To open a shawarma shop and earn a decent amount of money from it without making large investments, you need to have considerable experience in business. On the one hand, the business of preparing this snack is very profitable and in demand.
On the other hand, competition in this area is quite high. And in order to successfully open a shawarma business, customers need to be surprised with something.
Preparation of documents and business registration
If neither high competition nor the fuss associated with collecting documents for opening a shawarma business scare you, you can safely start collecting documents. It would seem that opening a snack stall is such a simple idea. But when you start preparing the minimum list of documents, it will become obvious that such a trade tent kiosk is registered according to all the rules:
- Before you open a business outdoors or indoors, you need to officially register. There are several options here - individual entrepreneur and LLC (if, in addition to the usual set of kiosk, you plan to sell alcohol).
- To obtain permission to open a business and a sanitary-epidemiological conclusion, you need to submit documents to Rospotrebnadzor confirming that your small kiosk is ready to carry out activities selling food.
- Rospotrebnadzor may also require you to create a control program over all stages of shawarma production.
- All food products must be accompanied by quality certificates. This should be taken care of in advance.
- A contract with a laundry company will be required, as washing staff uniforms at home is prohibited.
- To open a business, you need documents confirming that your shawarma stall has been checked and the necessary measures for disinfection, disinfestation, deratization of surfaces and ventilation systems have been carried out.
- All personnel must have medical records, which are mandatory permission to work with food products.
You can open your own shawarma and prepare documentation from scratch yourself, or you can save time and nerves and hire a company specializing in such issues. How much it costs depends on the specific company or legal entity. On average 20–30 thousand rubles. 
You can buy a franchise. Then they will provide you with the correct scheme, instructions for step-by-step actions and help you open a business: they will share their experience and talk about the nuances of the business.
Choosing a place
To open your shawarma, you need to choose a place. Put yourself in the shoes of a potential buyer. What can motivate a person to buy shawarma? When is it most often purchased? Who buys the dish?
It is worth considering opening a shawarma stall on wheels in a residential area.
A person can be prompted to buy shawarma by hunger, which most often strikes during the lunch break or in the evening. The audience of fast food lovers is mainly students, but older people are also not averse to enjoying this dish.
An excellent place to open your own shawarma stall would be a train station, a park, a public recreation area, a market, or a store.
Format options
If you decide to open a shawarma business, then it is worth remembering that this is a phenomenon subject to seasonality, traffic and popularity. Many people forget about two main rules, the observance of which guarantees a stable income even in a business such as the sale of this dish.
- Reputation is an indicator of your attitude towards your business and your clients. In pursuit of savings, you can encounter serious problems. Only selling tasty, high-quality food will lead your business to success.
- Human traffic, which depends on location and reputation. Therefore, it is better to open a business in a crowded place.
Note: many people are ready to travel to another area of the city for delicious shawarma, ignoring the snack kiosks near their house.
To open a business, you need to decide: it will be stationary or mobile. Each option has its pros and cons. With a mobile tent you can always be in the center of the action. For example, holidays that are accompanied by large crowds of people will be excellent sources of income for your business. 
In a stationary kiosk selling shawarma, you can install comfortable tables, which is an undeniable advantage for customers. In addition, such a stall has a much wider assortment.
It’s still worth starting with a mobile or small stationary format.
Equipment
Traditionally, shawarma is meat with vegetables wrapped in pita bread. Everything else is the imagination of the seller and the buyers themselves, to whom the standard set seems too simple. But whatever is included in the shawarma, in order to open your own shawarma, you will have to purchase:
- Grill for cooking meat.
- Table with sink.
- Refrigerator.
- Microwave oven.
- Coffee maker.
- Electric kettle.
Advice: if the starting capital allows, buy a refrigerator table. This will simplify the cooking process, since the ingredients for making shawarma will always be at hand. A refrigerator table costs approximately 40–70 thousand rubles. It’s easy to calculate how much time and money you will save.
Recruitment
To open a successful business, you need to find good employees. The salesperson is the face of the company. Everything is important: how he treats the cooking process, communicates with clients, and whether he follows hygiene rules. Pleasant appearance and charisma are welcome. 
Preparing and selling shawarma is a fairly simple process. It is not necessary to require a potential seller to have a chef's education. The main requirement is the absence of venereological and skin diseases, which confirms the presence of a health certificate.
Purchase of raw materials
Before you open a business, it is worth understanding that the ingredients for making shawarma are perishable products. You will be required to conduct regular sales reviews to minimize waste and spoilage.
Each city has its own suppliers of meat and vegetables, which are necessary for preparing shawarma. Choose a proven one, focusing in this case on reputation, and not on price. And it’s better to do this before you decide to open your shawarma.
Advice: a farmer who runs his own farm and garden would be an excellent option. Here there is savings and a guarantee of quality products, and, consequently, delicious shawarma with fresh ingredients.
Starting capital and payback
Starting capital investment to open a stall:
- Registration of documents – 6 15 thousand rubles.
- Equipment costs are 100–170 thousand rubles.
- Salary – 12–17 thousand rubles.
- Rent of premises – 20–50 thousand rubles.
- Purchasing the necessary raw materials depends on the supplier, the intended range and the scale at which you plan to open a business.
- Utility costs depend on the area of the premises and sales activity.
Important: cost estimates for opening a shawarma stall vary depending on the region, the selected equipment and the expected assortment.
How profitable is it to open your own shawarma stall:
- Approximate operating time is 10–12 hours a day.
- Let's assume that the outlet only sells shawarma for 100 rubles apiece.
- In an hour (depending on traffic), you can sell 4–10 pieces.
- When calculating net profit, do not forget to deduct the daily costs of purchasing raw materials, paying utility bills and salaries.
Important: most of the costs in the shawarma business are wages and premises rental. Therefore, it makes no sense to save on the purchase of raw materials and other expenses that are responsible for the reputation of the kiosk.
You can ponder endlessly about the question of how to open a shawarma. Don't waste time, take action. A detailed business plan, boundless love for shawarma and your desire will definitely be enough to launch a successful business.
The business of preparing and selling shawarma is very popular today among budding entrepreneurs. It’s not surprising - all the costs of starting a business, due to the high demand for “fast” food, pay off quite quickly. And even despite the high level of competition in this niche, anyone can build a profitable business. Start with drawing up - the price of equipment for shawarma must be taken into account, the right place of sale must be chosen, and a development strategy must be thought out.
How to open a shawarma from scratch? What does an entrepreneur need to take care of so that the business begins to bring consistently high profits over time?
Our business assessment:
Starting investments – from 120,000 rubles.
Market saturation is high.
The difficulty of starting a business is 7/10.
Choosing a business format
Choosing a business direction is the first thing a businessman should think about. All further steps - search, premises, equipment purchase, marketing policy - will depend on the format of the fast food establishment.
You can run shawarma production as a business in a mobile or stationary stall, as well as indoors. Each option has its own advantages and disadvantages:
- Separate room. In this case, you will have to prepare numerous documents and obtain permits from Rospotrebnadzor, SES and Fire Supervision - the selected premises will be carefully checked by supervisory authorities for compliance with all rules and regulations. This option, in terms of business registration, is somewhat more complicated. But you can place your establishment in a pavilion of a shopping center, where there is a lot of traffic. The key to success is placement in a crowded place.
- Stationary stall. There will be few checks when opening a “street” business - you only notify the supervisory services about the start of work. And Rospotrebnadzor and SES can conduct an inspection only after a year or based on a specific client complaint. But here problems of a different kind may arise - in order to set up a shawarma kiosk on the street, you will need to rent a plot of land from the city administration. As a rule, ground rent is less than renting a pavilion in a shopping center - the benefits from street trading can be quite significant.
- Mobile stall. Shawarma on wheels will require registration of the van with the traffic police, because it, in fact, remains a vehicle. Such a business will have an important advantage when compared with other formats - you will be able to change the location of your trade at least every day, choosing a more profitable point of sale. It is better to start opening a shawarma shop on wheels with a rented van - the initial investment will not be that much.
Consider opening a shawarma outlet as a franchise – there are plenty of offers on the market. The options are: Uncle Doner, Lunch Express, FOODmix. But in some cases, the system of organizing a business through a franchise system will require larger investments - you pay for using the brand and comprehensive assistance from specialists when opening a retail outlet. Franchising a shawarma stall or a full-fledged fast food establishment, if you choose a brand known to consumers, can bring great profits.
We set up your business correctly
To save on initial costs, register your business as an individual entrepreneur - for a mobile or stationary stall selling shawarma or kebabs, this is quite enough.
After registering your business with the tax office, you notify Rospotrebnadzor, the fire service, the SES - government agencies, if necessary, conduct inspections. If no violations are detected, the shawarma tent can begin operating. Sometimes the process of obtaining all the necessary permits drags on for many months. Therefore, it is better to start collecting all the papers in advance in order to have time to open the stall in time for the spring-summer season.
Selecting the location of the outlet
Income from running a business will directly depend on which place you choose to conduct sales.
The main rule is that the place should be crowded. Evaluate several options before entering into a lease agreement with the owner of a pavilion or land plot - it is important to consider the level of competition. It’s great if there are no retail outlets nearby offering the same products - then the shawarma business will bring more profit. Can't find such a place? Then you will have to stand out from your competitors in some way - lower prices, a bright sign, noticeable from afar.
How much money you will pay for rented space in a shopping center or for a plot of land on the street will depend on the “demand” of the place - the closer to the city center, the higher the monthly fee will be.
Choosing equipment for making and selling shawarma
The business plan for opening a shawarma must include the cost of purchasing equipment - in fact, this is the main expense item. It is better not to save money on the purchase of devices - the quality of the finished product will depend on them. If your goal is to meet the minimum amount when starting a business, think about purchasing used devices.
You will need to purchase the following basic equipment for making shawarma:
- grill,
- industrial vegetable cutter,
- immersion blender for making sauces,
- fridge,
- tables,
- oven for heating (contact grill or regular microwave) ready-made dishes.
The most “main” apparatus for the production of shawarma is the grill. Approach his choice with all responsibility.
The equipment is a cabinet made of stainless steel with a heating element of a certain type. Depending on the specific model, the shawarma installation can be supplemented with auxiliary elements - a tray for collecting draining fat, a set of skewers, gastronorm containers, stands. The device operates from mains or gas.
The first option, despite the significant costs of paying for electricity, is most common among owners of establishments producing and selling shawarma. When you open a mobile kiosk, you can buy a gas-type shawarma preparation machine - you will need to purchase a cylinder of liquefied gas. But its operation requires compliance with fire safety - inspections by supervisory authorities cannot be avoided.
When choosing a grill, be guided by the following technological characteristics - performance, capacity, type of heating, presence of a drive for rotating the skewers. At first, you can purchase cheaper equipment - with low power. And when the shawarma shop gets going and begins to attract large flows of customers, you can “modernize” the technical equipment.
What is needed if an entrepreneur plans to offer customers not only shawarma and kebabs? Here everything will depend on the specific assortment of dishes. You may need the following equipment - a deep fryer, an oven for frying pancakes, a waffle iron, a blender for making cocktails.
It is quite possible to buy equipment for the production of shawarma for 50,000-70,000 rubles. But these will not be devices of the highest power. A complete set of equipment will require more significant costs - at least 100,000 rubles.
We hire staff and study the technology of preparing shawarma
Shawarma production is a simple process. Many chefs are proficient in technology. To sell a quality product, try to find a real professional - deliciously prepared dishes will attract customers to your stall.
A prerequisite is that employees have health certificates! It’s better not to take risks here - at the first inspection of the establishment by sanitary services, you will receive a fine.
You will need to regularly purchase fresh raw materials for making shawarma - chicken, pork, pita bread, carrots, cabbage, tomato, cucumbers, onions, mayonnaise, ketchup. The complete list of necessary products will depend on the developed menu and recipe for preparing the main dish. Initially, shawarma was a Turkish flatbread stuffed with beef, pork or lamb, and vegetables. In our country, almost every shawarma shop uses thin pita bread to prepare the dish.
In general, the technology for preparing shawarma looks like this:
- The meat is cut into thin pieces and threaded onto a vertical skewer in the grill.
- As the meat cooks, it is cut into small pieces into a tray.
- Next comes the “packaging” of shawarma - vegetables, meat, sauce are placed on pita bread, which is then wrapped.
- Ready-made shawarma can be additionally fried.
Take care to order branded bags and paper packaging - this will help you stand out among your competitors.
Selling shawarma will bring high profits if you begin to offer customers delicious dishes prepared from quality ingredients.
We calculate the possible profit from doing business
We figured out how to open a shawarma stall. How much profit will a stall selling “fast” food bring in?
When the business will pay off will depend on the investment made. To open a point of sale you will need the following amount:
- Registration of a business – from 10,000 rubles.
- Purchase of a cash register – from 5,000 rubles.
- Purchase of equipment – from 50,000 rubles.
- Purchase of products, packaging for the first month of work - from 30,000 rubles.
- Rent of premises or land for the first month - from 20,000 rubles.
Average calculations show that opening a small stall for the production and sale of shawarma will require at least 120,000 rubles. To offer other dishes to customers, more costs are needed - up to 300,000 rubles.
Before opening a shawarma, think about the prices of the dishes. On average, shawarma costs around 100 rubles. In an hour of work with good traffic, it is possible to sell up to 20 ready-made dishes. If the retail outlet is open for 12 hours, you can earn up to 24,000 rubles per shift. Income will be greater from sales of related products - juices, lemonades, pies, kebabs.
Despite the fact that shawarma is considered an oriental dish, people in Russia love it very much and often buy it for a quick snack right on the street. Shawarma compares favorably with dishes served in fast food restaurants due to its cheapness, availability and excellent taste. That is why shawarma business is considered profitable and highly profitable - you will quickly recoup your investments and be able to open an entire network in your city.
The first step is to research whether there are competitors in your city and what services they offer. In large cities, shawarma is sold on every corner, but in small cities it may not be available at all. If there are already competitors, then find out what exactly they offer, the price level, the quality of customer service and the convenience of the location of the outlet.
A shawarma stall requires very little space.
You should also find out the average age of your city's population. This kind of fast food is popular among schoolchildren, students and young people; older people rarely buy it.
Try to find the most advantageous places to locate a sales tent. To organize your work you will need 5-8 square meters of territory-you can put a stall almost anywhere. But it is advisable to place it in public places. The best options are:
- Near the market.
- Not far from a university or school.
- At the entrance to the shopping center.
- Close to office buildings.
- At intersections, key metro and public transport stations, and other public places.
Don't limit yourself to selling one type of shawarma - offer customers a choice. You can open a shawarma tent and place a stand with drinks next to it - customers will probably want to buy water from you to wash down their food.
Business organization
Typically, shawarma preparation points are located in ordinary stalls with a transparent facade. This is quite enough for full-fledged work. In the kiosk itself you will need to equip ventilation, a washbasin and, ideally, a toilet. Equipment you will need:
- Special vertical electric grill with burner.
- Refrigerator for storing food.
- Table for preparation.
- Knives and various utensils.
- Display case or vertical refrigerator for drinks (if necessary).
- Cash machine.
That's basically all you need to get started.
Note:never skimp on products. They must be fresh, with appropriate quality certificates. If your shawarma tastes bad, your sales will drop instantly.
To open you will need an electric grill, a display case and a set of dishes
Having developed, you can start selling other fast food: hamburgers, hot dogs, pancakes, etc., for which you will have to purchase additional equipment.
Staff
Typically, such stalls employ 2 people:
- Cook.
- Cashier is an auxiliary worker.
Before opening, you need to find a good chef who can cook quickly and tasty. There is nothing complicated about it - you can learn it in a couple of weeks. But the chef must be responsible, tidy and stress-resistant, since he works in front of customers. The cashier usually accepts money, issues a finished order and does minor work around the stall.
Stall profitability
Let's look at what opening such a business will cost us. Detailed shawarma business plan with calculations you can find it on the Internet, here we will give approximate calculations.
- Renting a stall costs about 35 thousand rubles per month.
- The salary fund for 2 employees is 50 thousand rubles per month.
- Equipment 70,000 rubles.
- Advertising campaign - 15,000 (stall decoration, business cards, flyers).
- Utilities - 5,000 rubles per month.
- Purchase of products is approximately 3 thousand per day.
Additionally, you can purchase a refrigerated display case (30 thousand) and a coffee machine (up to 100,000).
The main thing is to find a good, responsible chef
That, in fact, is all the expenses. In total, you will need about 170,000 rubles (or 300,000 in the maximum case) to open.
Now the income part. One shawarma costs on average 120 rubles. During a working day, in a good location, a stall sells about 150 units of fast food. Beverages, tea and coffee are also sold along the way. In total, per day, taking into account the purchase of products, you receive at least 15,000 rubles of net profit or 450,000 per month. Let us subtract the mandatory monthly payments from here and get a net profit of 350 thousand rubles. This means that all the investments you make will pay off in just one month. But in practice, they usually pay for themselves in 2-3: in the first month there may be few clients. Therefore, be sure to invest money in advertising, make high-quality and tasty food, arrange various promotions and offers for regular customers.
How to open up
We have already dealt with the organization and profitability of the business, so let’s look at what documents are needed to open a shawarma in your city.
The first thing you should do is go to your local tax office and register as an individual entrepreneur. Usually the procedure itself takes approximately 4-5 business days. After this, you sign a contract for renting a stall, install your equipment in it and contact the sanitary and epidemiological station and the fire inspectorate to obtain permits. Typically this process takes 2-3 weeks (in some cases more than a month). In parallel with obtaining permits, you can launch an advertising campaign and distribute flyers in the area of interest to you. Then you hire a cook, buy groceries and open.
Marketing
In most cases, you will have to face competition, so you should learn marketing techniques and put them into practice before opening. Let's consider how to open a shawarma stall as a business, if you are not alone in the market.
- First of all, make your stall beautiful and the cooking process delicious. Passers-by should see how the cook fries and slices the meat - this whets the appetite, makes a person come up and try the delicious food.
- Never skimp on products. If they start to deteriorate, recycle them rather than try to sell them. A person will never return to you if at least once he doesn’t like something. In small towns, word of mouth works well - if you sell rotten stuff, there will be no more customers.
- Allocate money for advertising. Make yourself a beautiful sign and a noticeable menu indicating all services and prices. Order flyers and business cards and hand them out to clients.
- Organize promotions for regular customers by selling them food at a discount or simply giving them portions as gifts.
Shawarma is a delicious and nutritious fast food dish
In short, you need to stand out. Study your competitors, think about what they are doing wrong or what you could improve in their work. Apply this knowledge to yourself and your business will flourish.
Prospects
Due to low investments and high profitability, this business can develop quickly. Just 3 months after the launch of the first kiosk, you can open a second one, and then another 2 months later - a third one. In just a year, with the right approach, you can open 6-7 stalls - with each new one, your expenses will decrease.
Here, in principle, is all the information about how to open a shawarma and what you need for this. The most difficult thing in this process is to obtain permits from the sanitary station and the fire department - your stall must have an exhaust hood, an alarm system, water (cooler) and certificates for products. Don’t save money - all investments will pay off as quickly as possible!
In contact with
We all know such a Turkish dish as shawarma. Such a delicacy is in quite wide demand in the food market of our Motherland, since not every person has enough time to have a snack during a long working day, and it takes little time to prepare nutritious, tasty shawarma.
How to open a shawarma? Opening a stall does not require significant material investments, since the process of selling it does not involve the costs associated with purchasing a large number of equipment for personal use at a huge cost and hiring a large staff. Running a shawarma stall is much cheaper than running a coffee shop or pizzeria.
As in any other area of entrepreneurial activity, effective business development will be facilitated in advance prepared business plan. Only if you implement a carefully thought-out business plan can you count on a quick payback and high profits from an organized business.
Choosing the right place to open a shawarma stall
The first thing that is required from an individual entrepreneur is to choose the right place where his stall will be opened. The key point is considered because an unsuccessful local location of a sales point can cause low revenues. The optimal place to locate a retail facility is at the intersection of streets characterized by a high level of traffic. A kiosk placed near a large educational institution or a stop on the main street will also bring considerable profit. If a location in a large city is chosen for the implementation of the project, a shawarma stall can be safely opened near a metro station.
Rent of retail space for shawarma trade
Once a location that will be successful for trading has been determined, it is necessary to rent space to implement the plan. To do this, you will need to conclude an appropriate type of lease agreement. Before concluding such an agreement, it is necessary to visit Rospotrebnadzor and obtain up-to-date information about the requirements put forward for such establishments.
According to all the rules, a shawarma kiosk must be equipped with ventilation, toilet and water. The way out of this situation is quite simple - you can install a water cooler in the kiosk, and the toilet will be located in a building located nearby.
On average, renting space for a shawarma stall will cost you about 20,000 rubles. An important stage in the implementation of the project can also be called obtaining permits from authorities such as fire supervision and SES. The preparation of such documentation also costs about 15 thousand rubles.
Equipment for a stall
Every entrepreneur who decides to open a shawarma stall should know in general terms the technology of its preparation. In general, preparing shawarma looks like this: meat cut into small pieces is placed on a special grill spit on which it is cooked. After the meat reaches the stage of readiness, it is cut into thin pieces and dropped into a specially designed tray.
Next, take pita bread, in which the meat is wrapped along with sauce and fresh vegetable salad. The traditional sauce is made from ketchup and mayonnaise, but some stalls that are in great demand come up with their own ketchup recipes. For a fresh salad, tomatoes, cabbage and cucumbers are suitable. The resulting roll is sold to the client.
Chicken, pork or beef can be used as meat for preparing the dish. However, as practice shows, chicken meat is still in great demand. At the same time, in order to save money, an entrepreneur can save money by completely processing meat on his own, purchasing “chicken legs”. Thus, by cutting the meat yourself, marinating and frying it yourself during the first time after opening, you can save a significant amount.
You can abandon the decision to process meat yourself if the individual entrepreneur is sure that the finished product will not remain unsold for a long time, and sales volumes can easily cover all the costs associated with spending on already processed raw materials.
A rather important point is the quality and taste of the prepared shawarma. Each client should become a regular buyer of the shawarma that will be sold at the newly opened kiosk. Thus, the entrepreneur will be able to save on advertising, since his clients will give recommendations to their friends and earn so-called word of mouth. Otherwise, when the customer does not return after the purchase, the business owner will have to not only reconsider the cooking technology, but also spend money to correct the reputation of his establishment, which will no doubt already be rumored as not the most successful.
Therefore, to implement the next stage implied by the business idea, it is necessary to purchase all the necessary equipment:
- a special grill powered by gas or electricity;
- volumetric refrigerator;
- burner intended for grilling.
The cost of equipment mainly depends on its manufacturer. The burner and the grill itself will cost about one thousand dollars. The modern range of specialized companies includes equipment that is specifically designed for the production of shawarma. To open a stall, you need to choose an inexpensive Chinese device or a domestic version of the equipment, since equipment from European manufacturers will cost at least 2.5 times more.
Experienced entrepreneurs who have been selling shawarma for many years often choose the electric grill “EL-2’” from Veone, the price of which ranges around 30 thousand rubles. You can also consider a Chinese-made device VZK-890, the price of which is five thousand lower, but with the same performance as the EL-2, it consumes more energy.
The price of an average unit from a European manufacturer is about 80 thousand rubles, however, for opening the first shawarma stall, such a purchase falls into the category of “overhead”.
A refrigerator will be used to store food, the price of which will not exceed $400. Such equipment will consume between $100 and $200 worth of energy each month.
How much money do you need to open a shawarma outlet?
The remaining costs, which can be associated with the equipment of the outlet, will be directed towards the purchase of a tent, a special van or a small kiosk, if the rental does not imply its availability. If you rent a ready-made retail outlet, then you will only have to spend money on specialized equipment, the purchase of which will cost 130,000 - 160,000 rubles. All expenses that will occur in the process of carrying out business activities will be associated with the payment of labor, rent and purchases of products used for preparation.
If you wish, you can further reduce costs. You can purchase used equipment, but this is always a risk. In addition, such equipment will require more money for maintenance. However, some entrepreneurs manage to purchase used units in good condition, thereby reducing the initial investment by almost half.
A kiosk selling shawarma is planned to open in a medium-sized locality with a population of 200 thousand people. The main factor influencing income is the location of the outlet. In this case, the best option would be to be located near a public transport stop with high passenger traffic, a large shopping center, an educational institution or a large office center. By providing high quality services, you can gain a large number of regular customers, the number of which will constantly grow. To ensure constant demand and positive customer feedback, you must meet the following requirements:
- Comply with sanitary standards in full.
- Have a staff of friendly employees who inspire confidence in clients.
- Maintain a smart pricing policy.
- Work with several interchangeable suppliers.
Having decided on the priority tasks that need to be solved in order to take a stable position in the market, let’s consider the difficulties that arise when operating a kiosk for preparing and selling shawarma:
- Frequent inspections by the SES with large fines for violations.
- Problem with selecting suitable employees.
- There is a lot of competition in the fast food market.
To overcome the first risk, it is necessary to monitor the work of employees on a daily basis, provide instructions on compliance with sanitary standards, and introduce a system of fines and motivations for compliance with the above standards. To solve the second problem, it is necessary, first of all, to plan a motivation system for employees and provide a salary not lower than the city average. To level out the third problem, it is necessary to pursue a customer-oriented policy and conduct advertising campaigns.
Decor
Form of activity: individual entrepreneur.
The most profitable option when operating a kiosk selling shawarma is: simplified tax rate of 15%, since most of the costs are the purchase of ingredients for preparing shawarma and other foods and drinks sold, wages and rent.
55.30 “Activity of restaurants and cafes” is selected as the main OKVED, additional ones - 52.63 “Other retail trade outside stores” and 15.81 “Production of bread and flour confectionery products of non-durable storage”. A license for these types of activities is not required. It is planned to allocate 10 thousand rubles for registration.
Personnel search
To operate the kiosk, sellers with a health certificate and experience in cooking and trade will be required. Stress-resistant, since you have to combine the functions of a cook and a salesperson and work in a fairly hot room. If located near educational institutions or office buildings, you will have to cope with large peak loads during breaks or lunch breaks for clients, so you need to work quickly. Employees will work on a 2/2 schedule.
If there is a large outflow of customers to competing establishments, an additional employee will be hired for the shift.
Work with suppliers and control over the work of sellers will be carried out by the director. An accountant is hired to work remotely. You will also need a promoter to distribute flyers.
Renting premises
To ensure good demand, it is planned to rent a kiosk in the city center, in a crowded area, close to a public transport stop. An office is not required to operate a shawarma kiosk. 10 sq.m. will be enough. m of space for full-fledged work.
The cost of renting such premises is about 25 thousand rubles per month. It is planned to pay for three months at once.
The premises must meet the following series of requirements:
- Electricity supply.
- Possibility of placing your own advertising on the facade.
- Availability of a toilet.
- Possibility of access for suppliers' trucks.
Equipment purchase
To get started, you will need a grill, a cash register, a refrigerator for food, an outdoor refrigerator for drinks, advertising signs and a pillar, and a uniform for employees.
This table shows the required equipment:
In total, at launch you will need 258,000 rubles.
Business promotion
The main direction of promotion rests with the promoter, who distributes leaflets with information and a layout of a kiosk selling shawarma, promotions with tastings and discounts on certain days.
For online promotion, it is planned to create groups on the social networks VKontakte, Odnoklassniki, and Instagram.
In the first three months, it is planned to spend 75 thousand rubles on advertising; subsequently, it is planned to allocate 10 thousand rubles per month for advertising.
Cost calculation
To launch
This table shows the costs of starting a company:
The launch will be carried out entirely at the expense of the entrepreneur’s own funds.
Monthly
How much does the business bring?
This table shows the calculation of production during the peak (winter) period:
The tax base is:
272,000 – 237,000 = 35,000 rubles.
Let us subtract the costs of unified social tax from it and get: 35,000 – 27,300 = 7,700 rubles.
7,700 x 0.15 = 1,155 rubles will be the monthly tax.
The profit of the outlet will be:
35,000 – 1,155 = 33,845 rubles per month.
Business profitability is:
(33,845 / 237,000) x 100 = 14.28%.
This result can be considered quite good, considering that starting a business requires a relatively small investment of money. In addition, such profitability is not the limit for a kiosk preparing and selling shawarma. Having earned a good reputation among customers, it is important to maintain a stable position among offers in the fast food market, expanding the range and attracting new customers.
Next, we will calculate the payback period for investments in this business: 525,000 rubles invested at the beginning / 33,845 rubles of monthly profit = 15.51 months will be required for full payback. But given the positive dynamics of increasing revenue as people learn about this outlet, we can safely say that with a high probability, full payback will come earlier.
Business prospects
Over time, it is possible to expand the assortment by selling hot dogs, hamburgers, French fries and producing various deep-fried baked goods. These actions will increase the number of customers, the average bill and the popularity of the shawarma kiosk. Street fast food is very popular among people who value their time, but at the same time love to eat delicious food. And shawarma (or shawarma, as it is called in some regions) in this case is a very popular product that has been loved by various segments of the population for many years.
Eventually
The preparation and sale of shawarma is a stable business that does not depend on the season. The popularity of this product in the fast food market sufficiently helps to sell it. The only thing that needs advertising is the shawarma point of sale itself. And the best advertising is reviews and recommendations from grateful customers, which are the key to stable, high demand for manufactured and sold products.
Our business plan for a shawarma stall with calculations shows that high traffic can be ensured by observing the following points:
- Have a staff of sales chefs providing quality services.
- Keep the shawarma kiosk clean, observing all sanitary standards.
- Use only high-quality products to prepare shawarma.
- Monitor the work of sellers through a video surveillance system to prevent theft of products and money.
Despite fierce competition with fast food outlets of foreign brands, shawarma is a relatively inexpensive and quick way to have a tasty snack, and thus rightfully enjoys great popularity; With a high degree of probability, this trend will only increase over the years. This means that organizing a shawarma production tent will be profitable.