* The calculations use average data for Russia

1,687,000 RUR

Starting investments

7 months

Payback period

125 sq.m.

65,6%

Profitability

To implement the beauty salon project, 1,687,700 rubles will be required. starting investments. The return on sales will be 65.6%, and the payback period will be 7 months

1. Summary of the beauty salon project

Objective of the project– opening of a beauty salon in Rostov-on-Don, capable of providing residents of the city with high-quality skin, face, and body care services, as well as hairdressing services.

The financial model was calculated for a beauty salon located in the Sovetsky district of Rostov-on-Don. Potential clients of the salon are city dwellers with average incomes, mainly women from 25 to 40 years old and older, as well as men and children.

The main services of the beauty salon are:

4. Body skin care

5. Solarium

6. Sale of cosmetics

To implement the beauty salon project, 1,687,700 rubles will be required. starting investments. Part of the investment budget is planned to be raised through loan funds, which will amount to 200 thousand rubles.

*data for 3 years of work

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The implementation period for the investment stage of the beauty salon, including obtaining permits, repairs and redevelopment, purchase of equipment and consumables, is calculated for the period from March to May 2019. The start of sales is scheduled for June 2019. Reaching the planned sales volume at 30% load – 4 months.

2. Description of the industry and company

The goal of this project, described in the business plan, is to open a beauty salon that meets the principles of highly professional service in Rostov-on-Don. Clients are offered a wide range of services in the following areas: hairdressing services (haircut, styling, coloring, chemistry), manicure and pedicure, nail extensions, cosmetology, massage. According to the marketing agency Global Reach Consulting, the beauty salon market is estimated to be rapidly growing. The greatest concentration of beauty salons exists in millionaire cities - Moscow, St. Petersburg, Novosibirsk, Krasnoyarsk. Rostov-on-Don, according to 2GIS experts, holds 5th place in the number of beauty salons. There are 77 salons for every 1,000 women. The growth in the number of beauty salons can be explained by an increase in demand for their services. According to Reports and Reports, the number of women visiting beauty salons and salons increased from 4% to 40% in the 15 years from 2000 to 2014. Visiting salons is no longer associated by the population with expensive services for the elite; services have become available to a huge number of people from the middle class. The acceleration of the pace of life, as well as the need for quality services, has forced many women, instead of tidying themselves up at home, to turn to beauty salons, which is much simpler and more convenient.

The beauty salon is a premises on the ground floor of a multi-storey residential building on the first line of houses with a separate entrance and sign. The salon area is 125 sq. meters. The salon has a hairdressing room, a manicure and pedicure room, a beauty parlor, a massage room, a nail extension and make-up area, as well as a solarium, an administration and staff rest area. The salon is open to clients from 9.00 to 21.00, seven days a week. The work schedule of employees (service personnel) is 2/2 shifts.

The management structure of a beauty salon consists of an administrative department, which is represented by 2 salon administrators: a senior administrator and an assistant administrator. The service staff is represented by six general-purpose hairdressers, a cosmetologist and a massage therapist.

The cost of renovating the premises for a beauty salon, remodeling and equipment of the salon amount to 982.7 thousand rubles. Taking into account the start-up costs for registering an enterprise, the personnel selection procedure, marketing activities, as well as working capital of the investment period (500 thousand rubles), the cost of the project will be 1,687,7000 rubles.

To implement the beauty salon project, it is planned to raise RUB 1,487,700. loan funds, which will amount to 88% of the project cost. The remaining 11% will be taken from the founder's own savings. The loan is attracted for 2 years (24 months) at an annual interest rate of 22%. This loan provides a deferment on payments for 3 months, after which the loan funds are repaid monthly for 21 months. The amount of the fine in case of late payments will be 2.5% interest.

Individual entrepreneur (individual person) was chosen as the form of ownership. The taxation system is simplified, in which the object of taxation is income reduced by the amount of expenses at a rate of 15%.

3. Description of beauty salon services

The beauty salon provides services in 6 main areas. Among them:

1.Hairdressing services (men's, women's, children's haircuts)

2. Manicure and pedicure (care, extensions, design, correction)

3. Cosmetology services (skin care and facial cleansing, eyebrow care, eyelash care, hair removal, makeup remover, peeling)

4. Body skin care

5. Solarium

The competitive advantages of a beauty salon include a wide range of services provided, a relatively low price, affordable to the majority of the population, and quality of service. The price segment of the project is average. At the same time, the quality of the beauty salon’s services is above average, which is the main means of attracting customers and increasing their loyalty. The salon's price list contains about 120 items. All salon services are presented in Table. 1.

Table 1. List of beauty salon services

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The provision of beauty salon services will require obtaining permits from Rospotrebnadzor, as well as permission from the State Fire Supervision of the Russian Federation.

In addition to services, the beauty salon carries out retail trade in cosmetics (20 product items). The main advantage over buying in a regular store is the opportunity to receive on-site advice from a specialist on the features of the product. The list of products sold is given in Table. 2.

Table 2. Products sold

4. Sales and marketing of a beauty salon

The activities of the beauty salon are aimed at the vast majority of the population of Rostov-on-Don, namely the population with an average level of income. The beauty salon will function to satisfy people's needs for high-quality haircuts, styling, curling and coloring, manicures and pedicures, beauty treatments, and massages. The main requirements for beauty salons are an increased level of professionalism, speed and quality of service, convenient location, convenient work hours. All these requirements are planned to be the fundamental principles of the salon’s operation.

The target audience of the beauty salon is young people aged 18 to 35 years, who make up 70% of the clientele. About 20% are people aged 35 to 45 years, another 10% of clients are teenagers and older people. The main consumers of beauty salon services are the female part of the population (up to 70%). In the Sovetsky district of the city there are 178 thousand residents, of which the share of the working population is about 60%. Taking into account the pricing policy of the establishment, the location and solvency of the population, the potential clients of the salon are about 50-80 thousand people.

There are 260 beauty salons in the Sovetsky district, including economy-class hairdressers. The main competitors include salons located in an area of ​​400 m from the salon. These are 16 competitors, 8 of which can be classified as indirect competitors and another 8 as direct competitors. The first eight are: 4 economy and middle class hairdressing salons, 1 nail studio, 3 salons offering services in two main areas (hairdressing and cosmetology or hairdressing and manicure). The second eight are beauty salons that offer 3 or more areas of services (hairdressing services, manicure and pedicure, cosmetology, massage, solarium, etc.). An analysis of their strengths and weaknesses in comparison with the interior design is given in Table. 3.

Table 3. Competition factors

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As can be seen from the table, the salon planned for opening has a number of advantages compared to direct competitors, offering a much wider range of services, operating in the middle price segment, with the quality of services being above average. It is also worth noting the convenient work schedule for the population and favorable location.

The provision of beauty salon services is carried out using a preliminary telephone appointment or on a first-come, first-served basis without an appointment. Social networks (Facebook, VKontakte, Instagram) were chosen as the main channel for attracting customers. This choice is due to the lack of fixed costs (maintaining groups) and the large concentration of the target audience (targeted advertising). It is planned to allocate up to 6 thousand rubles to maintain the work of groups and accounts and fill them with content. per month.

At the same time, great importance is attached to other methods of creating a salon image, including: development of a corporate logo, creation and SEO promotion of a website (15 thousand rubles), printed handouts - advertising leaflets (10 thousand rubles), creation of an external sign ( 30 thousand rubles), advertising in a glossy magazine (15 thousand rubles) and so on.

5. Production plan

The beauty salon is located in the Sovetsky district of Rostov-on-Don with a population of 178 people. (3rd largest out of 8). The immediate surroundings of the salon are predominantly multi-storey residential buildings, the so-called sleeping quarters. The location of the salon was chosen on a busy street on the first line of houses. Near the salon there is a public transport stop (90 m), buildings with office space and banks (150 and 180 m), shopping areas, cafes and supermarkets (from 75 m).

The beauty salon rents an area of ​​125 sq. meters. The premises include: a reception area with a wardrobe and reception desk (11 sq. m.), a hairdressing salon (26 sq. m.), a room for washing, coloring, curling hair (12 sq. m.), an area for makeup and eyelash extensions (8 sq. m.), manicure and pedicure room (12 sq. m.), cosmetic room (12 sq. m.), massage room (16 sq. m.), solarium (15 sq. m.), utility room storage room for disinfectants (3 sq. m.), rest room (10 sq. m.). Rental cost – 75 thousand rubles. per month The duration of the agreement with the lessor is 3 years.

Costs for launching a beauty salon, including expenses for repairs and redevelopment of the premises (240 thousand rubles), recruitment of personnel (10 thousand rubles), purchase of equipment (782.7 thousand rubles), installation of equipment (60 thousand rubles). ), opening marketing campaigns - 70 (thousand rubles) and other intangible assets will amount to 1,187,700 rubles. The costs of equipping a beauty salon are shown in Table. 4.

Table 4. Equipment costs

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Responsibilities for ensuring the functioning of a beauty salon in a business plan are assigned to the administrative staff, senior administrator and assistant. The staff includes six general-purpose hairdressers working in shifts, a cosmetologist and a massage therapist (see Table 5. The salon is open from 9.00 to 21.00, seven days a week. Accounting is outsourced.

It is planned to recruit only persons whose professional level is confirmed by a diploma of appropriate training as employees of the beauty salon. The completed educational course must be certified by a diploma, and the educational institution that issued it must have a license for secondary or higher professional education. The main requirements for employees are professional competence, a responsible attitude to business, communication skills, and the ability to work with people.

Table 5. Staffing and wage fund

Fixed operating costs are based on the purchase of consumables. Fixed expenses include rent (75 thousand rubles), payroll, marketing expenses (on average 30 thousand rubles), utility bills, electricity and garbage removal (total about 11 thousand rubles). The level of sales will be influenced by the influence of seasonality with the traditional decrease in demand in summer, as well as increased recognition of the salon. The sales plan, taking into account seasonality and a gradual increase in cabin occupancy to 80-85% over three years of operation, is presented in Appendix 1.

6. Organizational business plan for a beauty salon

The project implementation period for this business plan from the moment of registration procedures and obtaining permits to the start of sales is 3 months. The opening of the beauty salon is scheduled for early June 2019.

The project manager is the business owner. He carries out strategic planning, searches for new ways of promotion, and performs analytical work on key performance indicators. The senior salon administrator, who carries out daily management functions, reports directly to him. Subordinate to the manager are the service personnel: hairdressers, cosmetologist, massage therapist. Accounting is carried out by a third-party specialized organization.

7. Financial business plan for a beauty salon

The costs of the preparatory period (1187.7 thousand rubles) include:

Registration, expenses for obtaining permits, paperwork - 25 thousand rubles.

Repair and redevelopment of the premises - 240 thousand rubles;

Purchase of equipment – ​​782.7 thousand rubles;

Installation of equipment – ​​60 thousand rubles;

Personnel selection – 10 thousand rubles;

The main period costs in this business plan include:

Rent – ​​75 thousand rubles;

Payroll – 248.3 thousand rubles.

Accounting – 10 thousand rubles.

Purchasing consumables for a beauty salon –

Utilities – 7 thousand rubles;

Payment for electricity – 2.5 thousand rubles;

Administrative expenses – 2.5 thousand rubles;

Garbage and hair removal – 1.5 thousand rubles;

Financial indicators of the business plan for revenue, cash flow, net profit are given in Appendix 1. Calculations are made based on the planned occupancy of the salon at 30% in the first four months and achieving 85% occupancy within 3 years of operation due to increased recognition salon

8. Project effectiveness assessment

The implementation of the project will require a high level of start-up costs, which is directly related to the wide range of services provided, and consequently the purchase of expensive equipment and consumables. However, with increasing payback and reaching planned sales volumes, the risks become minimal.

The payback period of the project will be 7 months, the discounted payback period will be 7 months. It should be noted that the project will begin to generate profit from the first month after the start of sales. Project effectiveness indicators calculated for a three-year period are shown in Table. 6.

Table 6. Project performance indicators

9. Risks and guarantees

In the course of its activities, a beauty salon may encounter certain risks that must be taken into account in its work. An assessment of the severity of the consequences and possible measures to prevent them are given in this business plan in Table. 7.

As my practice of developing business plans for such projects and their subsequent implementation by “customers” shows, as in many service businesses, the main problem is sales planning, which depends on several main factors.

These are: location, availability of qualified specialists, and pricing. The design of the salon, the presence of ultra-modern equipment, the interior, of course, plays a role, but the Client, in most cases, goes “to the Master”, and not to the “sign”. And if the Master is geographically located “conveniently” for the client, if the service and his skill meet the Client’s request, then these factors, in most cases, transform casual visitors to the salon into regular ones.

As a rule, if a Master goes to work for another organization or opens his own salon (at the same time taking great risks), then from 50 to 80% of his regular clients “leave” him. This fact, although it lies on the surface, must be taken into account when forming a team of specialists.

You also need to keep in mind that if the premises are owned, this makes the business more competitive than one in which the premises are leased. We must not forget such truisms that without serious marketing research it is not worth starting the implementation of such projects.

My experience shows that studying the market and competitors significantly increases the likelihood of success of a given business, both in the present and in the future. Makes it more durable and resilient!

Get current calculations for your business plan

As you know, any business begins with planning: before moving on to any action, everything needs to be thought through, calculated and formalized in the form of a clear business plan.

Any business plan starts with an executive summary, which should include:

• information about the nature of the project and its purpose;
• geography;
• competitive advantages;
• implementation deadlines and time to payback;
• investment amount.

Example

Hair salon targeting low and middle income people. The proposed location is a residential area, within walking distance from the clients’ place of residence. The main competitive advantage is the ratio of cost and quality of services provided. The breakeven period is 1st quarter. Types of services: women's haircut, men's haircut, hairstyles, hair coloring, perm, etc.

Market analysis

In this section of the hair salon business plan, it is necessary to characterize the market of the locality, as well as the area in which the hair salon is opening, identify the main competitors and list their competitive advantages and disadvantages, determine the general concept of the project and its target audience.

Example

There are 112 similar enterprises in the city, 6 in the district. Over the last year, 2 have been opened. Competing enterprises in the district: 4. The main advantages of competitors: the presence of regular customers, experienced employees. Disadvantages: high cost of services, concept.

General concept of the project:

— title: “Barber No. 1”;
— style: discreet;
— design: predominance of calm tones in the color palette, shades of brown and beige, chrome fittings, subdued general lighting.

Main target audience: women from 18 to 55 with an average income, mainly local population. Estimated share of total clients: 70 percent.
Additional target audience: men from 18 to 55, predominantly local population.

Marketing

Marketing: distributing print advertising among the local population, holding a promotion for a free haircut on opening day, providing discounts to certain groups of people, distributing one-time discount coupons, developing a discount system.

Room

All requirements for the premises, cost of rent, repairs.

Example

A room of two rooms with a common corridor, one staff room, and a bathroom. Premises on the ground floor with a separate entrance, possibility of reconstruction and repair, facade design, availability of communications. Rental cost: 40-50 thousand rubles per month. Repair, interior and exterior design: 250 thousand rubles.

Organizational plan

Any business plan must necessarily contain a list of necessary organizational measures: acquisition of necessary equipment, furniture and consumables, hiring of personnel.

Example

Equipment, furniture, consumables:

• hydraulic seats: 4 pcs., 40 thousand rubles;
• mirrors with lighting and tabletop: 4 pcs., 58 thousand rubles;
• sink: 2 pcs., 30 thousand rubles;
• tool cart: 4 pcs., 12 thousand rubles;
• hair clippers: 4 pcs., 26 thousand rubles;
• hair dryers: 3 pcs., 4.5 thousand rubles;
• combs: 32 pcs., 5 thousand rubles;
• curling irons: 2 pcs., 3 thousand rubles;
• scissors: 20 pcs., 36 thousand rubles;
• air conditioning: 20 thousand rubles;
• boiler: 8 thousand rubles;
• wardrobe: 1 piece, 10 thousand rubles;
• chairs for staff: 3 pieces, 15 thousand rubles;
• table: 2 pcs., 12 thousand rubles;
• banquette: 2 pieces, 9 thousand rubles;
• coffee table: 1 piece, 8 thousand rubles;
• hanger stand: 2 pcs., 5 thousand rubles;
• cleaning equipment: 1.5 thousand rubles;
• consumables: 15 thousand rubles.

Staff

• hairdressers: 6-8;
• administrator: 1.

Production plan

Any hair salon business plan requires a production plan: a description of the process and technical solution, sources of supply of materials and equipment. In this case, we will omit the example for self-evidence.

Investments

The full amount of capital investment in opening a hairdressing salon, as well as funds sufficient to finance the enterprise until it reaches payback.

Example

Premises:

— repairs and 3 months of rent: 400 thousand rubles;
— utility costs: 40 thousand rubles.
Equipment, furniture and consumables: 320 thousand rubles.
Staff (3 months): 500-600 thousand rubles.
Marketing: 70 thousand rubles

Total: 1.45 million rubles.

Profit

Estimated profit is the main point of the business plan.

Example

— visits per month at the initial stage: 400-500;
— visits after 3 months of work: 700-800;
— average bill: 300 rubles;
— net profit per month after reaching payback (after 3 months of work): from 90 thousand rubles.

As you can see, creating a business plan is not at all difficult. And if you follow it, monitoring the activity of competitors and optimizing costs, the opening of a new hairdressing salon will go smoothly, and the payback period will be significantly reduced.

How to open a hairdresser. Video:

Dear visitors, we present to your attention an example of a hairdressing salon business plan with economic calculations in Excel format. The document is made in accordance with all the laws of drawing up business plans and can be used as a sample for drawing up your own projects and submitting them where required (to a bank, investor, educational institution, government agencies to receive subsidies and other requirements).

The calculations were prepared by specialists with an economic education in Excel format and you have the opportunity to see how they were carried out without leaving the site. If you have any questions about making calculations or describing a business plan, you can ask us questions in the VKontakte group, by mail or in the comments below.

Summary

Goal: opening a hairdressing salon in the city of Tula.

Objectives: opening a hairdressing salon targeting average and above-average incomes.

Initiator of the project

The initiator of the project is an entrepreneur who previously worked in a hairdressing salon as an employee. The decision to open my own salon was made due to the large number of personal clients interested in a master opening a hairdresser. Having your own salon will allow you to select the appropriate personnel with the necessary training, while the level of services provided will be at the highest level.

Investment costs

The amount of investment expenses is 580,300 rubles. The organizer has 200 thousand rubles, which are invested in the business. 380 thousand is taken out on credit at 15% per annum, for which two guarantors are involved.

Investment costs include:

• Registration of individual entrepreneurs and obtaining permits - 60 thousand rubles;
• Conclusion of a lease agreement and payment of a security deposit - 50 thousand rubles;
• Cosmetic renovation of the premises - 220 thousand rubles;
• Advertising and registration expenses - 154.5 thousand rubles;
• Purchase of equipment and machinery, delivery, assembly and installation - 117.8 thousand rubles;
• The initial purchase of goods is 20 thousand rubles.

As a premises, it is planned to rent non-residential premises, which were previously a three-room large apartment and transferred to non-residential stock. The premises have their own entrance and have been redecorated.

Project financing

To carry out cosmetic repairs, purchase and install furniture and equipment, and other preparatory measures necessary for opening the salon, 200 thousand from our own funds will be used, for 380 thousand a loan will be taken at 15% per annum. Two guarantors are involved to secure the loan.

After carrying out all the calculations for opening a hairdressing salon, the following indicators were obtained:

• NPV - 2,424 thousand rubles;
• Simple payback period - 3 years;
• The discounted payback period is 3.5 years.

Suppliers and contractors

A hired team is used to carry out repair work. The foreman is an acquaintance of the project initiator; they previously collaborated. In addition to carrying out repair work, the same team will deliver and assemble equipment and machinery.

Furniture and equipment will be purchased second-hand, which will significantly reduce initial costs.

Services

The hairdressing salon will provide the following services:

• women's haircut;
• men's haircut;
• children's haircut;
• model haircut;
• styling;
• washing head;
• hair coloring;
• lamination;
• coloring;
• biowave;
• shaving;
• manicure;
• gel polish coating;
• drawing a picture on the nails;
• pedicure;
• face massage;
• face masks;
• face cleaning;
• injections.

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Investment plan

Investment size

The required amount to open a hairdressing salon is 533.3 thousand rubles. The cost breakdown looks like this:

Name of works/products/services	Quantity	Price	Price
Individual entrepreneur registration			10 000
Security deposit under the lease agreement			50 000
Cosmetic renovation of the premises			220 000
Obtaining permits (Rospotrebnadzor, fire inspection)			50 000
Making a sign above the entrance			41 000
Making a banner and decorating the façade at the entrance			54 000
Purchase of equipment and machinery:			117800
Chairs	5	1200	6000
Mirrors	2	8000	16000
Hairdryers	4	1000	4000
Couch	1	7000	7000
Haircut accessories	5	2500	12500
Sofa	1	17000	17000
Reception desk	1	3200	3200
Coffee table	1	2300	2300
Hair clipper	4	1200	4800
Plasma TV	1	45000	45000
Delivery and assembly of furniture and equipment			8000
Initial purchase of goods			20000
Starting advertising costs:			59500
Production of customer cards	1	10000	10000
Making business cards	1	7500	7500
Video on the radio	3	7000	21000
Flyer printing	1	5000	5000
Website creation	1	16000	16000
TOTAL:			580 300

Investment work plan

The work schedule is presented in the diagram:

Room

For the hairdressing salon, it is planned to rent a room measuring 64 square meters. Previously, this was an apartment converted to non-residential use; a separate entrance was made. The room has been renovated and consists of a bathroom. a unit, two rooms (for haircuts and for procedures), a room at the entrance (reception), in which the administrator is located.

Equipment

The equipment was purchased used, but of good quality. In addition to hair dryers and hair clippers, equipment for cosmetic procedures will be purchased.

The supplier is an acquaintance of the project initiator, who is selling equipment for a hairdressing salon due to the closure of the business.

Working hours

For the convenience of clients, the salon will be open from 9.00 to 21.00 on weekdays, from 11.00 to 19.00 on weekends. This time range is suitable for workers with a standard schedule (after work you can have time to have a snack and take care of yourself), as well as for those who have a shift schedule, are on vacation or are not working.

In addition, if the working hours do not suit you, specialists can see you at a time convenient for you, for which you will have to pay extra. In addition, specialists will visit your home.

Service delivery process

When visiting a hairdresser, clients discuss everything with the administrator. It can be expressed in the following steps:

1. Going to the hairdresser. This can be done by phone, on the salon website or during a personal visit.
2. Clarification of details. You discuss what service you are interested in and in what volume. We offer you services that you may also need.
3. The administrator determines the approximate cost of the services provided.
4. Are you satisfied with everything? Discuss a convenient time. You can also agree that services will be provided by a specific specialist.
5. You come and receive a service or services. If you arrive early, you can wait on a comfortable sofa, leaf through magazines or watch TV.
6. You pay for the services.

Cost of services

The main cost of services is payment for staff. Their salary will be 40% of the cost of services provided. Accordingly, the more the master works, the greater the amount of his salary will be.

Marketing plan

Competition and location

The city has a large number of hairdressers and salons, which are designed for different classes, and therefore have different pricing strategies.

Our hairdressing salon is located in the city center and is designed for the middle and upper middle class, so our pricing policy assumes a high price level. At the same time, the salon hosts promotions that will allow you to get high-quality services for little money, which will attract additional clients and justify spending a sufficient amount of money for comfort and professionalism.

Range of services and prices

To determine and establish optimal prices, an analysis of existing hairdressing salons was carried out and the following amounts were identified:

100 ">

Services	Hairdressers economy class	Hairdressers middle class	Hairdressers high class
women's haircut	300	400	500
men's haircut	200	250	350
children's haircut		200	300
model haircut		500	700
styling	100	200	300
washing head	50	100	150
hair coloring	500	700	1 000
lamination			1 200
coloring			1 500
bioperm			1 500
shaving		200	300
manicure	200	300	350
gel polish coating	200	300	400
painting on nails	100	200	250
pedicure	500	700	900
massage			800
face massage			400
face masks			300
face cleaning			1 500
injections			5 000

Prices and cost of services

Our hairdressing salon is designed for an above-average class, as it is located in the city center, only highly qualified hairdressers work, and a wide range of services is additionally provided. Therefore our prices will be as follows:

Services	Price	Consumables	Master's share	revenue from sales
women's haircut	550		220	330
men's haircut	350		140	210
children's haircut	300		120	180
model haircut	750		300	450
styling	300	100	80	120
washing head	150	100	20	30
hair coloring	1200	400	320	480
lamination	1200	500	280	420
coloring	1700	700	400	600
bioperm	1500	600	360	540
shaving	300	100	80	120
manicure	300	70	92	138
gel polish coating	450	150	120	180
painting on nails	250	100	60	90
pedicure (with coating)	1000	350	260	390
massage	800	70	292	438
face massage	400	60	136	204
face masks	300	150	60	90
face cleaning	1500	500	400	600
injections	5000	2500	1000	1500

The sales structure is expected to be as follows:

Volume of sales

On average, 49 services are expected to be provided per day (when requests reach 100% of the possible ones), with revenue amounting to 940 thousand rubles. There is a slight dependence on seasonality, which is expressed in the following graph:

Reaching 100% of requests is planned in 19 months. The 100% release schedule will look like this:

SWOT analysis

To successfully operate and assess the competitiveness of a hairdressing salon, an analysis of its strengths and weaknesses was carried out.

Strengths:

• Location in the city center;
• Wide range of services;
• Masters of the highest class.

Weak sides:

• Lack of fame in the market.

Difficulties:

• There are a large number of hairdressers, as a result of which it will be difficult to attract a sufficient number of clients at first.

Possibilities:

• Expanding the number of services provided;
• Attracting the most highly qualified craftsmen.

Advertising strategy

In order to quickly disseminate information about the opening of a hairdressing salon, the following activities are planned:

• Creation of a website with detailed information about the services provided and price levels. On the website you can get all the necessary information, as well as make an appointment at a convenient time with the right specialist.
• Decoration of the facade around the entrance with a luminous sign at the top, a large banner, placement of a pillar, as well as a sign around the entrance.
• Distribution of hair salon business cards.
• Issuance of regular customer cards.
• Launch of a radio commercial.

Organizational plan

Form of doing business

The hairdressing salon will be opened for an individual entrepreneur, as this will reduce registration costs and simplify the filing of reports. Taxation will be submitted according to UTII.

Personnel and staffing structure

To provide services and high-quality work of a hairdressing salon, hairdressers, a manicurist, and a cosmetologist are needed. The number of staff and wages will look like this:

Job title	Qty	Salary, (rub.)	Prize	Total
Director	1	20 000	5% of revenue	20 000
Hairdresser	5		40% of work	0
Manicurist	1		40% of work	0
Cosmetologist	1		40% of work	0
Total	8	20 000		20 000

The organizational structure will look like this:

At first, there are no plans to hire an individual person for the position of administrator. His duties will be performed by a master who is free at a certain time. Only after reaching 100% will a separate person become necessary.

Financial plan

The calculation was made five years in advance. The following indicators are used:

• Annual inflation - 10%;
• Personal income tax - 13%;
• Social contributions - 34.2%;
• Tax rate - 15% (UTII).

Project financing

To finance the project, the initiator uses his own funds in the amount of 200 thousand rubles, and in addition takes out a bank loan at 15% per annum for three years in the amount of 380 thousand rubles. Since the premises are rented, no particularly large investments are required.

Project payback indicators

The efficiency indicators, after all the calculations, were as follows:

• Discount rate - 12.2%;
  1. There was a decrease in the population's income. This situation will negatively affect the financial situation of the hairdresser, but will not significantly affect the development of the business, since high-quality services are in demand among a certain class of the population, they will still visit the salon. Moreover, promotions are provided through which you can get high-quality services for little money, which will additionally attract customers.
  2. Opening another hairdresser next to the salon. Due to the quality of services, the salon will quickly have regular customers. In addition, only highly qualified craftsmen will be hired, which will prevent an outflow of clients.

  conclusions

  The considered business plan for opening a hairdressing salon for people with above-average incomes will be of interest to both banks and private investors.

  
  

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Reviews (25)

Our hair salon business plan is an extremely popular and popular tool that will certainly interest creative people who want to provide these services to the population. Haircut, coloring, wedding and children's hairstyles - all this will always be needed, especially considering that fashion does not stand still, that most people love changes in appearance. A good hairdresser helps them with this.

The site provides an example of a document that you can easily study and use as a template for your own hairdresser. This will help you immediately take into account the risks and benefits of this business, and also know in advance what the approximate return on investment of such a business is. In this case, of course, the location of the hairdresser is of great importance. If its opening takes place on a crowded street, in a residential area, then the business will be profitable.

Are you planning an economy class hair salon? In this case, we can also help you. However, first of all, you need to think about how many and what kind of professional masters will work for you, what is the estimated cost of different types of services. It is important to plan for this right away, as well as whether you can provide quality work for this price.

It is recommended to study the document for those who have definitely decided to start this business, who have enthusiasm and confidence in their own abilities. And there is no doubt that the business will be profitable. As a result, you will receive moral satisfaction from a job well done and ever-increasing profits, supported by verbal thanks from your clients.

A sample is available for study on our website. Use it, open your own business and satisfy the wishes of your customers. For this you will receive gratitude, recognition, profit, and also a stable, interesting business that is always in demand. We wish you good luck in starting your hairdressing business!

As a rule, most hairdressers are opened by hairdressers themselves, who are tired of working for someone else. Fortunately, the costs of creating this type of business are not that high. But there are more serious problems than financial ones - and this is high competition. When thinking about how to open their own budget-class hairdresser, entrepreneurs do not always take into account the fact that it will be very difficult to attract clients, because people often get used to going to the same hairdresser.

The easiest way is to open, for example, a mini-hairdressing salon with two chairs in your own area, where you know everyone, and all the pensioners living nearby also know you. Word of mouth will help you attract visitors. It is important to choose the right location for a hairdressing salon and offer the client high quality services at low prices. The main visitors to hair salons that provide economy class services are pensioners, mothers with children, and low-income people. Based on this target audience, a list of additional services should be formed. Expensive pedicures and solariums are unlikely to attract your clients, but hair styling and manicures at affordable prices are likely to be in steady demand.

Is it profitable to open an economy-class hair salon as a business, what are the costs, how high is the average income - a new entrepreneur has a lot of questions, and the answers to them, as a rule, appear in the process of business development. When looking for premises for a salon, a businessman’s choice most often falls on apartments located on the ground floor and converted to non-residential use. This is the most profitable option, since renting a separate building will be much more difficult to afford.

As for the equipment for an economy class hair salon, at first you can get by with a couple of chairs, a dryer, a washbasin; for the convenience of clients, you can purchase a small sofa and a coffee table. It has become profitable to buy any hairdressing tools and accessories in online stores, the prices there are reasonable, and the goods will be delivered directly to your address.

The most difficult issue is personnel selection. On the one hand, it is profitable to lure good specialists from other salons, since they will attract their clientele with them. On the other hand, they will have to pay more. Cheap trainees for an economy class hair salon are one of the most acceptable options. They will not require high pay, but subsequently novice hairdressers can grow into very good specialists. In turn, economy hairdressers can become valuable mentors for trainees.

How profitable a hairdressing business will be for beginners, how much money is needed for this - a high-quality example of a business plan for opening a hairdressing salon from scratch with ready-made calculations will help you understand such problems. It contains step-by-step instructions for opening an economy class hairdressing salon and provides advice on opening and developing a business. From this document you will learn the difference between economy and middle-class hairdressers, and, based on these tips, you will be able to make the only right choice for yourself.

Children are one of the most capricious and unpredictable clients. Perhaps for this reason, few entrepreneurs risk opening a business like a children's hairdresser. But, despite all the difficulties, such a project may well bring success, since this niche is still quite empty. Opening a children's hairdresser, purchasing equipment, recruiting personnel - everything has special subtleties, on which the profitability of the hairdresser and the prospects for its further development depend.

The design of the hall is of great importance, since not all small clients like to get their hair cut, and you should distract them with funny toys, bright posters, you can install aquariums with fish in the hall. It is better to decorate even the main entrance to the hairdresser with figurines of fairy-tale characters in order to create a positive impression on the child from the first steps. If you want to install two or more chairs in the hairdresser, it is advisable to separate them from each other with at least screens, since otherwise the kids will be much more distracted and fidgety.

Take care of the parents who will want to relax in comfort while the hairdresser works with their baby. For the youngest clients who will have their hair cut while sitting in their parents' arms, a special large chair will be required. But there is no particular need for a mirror, since some children get scared when they see the reflection of an adult with scissors in their hands.

The peculiarities of the hairdressing business are such that in the case of a narrow specialization - in particular, opening a salon for children - it is important to take into account many nuances. Most of the recommendations for setting up a hair salon concern equipment. For example, you shouldn’t scare children with a bulky dryer; it’s better to limit yourself to a regular hairdryer. And instead of a mirror, you can hang a flat-screen TV on the wall so that the child can enjoy watching his favorite cartoons while cutting his hair.

Thinking about how to open a hair salon from scratch, where to start, many businessmen understand that a children's salon requires significant expenses. In particular, conventional products for cutting and styling hair are not suitable for children; this requires special hypoallergenic cosmetics. Instead of ordinary chairs, it is better to install play structures in the form of cars or airplanes. It is also advisable to replace standard hairdressing scissors and clippers with custom-made tools in the form of toys.

The start of the hairdressing season for children usually occurs at the end of summer, so it is better to open your business several months before. Competent planning will allow a businessman to calculate the approximate profitability of a project, the turnover of a hairdressing salon, and find out how many rubles one hairdressing chair brings in.

A professional hair salon business plan will help you look at the business - a hair salon for children - from the inside, and understand what related activities would be appropriate here. This document discusses all the advantages and disadvantages of locating a hairdresser in an apartment on the ground floor, and also provides a description of services in a business such as a children's hairdresser. What difficulties are involved in opening a hairdressing business, where to start - you will find the answers to all questions in the business plan.

There are hundreds of thousands of hairdressers and beauty salons in Russia; on every street the eye invariably comes across an unremarkable sign advertising the services of modern barbers. How can you open a hairdressing business in such a highly competitive environment? How to understand whether there is a place in this area for another salon - your salon?

The easiest way to assess the level of competition in a particular area is to walk around the area on foot to find out how many hairdressing salons are located within a radius of 300-400 meters from your chosen location. The presence of several competitors does not mean that a business process such as opening a hairdresser is automatically doomed to failure. It is possible that the neighboring salon provides expensive services designed for clients with deep pockets, and you are planning to position yourself as the owner of an economy class salon. In this case, there can be no talk of any competition.

If you and your neighbors work in the same niche, it is important to think in advance what advantages you can offer your clients and how you will be able to stand out from your competitors. If you already have experience in creating hairdressing salons, it will be easier, but we recommend that novice businessmen take advantage of the experience of professionals.

When calculating the budget required to open a hairdressing salon, entrepreneurs take into account the rental of a hairdressing salon, the purchase of equipment, tools, special cosmetics, and even fire extinguishers, which every hairdressing salon must have. But no businessman can take into account the financial losses from a lack of clients.

As the hairdressing business shows, new salons appear like mushrooms after rain. It’s no wonder that there simply aren’t enough clients for everyone, and many businessmen do nothing but count their losses. So what should a competent organization of a hairdressing salon be like, and how to create a business from scratch so as not to later regret the mistakes made?

A businessman should think in advance about what services will be provided in the salon. As a rule, hairdressing salons that provide a wide range of services are more profitable. But only on condition that the quality of these services is at its best. Of course, wages for experienced professionals should be appropriate.

Many businessmen are concerned about the fact that hairdressing salon employees are hiding part of the proceeds. Video cameras will help solve this problem. The attitude of the craftsmen towards video cameras in the hairdressing salon will most likely be negative, but your soul will be calm. As an additional service, it is quite possible to organize hairdressing courses for those interested. The business of opening a hairdressing school will attract interest in your salon and provide you with trainees.

How to open a hairdressing course, where to get training in running a business in a hairdressing salon - you will learn from a competent sample business plan for a hairdressing salon with calculations. It also contains answers to all other questions of novice businessmen who expect to achieve success in the hairdressing business.

“Where can I find a good business plan for my future business?” – this question worries many aspiring entrepreneurs. In part, you already have our answer by visiting this site. In today's publication, I offer a business plan for a hairdressing salon - a sample that can be used as a guide for building your business. Of course, you can download a hair salon business plan for free on the Internet, but will it meet your expectations?

Summary

This business plan for a hairdressing salon is a project for creating a hairdressing salon (hereinafter referred to as the Hairdressing Salon) with a payback period of 2 years.

Goals of creating a Hair Salon:

1. Implementation of a highly profitable project
2. Getting a stable income
3. Creation of additional jobs
4. Satisfying consumer demand for hairdressing services

Form of business activity: IP

Tax system: simplified tax system

Project funding sources: own funds, or bank loan at 18% per annum

Project payback period: 2 years

Payment of interest and borrowed funds begins from the first month of project implementation

Conditional project life cycle: 3 years

Project implementation stages:

Project implementation begins immediately after the Customer accepts the business plan, or after receiving borrowed funds. The main stages of the project and their deadlines are displayed in Table No. 1:

Implementation stages	Conditions for their fulfillment	Deadlines for their implementation
concluding an investment agreement to receive credit funds		1-30 days
obtaining credit funds	availability of the required package of documents	1-30 days
business registration. entry into the register, registration with the relevant authorities	availability of the required package of documents	1-30 days
searching for premises and concluding a lease agreement		1-30 days
search and hiring of personnel		1-30 days
obtaining the necessary permits	Availability of a lease agreement and personal medical records of staff	1-30 days
purchase and installation of equipment	obtaining credit funds	1-30 days
conducting a marketing campaign		1-24 months

General characteristics of the object

Absolutely all segments of the population need hairdressing services. The consumer, through cutting, styling, washing, and other types of hair care, wants to become neat and attractive. We can say that a hair salon is a private branch of a beauty salon, its basic level, which has the prospect of developing into a salon providing cosmetology services with proper management and appropriate investment. Therefore, a hair salon business plan is simply necessary for those people who have decided to start their own business in this service sector.

A classic hair salon is visited mostly by people who live or work nearby, which means the densely populated area when choosing a location for a hair salon is one of the decisive factors. A hairdresser is an establishment that provides services that can be called traditional, belonging to the economy class, their minimum range is haircut, styling, coloring. A business plan for an economy class hair salon is one of the most relevant projects today.

As a rule, the majority of clients in such hairdressing salons are regulars who have a “personal” hairdresser who often remembers the preferences of his customers. Unlike beauty salons, hair care treatments at the Hair Salon are inexpensive, and this gives an advantage in the number of middle-class visitors who can afford to use the salon’s services infrequently.

The procedure for documenting the work of the Hairdresser is simple:

1. Registration of individual entrepreneur or LLC
2. Obtaining a certificate
3. Permission from Rospotrebnadzor
4. GPN permission

The certification inspection procedure by a special inspection commission consists of:

1. Assessment of the qualifications of working personnel
2. Conformity assessments of workplace equipment
3. Compliance of working tools, cosmetics used, and other auxiliary materials

The hairdressing salon is planned to be located in a rented building. When searching for a suitable area, an economy class hair salon business plan should take into account the following factors, mostly determined by sanitary standards:

• The minimum area in accordance with SanPin for the first workplace is 14 square meters, for each subsequent workplace - 7 square meters. m.
• The Hairdressing Salon must have the following premises (zones) - a hairdressing salon (men's and/or women's), waiting area, staff room, storage room.
• Availability of a separate entrance.
• A hairdresser has no right to be located in a basement or semi-basement.
• It is necessary to have running water (hot and cold water) and sewerage. In this case, a water supply to the workroom must be organized.
• Each hair salon location must have at least 40 suites. In this case, the lighting should be mixed - natural and artificial.
• Forced exhaust ventilation and air conditioning of workplaces must be equipped.
• There must be a shower room for staff.
• If the Hairdresser is located on the ground floor of a residential building, the mandatory consent of all residents of this and adjacent entrances is required.

Another important stage in organizing an enterprise is the arrangement of workplaces. When opening a Hairdressing Salon with 2 workplaces, you will need the following set of technical equipment:

• Swivel chair
• Hairdressing stand with mirror and shelf for tools
• Mobile trolley for tools and auxiliary materials
• One hair wash for 2 hairdressing stations
• Electric water heater in the absence of hot water supply
• UV Sterilizer
• 1 dryer for 2 hairdressing places
• 1 Climazon device for 2 workplaces

Another important point determined by SanPin is the presence of at least 3 sets of clothing and 10 sets for visitors per shift, consisting of:

• 2 towels
• 1 peignoir
• and 1 napkin

The material for linen used in the Hairdressing Salon must be natural - cotton or linen. Despite the high price of such linen, it pays off with the possibility of repeated processing and long-term use. Laundry must be washed on the basis of an agreement with a company providing dry cleaning services. Washing in the hair salon will require additional costs for organizing a room for storing linen, and purchasing equipment for boiling it (according to SanPin rules).

You can also use disposable professional hairdressing plastic sets of linen for clients - this will have a positive impact on the image of the Hairdresser that cares about its visitors.

It is necessary to order the same work uniform for the staff in order to create your own style for the Hairdresser. If this is not possible, you can introduce a dress code system - a light blouse and dark trousers, or choose other colors that reflect the personality of the establishment.

In parallel with the paperwork, you need to search and recruit personnel. Each hairdresser must have a personal medical record. The main criterion for admission to the organization’s staff is the presence of professional skills confirmed by a diploma or certificate of appropriate training. The current legislation determines the number of hours required to be hired as a hairdresser - 1040 training hours.

The staff should consist of both experienced specialists and young hairdressers. The former have solid experience, allowing them to serve clients quickly and efficiently, the latter try to use new technologies in their work and follow fashionable innovations in the field of hairdressing. The combination of “new and old” will only have a positive effect on the work of the Hairdresser.

In addition to the masters, you will also need:

• managing administrator, who can also perform the functions of a cashier.
• cleaners – 1 person per shift. This point can be discussed with hairdressers, who can clean the premises themselves for an additional fee.
• an accountant who can work under a contract if necessary.

It is necessary to conclude only a contract with the masters for a certain period, since there is an established stable tendency for hairdressers to leave after they gain some experience and “grow with a clientele,” part of which will follow them to a new place if they leave.

It is also necessary to include in the contract a clause on mandatory annual training. Taking into account the huge competition in the hairdressing services market, only real professionals who regularly follow the latest innovations in the world of beauty, improve their skills, and maintain a high level of service provision.

The hair salon's opening hours should be determined based on the beginning and end of the working day in nearby organizations. The work schedule of hairdressers should be discussed directly with them. For convenience, you can offer several options:

• 10 hour shift – every other day
• 6 hour shift – “morning-evening”
• 10 hour shift – “2 days in 2”

Based on the indicators of existing hairdressing salons of a similar type, one master can serve on average up to 10 visitors during a 10-hour shift. Although there are days when clients come more often, and days when they come less often. Considering the average bill for a service is 350 rubles, one master is capable of making revenue of 3.5 thousand rubles per shift.

Hairdressers' wages are usually 30-40% of revenue per shift. The responsibilities of the administrator include, among other things, accounting and control of all clients visiting the Hairdresser in order to avoid the provision of unaccounted services to friends, relatives, and acquaintances of the hairdressers. Tips from clients given personally to the master are not included in the enterprise’s profit. To simplify the work of control and accounting, you need to use the software developed by the 1C company - “Beauty Salon”.

An approximate price list for the services provided by the Hairdresser can be seen in Table No. 2:

Service	lead time	Price
Ladies haircut with hair wash Short hair Average length Long hair	30	350
Men's classic haircut	30	280
Men's model haircut (with washing and drying hair)	40	420
Men's haircut under the nozzle	30	220
Hair cutting	25	130
Creative haircut with hair wash Short hair Average length Long hair	45	560
Trimming hair to the same length	15	140
Bangs design	15	140
Edging	15	100
Beard care	25-30	240
Mustache trim	15	80
Drying hair under a dryer	15-20	50
Blow-drying hair (without styling) Short hair Average length Long hair	30	140
Hair styling (+ 1 styling) Short hair Average length Long hair	35	350
Ironing Short hair Average length Long hair	40	470
Evening styling (+ 2 styling options) Short hair Average length Long hair	40	860
Styling with curlers (+1 styling tool) Short hair Average length Long hair	80	470
Wedding or creative hairstyle Short hair Average length Long hair	90	1300
Men's formal hairstyle	40	500

Hairdressing business is a project with a quick payback that does not require large investments, but requires a special organizational approach for its successful implementation. The cost of equipment and other initial costs will be recouped in the first year of operation. Starting from the second year, the establishment will begin to generate net income.

The implementation of this business idea is a rather complex undertaking, so you must have a business plan for a hairdressing salon with calculations and determining the timing of the project. A ready-made business plan for a hairdressing salon will allow you to avoid all the mistakes that novice businessmen often make.

Marketing plan

Due to the economic sanctions imposed against our country and the ongoing crisis, the well-being of citizens began to gradually decline, thereby forcing them to resort to cheaper services, including hairdressing salons. During the first two quarters of 2015, about 25% of existing beauty salons closed, 20% of the remaining number were retrained as classic hairdressers with a slightly expanded range of services in the form of manicure and pedicure, solarium, and some cosmetic procedures.

However, due to lack of money, people did not get their hair cut less often, and therefore the number of visitors to hairdressing salons remained at the same level, even increased slightly due to the increase in the birth rate over the past 5-6 years.

The main problems of new hairdressing salons are unreasonable inflated prices, lack of a clear portrait of their client, and separation of client categories. The closure of many establishments also leads to:

• low level of training of craftsmen and lack of experience of young specialists
• lack of high-quality professional equipment
• incompetence in matters of new technologies and fashion trends

These problems can be partly solved by timely retraining of personnel, subscription to specialized printed publications - HAIR’S HOW, YOU Professional, “Hairdresser Stylist Makeup Artist”, Season of beauty, “Beautiful Business”, etc. Simultaneously with the elimination of these problems, the competitiveness of the Hairdresser will increase.

Graph No. 1 shows the volume of the hairdressing services market over several years:

It is precisely the unstable situation in the market for the provision of hairdressing services that can help a start-up enterprise gain the trust of clients, provided that the service is of high quality and the formation of a bright positive image of the Hairdresser. The following activities can help with this:

• advertising on colorful posters on nearby residential buildings
• sending out flyers and mini-brochures by mail
• advertising in local media
• holding various promotions, organizing discounts and distributing coupons entitling them to discounts
• creating your own Internet resource that regularly notifies your subscribers about upcoming events and talks about the services provided

Once again, it must be repeated that the success of a Hairdresser, including in competition, depends on the competent marketing policy of the establishment, the formed image, and on the organizational approach. The business plan of the hairdressing salon, or rather its availability, also plays a huge role. If you cannot draw up a hairdressing salon business plan yourself, or find an example of a hairdressing salon business plan on the Internet, use this description.

Production plan

Basic equipment for opening a Hair Salon:

• working hairdressing chairs – stationary, screw, pneumatic, hydraulic
• ceramic and plastic sinks
• drylands, climazons
• hair clippers, hair dryers, curling irons, curling irons, etc.
• scissors, combs, clips, curlers, etc. tools
• consumables (towels, napkins, conditioners, shampoos, hair dyes, etc.)

Staff

• general master of men's haircuts
• generalist for women's haircuts
• administrator
• cleaning woman

Financial plan

The forecast for the volume of hairdressing services for the billing period using the example of the Gagarinsky district of Moscow is presented in Table No. 3:

a period of time	service	implementation plan (people per month)	price	revenue (thousand rubles)
1-12 month		8000	from 350 to 3000 rubles	2800 - 24000
1-12 month		10800	from 400 to 5000 rubles	4320 - 54000
13-24 month	customer service weekdays	9000	from 400 to 3500 rubles	3600 - 31500
13-24 month	customer service on holidays (per year)	12000	from 450 to 5500 rubles	5400 - 66000

Conclusion

Despite the harsh conditions created for existence in the market, the Hairdressing Salon is a highly profitable establishment that has great prospects with the organization of competent management. The number of people who want to look beautiful, stylish, and neat is not decreasing. A hair salon business plan is a prerequisite for the implementation of the idea. Provided the necessary funds are invested in the project, the implementation of this business plan is not difficult and is accessible to almost everyone. The payback of the project within two years is confirmed by the analysis carried out in the project description. Consequently, financial investments in the implementation of the project are completely justified.