.
2. Average level. More highly qualified craftsmen already work here, offering a large range of modern care services. Such a beauty salon can offer simple cosmetic procedures and a solarium.
3. Luxury class. The most prestigious institutions working in this field, with a high level of specialists and, accordingly, the most expensive services in the city. Luxury salons offer services taking into account the latest fashion trends and techniques for transforming your appearance.

Types of services

Most successful beauty salons grew out of small hairdressing salons or quick service manicure outlets, which gradually expanded their field of activity.

Today, the mandatory list of a full-fledged mid-level beauty center should include the following types of work:

1. Cosmetic procedures. These include massage, skin cleansing, care and correction procedures for the face and neck.
2. Hairdressing services. Hair care, including cutting, styling, coloring.
3. Eyebrow modeling.
4. Manicure. These are, first of all, manicures and pedicures, as well as hand skin care procedures.

But the beauty industry does not stand still, so beauty salons are trying to offer additional procedures in addition to basic ones. These include:

• services of a stylist and makeup artist;
• solarium;
• therapeutic or relaxing massage;
• tattoo;
• piercing;
• epilation.

To stand out from numerous competitors, you can offer exotic types of massage:

• Chinese;
• Thai;
• Vietnamese.

Anti-cellulite massages, scrubs, wraps and other figure correction procedures are very popular among visitors to beauty salons, especially in the spring, before a planned vacation.

Don’t forget about little visitors to beauty centers, offering services for kids in special children’s hairdressing chairs, which will additionally attract customers.

Men prefer to seek hairdressing and barbering services, so many beauty salons aimed at the stronger sex offer a combination of hair correction and beard modeling.

The beauty industry is constantly evolving. It is very important to monitor fashion trends and new technologies, so successful salons constantly send their employees to trainings and industry exhibitions, review and expand the price list. Today you won’t surprise anyone with such procedures as

• gray hair camouflage;
• hardware cosmetology;
• waxing;
• men's manicure;
• outdoor barbershop;
• acupuncture;
• salt therapy;
• paraffin face masks;
• eyelash extensions;
• facial tattoo

Cosmetology, especially correctional and age-related, is also gaining momentum, offering the following services

• birevitalization - an injection method of enriching facial skin with vitamins;
• contour plastic surgery – filling wrinkles with hyaluronic acid and fillers;
• mesotherapy – injections for cell rejuvenation and healing.

In addition to providing traditional and exotic procedures, a beauty salon can earn money by selling cosmetics and jewelry.

If you can make a sufficient amount of investment, it is recommended to start with a mid-level beauty studio, which will allow you to reach a large target audience in your area. To do this you need to open

• cosmetology salon;
• hairdressing salon;
• manicure and pedicure room.

The relevance of the idea of ​​opening a beauty salon

People have always had a need for hair, nail and skin care services. These procedures do not lose their relevance today, regardless of the region and the average income level of the population.

The invention of new cosmetology, manicure and other procedures, as well as their further widespread advertising and popularization, help to generate income much greater than just from a haircut or facial massage.

Therefore, opening your own beauty studio is not only prestigious, but also profitable. True, in order for this activity to become profitable, it is necessary to correctly develop a business plan for the future beauty salon.

Preparatory stage

Market and competitor analysis

The service industry is characterized by high competition in almost all regions of the country. Often in large cities you can see two or three salons nearby, or even in the same building. Therefore, a detailed market analysis must be included in a beauty studio business plan.

On the one hand, the organization needs to be competitive, and on the other, it is necessary to develop such a pricing policy in order to make a profit and recoup the investment. Prompt collection of information will allow you to correctly assess the situation on the market and tell a lot about similar companies.

Typically, all competitors are divided into several types:

1. Monosalons. These are establishments offering one type of service - massage parlors, manicure studios, cosmetology centers, tanning salons.
2. Home-based craftsmen. This activity is not to everyone’s taste due to the minimal comfort of staying in someone else’s apartment.
3. Economy class hairdressers attract with their low prices, but usually the level of service leaves much to be desired.
4. Beauty salons of medium and high level. Organizations of this type represent direct competition.

To begin with, it is recommended to visit similar establishments to study the quality and range of services, as well as the price list. If the owner of a beauty salon is familiar with the activities of his business neighbors, he will be able to correctly justify the prices for similar procedures. It is also necessary to have an idea of ​​the target audience that the salon is targeting.

REFERENCE: 15-20% of beauty industry establishments are mid-level service salons.

Thus, competent study of the market will allow:

• competently position your own brand;
• optimally develop a list of services and pricing policy;
• offer new products in a timely manner that competitors do not yet have;
• think over effective promotional activities.

Determining the target audience

Most visitors to beauty salons are representatives of the fairer sex. They are the consumers of most services:

• cosmetic;
• hairdressing salons;
• nail service;
• comprehensive body care procedures.

If you expand the range of offers for caring for your own appearance, focusing on men and children, you can significantly increase the flow of clients, salon occupancy and, consequently, income.

Risk factors

When analyzing risks in the beauty industry, external and internal factors are identified. External risks include

• an increase in the number of direct competitors and activation of their activities;
• price dumping on the market;
• seasonality of business;
• decrease in purchasing power of the population;
• displacement of old methods and technologies by new ones;
• increase in the cost of raw materials.

When a new participant appears on the market, similar organizations usually increase their marketing activity, trying to redistribute the client flow. In such a situation, monitoring the activities of competitors and timely correction of pricing policy will help.

The increase in the purchase cost of materials is offset by a change of suppliers. The modern beauty industry offers a huge selection of care products.

To smooth out seasonal downturns, you will have to think through promotions and optimize monthly expenses.

Internal risks can be called

• staff turnover;
• low level of competence of specialists;
• lack of funding for marketing activities.

With the help of personnel motivation systems, you can retain qualified employees and increase their loyalty to the company. It is also recommended to monitor exhibitions, forums, and staff training events in order to maintain a high level of services offered.

Organizational plan

Registration of a beauty salon

To get started, you need to register an individual entrepreneur or LLC, and also switch to a simplified income tax system (6%).

The registration procedure for an individual entrepreneur is simpler than for an organization. To do this, you will have to submit to the local tax office:

• registration application;
• receipt of payment of the duty (800 rubles);
• copy of passport;
• application for simplified tax system.

After registration you need to collect permissions

• fire inspection;
• territorial property management.

Search for premises, location requirements

You can locate a beauty salon in a large business center or on the first floor of a multi-storey residential building in a residential area, preferably on the side of the roadway.

Premises requirements:

• at least two isolated rooms for a manicurist and cosmetologist;
• a spacious hall for hairdressing services with 2-3 seats;
• reception hall and waiting area;
• from 7 meters for each workplace;
• availability of an additional room for organizing staff rest;
• hot and cold water, heating, good lighting.

Interior creation

Developing a salon design requires a special approach, since the interior plays, if not a decisive, then an important role in the success of a business. A good option would be to contact special organizations to develop the concept of corporate identity and room design.

The environment inside the salon should be harmoniously combined with the types of services offered by the establishment. For example, if there is a Chinese massage in the price list, it is better to make an interior design in the Chinese style.

Purchase of equipment and furniture

The style and functionality of the furniture must also meet the requirements of the beauty salon concept.

Below is an approximate list of technical equipment and interior items to get started.

No.	Expenditure	Qty	Price	Total
	Barber chair
	Chair stand
	Pedicure chair
	Manicure table
	Chair for client
	Mirror
	Closet
	Massage table
	Chair
	Hanger
	Reception desk
	Hair wash
	Sterilizer with timer
	Sofa
	Lamp for manicure
	Lamp for cosmetologist
	Varnish stand
	Baths
	Tools
	Consumables
	Total:

All equipment must comply with the standards established by the Ministry of Health of the Russian Federation, have a warranty period and permits.

Recruitment

The level of qualification of the craftsmen ensures the retention of a base of regular customers and the influx of new visitors, so it is recommended to pay great attention to the selection of personnel. The staff depends on the level of the salon and the list of services provided, but, in any case, it will be needed

• two hairdressers;
• one manicure and pedicure specialist;
• one cosmetologist;
• two administrators;
• room cleaner.

Very often, the owner of a beauty salon takes on some of the functions, for example, replacing the administrator.

Advertising and marketing of a beauty salon

Outdoor

The tastes of the public are constantly changing, new types of services appear or traditional ones are improved. All this forces us to timely adjust marketing activities and update offers.

In the beauty industry, one of the most effective ways to convey information to the target audience is the placement of outdoor advertising on city streets. For this we use:

• cabinets;
• advertising installations;
• displays;
• billboards;
• stretch marks;
• shields;
• prismatrons.

These structures can be placed anywhere - along the roadway, at bus stops, train stations, in parks, on the facades of houses.

Outdoor advertising complements television commercials. It reaches a large audience and can have a very strong impact on the consumer. Most often, advertising boards measuring 3x6 meters or city-format light boxes are used.

Website creation

For a mid-level or premium beauty salon, having a beautiful modern website is not just an advantage over competitors, but a prerequisite for a successful advertising campaign. Its creation must be entrusted to professionals.

On television and radio

As mentioned above, commercials work great in combination with outdoor advertising. Television has the widest communicative capabilities for conveying information to the consumer, providing both a visual and audible impact. The disadvantage of this type of advertising is the high cost.

Radio advertising is much cheaper to place, but people's concentration levels when listening to the radio are lower than when watching television.

Other ways to attract clients

Additional means of attracting consumers include distributing leaflets and placing advertising blocks in local print media.

Internet advertising can provide a good flow of customers:

• email distribution;
• information in search engines (Yandex, Google);
• communication on forums.

The optimal platform for promoting a beauty salon is social networks, especially Instagram, which has a huge visual impact on the target audience. This is facilitated by

• the great popularity of the Instagram network among Internet users;
• predominance of female audience;
• easily digestible content;
• viral advertising;
• the ability to use the site from a mobile phone.

The correct selection of hashtags, unique content tags, is of great importance for an advertising campaign on social networks. For example, #beauty salon Moscow, #manicure Tver. Hashtags should be popular, but limit the audience based on territory.

Financial plan

Investments in business

To open a beauty studio, you will need the following investments:

Current expenses

Monthly expenses include

Income

The income part of financial calculations is formed as follows:

No.	Income item	average cost	Qty	In just a month
	Women's haircut
	Men's haircut
	Children's haircut
	Laying
	Hair coloring
	Hair highlights
	Hair tinting
	Perm
	Beard trim
	Eyebrow correction
	Eyebrow tinting
	Eyebrow tattoo
	Eyelash tinting
	Eyelash extensions
	Ear piercing
	Makeup artist services
	Classic facial massage
	Hardware facial massage
	Face cleaning
	Moisturizing face mask
	Anti-aging face mask
	Paraffin face mask
	Facial waxing
	Epilation of legs
	Epilation of the bikini area
	Classic manicure
	Hardware manicure
	French manicure
	Classic pedicure
	Hardware pedicure
	Hand skin care
	Foot skin care
	Nail extensions
	TOTAL monthly income:

Profit calculation

With the declared level of income, the financial result for the month is expected to be about 571,150 rubles in profit.

Profitability and payback period of investments

If we divide the profit received by the monthly income, we get 38% profitability. The payback period for the initial investment will be 2-3 months.

The business plan for a beauty salon presented above allows us to conclude that this type of business has virtually no serious risks and is available to almost every beginning entrepreneur who is ready to invest in a new promising business.

• Production plan
• Opening technology
  • • • Similar business ideas:

A typical business plan for opening a beauty salon using the example of Ulyanovsk.

The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face.

A typical business plan for opening a beauty salon using the example of Ulyanovsk

Description of the beauty salon project

The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face. It is difficult to achieve such an effect at home, and an important factor is saving time, effort and receiving positive emotions. Analysis of the real and potential market for services shows the presence of unsatisfied demand for such services in Ulyanovsk.

The amount of investment required to implement the project is 410,000 rubles.

Which OKVED code to indicate when registering a business at a beauty salon

To carry out the activities it is planned register as an individual entrepreneur(IP). The main activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressing and beauty salons.” The taxation system is a single tax on imputed income (UTII).

The beauty salon will be located in a rented premises with an area of ​​40 m2: Client reception area (hall) - 12 m2, hairdressing salon with two chairs - 20 m2, combined manicure and pedicure room - 8 m2. No renovations to the premises are required.

The beauty salon will operate in two shifts from 9:00 to 19:00 without a break for lunch, on weekends from 9:00 to 16:00.

How to select personnel for work

It is planned to create 5 jobs in the beauty salon:

• Master - universal, 2 people;
• Manicurist, 1 person;
• Cleaning lady, 1 person;
• Administrator (accountant), 1 person.

The cleaning lady's working day is not standardized, therefore, by agreement, she has the right to come and carry out wet cleaning of the salon during her shift, i.e. at 14-00 and by the end of the working day, i.e. at 18-00. Once a week, her duties include general cleaning. The administrator works from 9-00 to 19-00 five days a week.

To provide high-quality services and gain the trust of clients, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee correctly - step-by-step instructions"). Since it is known that the client goes not so much to the salon as to a specific specialist. Therefore, to improve their level, future employees will undergo regular advanced training courses. In the future, the salon plans to open its own master class, where young masters will learn professionalism. This will bring additional profit to the company.

Staffing schedule for the beauty salon according to the business plan:

No.	Job title	Quantity	Salary per month	Payroll fund, months.
1	Master - all-rounder	2	15 000	30 000
2	Manicurist	1	15 000	15 000
3	Cleaning woman	1	6 000	6 000
4	Administrator	1	12 000	12 000
Total		5	X	63 000

Every year it is planned to increase wages by an average of 10%.

Description of products and services offered

The organization will provide the following services:

• Haircut for men, women and children;
• Coloring and perm;
• Highlighting, toning;
• Treatment, hair care;
• Wedding and evening hairstyles;
• Manicure, pedicure, SPA - pedicure and manicure;
• Nail extension;
• Paraffin therapy, massage;
• Treatment, nail care.

Price list for men's haircuts, rubles:

• Tennis – 160
• School age tennis – 150
• Canadian – 140
• Sports — 130
• Model - 180
• Creative – 200
• For nozzle No. 1 - 90
• Naked - 70
• Hedgehog playground – 220
• Drawing – From 50

The average cost of one service is 150 rubles Price list for women's haircuts, rubles:

• Creative – 290
• Bangs – 60
• Length trimming – 120
• Children's haircut up to 5 years old - 120
• Model - 190-250
• Styling (depending on hair length) – 250-400
• Hairstyles – From 500
• Children's hairstyles - From 300
• Highlighting through a cap – 300
• Highlighting (depending on hair length) 500-700
• Coloring - From 500
• Coloring in 1 tone (depending on hair length) - Up to 500
• Root painting – 190
• Perm (depending on hair length) - From 280 to 420
• Long-term styling (depending on hair length) - From 500 to 600

The average cost of one service is 350 rubles Price list in a manicure salon, rubles:

• Classic manicure – 180
• Hardware manicure – 300
• European manicure – 280
• Nail polish – 40-860
• Design with varnish (1 nail) 20-35
• Wedding design – 450
• Nail extension – 600-850
• Correction of nar. nails - 350-400
• Repair of bunk beds nails (1 nail) – 60-80
• Eyebrow and eyelash tinting – 70
• Eyebrow correction – 70
• Pedicure – 300-400

The average cost of one service is 300

Download beauty salon business plan

Marketing plan for a beauty salon

The salon will be located in the mall, where there is a high level of traffic and there is no competition among similar services. The shopping center is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of customers to the salon.

To increase attendance, the following events are planned:

• advertising in the media (newspaper, radio, Internet);
• advertising in specialized magazines;
• production of business cards;
• ordering a colorful salon sign.

Prices for the organization's services are aimed at people with average and lower income levels.

Production plan

In order to provide quality services, only those masters who have certificates of completion of professional courses for hairdressers and makeup artists (3-month courses) will be employed.

Do I need permission to open this business?

Before starting work, it is planned to obtain permission from the SES and Fire Safety Service. To do this, a letter with the following content will be sent to these services: “I ask you to allow me to open a hairdresser...”.

The SES will provide a lease agreement and medical records of the masters. The SES has its own requirements for salons: mandatory hair disposal, washing of towels and availability of sanitary certificates for all employees. Only after receiving all permits is it planned to begin the organization’s activities.

The fixed costs of our organization, according to the calculations of the business plan, are presented in the following table:

No.	Expense item	Amount per month, rub.	Amount per year, rub.
1	Salary	63000	756000
2	PF for employees	18900	226900
3	Rent	15000	180000
4	Consumables	10000	120000
5	Public utilities	4000	48000
6	Advertising	2000	24000
7	Others	4000	48000
8	UTII (tax)	3426	41112
		120326	1 443 912

Planned volume of services per month:

No.	Name	Number of services per day	Average price, rub.	Amount per day, rub.	Amount per month, rub.
1	Male haircuts	6	150	900	27000
2	Women's haircuts	8	350	2800	84000
3	Manicure salon	8	300	2400	72000
	Total	22	X	6100	183000

Total average revenue per working day will be 6,100 rubles, per month the amount will be 183,000 rubles.

How to start a beauty salon business

To begin activities, the following activities must be carried out:

• Register individual entrepreneurship;
• Conclude a premises rental agreement;
• Conclude agreements for the purchase and installation of necessary equipment. At this stage it is planned to spend 345,000 rubles;
• Purchase the necessary consumables and tools to carry out the activity.
• Obtain the necessary permits to start activities;
• Select highly qualified personnel.

List of main stages of project implementation and the need for financial resources for their implementation:

No.	Name of the project stage	start date	expiration date	Stage cost
1	Lease contract	01.01.13	10.01.13	15000
2	Purchase and installation of equipment	01.01.13	15.01.13	345000
3	Purchasing consumables and tools	01.01.13	15.01.13	50000
4	Getting permission	01.01.13	20.01.13
5	Recruitment	01.01.13	20.01.13
TOTAL				410 000

How much money is needed to start this business?

To implement the project, a financial investment of 410,000 rubles is required. These funds will be used to purchase equipment that will be used for the operation of the beauty salon. For tax purposes, the income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income. The type of activity under this taxation system is planned to be established as “Provision of services by hairdressing and beauty salons” (Clause 2 Article 346.26 of the Tax Code of the Russian Federation). The tax amount under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% = 3426 rubles. 57 kopecks per month. The tax amount per year will be 3426.57*12=41118.84 rubles. Entrepreneurs also pay insurance contributions to the Pension Fund of the Russian Federation and compulsory medical insurance funds in an amount determined based on the cost of the insurance year. The cost of an insurance year is determined as the product of the minimum wage (minimum wage), established at the beginning of the financial year for which insurance premiums are paid, and the rate of insurance contributions to the corresponding state extra-budgetary fund, increased by 12 times. The amount of insurance premiums for individual entrepreneurs in 2013 is equal to:

• Contribution to the Pension Fund 5,205 * 2 * 26% * 12 =32,479.20 rubles
• Contribution to the FFOMS 5,205 * 5.1 * 12 = 3,185.46 rubles
• Total: 35,664.66 rubles per year.

• Contribution to the Pension Fund of Russia 63,000 rubles. × 22% = 13860 rubles;
• Contribution to the FFOMS is 63,000 rubles. × 5.1% = 3213 rubles;
• Contribution to the Social Insurance Fund is 63,000 rubles. × 2.9% = 1827 rubles.

In total, monthly insurance premiums for employees will be 18,900 rubles.

How much can you earn by opening a beauty salon?

Planned economic indicators of the organization's activities: Revenue: 183,000 rubles per month Fixed expenses: 120,326 rubles per month Profit: 62,674 rubles per month Profitability: 52% Project payback: 6.5 months

COSTINGS:

N p/p	Name of expense item	Amount, rub.
1	Dressing table "Accord plus"	30000
2	Mirror "Accord-4"	12400
3	Hydraulic chair "Status"	29660
4	Hair wash with chair “Image”	28500
5	Master's chair	9140
6	Children's chair "Piggy"	4700
7	Foot rest for client	4800
8	Hanger	850
9	Reception desk	32000
10	Coffee table	6200
11	Waiting chair (triple)	4600
12	Sofa "Monica"	16800
13	Dry heat cabinet	14300
14	Sterilizer with timer	5300
15	Ural Federal District Bactericidal chamber “Microcid”	12300
16	Suchoir	14100
17	Climazon	29500
18	Hair salon trolley	9200
19	Three section screen	6990
20	Pedicure. - cosmetics Armchair “Nadine”	43900
21	Pedicure bath	5600
22	Armchair cushion “Nadine”	2340
23	Manicure pillow	820
24	Table "Comfort"	12100
25	Paraffin bath	3800
26	Lamp for manicure	940
27	Hood for manicure table	7000
28	Varnish stand	3500
29	Tools and Supplies	50000
TOTAL		395 000

We recommend download beauty salon business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to choose equipment for business

Depending on the services provided, equipment should be selected:

• For economy class you need to purchase a chair, bedside table, shelving unit, and sink. You can’t do without a mirror and tools.
• For a salon in which manicure will be additionally performed, it is worth adding a table, a bath, an ultraviolet lamp, and sterilizers to the standard list;
• To run a full-fledged beauty salon, you need special-purpose chairs, mirrors, a refrigerator, cabinets for tools, couches for performing manipulations, and equipment.

When choosing furniture, you must adhere to a single style. A beauty salon is a special place, which is distinguished not only by its neatness, but also by its design. Interior products will help create a specific ambience.

What documents are needed to open

The cabin conditions must comply with San PiN 2.1.2631-10. For SES it is necessary to issue:

• Instrument sterilization log;
• Agreements for waste disposal;
• Agreement with the laundry for the maintenance of consumables - napkins, sheets;
• Ventilation maintenance contract.

Directly in the salon there should be a book of complaints and suggestions, copies of permits received from the sanitary service and fire inspection.

Which taxation system should I indicate when registering?

The choice of taxation system depends on the direction of the business. When providing household services - haircuts, manicures, eyebrow design, it is advisable to give preference to UTII. If the salon will provide cosmetic procedures - simplified tax system.

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• Service list
• Equipment costs
• Personnel costs
• Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, in large cities there are 77 salons per 1000 women. At the same time, it is quite difficult to obtain the same data for provincial settlements. But in order to find your niche in this business, a salon needs to be opened now, because over time the market will be oversaturated with such services and it will be more difficult for newcomers in this field to make a profit. For readers of the site //site, we have compiled a ready-made business plan for a beauty salon with plans for 2019. Below you can see the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be raised partially or entirely in the form of credit funds. In 2019, entrepreneurs can take advantage of a government program aimed at supporting small and medium-sized businesses.

You immediately need to decide on the list of services that the beauty salon will provide. For example, take the following:

• hairdressing services– haircuts for women, men, children;
• manicure;
• pedicure;
• cosmetology services, including hair removal, peeling, eyebrow, body and facial skin care;
• massage;
• solarium.

To open a beauty salon with a similar list of services, you will need a room with an area of ​​125 m2, which will be divided as follows:

1. Reception – administrator area with counter and wardrobe – 11 m2.
2. Hairdressing hall – 26 m2.
3. Hair care room – 12 m2. This is a specialized room where hair washing, curling and coloring will be carried out; it should not be confused with a hairdressing salon.
4. Pedicure and manicure room – 12 m2.
5. Massage room – 16 m2.
6. Solarium – 15 m2.
7. Makeup artist's office – 8 m2.
8. Staff room – 15 m2.
9. Utility room – 10 m2.

At the same time, in our business plan, the cost of funds for repairs and re-equipment of premises will average 240–280 thousand rubles.

Renting such premises will require 70–80 thousand rubles per month, acquisition will cost 5.6–7.2 million rubles depending on the city area (prices are taken as average for regional centers in the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that this be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

Equipment costs

The equipment costs listed below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. A business plan involves a detailed description of the equipment of each salon room.