Entrepreneurs who provide haircut or nail extension services at home often think about opening their own establishment. This is a fairly profitable and promising business, since people continue to take care of their appearance even in difficult economic conditions. We will try to figure out what you need to open a beauty salon in this article.
Registration of activities
Before you open your own beauty salon, you must register your business. You can open an individual entrepreneur or LLC. After you receive the registration certificate, you need to register with the tax office. You should know that cosmetic procedures are not subject to VAT, since they relate to medical activities. This does not apply to cosmetic procedures.
Do not forget that OKVED codes for a beauty salon may be different. Therefore, first decide what services you will provide and whether doctors will be involved in the work. After that, select the appropriate codes.
After you figure out what documents are needed to open a beauty salon, you can move on to choosing a premises.
Location and premises
The establishment must be located in a room that fully complies with all SES standards:
- The premises cannot be a basement;
- If this is an apartment, it must be transferred to non-residential use;
- Availability of sewerage and water supply;
- Separate ventilation system;
- The walls in the room where procedures are carried out must be tiled.
If redevelopment needs to be done in the premises, you must obtain special permission for this. In addition, you will need permits from the SES and fire inspection. If you rent space for a beauty salon, all changes should be agreed upon with the landlord.
Before choosing the location of the premises, you need to carefully study the market. Since such services are always very popular, you may face serious competition.
It is better to open inexpensive establishments in residential areas. They are more often visited by people who live nearby. They provide small, but at the same time, stable income.
In middle-class establishments, prices are much higher. They are usually opened in the city center. This could be a premises in a shopping or business center.
Elite services are designed for respectable wealthy clients. They are provided only by highly qualified specialists. There are no casual visitors in such establishments, since clients visit them strictly by appointment. They are usually located in elite areas.
The area of the room is chosen at the rate of 7–10 square meters. meters for each employee.
It should be divided into several zones:
- Workroom;
- Reception;
- Cabins for cosmetology procedures;
- Locker room for employees;
- Warehouse for materials.
Pay special attention to the exterior of the establishment. In addition, you need to choose a good name for the beauty salon. It should attract visitors and motivate them to action.
It should be noted right away that used equipment for beauty salons will cost you much less. Therefore, if you want to save money, give preference to used equipment. But at the same time, all equipment must have registration certificates and certificates, and also comply with the standards established by the Ministry of Health.
Expensive equipment does not wear out for a long time. But it may become obsolete, so it is much more profitable to rent it and, over time, replace it with newer high-tech models.
Salon services
Let's make an approximate list of beauty salon services. First of all, they are divided into hairdressing and cosmetology salons. Hairdressers do haircuts, styling, hair coloring and more.
Cosmetology services include:
- Manicure and pedicure;
- Eyebrow coloring and correction;
- Eyelash extensions;
- Hygienic massage;
- Decorative makeup;
- Depilation.
To provide medical services you will need a special license. Therefore, if you want to add chemical peels, various injection techniques, etc. to the list of services, you should complete the appropriate documents. If you want to provide unusual services, you can find out. This service is very popular among young people, so it will bring good profits.
Staff
When drawing up a business plan for a beauty salon, do not forget to include in it the item - staff training. The beauty industry is developing at a rapid pace, so in order for your establishment to meet all requirements, it is necessary to train employees in special courses and constantly improve their skills.
With cosmetology the situation is even stricter. Only doctors who have an education in the field of “therapeutic cosmetology” can perform procedures.
All personnel must have medical records and comply with all sanitary and hygienic requirements. If a salon offers medical procedures, its manager must have a medical education. Remember that the quality of services and, accordingly, your income largely depend on the qualifications of the staff.
Financial calculations
In order for your business to generate good income, you need to draw up a competent business plan for a beauty salon with calculations of expenses and possible profits.
So, let's calculate how much it costs to open a beauty salon? The final amount largely depends on the size of the establishment. To make good money at the start, you need to spend about 120 thousand rubles on organizing one workplace. The establishment must have at least 3 jobs, so you will need 360 thousand rubles. In addition, you need to provide for the cost of renting premises for a beauty salon and salaries for staff. The master receives 30% of daily revenue. Tips are not included in this amount.
The payback period for a business takes approximately 1-1.5 years. After this, you can think about creating a chain of establishments throughout the city or upgrading an existing business.
Beauty salon equipment
- The profit from each service must be no lower than 30%;
- After six months of operation, the establishment should be visited by 60% of regular customers;
- The markup on cosmetics must be at least 20%;
- The master receives 30% of the cost of the service and 10% of the sale of cosmetics for the work. In addition to the rate, the administrator is also paid 1% of total revenue as a bonus;
- If a master’s output has dropped, it means he is poaching clients and servicing them on the side;
- At first, the company's expenses will significantly exceed its income. To achieve a net profit, you need to organize an effective advertising campaign and provide quality customer service.
Summarize
If you are interested in how to open your own beauty salon, a business plan will help you understand all the intricacies of this business. Experienced entrepreneurs who have been working in this business for a long time recommend that newcomers stick to their goals and not give up in the face of difficulties. Only then will they be able to create a successful and profitable enterprise.
Many citizens of our country, both women and men, use the services of beauty salons. This area of activity is considered quite promising and highly profitable, therefore there is a high level of competition in this market segment. How much it costs to open a beauty salon from scratch, and how to make it profitable, we will tell you in this article.
Business plan
Before completing the documents, you need to decide on the specialization of the establishment and draw up a detailed business plan for the beauty salon.It should include the following items:
- General information about the establishment and list of services;
- Initial costs;
- Monthly expenses;
- Marketing strategy;
- Profit calculation;
- Payback periods.
After this, you can proceed to paperwork for opening a beauty salon.
Business registration
This is a long and rather confusing process, so if you want to quickly open a beauty salon, it is better to immediately seek help from a specialized company. It may cost you more, but without any nerves.
The official registration of such a business consists of the following stages:
- Registration of a company or individual entrepreneur;
- Drawing up a rental agreement for premises;
- Development of a beauty salon project;
- Approval of the project by the SES and fire inspection;
- Drawing up an agreement on the provision of utility services;
- Obtaining permission from the Ministry of Health;
- Registration of a trade patent.
Profitability and payback
Before opening a beauty salon and setting prices for services, visit other establishments and familiarize yourself with their pricing policy. At first, you can put a small discount to attract customers.
For your business to be profitable, you need to make a good markup, at least 250%. Setting prices too low is not practical. When you break even, you can start expanding your business. For example, you can buy the premises or collect profits and open another establishment.
Before opening a beauty salon from scratch, you need to familiarize yourself with the advantages and disadvantages of this business.
Pros:
- Does not require too much capital investment;
- Consistently high demand for services;
- No need to rent a large room.
Minuses:
- High level of competition;
- The most highly profitable services can only be provided by qualified specialists;
- High staff turnover.
The main feature of this business is that the demand for different services depends on the season. For example, in the spring people do various cosmetic procedures and new hairstyles, and in the summer they most often order manicures and pedicures. In winter, you can offer clients solarium services. Overall, this is a fairly profitable stable business. It is perfect for those who are looking for...
- Qualified hairdressers can earn good money in cheap hairdressing salons;
- If visitors find out that you do good haircuts and original hairstyles, they will constantly come to your establishment. When the money flows like a river, do not forget to share it with the master, otherwise he may be lured away by competitors;
- Find a specialist who knows new techniques for nail extensions, painting, etc.;
- Offer visitors fashion magazines in which they can look for a suitable haircut;
- Don't skimp on discounts for regular customers;
- Don't forget about men's haircuts. They take much less time from the master, so he can serve more clients per day;
- To increase your income, you can open a beauty salon for animals in an elite area.
Even with minimal income, people cannot do without the services of beauty salons, so such a business will always bring a good income. Such an establishment is an excellent option for aspiring entrepreneurs who are looking for
Despite the economic crisis, beauty salons are in great demand among the fair half of humanity. The desire for beauty is always inherent in them. And women are sometimes willing to pay a lot of money for it.
There are two options for starting your own business in the beauty industry: buy a turnkey establishment or do everything yourself. In order to open a salon from scratch, you need to think everything through carefully, have an accurate idea of what you are doing, and draw up a business plan for the implementation of this activity. Let's talk about this in order.
Possible risks:
- Commercial risk. To avoid it, it is necessary to carry out constant.
- Actions of competitors. Constantly study competitors, monitor the quality of services provided, constantly expand the scope of activity, introduce elements of innovation.
Calculate how much money you will need at the initial stage:
- business registration;
- obtaining permits;
- purchase or rental of premises, its renovation;
- purchasing furniture, equipment, and tools that will be used in the work;
- advertising campaign.
Calculate the expenses during the operation of your establishment. They can be divided into permanent and temporary.
Fixed costs do not change over a long period of time. These include:
- taxes;
- premises rental fee;
- his security;
- utility fees;
- salary for the administrative staff of the team.
Variable costs– change proportionally in accordance with the change (decrease or increase) in total turnover:
- the amount of purchases of materials necessary for the work;
- piecework wages for specialists.
You can find out detailed information about opening such a business from the following video:
What documents are needed?
To begin with, the activity must be legalized. The enterprise must be registered as a subject of economic relations.
The following documents must always be present in an already opened establishment:
- document for the premises (ownership, rent);
- a document proving your business activity;
- conclusion of the SES that the premises and equipment comply with sanitary standards;
- invoices for the funds used;
- price list;
- book of complaints and suggestions.
Range of services
Analyze what range of services your company will provide. There are a lot of them, for example:
- hairdressing services;
- manicure;
- solarium;
- cosmetology services;
- massage room;
- SPA (physiotherapy);
- tattoo;
- monoservices;
- make-up office;
- body care services and many others.
All of them are in demand, and you can get a lot of clients if you approach this issue correctly.
Required premises
The best option would be when the premises are your property. Otherwise, you will have to fork out on rent. With a small profit, this will be very expensive.
The room should be located in a walk-through area, it should be noticeable, preferably it should be first floor with separate exit. This is very important, because the number of clients depends on the location.
Study pedestrian and vehicular traffic. To do this, you can simply observe for an hour how many people pass by your establishment.
It is advisable that your salon is not located next to a hospital, cemetery or landfill. A beautiful place gives a feeling of prosperity.
Don’t forget to analyze the presence of competitors nearby: are there similar points nearby, their number, services they offer, prices. Assess their strengths and weaknesses. If necessary, visit them.
Check the serviceability of sewerage, water supply, heat supply, wiring. Check what can be changed; you may need to move sockets, taps, install sinks, etc. It’s better to coordinate this with a specialist. An important point is the security of the premises, think about this issue.
Take care of the little things: convenient access and parking, shop windows, high ceilings, as few load-bearing walls as possible, several water supplies, an emergency exit, neighbors with whom you will not have conflicts. We must not forget about the requirements of the law - evaluate the compliance of the premises with the standards of the SES and fire inspection.
Design
A beauty salon is a place where “a frog turns into a beautiful princess,” and everything should correspond to this transformation:
- It is necessary to create harmony through well-thought-out layout, color schemes, lighting and materials.
- The appearance of the establishment attracts the client's attention. The interior environment should make visitors relaxed and calm.
- A well-chosen color scheme, upholstered furniture, curtains on the windows, and flowers will contribute to the coziness of the room.
- The client should leave satisfied, he should have a desire to visit your salon again.
- If necessary, invite a designer.
- It is necessary to use the space of the room as efficiently as possible.
Equipment
Now it's time to purchase equipment appropriate for the salon. Its selection will be directly related to the types of services that the establishment will provide.
Nowadays there is a wide variety of products for beauty salons on the market. They have different prices and quality. It is better to leave the choice to a specialist. When deciding on your own, it is advisable to choose equipment from a high-quality and well-known manufacturer. Visit specialized exhibitions and shops. You must understand that you cannot buy equipment of unknown origin at a low price.
If you have limited funds, you can purchase used equipment or lease or rent it. As a rule, the most cutting-edge device becomes obsolete before it pays for itself.
Modern and expensive devices will look more appropriate in VIP or business salons; in small places on the outskirts of the city they will look out of place, and hardly anyone will appreciate their perfection. You need to purchase all the necessary equipment for each specialist who will work in your establishment.
Don't forget about furniture. It should be convenient for both visitors and staff. Even if the furniture is inexpensive, it should fit into the interior of the room and evoke a feeling of prosperity and comfort.
Staff
The selection of employees must be taken very seriously. After all, the number of clients, popularity, prestige and development of your business largely depends on them:
- Try not to contact a recruitment agency; there is a greater chance that the specialist will not be of a very high level.
- Use recommendations from friends, personal acquaintances, offer work to specialists from other salons. Poaching people, of course, is ugly, but this is business.
- It will be great if a person already has his own clients who will use his services in your salon.
- Give preference to generalists (for example: a specialist in men's and women's hairstyles; a master who not only does manicures, but can also do nail extensions, etc.).
- Hire only certified specialists, and it is advisable for a cosmetologist to have a medical education. Diplomas, certificates, and diplomas must be hung near the employee’s workplace. This will significantly improve his image.
- Don't forget about young professionals. They have much more creativity and imagination than older workers. At the initial stage, prices for their services may be lower than those of experienced professionals.
- But cosmetologists, massage therapists and manicure-pedicure specialists must have certain experience.
- You will also need an accountant, administrator and cleaner.
When hiring employees, it is necessary to immediately discuss working conditions, as well as payment for work performed. 
Advertising
Once the salon opens, you can’t expect immediate profits. There is hard work ahead, which is aimed at quality of work, recruiting clients, creating the company’s image:
- The key to success is a carefully conducted advertising campaign. It’s not for nothing that they say that advertising is the engine of trade. It needs to start shortly before the opening of the establishment.
- Good advertising is quite a costly endeavor, but it will significantly increase the influx of customers and lead to good profits.
- Place advertisements in various newspapers and magazines.
- Make business cards for the salon, listing all the services provided and their benefits. Distribute them, drop them in the mailboxes of residents of nearby buildings.
- Place advertisements on billboards, banners, bulletin boards, and distribute leaflets.
- Place signs that lead to your salon.
- Organize a presentation of your business. Tell people why they should work with you.
- Use the Internet: advertising on social networks, mailing lists, creating your own website, announcements on forums, specialized message boards - all this brings very good results.
- Word of mouth is an effective advertising strategy. Tell everyone you can about your “brainchild”. A lot of clients will come based on recommendations.
- Make the opening of your establishment spectacular. Promotions, gifts, discounts, inviting a specialist popular in the area - all this will benefit your business.
Think about who could become your potential client (age, gender, profession, place of residence), and direct your efforts to them.
Payback period
The profit of the establishment will depend on the number of clients and the price of service. In order to determine the payback period of an enterprise, it is necessary to divide the amount of starting capital by the net profit for the year and multiply by 12 months. For a salon it is approximately 3.5-4 years.
Opening such a business is a rather troublesome and expensive undertaking. But if you are driven by a dream, and you are a fan of your business, then over time you will have a very profitable enterprise.
441 0 Hello! Today we will tell you all the details of how to open a beauty salon. You will receive detailed instructions from choosing a registration form to recruiting personnel. In addition, we have prepared for you several bonus recommendations that entrepreneurs often underestimate when promoting a beauty salon.Selecting a registration form (IP or LLC)
Where to begin? The first stage that awaits a novice entrepreneur is the choice of a registration system.
Advantages of choosing an individual entrepreneur:
- Simple registration procedure;
- There is no need to pay property tax;
- There is no need to keep accounting records (only the ledger is filled out);
- The ability to make decisions regarding the activities of the salon;
- The number of inspections by tax authorities is less than in LLC;
- Fewer taxes and their rates (STS and UTII);
- Simple liquidation procedure.
Advantages of LLC:
- Possibility of expanding the business by including new founders;
- Possibility to attract foreign investors;
- There are no restrictions on the size of the authorized capital;
- For management, you can appoint a director who is not a founder;
- Possibility of selling or redesigning the salon;
- Risks only within the authorized capital (individual entrepreneurs risk personal property);
- Higher attractiveness among investors.
It should be noted that if you have no business experience, it is better to choose an individual entrepreneur. Since a simplified registration and taxation procedure plays an important role here. In addition, over time it will be possible to switch to an LLC.
What beauty salon to open
- Hairdresser - economy class
Here is a minimum list of services provided, for which reasonable prices are requested. As a rule, clients in such an establishment are offered:
- men's or women's haircut;
- hair dyeing;
- styling;
- perm;
- manicure.
Equipment for such an institution is purchased inexpensively. The rented premises undergo simple renovations, and cheap cosmetics are used. Personnel must have average qualifications.
As a rule, such a hairdresser will be located on the ground floor of a residential building (in a residential area) or in a small shopping center. It is intended for clients with low incomes (students, pensioners, employees, etc.).
- Middle class beauty salon
It’s worth noting right away that the requirements for staff and the quality of their services will be much higher than in a regular hairdressing salon.
Service list:
- a haircut;
- makeup;
- hairstyle (wedding, styling, evening);
- manicure and pedicure;
- cosmetologist;
- solarium;
- massage;
The equipment for such an establishment is of high quality, and professional cosmetics are purchased. Also, when decorating the selected room, it is better to involve an experienced designer in the work.
The main clients are women from the affluent middle class. They strive to look beautiful and fashionable, according to their rank in society. However, their level of earnings does not yet allow visiting the VIP studio. Potential clients also include young people with wealthy parents who want to look beautiful.
Such a salon will be located in a business district of the city or a shopping center.
- VIP-style studio - premium salon
Such a salon is the embodiment of prestige and a privileged position in society. Therefore, it must meet the expectations of wealthy clients. This is facilitated by the expensive designer furnishings of the premises, professional equipment, branded cosmetics, as well as an expanded list of services provided.
Service list:
- hairdressing services (from cutting to styling);
- manicure and pedicure specialists;
- cosmetologists;
- SPA treatments;
- masseur;
- tanning studio with a wide range of services (solarium, self-tanning, etc.)
- the opportunity to purchase skincare cosmetics;
- availability of a coffee bar;
Premium salons target politicians, businessmen, officials and other people from the wealthy class.
The VIP salon should be located in an expensive hotel or a famous spa center. The main thing is that it is a bohemian area or the central part of the village.
The staff must be highly qualified and awarded for participation in hairdressing competitions. It is best for these to be specialists who studied in elite European studios.
Here, as a rule, unique techniques are developed and used. Customers should also be given the opportunity to purchase skin and hair care products.
Often, when creating a premium class establishment, in addition to beauty services, spa treatments are also provided. Therefore, you should start preparing permits and selecting the necessary specialists for this.
It is important to understand that the beauty industry is a very fickle thing. Therefore, errors here are unacceptable. Clients who receive poor service will not return and will recommend that their friends avoid your salon. Therefore, if a certain concept has been chosen, you should strictly adhere to it and not skimp on specialists and equipment.
Where to open a beauty salon
Location - the main success factor of any business. After all, no one wants to go to a beauty salon on the other side of the city and look for it among residential areas. When choosing a location, you should pay attention to:
- Density of residential areas in the selected area;
- The number of people passing in a business or shopping center;
- Availability of supermarkets nearby, metro stations and other densely populated infrastructure facilities;
- The total number of workers in the business district of the city (must be at least 1,000 workers);
- Transport and walking accessibility of the selected location;
- Convenient parking;
- Lack of competitive establishments nearby.
Appearance - this is not only the key to the success of any salon, but also the face of the salon and the owners.
- In the cabineconomy class This is the minimum requirement: clean doors and floors. Nice sign with opening hours.
- In the middle class cabin There must be a presentable sign that will be visible from everywhere, a banner with a list of services.
- Past VIPsalon you can't pass. It should be a discreet facade, a neat sign, and the most emphasized brand status.
Also, sanitary requirements are put forward for the premises where cosmetic services will be provided:
In addition, you must:
- A separate room or dedicated space for disinfection and sterilization of working instruments. It should be equipped with a sink with hot and cold water;
- If several services are provided, such as massage, cosmetic procedures, solarium, tattooing, then they should be located in different rooms (offices);
- It is legally permitted to combine manicure or pedicure services in the office if one workplace is organized for the manicure-pedicure specialist;
- The hairdressing salon must have utility, auxiliary and household premises;
- If there are less than ten employees, it is allowed to combine the lobby with a dressing room and a waiting room. In addition, you can combine a dressing room for staff with a dining room.
It follows from this that to set up a small hairdressing salon you will need a room of 50, and for a VIP studio – from 100.
If a suitable premises has been found, then before you sign a rental agreement, you should take care of coordinating the activities with local authorities, the fire inspectorate and the SES, otherwise you can simply waste the money.
Advice! Under no circumstances agree to a short-term rental, as there is a fairly high chance that the owner will be able to find a client who will be willing to pay more. If such a situation develops, expenses will be incurred for relocation and new registration of permits.
What services should be provided
Before opening, you need to take care of purchasing equipment, but for this you need to know what services will be provided to clients.
Here is a possible list of services (depending on the type of salon, you can choose your list):
- Makeup;
- Haircuts and hairstyles (men's, women's, children's). Hair coloring and styling, lamination, curling, etc.;
- Epilation and depilation;
- Solarium;
- Peeling, massage, anti-rosacea programs (facial care);
- Cosmetologist;
- SPA treatments and wellness programs (cedar barrel, mineral baths, salt cave, etc.);
- Tattooing, eyebrow correction;
- Piercing.
A more extended list may include:
- Body correction department;
- Sauna;
- Dermatocosmetology;
- Laser medicine room;
- Sport Club;
- Bar area (coffee, tea, oxygen cocktails);
- Shelf of related products.
Equipment and consumables
Salon
A small hairdressing salon requires a minimum amount of equipment, namely:
- Chair for the client;
- Mirror on the wall;
- Bedside table and small shelf (for storing tools);
- Boiler for heating water;
- Washing;
- Hair dryer.
Manufacturers producing cheap equipment for beauty salons:
- Madison;
- Image-Inventor.
Beauty saloon
A beauty salon, as a rule, provides an expanded list of services and, in addition to the above equipment, requires additional equipment.
For a manicure:
- Specially equipped table;
- Comfortable chairs for the master and the client;
- Special hand baths;
- Autoclave for disinfection;
- Ultraviolet lamp for drying manicure.
For cosmetic procedures:
- Special chair;
- Mirror equipped with lighting, with space for storing care products;
- Equipment necessary for carrying out procedures;
- Refrigeration chamber for storing drugs;
- Tool cabinet;
- Sink with cold and hot water;
- Laundry basket.
VIP style studio
In addition to the above mandatory set, also:
- Solariums (horizontal and vertical);
- Air conditioner;
- Coffee tables;
- Reception table;
- Computer for administration.
It is worth paying extra attention to the solarium, because it is the most expensive purchase for the salon. It is recommended to choose from the following brands:
- INFINITY;
- Megasun;
- ACTIVE;
- Luxura.
From the above list, the cheapest and at the same time having sufficient functionality are solariums from Megasun.
In general, purchasing an inexpensive vertical solarium will cost about 7 thousand dollars, and you will have to save 9 thousand dollars for a vertical one. In any case, two solariums are required to fully provide services.
The most popular manufacturers of equipment for VIP studios are:
- Wind;
- Yoko;
- Germix;
It is worth noting that these companies produce expensive, but very high-quality equipment.
Consumable Tools
Here is a minimum list of what will be needed to get started:
| Services | Tools |
| Manicure | Scissors, napkins, files, a set of nail polishes, various rhinestones, glue, brushes, hand massage cream. |
| Hairdresser | Scissors straight and milled. Set of combs and brushes. Containers for hair dyeing, as well as special brushes. Professional razor with cutting attachments. Hair dryer. Electric hair clipper, electric curling irons. A set of shampoos, conditioners and products for curling, styling and hair treatment. |
| Makeup | Makeup set, professional palettes, anti-allergenic cosmetics, disinfectant. |
| Solarium | Rugs, a set of towels, special glasses, slippers, caps and disinfectants. |
| Cosmetologist | Apparatus for photoepilation. |
You will also need an autoclave to disinfect instruments.
Selection of specialists
Properly selected personnel is half the success of an enterprise. This is the main rule for all beginning businessmen. In order to successfully launch a beauty salon project, you need to carefully approach the search for professional craftsmen. So, what kind of specialists should you hire?
Salon
For a small establishment, two hairdressers specializing in men's and women's haircuts and another manicurist will be enough. If the location has been guessed, then it will subsequently be possible to expand the existing staff and include an additional administrator and cleaner.
For the chosen concept, staff must complete hairdressing courses and have at least some work experience. Students and young professionals are suitable for the hairdressing salon.
Beauty saloon
When choosing this option, you should make sure that the staff salaries are very decent. You can also set a reward in the form of a percentage of each customer served and satisfied. The important thing is that many talented specialists leave salons not even because they are not fulfilled, but because of the greed of their bosses. And the master will always be followed by his regular clients.
Hairdresser
As for the staff, it is worth remembering that the level of the beauty salon and its popularity are primarily influenced by the masters. Therefore, in order for the work to bring maximum efficiency, it is best to hire universal specialists who can do children's, women's and men's haircuts. Since the beauty salon is designed for the wealthy middle class, it is necessary to put forward requirements for hairdressers in the form of at least two years of work experience.
You should hire only those specialists who can confirm their professionalism by having a diploma of appropriate training.
Master of manicure and pedicure
And as a manicurist or pedicurist, it is best to hire a person who will also be able to provide a number of additional services, such as nail extensions or painting. His professionalism must be confirmed by appropriate certificates. It would be best to place them on the wall at the specialist’s workplace - this will additionally attract clients to the specialist. It is advisable that such a specialist have at least two years of work experience.
Cosmetologist
A cosmetologist must have a medical education. This is due to the fact that the target audience of the beauty salon is wealthy women who are very demanding of the staff serving them. Quite often there are cases when such ladies refuse a cosmetologist due to the fact that he has completed only specialized courses. Also, a certified specialist will be able to provide a greater number of services.
Administrator
A friendly, educated and polite woman who is always neatly dressed. The administrator is the face of the salon, so make sure that she always has her hair and nails done.
Other personnel
The cleaning lady, security, accountant and other service personnel are at the discretion of the management.
VIP studio
Here it will be necessary to find professionals in their specialties who have already been repeatedly awarded prizes for participating in European and domestic competitions.
As a rule, clients of VIP studios are very demanding and if they make a mistake they will never forgive it. Therefore, you should pay maximum attention to specialists.
- Salon administrator or manager;
- Hairdresser-stylist: men's, women's (children's), universal;
- Visagiste;
- Cosmetologist;
- Masseur;
- Accountant;
- Service personnel: cleaner, security, repairman.
It is worth noting that all candidates must have at least two or three years of work experience. The position of administrator must be treated with increased attention. Such a specialist must be sociable, focused on work, and have a good grasp of numbers. These qualities are important above all, since the administrator is the first person potential clients meet and he also contributes to the opinion of visitors about the establishment.
It is ideal when the owner of a beauty salon is a stylist or hairdresser himself. Then testing the skills of applicants during an interview will not be difficult.
Mistakes in recruiting
- Lack of clear instructions. What seems basic to you may not be the same for the staff. Create detailed and maximally expanded job descriptions for each employee.
- Search for employees among friends. This may make future relationships between you more difficult. You should not hire relatives or friends for a position where you will require strict adherence to instructions.
- Quick interview. Don't rush to hire an employee quickly.
— Conduct an interview with a presentation of the master’s skills: let the hairdresser cut your hair or do your hair.
— Ask where the master trained, what cosmetics he prefers to use in his work, etc.
— Check the employee’s ability to establish contacts with clients: does he talk a lot, is he able to carry on a conversation, how does he offer services, is he not too intrusive or rude, etc. - Don't judge by the cover. This is a continuation of the previous point. Don't hire someone if you like them. Objectively evaluate only professional qualities.
- You must use the services of a specialist yourself. Think about it, would you trust this specialist? If yes, then feel free to hire him, if something worries you, it will also worry your clients.
How much does it cost to open a beauty salon?
As a rule, this point is decisive in a business plan, since without understanding the numbers, no one will want to invest their money in the project. Let's consider the average costs required for this event according to the three concepts proposed above.
| Equipment, personnel | Salon | Beauty saloon | VIP studio |
| Repair and rental | 50,000 rubles | 120,000 rubles | 300,000 rubles |
| Equipment purchase | 100,000 rubles | 200,000 rubles | 300 – 400 thousand rubles |
| Purchase of cosmetics (for 2 months) | 70,000 rubles | 150,000 rubles | 250,000 rubles |
| Advertising campaign | 10,000 rubles | 30,000 rubles | 100,000 rubles |
| Salaries of specialists | 50,000 rubles | 100,000 rubles | 400,000 rubles |
| Accounting services | 10,000 rubles | 15,000 rubles | 25,000 rubles |
| Total | 290,000 rubles | 615,000 rubles | 1,425,000 rubles |
As you can see from the example, the difference in starting capital is significant. If you still feel unprepared to constantly make efforts to create and maintain a positive image, it is better not to immediately try to join a VIP studio.
It is worth noting that if you need to convert the premises from residential to non-residential (with the purchase of it), then the costs will increase several times. In Moscow, rental rates can also be doubled.
How to attract clients
Choosing a marketing strategy is probably the number one concern for salon owners, as it can be quite difficult to choose the right methods to attract clients in the first place. If you don't have enough visitors, then most likely you need to switch your promotion tactics.
Here are some great ideas for attracting more clients to your beauty salon:
- Introduce a loyalty program. It can win the hearts of your potential customers. A loyalty program can be as simple as getting your hair cut three times and getting free service the fourth time. Rewarding customers with a points system or some other return will ensure that they come back again. We can put stamps on business cards or launch a bonus system of discounts on beauty salon cards.
- Create pages on social networks and develop a website. Social media is a free and powerful advertising tool. Share your work on Facebook, VKontakte, Instagram and Snapchat. Now almost any person is registered on social media. network and visits it periodically. As a result, active advertising can affect the number of customers.
Want to know the best approach for a beauty salon on social media? - this is the launch of the competition. Any giveaway or competition can increase your customer base tenfold. If you're unsure, check out some of the most successful Facebook or VKontakte competitions.
- Create an electronic booking option. Perhaps the client prefers to fill out information through the contact widget rather than call immediately. If you don't do this, your potential visitor may simply leave your site and never return.
- . Free advice via a personal or corporate blog will always be appreciated by readers. This is a long-term strategy that offers ideas, feedback or just advice. This is a proven approach to building new relationships.
Although this approach takes time to create, it can help you establish yourself as an expert in your industry.
- Collaborate with other salons. This is only possible if the partner establishment does not provide the same services as you. In such a situation, both parties will benefit from advertising each other.
- Rewarding clients for referring acquaintances or friends. Why not give your clients a small bonus for free advertising and sending new visitors to your beauty salon? For example, they can be given a 50% discount or even a free haircut. After all, a new regular customer will bring much more profit.
- Give small gifts with samples to your clients: shampoos, conditioners, etc.
- Create a video demonstrating the provision of your services and post it on the website. By displaying a short, professional video on your website, you have the opportunity to capture the interest of potential customers before they even visit your establishment. This allows you to showcase the equipment the staff owns and demonstrate all the services provided. This method will be very effective, since it acts as passive advertising.
To quickly launch and rock a beauty salon, you need to take advantage of maximum opportunities for its promotion. Carefully study the market and your customers. Young people today learn everything from social networks, so focus on promoting your business there. And leave word of mouth for middle-aged people.
Useful articles:
12Oct
Methods of registering as an entrepreneur and taxation
To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.
The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.
Documents and controlling organizations
What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.
The beauty salon must be registered with such authorities :
- City or district administration;
- Vodokanal;
- Fire Department;
- Energy control.
In the future, these services also monitor the operation of the establishment.
In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.
It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.
- basements of houses cannot be used for salons and hairdressers;
- it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
- room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
- a prerequisite is the presence of sewerage and water supply;
- ventilation systems should not be combined with ventilation of residential apartments and public premises;
- interior wall decoration should not be done using paper wallpaper;
- The illumination of each workplace must be at least 40 lux.
- the entrance to the salon should be separate;
- the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.
The equipment has the following requirements::
- mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
- devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
- All technical equipment must have warranty service, as evidenced by contracts.
Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.
Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.
The following documents must be prepared for the SES::
- logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
- medical books for each master;
- agreement on the removal of: garbage, hair, medical waste;
- if there is no disposable linen, then an agreement with the laundry;
- documents for the ventilation system (transfer acceptance certificate and passport);
- agreement with medical institution about undergoing inspections.
It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:
- staff briefing log;
- fire alarm documents;
- evacuation plan in case of fire;
- order appointing an employee responsible for fire safety;
- employee action plan in the event of a facility fire;
- document - the conclusion of the firefighters.
It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.
In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.
If the salon does not provide medical services, then licensing of activities will not be required.
How to choose a salon concept - types of beauty salons
Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.
Marketing research – sociological surveys and other statistical indicators that give an idea of the solvency and needs of future clients – will help answer these questions. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.
One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!
If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.
Beauty salons are divided into the following levels:
- Economy option– salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
- Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
- VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.
Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons are usually closed. They are distinguished by an individual approach to each client.
It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.
Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.
It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”
Requirements for the location of a beauty salon
Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?
- We need to pay attention to the popularity of this place, that is, its trafficability.
- It is important that there are no other similar salons nearby with the same range of services.
- The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
- If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.
To open a salon in a residential building, you need to ask permission from all residents and put it in writing.
Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:
- The number of people coming to the shopping center;
- The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
- The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.
It is better to locate mid-level beauty salons in a residential area of the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.
Beauty salon equipment
The choice of equipment completely depends on the choice of the concept of the establishment.
For economy class cabins, the minimum that is required is :
- a chair that swivels for the client;
- large mirror;
- shelves and racks for tools;
- water heater;
- sink combined with a chair.
If the salon offers manicure services, you should purchase :
- comfortable seating for the master and the client;
- table;
- hand baths;
- lamp with UV rays for drying gel polish;
- autoclave for sterilizing instruments.
Cosmetology services will require purchase :
- special chair;
- mirrors with shelves and lighting;
- refrigerator for cosmetics;
- tool cabinet;
- special couch;
- sinks with cold and hot water;
- devices for carrying out procedures.
To save on purchasing equipment, it is better to order online.
Consumables for beauty salon
For one experienced hairdresser, you need to purchase the following set of tools:
- combs, different in shape and purpose - 4 pcs.;
- straight scissors – 3 varieties;
- hair clipper;
- hair brushes – 3 pcs.;
- thinning scissors – 2 types;
- straight razor – 1 pc.;
- brushes for hair coloring;
- towels, napkins;
- curling irons of different thicknesses;
- hair dryer - 2 pcs.
Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.
Requirements for personnel in a beauty salon
There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.
As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:
- hardware tattoo;
- deep and medium peelings using chemical compounds;
- rejuvenating procedures with injections.
A cosmetologist can work in a salon with a secondary medical education with a specialty in “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:
- superficial and chemical peels;
- gentle hardware cosmetic procedures;
- medical makeup.
All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.
The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.
In addition to the masters, the beauty salon requires the following employees:
- administrator;
- accountant;
- cleaning woman;
- client manager;
- storekeeper;
- security guard.
If necessary, then a seller to sell hair, skin, and nail care products.
To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:
- creating a growth system for young professionals;
- constant opportunity for craftsmen to improve their skills;
- ensure that new masters have clients;
- send experienced employees to master classes.
There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.
How much does it cost to open a beauty salon - total costs
How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.
- repair– from 150 thousand rubles;
- purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
- cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
- advertising costs: flyers, signs, banners – from 30 thousand rubles;
- salary for employees(depending on revenue) – 40-60 thousand rubles;
- accountant services, introduction of taxes - up to 13 thousand rubles.
Total: about 700 thousand rubles.
Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.
How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be higher by the same amount. The payback period will be the same, if not faster.
To avoid operating at a loss, you must adhere to the following rules:
- The net profit of any service should be 30%, no less.
- The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
- If cosmetics are sold, it should bring in 20% profit.
- To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the salon’s operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
- The administrator receives 1% of all salon profits as a bonus.
- When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
- You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.
There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.
Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.
Beauty salon business plan
To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.
You may also need a business plan if you take out a loan to open or develop a beauty salon.
To do this, 2 articles will help you:
How to attract first clients to a beauty salon
- Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
- Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
- Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
- Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.
To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.
Problems at the salon opening stage
To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.
Where to buy equipment for a beauty salon
It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.
Search for specialists in a beauty salon
To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.
Obtaining permission from government authorities
To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.
Poor idea of how much money you need to open a beauty salon
Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.
To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.
Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.
Advantages and disadvantages of opening a beauty salon as a franchise
Opening a salon as a franchise or otherwise franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.
Pros:
- organization of work and a detailed business plan are provided by the parent company;
- Sometimes advertising costs are also covered by the franchise representative.
Minuses:
- strict compliance with the instructions of the main company;
- The salon owner has virtually no say.
It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.
9 common mistakes newbies make when opening a salon
What does a beauty salon need to be profitable?
- proper marketing;
- advertising campaign;
- business processes;
- professional craftsmen;
- high level of customer service.
Often a visitor comes to a large, beautiful salon with fancy equipment.
But there are no masters or other clients there. What could be the problem?
Error 1: No opening day promotion
An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.
- Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
- Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.
Error 2: Outdated methods in providing services
Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.
3 mistake: Ineffective advertising
Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.
Error 4: Unprofessional work of administrators
Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:
- politeness to regular and potential clients;
- awareness of all salon services and all the features of their implementation;
- well-delivered literate speech.
If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.
Mistake 5: Lack of corporate culture
If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.
Error 6: Lack of measurement of salon activity
Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.
Error 7: There is no personnel selection system
It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.
Error 8: Incorrect value pyramid
There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.
9 mistake: Lack of salon position and individual approach to the client
In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.
Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.
The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.