How much do bloggers earn on YouTube? How do bloggers make money on YouTube? How to monetize your Youtube channel

Famous You Tube bloggers today are some of the most popular people on the Internet. Their earnings are legendary. As reported by Bloomberg, many schoolchildren from 6 to 17 years old dream of becoming a blogger in the future. For example, in Britain every third child wants to become a blogger.

    • Blogger is profitable: 5 reasons to start your own blog
    • How much can you earn from a video blog?
    • How to make money on video blogs: 5 steps to success
    • How to monetize a blog: 3 ways to make money on YouTube
    • All the secrets of a popular blog

In Russia, video bloggers have also become idols for both children and older people. Vlogging becomes not only an exciting hobby and an opportunity to earn extra money, but can also turn into the main source of income.

Blogger is profitable: 5 reasons to start your own blog

When J. Barger and D. Hall started their weblog several years ago, no one suspected that blogging would become one of the most prestigious and popular types of business with minimal investment (if you were lucky). The share of luck and the quality of the content you offer is almost on the same level with the mega activity of SMM. So, if you are a creative person and are ready to learn a lot and move forward, then a blog is what you need. With a blog you can:

  1. Form public opinion.
    The blogosphere is a platform where you can influence people’s opinions and preferences. News flashing on popular blogs is immediately picked up by the entire Internet.
  2. Inform people and expand their horizons.
    Any blogger shares his experience with viewers and provides additional information.
  3. Create.
    Even the simplest blog requires a lot of effort and creativity. The viewer should be interested in what you do.
  4. Blog from almost anywhere on the planet.
    You will not be tied to any city. You can blog from any country and any place, any computer and even from a smartphone.
  5. Get by with minimal investment.
    Blogging is one of those types of business that does not require large financial costs, and therefore is accessible even to children.

How much can you earn from a video blog?

Many people think that only famous politicians or show business stars can have millions of subscribers. In reality, only 3% of bloggers earn big (very big) money. But, by the way, many of them were completely unknown when they decided to start their blog. Moreover, even young parents who simply show off their baby’s tricks or let’s play can earn millions. For example, the parents of a six-year-old boy, Ryan, who created the Ryan ToysReview channel, received an income of $11 million last year.

Although for many bloggers $500 would be a good amount. It is important to understand that investing time in a channel should pay off, unless it is your hobby. A striking example of this is “World of My Tanks” and similar channels that can be created by an amateur. They are not aimed at direct monetization, but attract a lot of attention from thematically interested viewers.

How to make money on video blogs: 5 steps to success

The blogosphere today is developing very quickly, and even schoolchildren have their own blogs. However, not everyone succeeds in becoming a popular and sought-after blogger with millions of views. It would seem that becoming a blogger is as easy as shelling pears: you look at the request - how to open your own channel on YouTube, you find out that you need to regularly make interesting videos and start working. But in fact, to achieve success you need to be able to:

  • set a goal and work towards it;
  • plan your time wisely;
  • overcome difficulties and solve problems immediately after they arise, without postponing “for later”;
  • pay attention to subscribers and useful people;
  • be able to act “here and now.”

If you are ready for this, let's look at how you can start a blog and what is needed for this.

Choosing a Niche

Blog design and content

It is very important to design your blog correctly, since attracting users depends on it. Particular attention should be paid to the title and preview. The header title must contain a key phrase that will help promote your video. The preview (description) will also contain the same phrase. This is a condition for promotion.

Where to look for key phrases for the header, description and tags? To do this, you can use Google AdWords, where you can find keyword ideas and work with them.

There are other services. First of all, those that serve to view keywords from other bloggers will help. The easiest option is to go to the video of your topic via Google and click on “page source code”. A tab will appear in which you need to press “Ctrl+F” and then enter the word “keyword”s. After that, you will see the desired keywords.

You can also use such services as, for example: SpyWords, Seobuilding.ru, Xtool.ru, Megaindex.ru, Pr-cy.ru. But one of the main conditions for promotion is blog content. It is necessary to constantly update high-quality videos and actively interact with the audience. If your goal is to make money, subscribers will quickly understand this and leave your channel.

In addition to search engine optimization, you need to invest some time in the design of the video blog. Look at the starter how to make an intro for your channel. A high-quality screensaver will make you remember, which is important for any blogging.

Channel promotion

Unfortunately, the affiliate program on YouTube only works on popular channels with over 1000 subscribers and X thousands of hours of views (time may change). Moreover, the requirements for content quality (watching time) have become more stringent this year. It is now possible to quickly get promoted mainly through viral content or advertising.

  • use the “subscribe to channel” button;
  • leave links to videos on forums and social networks;
  • include the maximum number of keywords in the description;
  • add more videos;
  • create viral videos;
  • keep up to date with the latest information and news;
  • attract viewers from other countries.

Communication with subscribers

It is important to establish feedback with subscribers and viewers. A blogger needs to love his audience, and then the audience is likely to respond in kind. At the initial stage, you can ask them to simply like the video. But this is not enough. You need to answer questions, ask about their interests, etc. Your viewers are the key to your future popularity.

Working on the popularity of the channel

In order for a channel to become popular, you need to find an interesting idea for a video or present it in an interesting form, different from competitors’ videos. It is equally important not to be afraid to talk about yourself, how you perceive the world, you can even leave your contacts, which will inspire the trust of users. And be sure to make interesting, high-quality videos as often as possible. This is the key to your future success.

Blogging, like any job, requires a lot of effort, time and money. Be prepared to only invest in your blog for the first year. And you can also acquire not only enthusiastic subscribers, but also haters who are ready to throw mud at your blog. And you will need to study and study again to make your blog really interesting and attract network users.

How to monetize a blog: 3 ways to make money on YouTube

There are several ways to monetize a channel, but we will focus on the most basic ones.

  1. Affiliates. To do this, you need to find affiliate programs that have offers close to the topic of your blog. Some affiliate programs also provide assistance in blog promotion and a free media library, so cooperation will be mutually beneficial. It’s better to start with the VSP Group affiliate program, which is a YouTube certification partner and opens up all the possibilities of a premium YouTube account.
  2. Direct advertising. If the channel is popular, advertisers will come to you. But if there is no popularity yet, you can try to reach them.
    You can also use advertisements from famous YouTubers. Another opportunity for promotion is to buy a pre-roll or post-roll, which is a short video of 20-30 seconds, likes, comments. Adding to playlists, screensavers.
  3. Google Adsense. The company's official contextual advertising service, which gives more than 60% of its income to bloggers or webmasters. You need to register your adsense and connect it to the channel. After approval, videos with advertising will begin to be shown on your channel. For payments, you can open a dollar account and receive transfers to it. Although there is a commission involved.

All the secrets of a popular blog

Irene Vladi, a famous beauty blogger with about 160 thousand subscribers and 15,000,000 views, started blogging in an attempt to overcome her fear of the camera. Today she is not only a famous blogger, but also the author of the television project “BlogShow Irene Vladi”

So what does it take to be popular? We offer you Advice from Irene Vladi

Irene thinks that it is necessary to attract the viewer with interesting content. If she herself were not truly interested in makeup, cosmetics, cooking and other feminine tricks, she would not have so many subscribers. Success, Irene believes, can only be achieved in a business that you are good at and that you like. You need to put a lot of work into it. Any content is good if it carries development.

Modern viewers need relevant and high-quality content. It’s no longer uncommon to need to create almost television-quality videos. And we have to take this into account.


Irene advises a novice blogger that if you want to become popular, you need to follow the wave of trends.

Most viewers of your channel are interested in your view of events, new products, and indeed everything related to the topic you have chosen. If you respect YouTube trends, YouTube respects you. It’s worth remembering the many seemingly similar videos from top, and not only, bloggers. Each of them shows their opinion, receiving views and likes in return. Since YouTube has its own laws, you need to work according to them.

If you have chosen a clothing direction for yourself, then you need to focus on this topic, telling viewers about new products, hype, and trends. Not necessarily before everyone else, your opinion may appear later, the main thing is that it is yours.

Irene believes that those who are too vulnerable and take all the reviews about their blog to heart have nothing to do in the blogosphere. Haters and trolls are part of social networks. For every 1000 of your subscribers, there will definitely be 10 people who will not like even the best review, and guess who will make a stronger statement. These 10 people or 100 of your fans? You need to get used to unfounded or justified negativity. You may not answer, not pay attention, or, on the contrary, waste your nerves in an argument with them. Remember, this is your opinion and others may not like it. People who throw mud at you have one goal - to defuse the negativity at someone else's expense. Sometimes it is better to delete a blatantly dirty comment and block the commenter than to argue with them.

Irene does not think about competition, although it is not easy to withstand. But she says that the main thing is to keep up with the times and be able to adapt to changes in time.

We can add from ourselves that talent and charisma are wonderful, but patience and work are needed, without which it is impossible to promote the channel. You need inspiration and motivation, you need to think that the next video will definitely work, even if the last one was a complete fiasco. More positivity and self-confidence - and you will succeed.

How much can you earn from a blog? A pressing question for novice video makers or a whole army of fans of top YouTubers who are interested in counting other people’s money.

Meanwhile, YouTube has long ceased to be an ordinary video hosting service, having evolved into a platform for interactive Internet television, where anyone can become a celebrity, making hundreds of thousands of dollars from their popularity, and this is far from the limit.

How do video bloggers make money on YouTube?

Video bloggers have at least four sources of income:

  1. Contextual advertising. Many users still believe that YouTube pays royalties based on the number of views of a particular video. But this statement is obviously incorrect. The fact is that a blogger’s salary depends on how many clicks on advertising banners and video screens the viewers of his channel make.

For example, famous YouTubers on the Runet manage to earn 50¢-$2.5 from contextual advertising within 1 thousand views of video content.

  1. Product placement. You've probably already come across videos in which, in the middle of the video, the channel host advertises manufacturers of goods and services. This is far from a cheap promotion, because the same EeOneGuy, Max +100500, Katya Klap and other equally popular YouTube stars cost advertisers from 30 to 100 thousand rubles.
  2. Selling links that are placed under the description of the video – 5-20 thousand rubles.
  3. Partnership programs. In addition to standard privileges: free access to the media library, conducting training webinars and round-the-clock support, an affiliate program can increase a video blogger’s income from contextual advertising by 20%-40%.

How much do YouTubers earn?

Probably, each of us was interested in how much top video bloggers earn on YouTube? Naturally, none of them will tell you about the size of their official fees, since famous YouTubers are often bound by contractual obligations to affiliate programs, advertisers and Google Corporation. However, you can calculate the approximate earnings of a particular video maker yourself or by using special online services.

  1. We count on our own: (A x B) + C = D
  • A – number of views on the channel;
  • B – average income from contextual advertising – $1-$1.5/1 thousand views;
  • C – profit from the affiliate program, about 30% of earnings from advertising;
  • D – potential channel income.
  1. If you have the Internet at hand, you can find all the necessary information on portals such as SocialBlade, WhatStat, StatSheep, etc.

And here we calculated everything for you. We analyze the income received from all his sources of income, including YouTube.

For example, to find out how much Sasha Spielberg earns on YouTube, you need to:

  1. Calculate using the diagram above.

(349.854 million x 1,500) + 30% = $682,215

  1. Or use the statistics of one of the above resources (using the example of the “StatSheep” service).

*– the numbers in both cases will be different, because StatSheep calculates the channel's potential profit at $2.5 per 1,000 views.

TOP 10 richest video bloggers in the Russian-language segment of YouTube

No. 1. Yuri “Frost” Freezer (Visiting FrostA).

  • Subscribers: 3.662 million
  • Views: 1 billion 452 million
  • Revenues: $3.629 million.

Yuri Frost began his career as a video blogger in October 2012. Let’s plays for the game “Minecraft” brought popularity to the native of Nizhny Novgorod. In addition to reviews of video games, Morozilka diversified his channel with vlogs, challenges, and question-and-answer videos.

Frost makes huge money on YouTube not only thanks to his charisma, but also to his stunning performance. After all, as of October 2015, Yura managed to record 958 videos - this is three times more than Max +100500!

No. 2. Maxim Golopolosov (AdamThomasMoran).

  • Subscribers: 6.604 million
  • Views: 1 billion 250 million
  • Revenues: $3.126 million.

One day, Maxim Golopolosov got tired of working as a courier for a salary of 15 thousand rubles and began devoting almost all his free time to video blogging, a graduate of the Institute of Journalism and Literary Creativity. Subsequently, his project “+100500” conquered YouTube, which contributed to the release of the show on the country’s television screens in October 2011.

Max +100500 during 2011-2014. rightfully bore the unofficial title of the richest blogger on Russian YouTube just until Yura Frost began churning out videos on an industrial scale.

Nevertheless, to this day Golopolosov has no equal in terms of the number of subscribers. Therefore, it is possible that in the near future the famous YouTuber will return to the first line of our rating.

No. 3. Ivan Rudskoy (EeOneGuy).

  • Subscribers: 4.671 million
  • Views: 957 million
  • Revenues: $2.394 million.

Dnepropetrovsk blogger Ivan Rudskoy registered on YouTube in March 2013. Since then he has been recording videos on a variety of topics. According to him, he adheres to the concept of “I shoot whatever comes into my head.”

Therefore, the content produced by Vanya may cause misunderstanding among the unprepared public. Especially videos like “Stoned up antics”, “How not to poop”, “Adventures of a big penis”, etc.

Most of Ivangay’s fans are schoolchildren, who often compare Rudsky with Swedish let’s player PewDiePie and Russian YouTuber Roma Zhelud.

No. 4. Stas Davydov (This isFine).

  • Subscribers: 5.128 million
  • Views: 938 million
  • Revenues: $2.371 million.

Former KVN player Stas Davydov hosts the show “This is Good” on YouTube, which is comparable in format to Golopolosov’s brainchild – “+100500”. However, unlike Max, Stas is not a fan of obscene language, but arouses the viewer’s interest in his channel due to his extraordinary facial expressions and extraordinary sense of humor.

No. 5. Oleg Brain (TheBrainDit).

  • Subscribers: 2.901 million
  • Views: 797 million
  • Revenues: $1.994 million.

Oleg Brain gained fame on YouTube playing Minecraft, GTA, Mortal Kombat, Mad Max. Recently, the star Let's Player has not limited himself in the pleasure of reviewing popular entertainment applications on iOS. Brain also has his own online store where he sells souvenirs with the branding of TheBrainDit channel.

No. 6. Roman Filchenkov (Mr. Lololoshka).

  • Subscribers: 3.810 million
  • Views: 782 million
  • Revenues: $1.955 million.

Roman Filchenkov became famous for filming let's plays and vlogs. From time to time he records videos with EeOneGuy. Many subscribers complain about Roma because of his arrogant attitude towards the channel's audience. However, this does not prevent him from remaining one of the most popular game reviewers on the Runet.

No. 7. Konstantin Ladanin (Jove).

  • Subscribers: 2.084 million
  • Views: 429 million
  • Revenues: $1.074 million.

Jov specializes in World of Tanks streams, but also sometimes posts videos of playthroughs of other equally popular games - CS, GTA, The Witcher, SOMA, etc.

No. 8. Dmiry Kuplinov (KuplinovPlay).

  • Subscribers: 1.274 million
  • Views: 356 million
  • Income: $889 thousand.

If you want to know everything possible about computer gaming, then don’t waste your time and quickly subscribe to Dmitry’s channel. However, in this case, be prepared to encounter Kuplinov's reckless humor in the style of PewDiePie.

No. 9. Katya Trofimova (The Kate Clapp).

  • Subscribers: 3.541 million
  • Views: 352 million
  • Income: $882 thousand

Katya took up video blogging at the age of 16. At first she recorded vlogs, then she started a sketch show, and now she continues to make videos about her personal life and travels. Klap is one of the most popular YouTubers on the Runet, which allows her to take part in many entertainment projects both on YouTube and on TV.

No. 10. Sasha Spielberg (Sasha Spielberg).

  • Subscribers: 2.543 million
  • Views: 349 million
  • Income: $874 thousand

There are conflicting rumors about how much Sasha Spielberg earns on YouTube. Evil tongues say that the video blogger’s income does not cover the costs of promoting the channel, which is sponsored by her far from poor father. It is also noteworthy that Sasha hides her real last name according to some agreement with her parents, who wished to remain incognito.

So, no matter how much bloggers earn on YouTube, you need to understand that this is a rather labor-intensive task that takes up all the free time of video makers.

After all, in order to remain at the peak of popularity, it is necessary not only to regularly release videos, but also to comply with trends, improve the quality of production, generate and implement new ideas, properly monetize content and be able to interact with the audience. And this is expensive.

Editor's Choice

How much do YouTube bloggers earn: From Wylsacom to Maryana Ro [Ranking of the most popular]

YouTube -video hosting No.1 in the world, with the help of which bloggers receive a stable income. But how big is it and how can you start making money on the platform?

If at the very beginning of the work they planned to make a dating site, almost immediately they decided to radically change the vector of activity.

The platform became a full-fledged one, on which everyone had the opportunity to upload their video.

There was no pursuit of popularity, fame, or earnings. Now it is a portal through which content makers receive stable profits.

But how much money are we talking about and how can you turn video uploading into a full-fledged source of income?

How can a top blogger make money?

If the owner of a channel has managed to create an impressive number of subscribers who regularly view his work, a wide range of opportunities opens up to him.

The choice in favor of certain options differs depending on the thematic direction.

As for the most popular methods, they are as follows:

How expensive is popularity?

Before looking at specific examples of how bloggers make money, it should be noted that the profits shown in the infographics are not pure.

Content makers themselves repeatedly say that earnings received from work have to be invested in their own channel. And there are several reasons for this.

Of course, there are channels that only one person works on developing. But in most cases, he cannot handle production on his own.

Help from outside experts is required. Conventionally, all costs can be divided into two basic categories:

  • own team;
  • equipment.

Let's briefly look at each of these points.

As a rule, those bloggers who have, figuratively speaking, “put it on the conveyor belt” have to form a team.

That is, there is a clear schedule for the release of new videos, marketing cooperation with advertisers, and so on.

A typical team consists of:

Recently, owners of top channels have been trying to distribute responsibilities between several people.

Now let’s look at the list of equipment that you definitely can’t do without:

  • Camera. The type and number of cameras vary, depending on the thematic focus of the YouTube channel. For example, content makers who shoot dynamic videos use several at the same time, adding to their arsenal a simple “”. Others opt for professional, expensive equipment capable of shooting in 4K or even 8K resolution. It is possible to use a regular smartphone. Costs depend on the preferences of the owner, but it is better to have at least $400 with you.
  • Microphone. If the channel’s activities involve active video creation in non-quiet rooms, it is simply impossible to do without an additional lapel microphone. The cost of one copy varies from 30 to 70 dollars.
  • Lighting equipment. You can’t do without it if you’re shooting indoors. The cost varies from $50 to $400, depending on quantity and power.
  • Personal computer or laptop. You won’t be able to save money here, because the equipment must have sufficient performance reserves for video editors to work. The minimum cost is $500. Maximum - not limited by anything.
  • . It’s not a necessity, but with this technique you can create more interesting shots. The minimum cost is $250.

The result is as follows: you will have to spend at least $1,200 to purchase equipment

Note! In order to start earning even more, you need to pay attention to the quality of content, which largely depends on the equipment used.

Earnings of the richest bloggers in Russia

The domestic practice of the blogger community makes it clear that in order to receive millions of rubles every month you need to be persistent, hardworking, charismatic and creative.

It is this explosive mixture that attracts the attention of new advertisers.

The amounts listed below are not exact - this is an expert estimate based on the amount of advertising in the video and minimum prices.

Wylsacom

He became famous for his reviews of new products in the field of mobile technology, innovative technologies and video games. Before starting his career, Valentin worked on preparing feature articles for publications devoted to computers, games and technology.

Its popularity began to grow rapidly after the publication of a review of a smartphone.

Since then, Wylsacom has gained a reputation as a connoisseur of Apple products, as the channel devoted a large number of videos to reviews of various Apple gadgets.

Income from the channel's activities amounted to 51 million rubles for the entire 2017.

Sobolev

He gained popularity thanks to his participation in the Rakamakafo project, in which Sobolev, together with his partner Guram Narmania, worked on social experiments.

In the second half of 2017, total income amounted to 26 million rubles.

Thus, we can assume that the total figure for the entire year was just over 50 million rubles.

Khach's Diary

The channel earned its first hundred thousand subscribers in 2015.

The main thematic area is creating videos about your lifestyle, interesting travels and interviews with other famous personalities.

Amiran earned approximately 40 million rubles in 2017, advertising to entertainment venues, business forums, and banks.

And this does not take into account participation in various events and the activities of a PR agency.

Sasha Spielberg

The Sasha Spielberg channel, whose protagonist and author is Sasha Spielberg, began its work in 2010. Spielberg is not the girl's real name.

To get permission from her parents to film entertainment content for, she had to agree to her father's terms.

In 2012, another channel appeared, where videos are dedicated to beauty tips and secrets, advertising various products from cosmetic corporations.

Not all the channel’s audience views the activity equally well. The fact is that the author of the channel, according to viewers, greatly abuses advertising integrations.

The annual income level was 36 million rubles in 2017.

inDud

Yuri Dud is a journalist who previously participated in a number of television programs dedicated to football and other sports. Yuri is also the editor-in-chief of a popular sports portal to this day.

The channel was registered in 2014 purely for fun. But at the same time, the first videos began to appear only in 2017.

The main and only (at the moment) thematic direction is interviewing famous personalities from the blogosphere and the television industry.

In just one year, a previously unknown channel made its author a fortune of approximately 35 million rubles.

And this is far from the limit, because under each video the number of views never drops below a million, and videos are constantly included in “Trends”.

Oblomoff

The author is also known as "Glorious Friend". Grigoriev did not limit himself to preparing dishes - he also runs several thematic columns, within which he invites guests, checks food delivery services, and so on.

It is from his videos that the target audience knows well who to contact to order food.

The annual profitability rate was 29 million rubles.

Maryana Ro

The only female representative in the presented rating, who stands out from the rest with her outrageousness and the number of conflicts.

According to the audience, this couple was the cutest in the entire YouTube space. During the period of joint relationships there is a peak in popularity growth.

After breaking up in 2016, this does not stop the girl from earning money by releasing a couple of videos a month. There is a period when Maryana Ro did not release new videos at all for several months.

However, due to the huge number of advertising integrations, the blogger has an impressive income, which amounted to 25 million rubles.

conclusions

Bloggers' earnings vary depending on the thematic focus of the channel, the number of views, and the minimum price tag set by the author.

There are quite a lot of ways to earn money. If in the USA an affiliate program allows a million-plus channel to earn money for a decent car within a few months, in Russia it is considered to be simply a pleasant bonus.

In order to even get close to the amounts announced above, you need to constantly invest in development - purchase equipment, spend money on staff, improve the quality of content, and so on.

Hidden behind high profits is hard work, perseverance and the desire to develop.

In Western countries, well-promoted blogs bring their owners decent money - millions of dollars. In our country, this method of generating income is only gaining momentum. How much do bloggers earn in Russia in reality?

Bloggers: hobby or profession

The main activity of a blogger is posting content on social networks that is useful to other people:

  • Reviews of goods, services;
  • Useful articles;
  • Recommendations from a professional (for example, on construction, repair);
  • Demonstration videos about visiting different countries;
  • Author's reviews about current events in the field of politics, culture, economics;
  • Entertainment materials.

A successful beginner blogger does not think about the possibility of making money. He does what is familiar to him, shares solutions to problems he understands.

Over time, the number of video views or the number of regular subscribers increases. When a certain level is reached, the blogger begins to receive money. After monetizing your blog, making money on the Internet can become your main source of livelihood.

What does a blogger’s earnings depend on?

The main criterion for the popularity of a blog is the number of subscriptions and views. Just a few years ago, people with thousands of readers could be considered popular bloggers. Now, with an audience of up to 100,000 subscriptions, the author is considered just a microblogger.

There are certain standards for advertising costs, but each blog owner has the right to set their own prices. Russian show business stars actively use this. The price tag for a post on a celebrity account ranges from 100-500 thousand rubles, and in some cases even higher.

The more subscribers an author has, the more money advertisers will pay him. The level of customers also depends on the popularity of the blog: serious established companies cooperate with top bloggers, and young startupers turn to microbloggers.

Users who post useful content have a good opportunity to receive a stable income. Exactly how much a blogger earns in Russia depends on the social network.

It is worth considering that each service has its own rules for calculating remuneration. For example, to determine how much bloggers earn on average on the social network Instagram, you need to take into account not only the number of visitors per day, but also the behavior of subscribers:

  • activity;
  • reaction to posted content;
  • number of likes,
  • number of bookmarks;
  • comments;
  • other factors.

The quality of subscriptions is also important: these should not be bots, but real people.

Which platforms to use?

  • Youtube;
  • Instagram;
  • Yandex Zen;
  • Livejournal;
  • Blogspot et al.

You can also purchase a separate domain and host your website on it. When using third-party services, there is a risk that they will be closed or blocked in Russia, and the creator of the page will lose his audience. An autonomous blog will allow you not to depend on third-party services, but you will have to invest more money and effort into its promotion.

Real monthly earnings depend not only on the number of subscribers. There are different ways to generate income:

  • Affiliate programs - you need to place a link to a product or service on your blog. After the reader clicks on this link (if he places an order), the blogger automatically receives a percentage determined in advance;
  • Advertising - the more relevant posts are placed on the blog page, the more money you can earn;
  • “Donations” are bonuses from those who like the content. Readers can thank you with a monetary reward for posting useful links, programs, and training videos. Most often, subscribers to accounts with reviews of computer games donate, especially when the author conducts streams (online broadcasts) of the game.
  • Marathons - a closed group of users is recruited for paid training. The most common areas: remote work, weight loss, self-development, psychology, marketing, etc.

How much does a beginner YouTube blogger earn?

Experienced users who already receive a stable income on the Internet recommend starting with choosing a topic for a blog. The following Youtube channels are popular in Russia:

  • About politics;
  • About sport;
  • About a healthy lifestyle and proper nutrition;
  • About children.

But it should be taken into account that a beginner will not be able to earn much on YouTube, a maximum of 40 US cents for every thousand views. This is the amount that Youtube shares. In Russia, they pay less for views than in Europe and the USA, which is due to the small number of active Internet users. But you won’t have to pay income taxes in your home country, since the service is located in North America.

Practice shows that the most active and devoted audience is schoolchildren aged 12-17 years. They are the ones who give millions of views to pop stars, film actors and famous actors.

How much do Russian bloggers earn on YouTube?

The average earnings on the YouTube video hosting site depend on the number of views of each video. The administration of the service calculates the amount of remuneration for advertising.

How much money do bloggers make on Instagram?

How much do famous Russian bloggers earn on average?

YouTuber Valentin Petukhov, who creates various technical reviews, has a monthly income of about 5 million rubles (approximate figure). At the same time, the number of subscribers to his channel (Wylsacom) is just over 6.5 million people.

The creators of the youth entertainment channel “Ivangai” (Youtube) earn at least 20 million rubles a year, with approximately 13.5 million subscribers.

When it comes to earning money on Instagram, the highest incomes come from pop stars, athletes, showmen and presenters. Thus, Olga Buzova has more than 14 million subscribers. The approximate income from advertising is more than 15 million rubles per month.

The Black Star account unites several musicians: Timati, Nathan, Christina C. Subscribers - more than 12.5 million. The estimated monthly income of Instagrammers is 14-15 million rubles.

And here is information about the prices of some other domestic celebrities:

How to become a popular blogger?

Types of blogs

To create an interesting blog, it is better to choose a popular topic. It is important that the creator of the resource is well versed in this issue. Otherwise, it will be difficult to promote the channel.

  • Gamers;
  • Interviewers inviting popular people;
  • Bloggers organizing various music events and shows.

However, to reach this level you need to work for more than one year. Other popular types of channels are examples of suitable topics for novice creators of new channels or pages:

  • Beauty blogging is associated with posting content about the features of cosmetology, makeup application and other subtleties of the beauty industry. The most commonly used format is video diaries on Youtube.
  • Travel blogging - posting information describing travel. Suitable for people actively traveling around different countries. To blog on Youtube, you will have to purchase a high-quality video camera, and to write text reports on Instagram, a camera will be enough.
  • Food blogging (from the English food - food). In most cases, to work you will need a presentable kitchen, a set of attractive steel cookware, and most importantly, the ability to captivate subscribers with unusual recipes. There may be varieties related to national recipes, tasting of wines or other drinks, healthy food, vegetarian food.

The target audience

If the main goal of creating a blog is to rise to the level of earnings like famous bloggers on YouTube and Instagram, then you should choose a topic focused on an active audience:

  • Pupils;
  • Students;
  • Housewives;
  • Middle managers.

As a rule, these people spend a lot of time online and are also solvent, since parents of students often provide their children with finances.

How to increase your number of subscribers

  1. Blog advertising on other social networks;
  2. Posting useful content;
  3. Study and communicate with the target audience: users who are active and interested in improving the blog can attract other subscribers;
  4. View and analyze other popular resources to identify trending topics.

conclusions

  • To reach a decent level of fame and earn the same income as popular Instagrammers and YouTubers, you will have to seriously study social networks. It is important to understand what topics are currently trending.
  • If you are running a text blog, you need to be able to express your thoughts in an engaging and competent manner, and to create a video channel you will have to learn film editing and editing.
  • Be sure to promote the created channel. Expanding the target audience directly determines how much a blogger will earn for views, as well as the amount of total income for advertising.

This news may surprise you, but YouTube video hosting is the second most popular search engine after Google. Acting as a social network, YouTube is also the second most popular in the world after Facebook. This means that a lot of money is circulating on the platform, and those who managed to become famous through video hosting receive very high incomes. We’ll tell you in today’s article how much popular bloggers on YouTube actually earn.

You can also see how much he earns.

As you can see, almost half of the popular channels are occupied by various non-blogger projects, aimed mainly at a children's audience. We will not consider them, since today we are talking about something else. By the way, almost all YouTube bloggers started earning their own and despite this, they achieved incredible results.

№1. EeOneGuy, 21 years old (real name - Ivan Rudskoy) - was born in the small Ukrainian village of Annovka. He gained popularity in 2014 and since then has not left the top of the rankings, being the most famous blogger in Russia, Ukraine and the CIS.

Ivan's career began with the fact that he posted videos with reviews of various video games; played, accompanied it all with funny comments and posted it online. Now the blog format has been changed, and Ivan simply makes entertaining funny videos about his life.

Despite the fact that the audience of his channel is the largest, Ivan’s income is somewhat more modest than that of his “colleagues.” This is due to the fact that Ivangay rarely places advertisements on his profile.

The young man does not talk about his income, and outside sources, based on their mathematical calculations, talk about monthly amounts of 20-40 thousand dollars. The channel's audience is mainly teenagers under 16-18 years old.

№2. SlivkiShow(Yuriy Yaniv) – 30 years old, Ukrainian video blogger. He created his blog in 2012, where he began posting various educational videos. Despite the fact that the videos contained a lot of new and useful information, they did not “overload” the audience’s heads due to the easy presentation of the material.

Perhaps it was precisely such an interesting and high-quality presentation of the material that helped Yuri become famous. The channel to this day does not change its topic and offers various collections with interesting facts about everything in the world, life hacks for students and explanations of various phenomena.

In fact, Yuri became popular due to the fact that he learned to take information from entertainment and educational portals like ADME and competently convert it into video format. Yuri's minimum salary is $11,000.

№3. AdamThomasMoran(Maxim Golopolosov), 27 years old. An ordinary Moscow guy created a channel in 2010, where he began recording reviews of funny videos from the Internet, accompanying them with his own humorous additions.

A few years later, Max’s program +10050 began to air on one of the Russian television channels. The main differences of the program are the permanent leopard print background for filming and the abundance of caustic comments from the presenter himself. Maxim's monthly income ranges from 12 to 30 thousand dollars. The blog's audience is mainly young people under 25 years old.